Buckinghamshire New University

8/13/2019 Buckinghamshire New University

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Buckinghamshire

New University

Brand Guidelines

a new generation university



a new identity



Buckinghamshire New UniversityBrand Guidelines 1

This is a new corporate identity for a new university

– a university that will continue to renew itself for every

succeeding generation of students and employees that

come here and make it something more than it has been

before, for people who will be more than they were

before they came here.

This corporate identity has been designed to express

what we are and what we stand for. It has been

designed to stand out in the same way that we hope

we ourselves stand out.

Let’s be proud of it, and proud of what we are

achieving together.

Prof Ruth Farwell

Vice Chancellor

2 our logo

what’s in a name?

our colours

4 logo usage

main logo

other forms

faculty identities

positioning

incorrect uses

9 typography

10 stationery

for generic use

for the faculties

15 complementary colours

16

vehicle livery

17

badges and identity cards

18

corporate clothing

19

promotional items

20

the coat of arms

21

SMT stationery

22

contact

c o n t e n t s

13 presentation materials

14 additional materials



2 Buckinghamshire New University Brand Guidelines

o u r l o g o

w h a t ’ s i n a

n a m e ?

The logotype is designed to convey strong,

positive messages about who we are and

what we offer.

The informal ‘Bucks’ expresses our

approach – open, purposeful, aspirational

yet not elitist. This is the natural shortened

form of Buckinghamshire. ‘new’ expressesour desire to constantly renew our thinking,

our courses and our research.

Our formal name is Buckinghamshire New

University; this is used on all formal, official

written communications. Bucks New

University is our trading name, being

friendlier and more accessible; in

marketing contexts, we may use ‘Bucks’

as a familiar shorthand.

In today’s crowded and noisymarketplaces, it is difficult and

time-consuming to build a single University

brand, let alone multiple sub-brands at the

same time. Sub-brands risk weakening

and diluting the main University identity. It

is expected that faculties and directorates

will use the standard branding approach

set out in this document. However, certain

sub-brands or logos may be allowed in

exceptional circumstances, and then only

with full involvement and approval from the

University’s Strategic Marketing &

Communications Directorate.

To download our logo, please go to

bucks.ac.uk/branding




Our colours are confident, becausewe are here to create confidence

in the students who trust us with their

futures. We are using bold colours forbold new approaches.

Please do not use any other coloursthan those specified here. Please do

not print on any media that may not

produce the colours truly.



o u r

c o l o u r s

CMYK C0 M0 Y0 K50

Pantone Cool Grey 8C

RGB R153 G153 B153

Hex #666666

CMYK C0 M0 Y0 K70

Pantone Cool Grey 10C

RGB R102 G102 B102

Hex #333333

CMYK C14 M91 Y81 K3

Pantone 485C

RGB R204 G0 B0

Hex #CC3333

CMYK C100 M0 Y0 K0

Pantone Process Cyan

RGB R0 G153 B255

Hex #0099FF

CMYK C80 M100 Y0 K10

Pantone 268C

RGB R102 G0 B102

Hex #663399




This is our logo. It is always to be thepreferred option.

For the purposes of marketing,

signage and decoration, the roundelwill sometimes be used separately

from or without the logotype. This isnot to be done without the express

permission of the Strategic Marketing

& Communications Directorate.



m a

i n l o g o

l o g o u s

a g e

Exclusion zone

At all sizes there should ideally be an exclusion

zone determined by the height of the ‘s’ from

bucks.

Minimum size for print

The logo should not be reproduced

below 40mm in width.

Minimum size for web

The logo should not be used below

145 pixels width and 68 pixels high

including exclusion zone.

To download this/ these

logo(s) please go to bucks.ac.uk /xxxxxxxx



Buckinghamshire New University Brand Guidelines 5

White

Reverse out of black or dark colours.

Colour option

For generic usage.

Mono tinted

For print reproduction where

grey weights can be produced

accurately.

