Building CoalitionsPART ONE

Linda MajorIan Newman

University of Nebraska-Lincoln

Tom WorkmanUniversity of Houston-Downtown

Overview of Workshops

• Focus is on the PROCESS of working with diverse stakeholders across the community in order to create environmental change that reduces AODV problems.

• PART 1 will focus on the basic theories and tools to community organizing and stakeholder relationship development

• PART 2 will focus on organizing opportunities for stakeholder/community deliberation and decision-making

Resources• Deep Change: Discovering the Leader Within,

Robert E Quinn (1996)• Building the Bridge As You Walk On It: A

Guide for Leading Change, Quinn (2004)• Change the World: How Ordinary People Can

Achieve Extraordinary Results, Quinn (2000)• The Speed of Trust, Stephen Covey (2007)• The Art of Engagement: Bridging the Gap

Between People and Possibilities, Jim Haudan (2008)

Level 3:The Participating Strategy

Level 2:The Forcing Strategy

Level 1:The Telling Strategy

Level 4:The Transforming Strategy

Robert Quinn’s Model of Four Change Strategies(2000)

Rational persuasion; emphasis on facts

Leveraging behavior; emphasis on authority

Open dialogue; emphasis on relationship

Transcend self; emphasis on emergent reality

Strategies in Action: Traditional AOD Prevention

• Alcohol & other drug education programs

• Peer education

• Epidemiology-driven reports

• Social norms marketing

Level 1:The Telling Strategy

Strategies in Action: Traditional AOD Prevention

• Substance prohibition/control

• Zero tolerance policies

• Hospitality beverage control

• Increased enforcement efforts

• Adjudicating AOD-related behaviors

Level 2:The Forcing Strategy

Emerging Strategies: AODV Prevention

• Campus-Community task forces and coalitions

• Public forums on AODV

• Broad stakeholder involvement in addressing issues

Level 3:The Participating Strategy

“Informed Deliberation”

• A process where stakeholders are educated around a set of data and perspectives about a problem

• Perspective sharing broadens understanding for all stakeholders

• All stakeholders participate in collaborative problem-solving with new understanding of the issues

The Transformational Perspective

• First step to transforming a community is transforming my own thinking as a leader

• Fundamental paradigm shift about the community and its issues– My understanding of the problem from multiple

stakeholder perspectives– My vision and beliefs about the outcome of change– My collaboration with a broad range of others by

identifying the talents, skills and interests they bring to the table

– My comfort with chaos– A matter of integrity: clarifying my motivations and my

own perspectives

The Participating Strategy

The Forcing Strategy

The Telling Strategy

TRANSCENDING FRAME

Employing Quinn’s Perspectives to Create A Model of

Community Organizing for AODV Environmental Change

All threeStrategy choicesare viable when appropriate to the situation and objective

The transcending frame enables

coalition leaders and members to think

broadly about collaborating

between interests, recognizing the

needs and concerns of others, and

operating from a vision of abundant

opportunity

Examples from the Field

• Responsible Hospitality Council

• The Nebraska Alcohol Policy Symposium– Enacting A New Digital Driver’s License Law

• Working with the Students at UNL– Student Government

• “We Agree” Campaign

– Fraternities and Sororities• “Greek ReEvolution”

Tools for Collaboration

• Relational Development– Shared values– Shared perspectives– Establishing trust

• Interest Dovetailing & Bridging– Interest versus position

• Identifying Trade-Offs and Tensions

• Facilitating Stakeholder Success

First Steps

• Transformation of Paradigms– Rethinking advocates and opponents– Identifying positive contributions regardless of

ultimate interests

• Mentoring & Skill Development

• Building New Partnerships Per Plan

• Maintaining Vision & Energy

Results

• Enactment of new policies

• Increase in support across community

• Reduction in binge drinking rates and related problems

Applying the Model Across Cultures

Examples from other countries

For more information• Tom Workman

University of Houston-DowntownWorkmanT@uhd.edu713/221-8952

• Linda MajorUniversity of Nebraskalmajor1@unl.edu402/472-2454www.nudirections.org

• Ian NewmanUniversity of Nebraskainewman1@unl.edu402/472-3844