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Building Business Apps
Coding Optional
Shannon Hale, salesforce.com, Senior Product Manager
@shannonsans
Shannon Dykes, MRC, Development Analyst
@shaysedai32
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other l itigation, risks associated
with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,
and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling
non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the
financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Agenda
• Force.com Overview
• “Corey” Builds an App
• Getting Started
• Q & A
Force.com: Tools for getting the job done
Form
Form builder for
Apps, Portals, &
Sites
Function
Re-usable
formulas,
validations &
logic
Flow
Drag & drop
workflow
builder for
business
processes
Model
Schema builder for
easy data
management
Analytics
Drag & drop
Chart & Report
Builder
Shannon Dykes
Development Analyst, MRC
@shaysedai32
http://forcedotfunny.blogspot.com/
Motto: “If you’re not learning something
new, you’re getting left behind.”
Corey Wilson
IT Manager, responsible for:
• Strategic development
• Project management
• Operations management
• Asset management
@fakecoreywilson
Corey’s Current Process
Submit device request
Enter request details in
spreadsheet
Enter request details in
paper form
Approve request
Provision devices
Hey Corey,
I have three new salespeople
starting Monday – can I get a
Blackberry and a Windows laptop for
each?
The employees are Jeanine Cho,
Walter Few and Candice Mueller.
Also Jeanine is in field sales so
she’s going to need an iPad too –
preferably one of those Retina
Display models.
Thanks,
Andy
Corey Dislikes…
Corey’s Dream
I wish I could spend less
time on tedious
activities…
…and get better insight
on how effectively
we’re managing
hardware!
Demo: Let’s build a Device Management app
without writing any code!
Tools we used to get the job done
Data Model
Schema Builder
Objects & Fields
User Interface
Page Layouts
Search Layouts
Visual Workflow
Business Logic
Validation Rules
Workflow & Approval Rules
Visual Workflow
Why Corey’s so happy now…
She got ~5 hours back in her week!
Her managers love the new process!
Now she can report on the data!
Get Started
Go to developer.force.com and sign up for your own Developer
Edition (DE) org – it’s FREE!
Check out the codeless cloud app development page
Go through the Force.com step-by-step guides
Learn More
Tuesday Wednesday Thursday Friday
Visual Workflow –
Automate Without
Code
3:30 PM – 4:30 PM
You CAN Develop
with salesforce.com
12:00 PM - 1:00 PM
Keeping it Simple with
Permission Sets
9:00 AM – 10:00 AM
Visual Workflow –
Automate Without
Code
10:00 AM – 11:00 AM
Visual Workflow:
Automate Your
Organizational
Processes Without
Code
3:30 PM – 4:30 PM
Formula Gurus
1:30 PM – 2:30 PM
Reporting for
Dummies(2)
9:00 AM - 9:30 AM
Shannon Hale
salesforce.com
@shannonsans
Shannon Dykes
MRC
@shaysedai32