Bud Light NFL Challenge

Blair Trusler

Throw Bud Light bottles into targets in the style of an American Football Quarterback

Game Concept

Score + Advertising

=

Mix between Angry Birds and Paper Toss

Influences

650 million downloads (May 2012) 50 million

downloads (Mar 2011)

Throw Bud Light bottles into targets in the style of an American Football Quarterback

Facebook/Browser Game

First-person view, 3D plane

Aim by moving mouse

Adjust throw power by holding down right mouse button

Game Mechanics

Throw Bud Light bottles into targets in the style of an American Football Quarterback

Targets◦ Recycling Bins – reward 3 points◦ Regular Bins – reward 1 point◦ Hit target in the End Zone = x4 point score◦ Hit target in Red Zone = x2 point score◦ Static, dynamic, varying distances and wind speeds/directions

3 Lives◦ Lose a life when target missed◦ Hit target in end zone, gain a life◦ Maximum 3 lives

Game Mechanics

Throw Bud Light bottles into targets in the style of an American Football Quarterback

Aim: earn the highest score possible before losing all 3 lives

Further game modes:◦ Time Attack◦ Hardcore (1 life only)◦ 1-on-1 Competitive Multiplayer (Score Attack)

Game Mechanics

American Football games are popular! Madden NFL 13 topped overall game sales in USA for

September 2012 Beating Borderlands 2, Guild Wars 2, WoW: Mists of

Pandaria Reached 6th in the UK charts

Research

No 3D, interactive NFL games exist on Facebook◦ Fantasy/Stat-based games only

NFL is the most popular sport in the USA◦ 111.3 million people watched Super Bowl XLVI in the USA (166.8

worldwide) ◦ Rapidly growing in popularity internationally

Particularly in UK, annual game at Wembley, 2 games from 2013 onwards

Research

18-24 year old males

American Football fans◦ Primarily US/UK markets

Beer drinkers◦ 67% of the US population consume alcohol (2010)

◦ 69% of men drink an alcoholic beverage at least once a week in the UK (2009)◦ Bud 66 (UK branding) becoming more readily available in shops and pubs in the UK

Target Market

Time: 12 Weeks

Development Cost: £63,000 Producer: £12,000 Designer: £10,000 Programmer (x2): £18,000 Artist: £8,000 Unity Pro Licenses (x3): £3,000 3DS Max License: £3,000 Computers & Accessories: £6,000 Office Space: £3000 (5 desks, £250 pw)

Salary figures from Game Developer Survey 2012 – Develop

Feasibility

Technically feasible - implement with Unity◦ Quick & Easy 3D implementation

Unity allows game to be built in Flash◦ Easy integration with Facebook/Browser◦ Easy to port to other platforms – iOS, Android etc

Feasibility

Early Prototype Screenshots

Throw Bud Light bottles into targets in the style of an American Football Quarterback

USPs:◦ Simple controls using only mouse input

◦ Only interactive, 3D NFL game on Facebook

◦ Green initiative – promoting recycling

Summary

Questions

Slide 1:◦ NFL Logo: http://www.premierlife.ca/wp-content/uploads/2012/04/nfl-logo.gif-6914.gif◦ Bud Light Logo: http://brazilianarts.org/images/home/flipbook/budlight.gif

Slide 2:◦ N/A

Slide 3:◦ NFL Logo: http://www.premierlife.ca/wp-content/uploads/2012/04/nfl-logo.gif-6914.gif◦ NFL Grass Logo: http://4.mshcdn.com/wp-content/uploads/2011/07/nfl-logo.jpg◦ Bud Light Logo: http://www.raceboone.com/wp-content/uploads/2012/06/BudLight.13180739_std.jpg◦ Bud Light Bottle: http://www.productwiki.com/upload/images/bud_light.jpg◦ Bud Light Bottles at NFL game : https://www.facebook.com/photo.php?

fbid=10151007925665095&set=a.104089690094.103626.54876245094&type=1&relevant_count=1◦ Bud Lightning: https://www.facebook.com/photo.php?

