BUILDING BRIDGES IMPACT OF PACE OF CHANGE ON GAMING
INDUSTRY
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AGENDA Who are we? The world is changing around us Impact on
policy domain How to address these challenges Five priorities of
innovation and regulatory benefits Game Authentication Online
Gaming Standards
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WHO ARE WE? An International Trade Association formed in May
1998 Currently 63 members (operators, vendors, test labs) Enable
collaboration between: The Industry Domain (Suppliers / Operators /
Test Labs) The Policy Domain (Governmental Agencies and Regulators)
Create information standards Technical Committees (S2S, G2S, TRA,
GAT, GDS ) Player User Interface Committee (PUI) Online Gaming
Committee (OGC) Architectural Oversight Committee (AOC) Operator
Advisory Committee (OAC) Regulatory Committee (discussions) 16
years industry support, 180+ members participated, 1573 volunteers
contributed to-date
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PLATINUM MEMBERS
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GSAS ROLE IN LAND-BASED CASINO INDUSTRY Focused on land-based
casinos as there was a need Established committees to support the
industry Gained track record for the successful creation of
standards Successful due to participation from both industry and
policy domain
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CURRENT COMMITTEES Technical Committees (S2S, G2S, TRA, GAT,
GDS ) Player User Interface Committee (PUI) Architectural Oversight
Committee (AOC) Operator Advisory Committee (OAC) Regulatory
Committee (formation stage) Online Gaming Committee (OGC)
Third-Party Game Interfaces integration of third-party game
services into iGaming platforms. External Interfaces data sharing
between iGaming platforms and geo- location providers, payment
processors, etc. Data Access providing a standard manner by which
regulatory required data can be obtained from iGaming operations.
Land-Based integration with existing land-based operations.
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GLOBAL DEPLOYMENT (70+ COUNTRIES)
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THE WORLD IS CHANGING AROUND US Online revolution has changed
customer behavior Ebay is the worlds largest garage sale online
Booking.com the worlds largest travel agency online Amazon the
worlds largest department store online Pokerstar the worlds largest
poker room online
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PACE OF CHANGE IN OUR WORLD Speed of adoption is significantly
faster as population gets more tech savvy The Internet its size
doubles every 5.32 years
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IMPACT ON OUR LIVES Technology is outpacing far quicker than
one can manage to acquire the necessary competencies The end of
online / offline Continuously online Internet of Everything (IoE)
25 Billion devices by 2015 and 50 Billion by 2020! The
personalization of everything To quote Gerd Leonard (CEO of the
Futures Agency): Machines will know us better than our closest
friends and spouses. They will give us flawless comments, advice
and recommendations and very accurate personal predictions.
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MOBILE GAMING MARKET The massive growth of smart phones and
tablets is one of the most important technology innovations in the
online gaming industry in the last 5 years By the end of 2014 there
will be more than 1.75 Billion number of smartphones in use By the
end of 2014 there are more than 7.5 Billion mobile subscribers
Analysts predict an annual growth as high as 39% Mobile devices:
49% of time spend on gaming applications and 30% on social
networking applications Dec 2012: 28 year Londoner won $530,584 at
William Hill property playing a game on his phone!
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PRINCIPLES OF GAMING POLICIES Ensure that all games are
delivered fair and in a transparent manner Protect minors and
vulnerable persons from gambling Ensure that gaming activities are
free from crime, corruption and money laundering Protect the public
interest
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IMPACT ON POLICY DOMAIN - CHALLENGES Technology is changing at
an exponential rate Access to the right knowledge Resource
restricted Increased pressure to create policies and technical
standards Growing economic complexities Increasing international
interdependencies Insufficient capacity for effective
oversight
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ADVANCES IN TECHNOLOGY HELP CARD COMPANIES NOTICE
IRREGULARITIES FIRST CC companies know more about you then your
friend or spouse!
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HOW TO ADDRESS THESE CHALLENGES AS REGULATORS? Consider moving
away from Prescriptive Regulations Prescription is the result from
the lack of trust between policy and industry domain and this
resulted into a policing mentality. Towards Risk Management
Approach Outcome driven Security Auditability Accountability The
compliance and enforcement process is elevated Regulators must not
chase the internet
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FIVE PRIORITIES OF INNOVATION Create a culture of openness
Build platforms for participation Foster dialogue and continual
improvement Protect the public interest Organize collective action
in the industry
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THE ROLE OF GSA
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Provide a platform for collaboration between industry
stakeholders Enable participatory regulations Create trusted
collaborative environment between policy domain and industry domain
Create Common Data Dictionary Offer education re standards and
technology Support the creation of a messaging standard for Central
Monitoring
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REGULATOR BENEFITS OF STANDARDS Improves the quality, accuracy
and reliability of information as it enters, processed and then
reported to regulators. Enhances the breath and depth of
information that can be included in analyses and reports on a
routine basis with minimum to no added costs. Addresses the need to
find long-term solutions to pull time and costs out of the
reporting process. Allows sharing of information amongst regulators
on a global level. Enables the developed of tools to detect
fraudulent activities in real-time, across multiple states or
countries thereby significantly supporting the principles of gaming
policies. STANDARDS WILL HELP TO ACCURATLY COMPILE, REVIEW AND
AUDIT
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UNFETTERED DATA ACCESS
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GAME AUTHENTICATION Remote game authentication (GAT) started
with gaming machines. Game Authentication Terminal
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GAME AUTHENTICATION With G2S and GDS, game authentication was
expanded onto the network and into peripheral devices. Game
Authentication Server Peripheral Device
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GAME AUTHENTICATION With S2S, game authentication was expanded
to include the systems communicating with gaming machines, such as
progressive and bonus servers. Game Authentication Server Bonus
Server Progressive Server
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GAME AUTHENTICATION The next logical step... extend game
authentication to iGaming platforms and game servers. Game
Authentication Server Bonus Server Progressive Server iGaming
Platform Game Server
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GAME AUTHENTICATION How does it work? Discovery - Request the
list of software components and supported authentication algorithms
from an end-point. Verification - Request verification of a
particular component using a specific algorithm and user-selected
seed value. Authentication - Check the result against a known value
provided by the test lab.
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ONLINE GAMING STANDARDIZATION The OGC plans to address a wide
range of topics, including: Third-Party Game Interface integration
of third-party game services into iGaming platforms. External
Interfaces interfaces between iGaming platforms and geo-location
providers, payment processors, etc. Central Monitoring regulatory
monitoring of iGaming operations. Brick & Mortar integration
with existing land-based operations.
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1998 2014 6 Members Technologies Casinos 45 Protocols 3
Standard Protocols 63 Members Global Industry Growth More
Regulators New Technologies MORE COMPLEXITY! Emerging Standards
Online/Mobile Gaming Customer/360 2015201620172018 beyond THE
GROWTH AND NEED CONTINUES FOR GAMING STANDARDS &
COLLABORATION
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COLLABORATION - INNOVATE OR DIE
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www.gamingstandards.com CREATING STANDARDS THAT DRIVE THE
INDUSTRY
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EVOLUTION OF DATA COMMUNICATION The Cost Of A New Feature Heres
why Innovation has been slow 1 23 4 5 ____
