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building better brands
products
communities
traditions
habits
industry
values
practices
relationshipsInvestor PresentationSeptember 2015
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DISCLAIMER
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FOOD MADE BETTER
We develop, acquire and sell high-quality brands in North America made with simple ingredients, traditional farming practices and innovative branding
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CORPORATE DATA
Capital Structure
Symbol TSX.V-JTR
Shares Outstanding 19.4 M
Fully Diluted 20.7 M
Warrants 1.0 M
Exercisable Options 0.3 M
Market Capitalization $23 M
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33.4% Inside Ownership
Growth in Organic Retail Sales
1 Large addressable market with U.S. sales of natural and organic products of $56.8B in 2013
Trust in Small Natural Brands
2 Small natural brands are more trusted than large multinational natural brands
Clean Protein Trend
3 Clean protein is expected to be one of the principal trends
Attractive Industry Multiples
4 Multiples for ‘natural’ food companies are significantly higher than similar conventional food companies
Consolidation Opportunity
5 Many small and mid-sized natural food companies in Canada & the U.S. with limited exit alternatives
Silverwood Partners, State of the Industry address- Expo East
WHY INVEST IN GREENSPACE
BRANDS
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12%
14%
16%
0%
4%
8%
12%
16%
20%
SnacksSnacksSnacksSnacks MeatMeatMeatMeat DairyDairyDairyDairy
US organic food and beverage
market grew at 12% vs. less
than 2% for conventional food
sales
Dairy, meat and snacks the
fastest growing verticals
Global organic food &
beverages market is expected
to reach US$211 billion by
2020, growing at a 16% CAGR
Total U.S. Sales Growth (2012 – 2013)
Source: NPN Journal Industry Report 2014; Grand View Research
NATURAL FOOD SALES
OUTPACING CONVENTIONAL...
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Develop and launch new brands to meet the
natural food space opportunity
Develop and launch new brands to meet the
natural food space opportunity
Identify and acquire high growth
businesses to expand our portfolio offering
and geographic scope
Identify and acquire high growth
businesses to expand our portfolio offering
and geographic scope
Establish collaborative relationships with our retailers to produce
robust net sales
Establish collaborative relationships with our retailers to produce
robust net sales
Organic Growth Organic Growth Acquisitions Acquisitions Cultivate Cultivate
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OUR STRATEGY
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Internal brands
expected to
grow revenues
by ~ 80-100%
year over year
Healthy, convenient, responsibly raised meat products- launched in 2003
Macaroni and Cheese made with Non-GMO ingredients, no artificial colours or preservatives and featuring cheese from grass-fed milk –launched in fiscal 2016 (August)
100% Canadian, grass-fed dairy products-launched in fiscal 2015
All-natural alternative pet food, produced without fillers or artificial ingredients- launched in fiscal 2015
Organic farm and producer of grass-fed beef and pork- launching in fiscal 2016
GREENSPACE BRANDS:
INTERNALLY LAUNCHED
TO DATE…
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Retail Brands preparing to LaunchRetail Brands preparing to Launch
INTERNAL GROWTH
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Nudge Snacks
TrybeSnacks
Grandview Fresh Meat
Program
Non Dairy Beverage
Digestible Dairy
Pressed/ Fresh Juices
Eggs & Chicken
• Natural
snacking is
one of the
fastest
growing
categories
• Strong
innovation
capabilities
using grass
fed dairy
products
• Seeds, dried
meat, nut
snacks
• Capitalizing
on the Paleo
diet trend
• Creation of
a fresh meat
program for
Whole
Foods
(confirmed
for Fall
2015), and
other large
independent
natural food
companies
• Great
merchandisable
capability in
Tetra and
volume in fresh
• Pre-
selecting
dairy cattle
for a
favorable
protein for
human
digestion
• Emerging
category of
high
nutrient
fresh juices
- HPP
• Major
retailers like
Whole Foods
are seeking
innovative
suppliers
• Strong
possibilities
in retail and
foodservice
markets
‘Grass Fed’ number one growth trend in 2015
Grass-fed dairy is the biggest growth opportunity in dairy at WFM
Grass-fed meat is the biggest meat opportunity in meat sections at WFM
Food Navigator Research
Whole Foods ‘state of the industry’ speech at Natural Products Expo West in March 2014
GreenSpace dominates the Canadian
‘grass-fed’ market and is well positioned
to continue to grow in the category
JOIN THE ‘GRASS-FED’
REVOLUTION
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Organic Dairy Industry
Organic Juice Industry
Natural Meat Snacks
Fresh & Value Added Meat Companies
Multiple acquisition
possibilities of small
‘simple ingredient’ businesses
