Building a Search Engine Friendly™

eCommerce Website

ECMTA Webinar

July 2008

Mountain Media is a trademarks of New Earth Technologies. All other logos/images used herein are for demonstration purposes only and are the property of their respective rights holders.

Why Natural Results?

• Up to 85% of searchers ignore paid listings

• 63% of the top natural (organic) listings get click throughs

• Natural (organic) search results convert 30% higher than ppc

• Pay-per-click (PPC) costs are over 37% higher from last year to this year Q1

40%40%20%

Key Elements of SEOThe 20:40:40 Rule

Content - Relevant

- Accessible - Keyword Rich

Link PopularityQuality, related links

RelevantLinking speed

Technical SpecSite Architecture

NavigationMeta data

Title TagsAre yours unique?

Select an eCommerce solution that:

- Automatically generates Title Tags based on category or product name.

Meta Description TagsYes, they matter too!

Select an eCommerce solution that:

- allows you to add your own unique meta description tags.

- or that automatically forms them from the 1st paragraph of content.

Breadcrumb TrailsHelp your interior pages get found!

Select an eCommerce solution that:

- Dynamically generates navigational breadcrumbs.

Site NavigationDynamic versus static

Select an eCommerce solution that:

- Allows for textual navigation versus graphical

- Auto generates navigation

SitemapDo you have one?

Two basic types of site maps:

- An HTML sitemap lists the pages of your site to help users find information.- An XML Sitemap is a way for you to give Google information about your site.

Friendly URLSCategory, product & product detail pages

Select an eCommerce solution that:

- Generates search friendly URLs

- Allows for product name in the URL

Too Many Variables!QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.

Session ID!QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.

Clean, Error Free CodeHave you validated your site?

Friendly ImagesText is still king!

<img src="pix/mammamaria.jpg" width="257" height="329" alt="Snowing - North End, Boston">

Make sure your images, flash and video:

-Are described in the alt tag for each.-The Search engine will read the alt text and index what the image is about.

Closing SummaryWhat you need to remember

Select an eCommerce solution that:- Allows for textual navigation versus graphical- Auto generates navigation- Auto generates title tags based on category or product name- Allows for unique meta tags and automatically names them from the first

paragraph of your content- Dynamically generates navigational bread crumbs- Generates search friendly URLs and allows for product name in the URL- Is XHTML 1.0 strict compliant

Mountain Media can help!

Call us for a free website evaluation at (877) 583-0300