Mono solid

For print methods that do notreproduce tints accurately.

66% 100% 50%

33% 70%

o t h e r f o r m s For specific purposes, the logo may

be reversed out of a three-colour

graduation.

Please consult the Strategic Marketing

& Communications Directorate.

You may need to reproduce the logo

in mono. This is perfectly acceptable

when no other option is available. Inlimited circumstances, it may also

be acceptable in order to achieve

creative effect.




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To download these identities, please

go to bucks.ac.uk/branding

f a c u l t y

i d e n t i t i e s

l o g o

u s

a g e

CMYK C14 M91 Y81 K3

Pantone 485C

RGB R255 G0 B0Hex: #CC3333

CMYK C80 M100 Y0 K10

Pantone 268C

RGB R102 G0 B102

Hex: #663399

society& health

society & health

CMYK C100 M0 Y0 K0

Pantone Process Cyan

RGB R0 G153 B255

Hex: #0099FF

All faculty colours combine for

generic communications.

70% black

70% black 100% black


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The logo recognises the exclusion zone of the bucks ‘s’ height.

Alternatively, it may be positioned in the

lower right - the exclusion zone being the

same on top and sides but the exclusion

on the base edge 1.5 x ‘s’ height.

1.5 x ‘s’ height

‘ s ’ h e i g h t

‘s’ height

p o s i t i o n i n g The logo has been designed to sit

top left (preferably) or bottom right.

The only circumstance when the logo

type would be used symmetrically ison signage.

If the choice is between left and right,the correct positioning is ‘left’.


http://slidepdf.com/reader/full/buckinghamshire-new-university 10/248 Buckinghamshire New University Brand Guidelines

The following are examples of incorrect use of the logo. Please note, this is not an exhaustive list.

Do not reorder the elements of the logo.

Do not reverse the logo out of light colours - nor out of complex photographs.

Do not a lter the values of the tones . Do not reorder the co lours w ith in the rounde l.

Never re-type the text in another font. Don’t adjust the distance between the roundel and

typographic elements.

bucksnew university

l o g o

u s

a g e

i n c o r r e

c t

u s e sRules have a purpose.

Not every environment is

appropriate for our logo.

Please do not upset the logo

by asking it to do anything that

might besmirch or corrupt it!

In certain circumstances the roundel

may be used on its own.

Please avoid adding text or other

elements within the centre ofthe roundel except under certain

circumstances, (for example when

it is used as a graphic device).


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Logotype and headingsare in Flux RegularABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 @£$%&?

Faculty titles and subheadings are inHelvetica Neue 75 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ


1234567890 @£$%&?

Body copy is in Helvetica Neue 55 Roman emphasised with75 Bold or occasionally 56 Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ


1234567890 @£$%&?

Please Note

The particular cut of Helvetica Neue used in this manual is by Linotype. Other cuts are available. The Flux font is available online for a nominal cost and is licensed accordingly – please contact the

Strategic Marketing & Communications Directorate for further information.

t y p o g r a

p h y

Our marketing materials will alwaysuse Flux Regular for headings andHelvetica Neue for text.

On the web, we will use Verdanafor text.

Additional fonts may be usedoccasionally for specific uses, atthe discretion of the StrategicMarketing & CommunicationsDirectorate.

For letters, the body of reports,minutes, faxes, memos and generalcorrespondence, individual PC usersshould type everything in Arial.

Helvetica Neue 75 Bold is thepreferred weight for subheadings.

Helvetica Neue 55 Roman is thepreferred weight for body copy.

Although the Helvetica Neue familycomes with a wide variety ofweights, please use them sparinglyto add emphasis.

Minutes and reports should havea standard approach with 25mmmargins either side.

Light, Medium and Italic weightsmay be used for emphasis.




