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Today
• What is innovation?
• Developing an attitude for Innovation
• Innovation essentials
• How to generate fresh ideas – and develop the best ones
• Fun
Creativity having the ability or power to create: human beings are creative animals
Innovation introducing something new – actioning your idea
“As an organisation we need to be creative to remain competitive –
especially now”
“If you are perceived as creative you are asked to be involved in more projects, and people get to know you – that can
only be a good thing”
“Makes things more fun”
Innovation Essentials
1. Buy in 2. Focus 3. Insight 4. Break patterns 5. Lots of ideas 6. Develop the best ideas 7. Process 8. Make it real 9. Recruit bright sparks 10. Just do SOMETHING…and learn
Solving the right problem “When you are up to your neck in
alligators - its difficult to remember that your original
objective was to drain the swamp”
“If I had one hour to save the world, I would spend the first 55
minutes analysing the problem and then 5 minutes on the
solutions” Einstein
3. Insight
“insights get to the heart of people’s thoughts and behaviours – providing
inspiration to grow your business”
Research International
If I had asked people what they wanted they would have asked
for a better horse. Henry Ford
It's really hard to design products by focus groups. A lot
of times, people don't know what they want until you show it to
them Steve Jobs
customer vs design
"I think there is a world market for maybe five
computers.” Thomas Watson, chairman of IBM, 1943
"Who the hell wants to hear actors talk?” H. M. Warner,
Warner Brothers, 1927
4. Break patterns
“Problems cannot be solved by thinking within the framework
in which they were created”
“Insanity: doing the same things over and over again and
expecting different results”
Rules!
Lots of ideas
Listen and build on others ideas
No idea killers
Respect others opinions
Enjoy yourself
Engage your inner child
“ A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke, or worried to death by a frown on the right person’s brow”
Charles Brower
Breaking Patterns
Re-expression
“I imagined myself as a virus or cancer cell and tried to sense what it would be like” Jonas Salk
7. Process
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Focus
Income
Awareness
New markets
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6. Develop your best idea
keep it simple
• Is it better? (for volunteers/donors/service users)
• Is it simpler? (for staff)
• Is it cheaper? (for organisation)
Measuring Innovation
Inputs - financial resources, people engaged, number of ideas generated
Outputs - no of new ideas, ideas piloted, revenue and profit
Process - conversion of idea into cash, benchmark against competitors
If I had asked people what they wanted they would have asked for
a better horse. Henry Ford
What are you going to do Mr Edison - put one in every town in the
country?! Congress to Edison regarding the
telephone
8. Make it real
Its never enough just to tell people about some new insight. Rather, you have to get them to experience it in a
way that evokes power and possibility. Instead of pouring
knowledge into people's heads, you need to help them grind a new set of
eyeglasses so they can see the world in a new way.
John Seely Brown Seeing Differently:
Insights on Innovation
9.Recruit bright sparks
Recruit a team of talent
Mix of different experiences, knowledge, skill and styles
10. Do SOMETHING and learn
“I have not failed. I've just found 10,000 ways that won't work.”
Thomas Edison
“To develop working ideas efficiently - I try to fail as quickly as I can.”
Richard Feynman 1965 Nobel prize winner
You are the Latest innovations in Fundraising
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You are Innovation pioneers
Innovation Essentials
1. Buy in 2. Focus 3. Insight 4. Break patterns 5. Lots of ideas 6. Develop the best ideas 7. Process 8. Make it real 9. Recruit bright sparks 10. Just do SOMETHING…and learn
Find out more CCCD:(E!D()7%%
Sticky Wisdom ?What if! The Innovation Company
Linchpin Seth Godin
Switch Chip and Dan Heath
Business beyond the Box John O’Keefe
Breakthrough Thinking for Non Profit Organisations Bernard Ross Clare Segal
Create! Mark Butcher