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Building Longhorn-Ready PCsBuilding Longhorn-Ready PCs
Mark CroftMark CroftGroup Product ManagerGroup Product [email protected]@microsoft.comMicrosoft CorporationMicrosoft Corporation
Richard RussellRichard RussellDevelopment ManagerDevelopment [email protected]@microsoft.comMicrosoft CorporationMicrosoft Corporation
Session GoalsSession Goals
Explain Ready PC programExplain Ready PC programGoalsGoals
RequirementsRequirements
Broad timingBroad timing
Provide details on meeting key customer needs Provide details on meeting key customer needs going forwardgoing forward
Inform how to build a great Longhorn PCInform how to build a great Longhorn PC
Longhorn Ready PC Program GoalsLonghorn Ready PC Program Goals
1.1. Ensure Ensure customerscustomers can make good Longhorn can make good Longhorn capable PC purchase decisionscapable PC purchase decisions
Timely customer segment specific information Timely customer segment specific information
Reassurance new Windows XP PCs will run Reassurance new Windows XP PCs will run LonghornLonghorn
2.2. Provide Provide PC manufacturersPC manufacturers early opportunities early opportunities to plan and market Longhorn capable PCsto plan and market Longhorn capable PCs
3.3. Prioritize Prioritize LH stabilityLH stability on upgrade on upgrade
Customer FactorsCustomer Factors
~1 out of 3 PCs~1 out of 3 PCs
Non-technicalNon-technical
Seasonal purchasesSeasonal purchases
Unplanned Unplanned Feature, Price & Feature, Price & BrandBrand
Millions of single Millions of single purchasespurchases
~2 out of 3 PCs~2 out of 3 PCs
Technically proficientTechnically proficient
ROI drivenROI driven
Planned buying cyclePlanned buying cycleSpecification basedSpecification based
Ongoing large-scale Ongoing large-scale DeploymentsDeployments
ConsumersConsumersEnterpriseEnterprise
Longhorn Ready PC – High-level Steps Longhorn Ready PC – High-level Steps
Technical Technical Requirements Requirements Defined & PublishedDefined & Published
Industry Industry Engagement & Engagement & Product PlanningProduct Planning
Enterprise Enterprise GuidelinesGuidelines
Ready PC Products Ready PC Products broadly availablebroadly available
Aligned with growing Aligned with growing Longhorn customer Longhorn customer awarenessawareness
Marketing Program Marketing Program with new Ready PC with new Ready PC LogoLogo
Quality, Quality, CompatibilityCompatibility&& CapabilityCapability
Quality & CompatibilityQuality & Compatibility
The Longhorn Ready PC & Logo ProgramsThe Longhorn Ready PC & Logo ProgramsWindows XP PCs Longhorn PCs
Windows XP Logo Longhorn Logo
Lon
gh
orn A
vaila
bilityReady Logo
System Requirements SituationSystem Requirements Situation
Windows XP Recommended:Windows XP Recommended:300 MHz CPU300 MHz CPU128 MB RAM128 MB RAMSet in mid-2001Set in mid-2001
Hardware AdvancesHardware AdvancesHuge changes in Huge changes in average PC hardware average PC hardware performanceperformance
CustomersCustomersMore demanding More demanding scenariosscenarios
LonghornLonghornWill perform differently Will perform differently from XPfrom XPPerformance will scale Performance will scale with hardwarewith hardwareGraphics can be Graphics can be hardware acceleratedhardware accelerated
Foundation for Ready – Hardware RequirementsFoundation for Ready – Hardware Requirements
PC Hardware Quality
Windows XP Logo Requirements:Meet x32 or x64 “Designed for Windows” Requirements
System Requirements
Modern CPU512 MB or better of System Memory (RAM)
Graphics Stability for Longhorn
Longhorn Display Driver (LDDM) for PC graphics component Made available within 90 days of Longhorn launch
LDDM for StabilityLDDM for Stability
XPDM or LDDM LDDM
Classic Window Manager Avalon Desktop Composition
Classic To Go Aero
Corporate Upgrades & Deployments
Consumer Upgrades,Ultra-Mobile,Ultra-Low-Cost
Mainstream & High-end Graphics
Productivity:
• DPI Scaling • 3D Window Management• Window Thumbnail Previews
Style:
• Drop Shadows
• Dynamic Highlights
• Glass
• Animations
Quality:
• Tear-Free Desktop
Windows 2000Look
Looks like Longhorn
Stability
Longhorn Ready versus CapableLonghorn Ready versus Capable
Capable ExampleCapable Example
Older CPUOlder CPU128 or 256 MB of Memory128 or 256 MB of Memory
Older GraphicsOlder Graphics
Ready ExampleReady Example
