Build Your Legacy with NEWCatherine LindnerVice President, Retail MarketingWalgreen Company

Roots of my legacy

Dorothy Gruber Nonnenkamp1911 – 1997

Roots of my legacy

Ruth Ann Swenson Nonnenkamp

1939 -

NEW todayMission: To attract, retain and advance womenin the retail and consumer products industry through education, leadership and business development.

Profile:

• 5,000+ members (1 in 12 men)

• 400+ companies represented

• 80 corporate sponsors

• 19 regional groups

NEW 2020Our question

How do we build NEW’s capabilities to:

•Remain relevant and anticipate the future

•Stimulate growth for the organization

•Build a legacy of women’s leadership

NEW 2020Our goal

Advance our mission and

serve you better

NEW 2020 Steering CommitteeCatherine Lindner (chair)Walgreen Company

Sarah ChartrandAhold USA

Diane Cooke Schwan's Shared Services

Kim FeilGeneral Manager, KLF Strategy

Lisa KlauserUnilever

Maureen McGurlSutton Place HR Consulting Group

Marnette PerryThe Kroger Co.

Sue Sears Kimberly-Clark Corporation

Sue SentellGladson

Liz SiegelResearch Consultant

Karen Stuckey Walmart

Marla ThompsonCatalina Marketing

Annie ZipfelTarget Corporation

A disciplined research approach

Phase 1: Qualitative Research

Positioning concept

development

Phase 2: Quantitative Research and

Concept Testing

Phase 3: Determination of

Business Implications

Phase 4: Develop Operational & Organizational Requirements

Phase 4: Develop Marketing and

Communications Platform

What did we want to learn?• Why companies sponsor NEW (what they value)

• Why individual members join (and why they stay)

• What stakeholders know and believe about NEW

• Why potential members have not joined (and what NEW should do to attract them)

We learned from a lot of people68 in-depth, one-on-one interviews

• 12 Network leaders• 44 industry leaders

− High Engagement − Medium/Low Engagement − Prospects

• 12 C-suite executives

We learned from a lot of people6 focus groups, 36 viewpoints

Men EmergingLeaders

Women of color

Prospects Mid-levelexecutives

Innovators

We learned from a lot of companies

What we heardNEW should:

• Amplify the collective voices of the NEW community

• Unleash our wisdom, experience and power

• Help drive women’s authentic leadership and accelerate business

What we learned

NEEDS OF THE WORLD

LEVERAGING NEW’S TALENTS

1 2

Needs of NEW sponsors

DO MORE WITH LESS

PROVE ROI TALENT

It’s a more challenging world

“Our challenge is holistically doing more with less… My dollars have to stretch farther than they’ve ever had to stretch before.”

Prospect

“Our challenge is holistically doing more with less… My dollars have to stretch farther than they’ve ever had to stretch before.”

Prospect

Talent pool is changing“Never in the history of the modern world have there been four generations in the workplace that bring such vastly different sets of values, beliefs, and expectations. Never has a generation…used technologies so far ahead of those adopted by its employer.

—The 2020 Workplace

“Never in the history of the modern world have there been four generations in the workplace that bring such vastly different sets of values, beliefs, and expectations. Never has a generation…used technologies so far ahead of those adopted by its employer.

—The 2020 Workplace

Must embrace diversityDifferent journeys, points of viewand leadership styles

“When you have more diverse talent, you get better solutions.”

Prospect

“When you have more diverse talent, you get better solutions.”

Prospect

Millennials: A life, not just a career

• Work-life balance• Meaningful work• Judged by quality of work, not quantity of hours• Agile workplace

“Young men coming out of college have kind of a similar desire for balance (as women).”

Mid-level Focus Group

“More value on family. I don’t want your job. I don’t want the travel. I don’t want the hours.”

Men’s Focus Group

“Young men coming out of college have kind of a similar desire for balance (as women).”