BuckinghamshireNew UniversityHigh WycombeCampusQueen AlexandraRoadHigh WycombeBuckinghamshireHP11 2JZ

Telephone: 01494 522 141Facsimile: 01494 524 392

bucks.ac.uk

Director: Jon Smith

DirectTel: 01494 522 141

DirectFax: 01494 524 392

Email: [email protected]

BuckinghamshireNew University

High WycombeCampusQueen AlexandraRoadHigh WycombeBuckinghamshireHP11 2JZ

Telephone: 01494 522 141

Facsimile: 01494 524 392

bucks.ac.uk

with compliments

StrategicMarketing &

CommunicationsDirectorate

Director: Jon Smith

DirectTel: 01494 522 141

DirectFax: 01494 524 392


Letterhead

Compliments slip

Business cards

Mr Fairclough

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed adipiscing libero nec tellus. Cras

nec ante. Proin ipsum. Donec nec sem nec justo bibendum mollis. Duis aliquam rutrum sapien.Donec molestie accumsan dolor. Nulla a turpis at nulla suscipit euismod. Duis cursus enim id orci.

Vestibulum tellus lectus, ullamcorper hendrerit, lobortis non, venenatis ac, orci. Phasellus at nisi.

Morbi tortor. Nam velit. Fusce convallis urna molestie nulla. Proin at diam. Ut vulputate augue eu orci.

Proin eu sapien. Nulla urna leo, molestie et, elementum ac, dignissim viverra, turpis. Donec egestas

varius ligula. Cras at nunc gravida erat bibendum pretium. Ut nec pede.

Nam congue, ante et hendrerit mollis, nulla nisi feugiat tortor, at hendrerit erat nisi ut arcu. Maecenaseros dui, mollis eu, hendrerit id, ornare eu, leo. Sed a nisi non orci vulputate posuere. Maecenas

scelerisque semper risus. Curabitur eleifend accumsan magna. Suspendisse potenti. Morbi pede

ipsum, gravida vel, tristique eu, ultrices eget, purus. Fusce imperdiet velit non magna. Pellentesque

pede. Praesent eu sem quis augue sodales dictum. Quisque turpis.

Vestibulum feugiat, ligula non malesuada pulvinar, lorem ante volutpat mauris, et adipiscing urna erat

a eros. Aliquam erat volutpat. Phasellus aliquet pulvinar mi. Donec tincidunt enim et dolor. Vestibulumamet pellentesque aliquam, sem nibh vestibulum est, eu pretium nisi lorem a dui. Donec diam

pede, pharetra eget, luctus ac, consequat et, mi. Sed condimentum vehicula elit. Duis vitae magna.

In eget massa ac eros rhoncus posuere. Nulla quam lectus, molestie quis, volutpat ut, facilisis et,

mauris. Vivamus in sapien volutpat r isus posuere scelerisque. Curabitur mauris tellus, consequat at,vehicula nec, scelerisque at, arcu. Phasellus dictum dui quis mi. Aliquam nec ligula ac sapien sodales

tincidunt. Aenean semper fringilla enim.

Vivamus accumsan nonummy massa. Curabitur luctus arcu quis nisl. Aliquam auctor elit sed mi.Praesent in nulla in purus mattis vulputate. Donec porttitor velit sit amet pede. Donec pharetra mi

nisi viverra vehicula. Mauris faucibus lacus quis nisi. Suspendisse vel nulla ac eros adipiscing iaculis.

Aliquam erat volutpat. Phasellus laoreet convallis nulla.

Regards

Jon SmithDirector

Mr Paul Fairclough

Nam congueante

Hendrerit mollis nulla

Tortor

Maecenas

::

:

. .

::

:

. .

::

:

. .

::

:

. .

Jon SmithDirector

[email protected]

. . .

. . .

. . .


DirectTel: 01494 522 141DirectFax: 01494 524 392Mobile: 12345 678910

bucks.ac.uk

::

:

. .

::

. .

::

:

. .

. . .

. . .

. . .

. . .

s t a t i o n e

r y

f o r

g e n e

r i c

u s e

We have chosen a striking designthat we can all use and be proud

of. Please use printed originals

wherever possible in preference tophotocopies or faxes.

