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In a world of increasing online presence, this workshop has been developed to

demystify the jargon and elements of online marketing. Understand the "how

to" of developing effective online marketing techniques

Ideal for

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Define online marketing

Identify 8 techniques available to online marketers and how they can be

optimised effectively within the communication plan: Search Engine

Optimisation (SEO),

Social Media Marketing, Banner Advertising, Email Marketing, Article

Marketing, Video Marketing, Viral Marketing, Blogging

Review the pitfalls of online marketing and how to avoid them

This workshop is designed for small business practitioners and general

practitioners who are keen to understand the basics of online marketing. This

course ideally suits participants who require a level of competence to

confidently discuss, review and make decisions in relation to the

interconnection of their online strategy with the effective communication

outcomes of the business.

Content

OutcomeUpon completion of the workshop, participants will be able to:

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Confidently discuss the strengths and opportunities provided by online

marketing

Improve the way they make decisions in relation to online marketing

Increase the presence of their online marketing activities and directly link

back to the communication plans of the business

DurationThe programme will be of 1 day. Please note that the workshop will be highly

intensive and so you are requested to keep all day free for the workshop

session.

IntakeParticipation will be limited to a maximum of twenty (on a first come first serve

basis). Any and all in the creative field including designers, managers, design

professional, retailers, other professionals and students can benefit from this

program. Others desiring to increase their sensitivity and creativity are also

welcome. All that is needed is an open mind.

Rs.10,000/- [Non- residential, includes Service Tax, Workshop Registration

fee, Lunch and one set of study material] to be paid by Demand Draft/ Pay

Order latest by 10 Days before the program in favor of

, payable at New Delhi. OR pay online

at http://icofp.org/html/main/PGDFEPayment.php

Kindly send in your nominations on your company letterhead indicating

Name/s, Designation, Address, Phone No, Fax No, and Email Id of the

nominees along with the fee to:

International College of Fashion (ICF)

3rd Floor, Gulab Bhawan,

6 Bahadur Shah Zafar Marg, Next to TOI Building,

ITO, New Delhi -110002

Telephone: 09711440008 / 09711440002

E- mail: industryprogrammes@icf.edu.in

A certificate of participation will be presented to the participants.

INTERNATIONAL

COLLEGE OF FINANCIAL PLANNING

Project Officer

CERTIFICATION

Fees & Registration

Paste self attested colour

photograph here. Don’t

staple or pin.

Student ID ___________________________

REGISTRATION FORM

(To be submitted/mailed to International College of Fashion)

1. Name: _________________________________

2. Date of Birth : ____/____/____

3. Nationality: ________________________

4. Correspondence address:_____________________________________________________________

__________________________________________________________________________________

__________________City _________________State _________________Pin Code _____________

Email address: ________________________Phone No. (R)_____________(M)__________________

5. Annual family income ________________

6. Educational Qualification:

7. Payment Details:

Amount:____________________________ (In Words) Rupees____________________________

DD/Ch. No. _________________________ Dated ______________________________________

Drawn no. __________________________ Branch: ____________________________________

Cash/ Online. ________________________ Receipt No. _________________________________

Declaration

I hereby declare that the above information is complete and corrected and understand that any misrepresentation or missing information is sufficient grounds for rejecting my application. I understand and agree to abide by the withdrawal policy, copyright protection and other terms and conditions stated in the prospectus.

Office use

Career guide ______________________________________ Comments _________________________

Full test GD/PI Admit card ID ___________________________________________________

Exam/Degree Name of degree/diploma Board/University Yr. Of PassingPercentage(%) College/Institute

Secondary

Sr. Secondary

Bachelors

Professional

Masters

Build YourE-Business

Applicant Signature

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