Mid-level Focus Group

“More value on family. I don’t want your job. I don’t want the travel. I don’t want the hours.”

Men’s Focus Group

Women are the leading edge of a demographic mega-shift

The voices of NEW members

LEARNING TO NAVIGATE IN A MAN’S WORLD

CHOOSING A LIFESTYLE

LEADING AUTHENTICALLY

AND EFFECTIVELY

NEW members tell us

• Women bring authenticity to the workplace

• An executive position is a lifestyle fit

• Some executive women are opting out of the “top-top”

Key studies validate NEW’s voices

• Accenture• Catalyst• Center for Work & Family• Deloitte• Korn/Ferry• McKinsey• Network of Executive Women • Pepperdine University

Research validates NEW’s voices

“Most important leadership attributes” are more common in women than in men

• Intellectual stimulation• Inspiration• Participatory decision-making • Setting expectations/rewards

—McKinsey: Women Matter

“Most important leadership attributes” are more common in women than in men

• Intellectual stimulation• Inspiration• Participatory decision-making • Setting expectations/rewards

—McKinsey: Women Matter

Exploring NEW’s core talents

ADVANCING WOMEN

THE POWEROF THE

NETWORK

FOCUS ON CPG

AND RETAIL

Where should NEW focus?• Women — they’re NEW’s sweet spot

NEW should redefine the power of networking for women

• Diversity — among womenIncluding ethnicity, thought and leadership approach

• Women’s leadership at ALL professional levels Not just executive women

• Retail and consumer packaged goods NEW should leverage its tremendous size and scale

• U.S. and CanadaNEW should go global slowly

Envisioning NEW 2020Align NEW’s strengths with your needs

ADVANCING WOMEN

THE POWEROF THE

NETWORK

FOCUS ON CPG

AND RETAIL

MEMBER NEEDS: Develop skillsReconcile career/lifestyleLead authentically/effectively = ADVANCING WOMEN

SPONSOR NEEDS:Do more with lessProve ROIFind and keep top talent = ADVANCING BUSINESS

NEW’S CORE TALENTS

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You expressed many desires—but there are strengths we haven’t yet imagined!

Let’s change the dialogue• Speak from a voice of strength

• Be the authority and voice

• Demonstrate, empower, educate and advocate for women’s authentic leadership

“All new studies show huge falloff of women at mid-management levels. There is strength in women's authentic voices and their relational, contextual way of thinking.

This way of working and being is not valued yet. Women are not encouraged to be in full authentic mode, so they burn out or start their own companies.”

—Barbara Perry, anthropologist and author

32

Redefine Network as Community

“Network sounds like work, I’d rather have a community.”

Build authentic relationships

“I needed people who looked like me and thought like me – there are 300 women in one room cheering and yelling...you make connections [with women who] mentor you and give you advice.

You learn to love these women immediately.”

Innovator Focus Group

Build authentic relationships

“Many of these people are our clients and potential clients. My company asked me to help build those relationships.

The relationship building is very authentic. I like that. I get something out of it. The ‘women in group’ part is real.”

Service provider sponsor

Create a communityPeer-to-peer, open sourced and interactive learning and leadership community

“Everything that’s important (to know) is unwritten.”

Women of Color Focus Group

“Women get so much nourishment, education, support, ideas and enthusiasm…with NEW.”

CPG sponsor

Bring NEW into our workplaces

“Everything they do is awesome…but then they kind of ‘toss it over the fence.’

We need help getting the roots of change to take hold in our organizations.”

CPG sponsor

Pioneer workplace transformation

“We can collectively use NEW as a catalyst to drive performance, drive business and affect change within U.S. retail for women’s rights.

Are we at the point of evolution into a greater common cause?”

CPG sponsor

The wings of my legacy

Clay Robert Lindner2002 -

Evan James Lindner2005 -

Build Your Legacy with NEWCatherine LindnerVice President, Retail MarketingWalgreen Company