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BuildingBicycle
Tourismalong
theBoldCoast
Maine’sBoldCoastRegion
Createlong-term,sustainableopportunitiesforcommunitiestocelebrate,preserve,develop,promote,andmanagetheirmostvaluednaturalandculturalassets.
• Economicgrowth&increased
opportunities
• Improvedexperienceofplace
• Positiveengagementforresidents&
visitors
• Community&businessinvestment
• Collaborations,networks,&partnerships
• Successful,sustainableimplementation
RegionalTourismValuesandGoals
5.3millionvisitorsin2016(+12.9%)
18%Canadian(NB&NS)
Spent$930million– supported: 16,000jobs $88,500,000intotaltaxes
#1OvernightVisitorInterests: Touring/Sightseeing Active/OutdoorRecreation
#1Touring/SightseeingActivity: Enjoyingoceanviews/rockycoast
#1ActiveOutdoorActivities(45%): Hiking/climbing/backpacking ExploringState/NationalParks Bicyclingormountainbiking(25%)
#1InterestsofCanadianvisitors
BoldCoastScenicByway
IconicMaineFoods
DownEast
Acadia
TourismTrends
Providesdiversetravelersmulti-modal,personalaccesstoawayoflifehistoricallyboundtothewildandsceniccoastalenv
“…providesdiversetravelersmulti-modal,personalaccesstoaway
oflifehistoricallyboundtothewildandsceniccoastalenvironment.”
BikeMaine promotes bicycle tourism through its annual September tour celebrating Maine’s people, places, culture and food.
• Started in 2013
• Route approximately 350 miles over 7 days
• Different route each year
• Ridership currently capped at 450
• Generated over $2.3 million in revenues for the regions that have hosted the event
Ruralroads
Excellentvistas
Points
of
interest
Points of interest
Vibrant,smallhostcommunities
Local,inseasonfoods
Localentertainmentoptions
BoldCoastScenicByway
SchoodicNational
ScenicByway
Quietruralroads
Breathtakingcoastalscenery
Uniquepointsofinterest
Local,inseasonfoods
Vibrant,smallhostcommunities
Local
entertainment
options
Forthosetravelingby
bicycle,
TheJourneyistheDes/na/on!
WhyBicycle
TourismWorksfor
the
BoldCoast
Forthosetravelingby
bicycle,theJourneyis the
Destination
• Stayandplaylonger• Engagew/locals• Spendlocally• Eco-friendly,low-
impacttravelers
• Spend20%more
• Lowtrafficroads,
friendlyhosts,
beautifulscenery
Ofthe35.8milliontouristscomingtoMaine2016,2.3millionwerebicycletourists.
2017EconomicImpactsinME:
MountainBiking- $129,624,738
RoadBiking- $260,163,300
TOTAL- $389,788,038
O utdoorIndustryAssociation’sEconomic ImpactoftheOutdoorRecreationEconomyofMaine,2017
WhyBicycleTourismWorks
fortheBoldCoast
Problem:
Somepeopleinregiondidnotthinkitwasagood
ideatohavebicyclistsonthelocalroads:
● Roadsareunsafeforbicycleso Mostroadsdon’thaveshoulders
o Roadstoonarrowo Localpeopledrivefast
● Carsandbikesdon’tbelongonsameroads
Off-roadbikingoptionsontheBoldCoast
And coming soon ...
On-roadsignedbicycletrailswerecoming!
please join us as we discover...
Sept 10-17, 2016
2016
Discover the Bold Coast!
BikeMaine is an weeklong bicycle tour that highlights the people, places, culture and food of Maine.
Moderately challenging routes averaging 55 miles daily, with additional miles available
Participation limited to 400 riders to ensure a unique and intimate experience
Meals featuring the best local and seasonal food from around Maine
Begancampaigntosoften
andshiftlocalperceptions
aroundon-roadbicycling
• Bikes, by law, are to follow vehicular rules of the road.
• Bikes have a right to the center of travel lanes in many instances.
• Two abreast is not automatically illegal.
Bicyclists on theRoad
Bicycles Mean Business!
Gust House Rentals is a certified Bicycles WelcoME business and offers the following amenities to bicyclists
Held stakeholders meeting to determine level of interest in creating permanently signed bicycle route to promote bicycle tourism in region
BikeMaine2016
ScenicBikewayStrategicPlanning
Goals:TheScenicBikewaywill:
● Besafe,accessible,andachievable● Provideauthenticexperienceoflocalculture● Contribute tothelocaleconomy
Objectives:Long-TermCommunitySupportAndStrongVisitorEngagement●Interactivewebsitetotellregionalstories● Online,searchablebikeroutemaps
● Regionally-brandedway-findingsigns● Engagebusinessesandorganizations● Engageresidents,especiallyyouth
PlanningmeeVngphoto- Milbridge
t
BoldCoastScenicBikeway
ShowmapofBCSBlinking toestablished routes
Map showing Bold Coast Scenic Bikeway, East Coast Greenway and US Bike Route 1
Slide25- neededInfrastructureandSafety
Improvements
Testrodetheroute
CompletedLevelofServiceAssessment
Scoredeachsectionofrouteon
listof factors,including:
● Lanewidth
● Shoulderwidth(ifany)● Annualaveragedailytraffic
● Pavementconditions● Postedspeed● Roadcomplexity
● Parkingonstreet
Createdamaptohelpbicyclistsanticipatetheirexpectedlevelofcomfort inriding route
sectionsbasedonresultsoftheLevelofServiceAssessmentgrades.
FillingServiceGaps&Encouraging
BusinessestoTapIntoBicycleTourism
Creatingthebrand
InteractiveOnlineMapswithSearchable
LayersandDownloadablePDF’s
• WebsitegoesliveMay1!
• IntroduceBoldCoastScenicBikewayatBikeExpoNewYork,May4-5
• Distributemapsandrackcardsregionally
• RolloutmarketingmaterialswithassistancefromDownEastAcadiaRegionalTourism
ContinuedrequestsforBicyclesWelcoMEtrainings
Bicycles WelcoME signsproudly displayed in storefront windows
Chambers of Commerce marketing bicycling in their communities
BikeRacksInstalled
T
Signs thatlocalresidents arebiking
Signs of bicycle tourists
SupportingBicycleTourismByBuilding
CommunityBicyclingPrograms
Public
Repair
Stations
DonatedbustobecomeMobileBikeBus
Q&A
Thankyouforjoiningustoday!
KimTrue,BicycleCoalitionofMaine
CrystalHitchings,WashingtonCountyCouncilofGovernments
