Building a Platform for

National Advertisers

Scott Wambolt

Senior Vice President, Sales

YELLOW PAGES™ 2.0Create a compelling national platform is a top priority ADS Trader

Become a much more customer-driven company Ongoing customer satisfaction survey’s and focus groups Recent CMR satisfaction survey

Act on the national opportunity and take your suggestions on how we can improve

WHAT YOU TOLD US…

More flexibility from publishing, proactive communication before problems arise

A One-Stop-Shop for research and information that is easy to use and current

Continue to cooperate on testing and partnering with large clients to prove value and grow investment

WHAT YOU TOLD US…

Regular Face to Face visits from YPG to keep us up to speed on current initiatives, products and opportunities

French Speaking assistance for Quebec based CMR’s

Simplify Discounts and programs for large spending, national advertisers

RESPONDING TO YOUR FEEDBACKCreated Operations “Centre of Excellence”

Integrated Western Canada order processing in Toronto

Launched an Operations Advisory Board Ongoing communication between YPG and CMR’s regarding process and customer service issues Adopt ‘Best Practices’ based on CMR feedback

Created CMR website One-stop-shop for all CMR needs including research, product availability, specs, communications, etc.

RESPONDING TO YOUR FEEDBACK

Increased budget for testing 89% increase in test budget 21% in number of tests

Created new regional management structure 3 Regional Managers, including two bilingual

Developed “Best Customer” program Choose the program that best supports your

biggest clients

YPG TODAY AND BEYOND…

Valuable Segment Represents approximately 10% of revenue Largest area for growth opportunity

New opportunities for the CMR’s in vertical media

More products for CMR’s to sell and expand portfolio Higher commissions

CREATE A CUSTOMER FOCUSED NATIONAL PLATFORM