Builder Services Seattle Brochure

The modern way to sell new homes

Redfin Builder Services is the next-level sales and

marketing solution for homebuilders and residential

real estate developers.

The way people search for and buy new construction homes has changed.

More than 92% of buyers begin their home search online.1 Powered by

the most popular brokerage website in the United States2, only Redfin

Builder Services offers real-time demand data and direct access to serious

home buyers.

1Source: NAR 2Source: comScore, 2016

The modern way to sell new homes

Berteau Development

56 homes

Elmhurst, Illinois

Seven homes sold in first quarter of 2016 (at an average of over $1M.)

Any broker can promise an on-site presence

and traffic-driving strategies. Only Redfin Builder

Services delivers a new construction sales process

with a technology edge and the personal touch that

builders need in today’s fast-paced environment.

Each Redfin Builder Services project is led by senior management and

backed by the full resources of Redfin, including data analysts, engineers,

marketers, designers, and PR professionals.

Our on-site agents are new construction specialists trained to represent

your best interests while creating an unparalleled buying experience.

We’ll never staff your sales center with buyer’s agents.

Simplify and manage your sales operations

Own the Redfin homepage

For each* Redfin Builder Services client, we offer the Redfin homepage for a

week. A recent homepage takeover resulted in 160,000 views and contributed

to eight sales in the first seven days for a new model home launch.

*Subject to minimum community size.

Your buyers are online and you need

to be there too. Millions of people

use Redfin.com and our apps every

month to search for their next home.

When you list with Redfin Builder

Services, we feature your project and

connect you directly to the active

buyers whose criteria match your

homes—gaining you at least three

times the online exposure of

comparable listings.

Our tried-and-tested email marketing can drive up to

30% of registrant contacts for our interest lists, with

engagement rates at 40-57%. Your digital marketing

presence goes beyond Redfin, with a suite of online and

in-person marketing strategies focused on generating

the most buyer engagement for every dollar.

Your buyers are on Redfin. Let us introduce you.

Greenbelt Station Townhomes

67 homes

Seattle, Washington

Nine homes sold at launch, February 2016

Azure Northwest Homes at Tehaleh

32 homes

Bonney Lake, Washington

Eight homes sold in first seven days, April 2015

Every day, more people use Redfin to search homes

for sale than any other brokerage site in the U.S.

These buyers tell us what they want—where they want to live, what kind of

home they want, and how much they want to pay. We’re listening. We aggregate

these search trends into real-time custom analysis, to help you best position

your homes to today’s buyer demand. Ask any other broker: How many people

searched for homes in my zip code in the last 30 days? Unless she or he’s a

Redfin Agent, she can’t tell you.

Turn Redfin intelligence into action for your biggest decisions

Average Days on Market

Sell Faster With Redfin

Traditional Agents 36 days

Redfin Agents 28 days8 days faster

98118

31%

33%

35%

44%

41%

Home-buyers interested in

buying a townhome in the

98118 zip code are also looking

in neighboring areas.

Strategic pricing helps you reach the most buyers.

For example, by providing detailed pricing analytics, we helped a Seattle-based Redfin Builder Services

client reach 10,016 more buyers searching in their price point. Our team sold nine townhomes during

the first month.

Want this data for your next community?

Contact us at [email protected]

more buyers reached

10,016

townhomes sold during

the first month

9

Analytics

Market Studies & Buyer Demand Analytics

Buyer Preference Research

Pricing & Competitive Analysis

Phasing & Release Strategy

Sales

Dedicated New Construction Sales Team

Key Messages & Buyer Experience

Sales Center / Model Home Consultation

Customer Relationship Management

Listing Services & Contract Administration

Marketing

Strategy

Branding & Identity

Featured Status on Redfin.com

Redfin Homepage Takeover*

Custom Targeted Email Campaigns

Collateral & Signage Design

Redfin Builder Services is your partner at every stage

of development. We provide real-time analytics,

sales excellence, and marketing power to help you

reach your goals from concept to completion.

Let’s sell some homes

*Subject to minimum community size.

Evaluating a site, launching a project, or turning around sales in an existing community?

Contact your local expert.

Tana LehmanSeattle Manager

(206) [email protected]

Tana leads Builder Services operations and business development in

Seattle. She has over 10 years of experience in the sales and marketing

of new construction projects throughout the Pacific Northwest.

Prior to Redfin, Tana worked with John L. Scott Real Estate,

training and managing new construction sales teams throughout

the Northwest. She has completed land feasibility work and managed

projects start-to-finish for CamWest, Toll Brothers and Village Life.

Nora provides market intelligence and pricing strategy, harnessing the power of

Redfin data and analytics for Builder Services clients. She works closely with our

team managers and agents to ensure our clients receive the most relevant, up-to-

the-minute market insights.

Before joining Redfin, Nora worked in commercial real estate development and

investment. Nora holds an MBA from the University of Michigan and a BA from

Dartmouth College. She serves on the Regional Leadership Council of Forterra,

a Seattle land conservation organization.

Kate leads the Builder Services platform at Redfin—partnering with real estate

developers and homebuilders to bring new construction properties to market and

connect them with the millions of buyers on Redfin.

Prior to Redfin, Kate worked with AIG’s Global Real Estate Investment platform in

New York. She served the office of the CEO in acquisition, restructuring, and asset

management for over $2.25B of multifamily and distressed-land holdings during

the financial crisis of 2008. Kate holds an MBA from Columbia Business School and

a BA from Dartmouth College. She is an active Urban Land Institute leader and is a

LEED Accredited Professional.

Kathryn leads Builder Services marketing strategies for our clients. She designs and

manages campaigns from start to finish. She brings together homebuyer demand

data, insight from our agents in the field, and the in-house Redfin design, events,

and email teams to drive traffic and sales.

Prior to Redfin, Kathryn was a Regional Marketing Manager for Shea Homes,

the largest privately owned builder in the United States. She lead the marketing

programs and branding efforts for four award-winning communities in Washington

and Northern California. Kathryn is also a licensed broker, which she sees as key to

providing exceptional customer service.

Kathryn McGuireMarketing Program Manager


Kelly WattsTransaction Coordinator


Kate Knight National Manager

(206) 859-2885 [email protected]

Nora JohnsonBusiness Development Associate


Kelly has a background in finance and has specialized in real estate for the last

five years, primarily in commercial and residential lending. She is responsible

for reviewing all contracts and listings activation to close deals on time and create

a great customer experience for Builder Services clients and buyers.

Kelly previously worked with RPM Mortgage as the Transaction Coordinator for

a residential lending team ranked in the top 1% in the nation.

redfin.com/builderservices

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Builder Services Seattle Brochure