Building Hosted Desktop: Expand Your Profits as IT Evolves

Microsoft Hosting Service Providers

Conversation #4

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Purpose & AgendaPurposeLearn how helping Hosters expand into desktop

hosting earns you SPLA profits.

Agenda1) Market demands2) Hosted desktop opportunity3) Microsoft hosted desktop solutions4) Flexible deployment options5) Getting started

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User Expectations Are EvolvingIncreasing productivity demands create IT challenges

User Productivity Expectations

IT Security & Efficiency Challenges

• Line-of-business apps• Work from anywhere• Bring your own device• Mobile experience

• Management complexities and costs• App and data security• Platform- & device-level interoperability• Performance/uptime

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Who's Using the Latest Technology? New scenarios in the "Mobile First, Cloud First" IT worldWork From

AnywhereAccess from any device

EXAMPLE:Home health nurse taking

a medical history on a tablet

Business ContinuitySecure data and LOB

appsEXAMPLE:

After a fire, a remote manager ensuring on-time

paychecks

Bring Your Own DeviceUser devices, corp accessEXAMPLE:

Contractor using personal laptop to access LOB apps

Remote AccessWork across multiple

PCsEXAMPLE:

Accountant accesses apps and data from clients and

home4

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The Market Moves Toward DaaS Solutions

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Type of Desktop Virtualization

Current & Future Adoption

Current Adopters ofDesktop Virtualization

(n=275)

Terminal Services (either Session or

Application Virtualization)

Virtual Desktop Infrastructure (VDI)

Cloud-based Desktop Virtualization

(i.e. Desktop as a Service)

Future Intenders for Desktop Virtualization

(n=225)

40%Session Virtualization

36%Application Virtualization

52%Session Virtualization

46%Application Virtualization

69%

59%

55%

59%

53%

66%

Your DaaS Adopters Profile

More likely to:

• Use WS 2012 (R2) as primary Server OS

• Use tablets and smartphones to access a desktop

virtualization solution

• Occupy physical offices in multiple countries

• Allow users to connect w/ personal devices

• Be a Tech Early Adopter / Pragmatist

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Service Providers Who Differentiate Command Value

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EmailWebsite Hosting

<$10 /mailbox/mo.

<$5 /site/mo.

DedicatedServer

$50+ /server/mo.

CommodityDaaS

$35-$70/seat/mo.

Vertical DaaSDevice Ubiquity

$150-$300/seat/mo.

Citrix SP Opportunities

• Low-Cost• Low-Margin• Commodity

• High-Value• High-Margin• Verticalized

Service Provider Offerings

70%entry-level

30%Premium(upsell)

IDEAL PRODUCT MIX:

+

Hosted Desktop Solutionswith Microsoft

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Users + Customer IT

+LOB Apps

HosterCloud

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Expanded Hosting CapabilitiesHelp Hosters build hosted desktop offerings powered by Microsoft virtualization technologies

Rich experience across devices

Powerful, scalable platform

Simple and secure IT

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Flexible Deployment Options

Low-cost session virtualization to meet basic needs of many users (one virtual machine, multiple user connections)

Feature-rich virtual machine instances to enable increased personalization and app compatibility for select individual users

OR

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GTM Motions for Hosted Desktop

Learn Technical RequirementsRDS, Hyper-V, virtual networking, and other virtualization technologies1

Target Your Ideal HostersIdentify service providers not currently offering hosted desktop solutions2

Create OfferTailor your hosted desktop offer based on Hoster verticals and/or LOBs3

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Resources

Desktop Hosting Reference Architecture Guide

Marketing and Selling your Hosting Offers (Video)

Providing Desktop as a Service Licensing Brief for Service Providers

SPLAR to Service Provider BOM

Service Provide to Customer BOM

Hosting Desktops on Citrix and Microsoft solutions

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Do it now!

Microsoft Hosting Service Providers

Call to Action!

Take action today!• Download the Hosted Desktop materials:

SharePoint: http://mm-stats.com/52aq5

• Give us your feedback:Survey: http://mm-stats.com/68da9

• Questions?• Email: SPLA@MeritMile.com

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© 2015 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Appendix

Rich Experience Across Devices

(Additional slides)

Rich Experience Across Devices

Familiar and personalized Microsoft Windows experiences

Functions across multiple devices and browsers

Strong performance even over low bandwidth

Single sign on

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What is a Rich User Experience?

Dynamically detect network conditions and tune experience

WAN acceleration

Enable access to locally attached devices in remote desktops

USB redirection

Remote desktop clients have a rich Windows user experience on Mac OS X, iOS, and Android devices, including support for multi-touch

Cross-platform support

Improved GPU

supportSupport both physical and software GPUs

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Rich User Experience with RemoteFX

Crisp text always

Aero always on, rich new Windows UI

Adaptive graphics remoting based on content type

RemoteApp programs integrate seamlessly with local desktop

Reconnect feature for ease of movement across devices

Full single sign-on

Full multitouch and gesture remoting

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Simple and Secure IT

(Additional slides)

Simple and Secure IT

Meets compliance and reduces risk

Removes the need for application patching and updates

Protects against loss of sensitive corporate data and apps

Reduces IT expenditures and shifts focus to value-added,

strategic initiatives

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Personalization with User Profile Disk

User profile disk with pooled virtual machine collections

User profile disk with remote desktop session host collections

What should I deploy?User profile diskWith every virtual machine pool and remote desktop session host collection

User environment virtualizationTo apply roam settings across collections

Folder redirectionTo apply roaming user data across collections To centralize user data backup

BenefitsAvailable with pooled virtual machine collections and remote desktop session host collections

Stores all user settings and data

Contains roaming user profile, Folder Redirection cache, and user environment virtualization

Roams with user within collection

Appears as a local disk and improves application compatibility

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High Availability

Improve with active/active broker

Use a scale-out file server and Hyper-V clustering

Experience up to 64 nodes and 8,000 virtual machines per cluster with Hyper-V

Further increase density by using Remote Desktop Session Host (greater than 2x compared to virtual machines)

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Powerful, Scalable Platform

(Additional slides)

Powerful, Scalable Platform

Single platform for deploying virtualized desktops

Rich, unified end-user experience

Remote desktops behave like traditional desktops

Flexible deployment options allow cost-efficient scalability

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Why Microsoft VDI?

Delivers great user experiences Why

Microsoft VDI?

Reduces time to deploy applications and updates

Balances user needs with compliance requirements

Protects against loss and leaks of sensitive corporate data

Saves resources with flexible storage options

Enables users to access corporate apps and data from any device/any location

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Choosing the Right VDI Architecture

Sessions Personal VMsPooled VMs

Cost effectiveness

App compatibility

Personalization

Good

Better

Best

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Managed Office

Managed OfficeAccess to familiar productivity apps from any virtual desktop

• Well managed & secure• No software updates necessary• Same Office experience

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