Please note that all incidents of ourweb address should NOT have the

prefix ‘www’.

bucks.ac.uk is correct.

Further information on ordering

stationery can be found at


StrategicMarketing &

CommunicationsDirectorate




Faculty of Design, Media& Management

ExecutiveDean: Jon Smith

DirectTel: 01494 522 141

DirectFax: 01494 524 392




bucks.ac.uk



Telephone: 01494 522 141

Facsimile: 01494 524 392

bucks.ac.uk

Faculty of Design, Media& Management


DirectTel: 01494 522 141

DirectFax: 01494 524 392


with compliments

Letterhead

Compliments slip

Business cards

Mr Fairclough


nec ante. Proin ipsum. Donec nec sem nec justo bibendum mollis. Duis aliquam rutrum sapien.Donec molestie accumsan dolor. Nulla a turpis at nulla suscipit euismod. Duis cursus enim id orci.

Vestibulum tellus lectus, ullamcorper hendrerit, lobortis non, venenatis ac, orci. Phasellus at nisi.




Nam congue, ante et hendrerit mollis, nulla nisi feugiat tortor, at hendrerit erat nisi ut arcu. Maecenaseros dui, mollis eu, hendrerit id, ornare eu, leo. Sed a nisi non orci vulputate posuere. Maecenas

scelerisque semper risus. Curabitur eleifend accumsan magna. Suspendisse potenti. Morbi pede




a eros. Aliquam erat volutpat. Phasellus aliquet pulvinar mi. Donec tincidunt enim et dolor. Vestibulumamet pellentesque aliquam, sem nibh vestibulum est, eu pretium nisi lorem a dui. Donec diam

pede, pharetra eget, luctus ac, consequat et, mi. Sed condimentum vehicula elit. Duis vitae magna.


mauris. Vivamus in sapien volutpat risus posuere scelerisque. Curabitur mauris tellus, consequat at,vehicula nec, scelerisque at, arcu. Phasellus dictum dui quis mi. Aliquam nec ligula ac sapien sodales





Regards

Jon SmithExecutive Dean

Mr Paul Fairclough

Nam congueante

Hendrerit mollis nulla

Tortor

Maecenas

::

:

. .

::

:

. .

::

:

. .

::

:

. .

. . .

Jon Smith

ExecutiveDean

[email protected]

. . .

. . .

::

:

. .



bucks.ac.uk

::

:

. .

::

:

. .

. . .

. . .

. . .

. . .

This has been designed to give youan identity when communicating on

behalf of the faculty rather than on

behalf of the university as a whole.

Further information on orderingstationery can be found at


f o r

t h e

f a

c u l t i e s




Further information on orderingstationery can be found at


f o r

t h e

f a

c u l t i e s

s t a t i o n e

r y

Faculty of Society & Health


DirectTel: 01494 522 141

DirectFax: 01494 524 392




bucks.ac.uk

society& health



Telephone: 01494 522 141

Facsimile: 01494 524 392

bucks.ac.uk

society& health

with compliments



DirectTel: 01494 522 141

DirectFax: 01494 524 392




bucks.ac.uk

Jon Smith

ExecutiveDean

[email protected] UniversityHigh WycombeCampusQueen AlexandraRoadHigh WycombeBuckinghamshireHP11 2JZ


bucks.ac.uk

society& health

Letterhead

Compliments slip

Business cards

Mr Fairclough


nec ante. Proin ipsum. Donec nec sem nec justo bibendum mollis. Duis aliquam rutrum sapien.

Donec molestie accumsan dolor. Nulla a turpis at nulla suscipit euismod. Duis cursus enim id orci. Vestibulum tellus lectus, ullamcorper hendrerit, lobortis non, venenatis ac, orci. Phasellus at nisi.