fbid=10151224328315095&set=a.104089690094.103626.54876245094&type=1&relevant_count=1◦ Green Recycling Bin: http://thumbs.dreamstime.com/thumblarge_428/12501334550vO8e8.jpg◦ Recycle Logo: http://www.harrogate.gov.uk/PublishingImages/Recycle%20logo.jpg◦ Black Bin: http://www.cheshireeast.gov.uk/images/black_bin_postro.jpg◦ Drew Brees: http://www.lowprofilerecords.com/wp-content/uploads/2012/07/drew-brees-throwing-1.jpg◦ NFL Ball: http://www.markthompson.us/gameballs/NFL/NFL2006LG.jpg◦ Flick QB Game: http://wpuploads.appadvice.com/wp-content/uploads/2011/11/Screen-Shot-2011-11-21-at-9.01.21-PM.png◦ Madden 13 Screenshot: http://www.pastapadre.com/wordpress/wp-content/uploads/2012/05/madden13zoomedcamera.jpg◦ First-Person NFL Game: http://gameolosophy.com/games/action/nfl-pro-2013-will-be-released-for-android/◦ Facebook Logo: http://brandthunder.com/wp/wp-content/uploads/2012/07/Facebook-skins-post.png◦ Scoreboard: http://www.sportstemples.com/Football/Pro/Pittsburgh/2009%20NFL%20Playoffs%20-%20Chargers%20at%20Steelers

%20011109%20-%20Scoreboard%20-%202.jpg

References - 1

Slide 4:◦ Paper Toss: https://itunes.apple.com/gb/app/paper-toss/id317917431?mt=8◦ Angry Birds: http://2.bp.blogspot.com/-7IfG3m0sHP4/TWaBC4QacnI/AAAAAAAAAPE/fgGSzqUYgDQ/s1600/

AngryBirdsHD1q.jpg◦ Papertoss Figures: http://techcrunch.com/2012/05/07/rovios-big-year-angry-birds-helps-gaming-company-soar-to-106m-in-

sales648m-downloads/◦ Angry Birds Figures: http://www.idownloadblog.com/2012/05/07/rovio-2011-revenue/

Slide 5:◦ N/A

Slide 6:◦ NFL Field: http://www.teamandsportrugs.com/shop/nfl-homefield-rugs/buffalo-bills-nfl-home-field-rug/

Slide 7:◦ High Score: http://seobyswaby.files.wordpress.com/2010/04/foursquare_score.jpg

Slide 8:◦ Madden Figures US: http://uk.gamespot.com/news/npd-madden-nfl-13-tops-us-september-sales-6398137◦ Madden Figures UK: http://www.xbox360achievements.org/news/news-12918-This-Week-s-UK-X360-Top-20-Charts.html◦ NFL Money Logo: http://www.insidesocal.com/tomhoffarth/nfl-money-logo.png◦ Football with Money: http://bloguin.com/thisgivensunday/images/stories/Football%20With%20Money.jpg

Slide 9:◦ Superbowl Viewership: http://sportsillustrated.cnn.com/2012/football/nfl/02/06/tvratings.record/index.html◦ Madden NFL Superstars Facebook: https://apps.facebook.com/maddennflsuperstars/

References - 2

Slide 10:◦ Global Alcohol Figures:

http://www.who.int/substance_abuse/publications/global_alcohol_report/msbgsruprofiles.pdf

◦ US Alcohol Figures (including graph): http://www.gallup.com/poll/141656/drinking-rate-edges-slightly-year-high.aspx

◦ UK Drinking Figures: http://www.ic.nhs.uk/webfiles/publications/003_Health_Lifestyles/Alcohol_2011/NHSIC_Statistics_on_Alcohol_England_2011.pdf

◦ Oakland Raider Fans; http://larrybrownsports.com/wp-content/uploads/2010/12/raiders-fans.jpg

Slide 11:◦ Develop Salary Survey: http://www.develop-online.net/features/1529/Develop-Salary-

Survey-2012-The-results◦ Office Space: http://www.gumtree.com/office-space/London

Slide 12:◦ Unity Logo: http://www.eyeballistic.com/wp-content/uploads/2011/06/Unity_logo.jpg

References - 3