• May seek to consolidate the organic dairy industry in Canada
― Would aid the Rolling Meadow brand rollout significantly
• Significant consolidation/ launch opportunities across multiple market segments
• Strong branding opportunities in the organic juicing category
― Creation of ahigh-pressure processing fresh pressed juice category would be a natural line extension
• Jerky and dried meat acquisition opportunities exist
― Line extensions, natural supply chain switch and channel growth are easy wins
• Acquisition of western version of Life Choices is a significant opportunity
• Buying fresh meat brands across Canada has strong growth potential as well
POTENTIAL ACQUISITIONS
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Love Child Organics Acquisition
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Established strong brand in organics space
Immediately accretive – expected annualized net revenue of ~$9M with ~35+% gross margins
SG&A reductions through shared marketing services
Leverage existing and shareddistribution
Consolidated product development and marketing
Retail / Grocery Partners
Retailer RevenueStore Count
Partnership Details
$42.6B(2014)
1100+ • Holistic Choice, Life Choices, Rolling Meadow
$23.9B(2015)
1500+ • Rolling Meadow, Life Choices
$14.2B(2014)
399(9 in Canada)
• Rolling Meadow, Life Choices, Grandview
NA 26(Ontario)
• Life Choices, Rolling Meadow
NA 7(BC)
• Life Choices, Rolling Meadow, Holistic Choice
KEY RETAIL PARTNERS
BUILDING BETTER
PARTNERSHIPS…
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DRIVERS FOR GROWTH
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30% 70%Organic growth
• Launch Nudge snacks
• Launch Holistic Choice
• Re-launch Life Choice
products
Acquisitions
• Launch Grandview Farms
• Love Child Organics
• TBD
Growth Perspectives
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0
10
20
30
40
50
60
70
80
90
100
2015 2016 2017 2018 2019 2020
Organic revenue
Annualized Revenue fromAcquisitions
By 2020 $135 M top-line revenue
President & CEO
• Founder of Life Choices Natural Foods Corp and 13+ years as CEO
• Former President of JobSharkCorporation
• Board member of Childhood Cancer Canada Foundation
CFO
• Former VP Finance-VicWest Inc.
• 12 years of experience in public accounting (PwC)
• Strong corporate finance, strategy and implementation experience in public companies
VP, Business Development
• Director for Health and Wellness - Loblaw Companies Limited
• Oversaw national business, totalling $400m in sales
• Led the team that revenue growth while achieving 25%+ [GM$] growth year-over-year
Director of Sales
• Former National Sales Manager of Genuine Health/ Greens +
• Responsible for the sales and trade marketing of over 125 sku’s across 7 brands to all major Canadian Food, Drug and Vitamin retailers
• Prior Pet Food experience working in a sales and marketing capacity for Royal CaninCanada
Matthew vonTeichman
AaronSkelton
MathewWalsh
Lauren Keegan
High Functioning Team
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• Chairman of the Board
• Founder of Life Choices Natural Foods Corp and 13+ years as CEO
• Former President of JobSharkCorporation
• Board member of Childhood Cancer Canada Foundation
• Managing Director and Vice Chairman of CanaccordGenuity
• Former Managing Partner of Difference Capital Financial
• Board member of BC Hydro and previously served on the National Advisory Committee of the TSE
• Co-Founder, Managing Director and CEO of TimbercreekAsset Management
• Has led the origination, structuring and capitalization ofall Timbercreekfunds (approximately C$4.4 billion in assets)
• Current CEO of Shop.ca
• Former VP Finance for Rogers Media and EVP RogersBroadcasting
• Board member and Chair of the audit committee of publicly listed Klondex Mines Ltd
• CPA and CA
• Owner of 3 PharmasaveFranchises
• Board Member of PharmasaveOntario
• Sits on several private and public Boards
Matthew vonTeichman
Blair Tamblyn
James M. Brown
James Haggerty
Roger Daher
BOARD OF DIRECTORS
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Strong Operating Model
• Largely outsourced production, highly variable costs
• ‘Best of the Best’ team- 30 years + of industry leadership
Management aligned with Investors
• 30% + Insider Ownership
Significant Potential for Future Share Value Growth
• Internal ‘organic’ growth launching new brands- achieved 100% YOY
revenue growth on internally launched brands
• Acquisitions in the North American Natural Products Space
• Channel Development
OUR VALUE PROPOSITION
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Successful Track Record
• $100k invested in 2012 is worth $369k today
• Principal had 400% return in 18 months on Food & Bev business
• Expected 80- 100% revenue growth in fiscal 2015 (ending March)
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For more information, contact:
Mathew von Teichman, President & [email protected]
Mathew Walsh, CFO [email protected]
Joanna Longo, Investor [email protected]