Nam congue, ante et hendrerit mollis, nulla nisi feugiat tortor, at hendrerit erat nisi ut arcu. Maecenas

eros dui, mollis eu, hendrerit id, ornare eu, leo. Sed a nisi non orci vulputate posuere. Maecenasscelerisque semper risus. Curabitur eleifend accumsan magna. Suspendisse potenti. Morbi pede



a eros. Aliquam erat volutpat. Phasellus aliquet pulvinar mi. Donec tincidunt enim et dolor. Vestibulum

amet pellentesque aliquam, sem nibh vestibulum est, eu pretium nisi lorem a dui. Donec diampede, pharetra eget, luctus ac, consequat et, mi. Sed condimentum vehicula elit. Duis vitae magna.


mauris. Vivamus in sapien volutpat risus posuere scelerisque. Curabitur mauris tellus, consequat at,

vehicula nec, scelerisque at, arcu. Phasellus dictum dui quis mi. Aliquam nec ligula ac sapien sodales





Regards

Jon Smith

Executive Dean

Mr Paul Fairclough

Nam congueanteHendrerit mollis nulla

Tortor

Maecenas





Title of presentation goes here

Chapter title

Subheadings in lighter weight

Title of presentation goes here

Presented by Xx Xxxxxxxx Xxxxxx

ref: xxxxxxxx

• Xx Xxxxxxxx Xxxxxx









Headline to go here

Lorem ipsum dolor sit amet, consectetuer adipiscing

elit. Sed adipiscing libero nec tellus.

Content slide - option two

For the body of a presentation - would include

diagrams/photography etc.

Title slide

A generic or faculty-based identity reinforces the

work of the directorate or faculty.

Chapter/Section slide - option one

Supplementary information/references etc.










&

&

p r

e s e n t a t i o n m a t e r i a l s Templates to top and tail your

presentations and provide basic

PowerPoint slides.

To download our templates please

go to bucks.ac.uk/branding




Facsimile - mono Memo - mono

From: Anne Clement

Subject: Corporate Guidelines

Date: 19th July 2007

To: Jon Smith

Jon

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed adipiscing libero nec tellus. Cras nec ante. Proin ipsum. Donec nec sem

nec justo bibendum mollis. Duis aliquam rutrum sapien. Donec molestie accumsan dolor. Nulla a venenatis ac, orci. Phasellus at nisi.

Morbi tortor. Nam velit. Fusce convallis urna molestie nulla.

Kind Regards

Anne Clement

Executive Dean


Buckinghamshire New University

High Wycombe Campus

Queen Alexandra Road

High Wycombe

Buckinghamshire HP11 2JZ

Telephone: 01494 522 141

Facsimile: 01494 524 392

bucks.ac.uk

Email sign off


High WycombeCampus

Queen AlexandraRoad

High WycombeBuckinghamshireHP11 2JZ

Telephone:01494 522 141

Facsimile: 01494 524 392

bucks.ac.uk

To:

YourFax: OurFax:

From:

Directorateor School:

Direct Telephone: Email:

Date:

Numberof Pages:

Message:


High WycombeCampus

Queen AlexandraRoad

High Wycombe

BuckinghamshireHP11 2JZ

Telephone:01494 522 141

Facsimile:01494 524 392

bucks.ac.uk

To:

From:

Directorateor School:

Direct Telephone: Email:

Date:

Numberof Pages:

Message:

We propose that all email messagessent from Bucks should have a sign

off as illustrated opposite.

The sign off will be set by theindividual and contain their name, job

title, address, telephone, facsimileand the Bucks web address.

