Building a Better Ice Building a Better Ice ScraperScraper

A Product Platform Case A Product Platform Case StudyStudy

Current Ice ScrapersCurrent Ice Scrapers

Innovation Factory ScrapersInnovation Factory Scrapers

Ice DozerIce DozerGetting StartedGetting Started

Identified Problems with Existing Ice Identified Problems with Existing Ice ScrapersScrapers

Created Initial SketchesCreated Initial Sketches Performed a National SurveyPerformed a National Survey Initial ProposalInitial Proposal

Ice DozerIce DozerThe PlayersThe Players

Created PartnershipsCreated Partnerships• Emerson, Johnson, Emerson, Johnson,

Mackay Industrial Mackay Industrial Design (EJM)Design (EJM)

• Delaware Valley Delaware Valley Industrial Research Industrial Research Center (DVI)Center (DVI)

Received Additional Received Additional FundingFunding

Created Concept Created Concept SketchesSketches

Ice DozerIce DozerDetails, Details, Details.Details, Details, Details.

June 2001June 2001• Final sketch is chosenFinal sketch is chosen

Three Part DesignThree Part Design• BladeBlade• HandleHandle• Plow handlePlow handle

Focused on the Blade Focused on the Blade separatelyseparately

Focused on design for Focused on design for manufacturemanufacture

Ice DozerIce DozerPrototypesPrototypes

By July 17, 2001 had a finalized designBy July 17, 2001 had a finalized design Tested prototypes on August 14 & 15, Tested prototypes on August 14 & 15,

20012001 Post TestingPost Testing

Ice DozerIce DozerMold ProblemsMold Problems

Received first shots of the moldReceived first shots of the mold• ProblemsProblems

Received second shots of the moldReceived second shots of the mold• ProblemsProblems

Re-tooled and fixed problemsRe-tooled and fixed problems

Ice DozerIce Dozer

Went from design to production in little Went from design to production in little over a yearover a year

Effective hot pointEffective hot point

Mini DozerMini DozerConcept DevelopmentConcept Development

Assumed a three Assumed a three unit family from unit family from the beginningthe beginning• Ice DozerIce Dozer• Mini DozerMini Dozer• Extreme DozerExtreme Dozer

Tried to reuse parts Tried to reuse parts from the Original from the Original Ice DozerIce Dozer

Mini DozerMini DozerPlatform DevelopmentPlatform Development

Designed to have several modelsDesigned to have several models Yellow handle is a platform for future Yellow handle is a platform for future

featuresfeatures

Mini DozerMini DozerFrom Concept to ProductFrom Concept to Product

Conceptual Development began around the same time as Conceptual Development began around the same time as the Original Ice Dozerthe Original Ice Dozer

Final design was selectedFinal design was selected Identified the blade’s connections could be used differentlyIdentified the blade’s connections could be used differently Launched 4.15.03Launched 4.15.03 Tucker estimates saving up to 6 months in development Tucker estimates saving up to 6 months in development

time during the Mini Dozer project.time during the Mini Dozer project.

Extreme Ice DozerExtreme Ice Dozer

An Ice Dozer for An Ice Dozer for larger vehicles larger vehicles ownersowners

Uses the same Uses the same blade as the Ice blade as the Ice Dozer and Mini Ice Dozer and Mini Ice DozerDozer

Extreme Ice DozerExtreme Ice Dozer

Produced several concept sketchesProduced several concept sketches Created a wooden mock-upCreated a wooden mock-up

Ice Dozer Family LineIce Dozer Family Line

Pictured a three unit family from the Pictured a three unit family from the beginningbeginning

Platforming covers a $20 range easilyPlatforming covers a $20 range easily

Snow MoverSnow MoverThe BeginningThe Beginning

Started as product Started as product that would re-use that would re-use the flexi-bladethe flexi-blade

Performed market Performed market surveyssurveys

Wanted to launch Wanted to launch the Ice Dozer and the Ice Dozer and Snow Mover Snow Mover together.together.

Snow MoverSnow MoverFrom Concept to ProductFrom Concept to Product

Isn’t part of the Flexi-blade familyIsn’t part of the Flexi-blade family• Looks can be deceivingLooks can be deceiving

First Functional Unit 2.1.02 First Functional Unit 2.1.02 Ready to sell Mid-FebruaryReady to sell Mid-February

Ice Scraper EvolutionIce Scraper Evolution