To download our facsimile or

memo templates, please go to


a d d i t i o n a l e l e m e n t s




Pantone 167C

Hex: #CC6633

Pantone 484C

Hex: #CC3300

Pantone 2695C

Hex: #330066

Pantone 2665

Hex: #6666CC

Pantone 116C

Hex: #FFCC00

Pantone 396C

Hex: #FFFF33

Pantone 3265C

Hex: #00CCCC

Pantone 2718C

Hex: #6699CC

Pantone Process

Magenta

Hex: #FF0099

Pantone 172C

Hex: #FF6633

Pantone 132C

Hex: #CC9900

Pantone 370C

Hex: #669933

Pantone 561C

Hex: #006666

Pantone 222C

Hex: #660033

Pantone 7473C

Hex: #009999

c o m

p l e m e n t a r y c o l o u r s These colours have been carefully

chosen to complement the corporate

identity. They are not part of the

corporate identity, but have been

chosen to give our communications

variety, depth and appeal.

Please note that Hex colours

identified are web safe.




bucks.ac.uk

bucks.ac.uk

bucks.ac.ukbucks.ac.uk

v e h i c l e

l i v e r y

Vehicle livery should be positioned

and sized as closely as possible to

the examples shown.

Please encourage the cleaning of all

university vehicles, so that they are

a credit to us all.



E m p l o

y e e : 0 0

0 0 0 0

M a r g a

r e t S m

i t h

E m p l o y

e e : 0 0 0

0 0 0

M a r g a r

e t S m i t h

E m p l o y e

e : 0 0 0 0 0 0

M a r g a r e t

S m i t h


Name Surname

Job title Employee: 000000

Margaret Smith

b a d g e

s

a n d

i d e n t i t y

c a r d s Badges and identity cards are designed

to be clear and easy to understand.

E m p lo y e e : 0 0 0 0 0 0

Ma rga r e t S m i t h




Campus

Services

Pantone 172c

50% Black

100% Black

Student Ambassador

Campus

Services

c o r p o r a t e c

l o t h i n g

The design of corporate clothingneeds to be sympathetic to the

needs of the particular role.

Other types of clothing (for example,fleece jackets) would be branded

similarly.

Bucks Event Team




On promotional items and studentapparel, the roundel may be

displayed without the logotype.

This is purely at the discretionof the Strategic Marketing &

Communications Directorate andall executions must be cleared prior

to ordering.

p r o m o t i o n a l i t e m s




Full colour

min size 35mm

Single colour

min size 35mm

Line only

min size 30mm

t h e c o a t o f a r m sThe university coat of arms is a mark

of endorsement and should never be

used as a logo or icon. Nor should

any element be abstracted from it forany purpose.

The coat of arms should neverappear with the university name

attached to it. This is to ensure that it

is not mistaken for our logo.

To obtain a copy, contactthe Strategic Marketing &

Communications Directorate.




Letterhead

Compliments slip

Business cards

ViceChancellor’s Office

ViceChancellor: ProfRuth Farwell

DirectTel: 01494 522 141

DirectFax: 01494 524 392



bucks.ac.uk


ViceChancellor’s Office

ViceChancellor: ProfRuth Farwell

DirectTel: 01494 522 141

DirectFax: 01494 524 392



bucks.ac.uk


with compliments

:

::

. .

Prof Ruth Farwell

ViceChancellor

[email protected]



DirectTel: 01494 522 141

DirectFax: 01494 524 392

Mobile: 12345 678910

bucks.ac.uk

-

. . .

S e n i o r M

a n a g e m e n t T

e a m (

S M T ) s

t a t i o n e r y



Breaches of our corporate identityundermine our brand, so please

read the guidelines carefully and

consult the Strategic Marketing &

Communications Directorate ifyou have any queries.

For further information contact:

Strategic Marketing &

Communications DirectorateBuckinghamshire New University

High Wycombe CampusQueen Alexandra Road

High Wycombe

BuckinghamshireHP11 2JZ



To download our logo,

templates, or a copy of thisguide as a pdf please go to


This publication can be made available in

alternative formats if required.

Accurate at the time of going to press.

Designed and produced by smrs

smrs.co.uk

This version updated September 2009

by Jubilee Press. jubileepress.co.uk

© Buckinghamshire New University 2007-09

c o n t a c t

Documents

Buckinghamshire New University