Modern CPUModern CPU512 MB of Memory512 MB of Memory
Graphics with LDDM supportGraphics with LDDM support
Both systems capable of running LonghornBoth systems capable of running LonghornReady System targets great performanceReady System targets great performance
Summary on Ready PC ProgramSummary on Ready PC Program
Ready PC Program is about new Ready PC Program is about new Windows XP PCsWindows XP PCs
Performance and Stability after Longhorn upgradesPerformance and Stability after Longhorn upgrades
Opportunity to maintain demand and drive up-sell Opportunity to maintain demand and drive up-sell via differentiation in 2006via differentiation in 2006
Easy customer choice prior to Longhorn availabilityEasy customer choice prior to Longhorn availability
Majority of 2005 PCs and many older systems Majority of 2005 PCs and many older systems will run Longhornwill run Longhorn
Storage Storage Moore’s Law for disksMoore’s Law for disksFlash invading devicesFlash invading devices
x64 Goes mainstreamx64 Goes mainstreamNew PC performanceNew PC performance
Multi-core CPUsMulti-core CPUsPerformance and Performance and efficiencyefficiency
Graphics processors Graphics processors (Moore’s Law)³ and smarter(Moore’s Law)³ and smarter
LCDsLCDsnew Fabsnew Fabs= bigger, cheaper= bigger, cheaper& higher resolution& higher resolution
Network Network Ubiquitous wirelessUbiquitous wirelessRadios in all devicesRadios in all devicesPC = intelligent switchPC = intelligent switch
x86 Proliferation x86 Proliferation Ultra-mobileUltra-mobileCompact PC Compact PC Devices and CEDevices and CE
MemoryMemoryLargerLargerFasterFaster
PC Technology TrendsPC Technology Trends
Fast On/OffFast On/Off
Fast bootFast boot
Fast suspend to RAMFast suspend to RAM
Fast ResumeFast Resume
Always AvailableAlways Available
Good BIOS Good BIOS implementations – implementations – initialization while waiting initialization while waiting for the drive to spin upfor the drive to spin up
Correctly implemented Correctly implemented ACPI features for suspend, ACPI features for suspend, hibernate and resume. hibernate and resume.
Use a hybrid disk Use a hybrid disk (NVRAM + DISK)(NVRAM + DISK)
Ensure drivers do not Ensure drivers do not inhibit or introduce latencyinhibit or introduce latency
What is important to UsersWhat is important to Users Key Platform featuresKey Platform features
SecuritySecurity
Reliable system startupReliable system startup
Transparent user data Transparent user data protectionprotection
Data protected in case of Data protected in case of system loss or theftsystem loss or theft
Resistance to off-line Resistance to off-line attacksattacks
Secure startupSecure startup
–Boot integrityBoot integrity
–Full volume encryptionFull volume encryption
–TPM servicesTPM services
RequiresRequires
TPM1.2TPM1.2
TCP Bios supportTCP Bios support
What is important to UsersWhat is important to Users Key Platform featuresKey Platform features
Great GamingGreat Gaming
High Frame rates for smooth High Frame rates for smooth play and visualsplay and visuals
Lots of detail and realismLots of detail and realism
Great lightingGreat lighting
Natural motion and behavior Natural motion and behavior (physics)(physics)
64-bit is a good choice64-bit is a good choice
Dual Core is a good choiceDual Core is a good choice
Dual channel memory is a good Dual channel memory is a good choicechoice
1GB of memory1GB of memory
Windows Graphics Framework 2.0Windows Graphics Framework 2.0
256MB of graphics memory256MB of graphics memory
Advanced LDDMAdvanced LDDM
Ship a game controllerShip a game controller
What is important to UsersWhat is important to Users Key Platform featuresKey Platform features
Great Mobile PCGreat Mobile PC
Smaller & LighterSmaller & Lighter
Always ConnectedAlways Connected
Natural InputNatural Input
Battery LifeBattery Life
Immediate AccessImmediate Access
All Day UsageAll Day Usage
Data SecurityData Security
Component Advances Component Advances & Integration& Integration
802.xx, Media Transfer, 802.xx, Media Transfer, GPRS, BlueToothGPRS, BlueTooth
Tablet PC Technologies, Tablet PC Technologies, Voice Input, BiometricsVoice Input, Biometrics
ACPI & Backlight ManagementACPI & Backlight Management
Sleep Mode, Fast Startup, Sleep Mode, Fast Startup, Windows DirectWindows Direct
All the Above', ClearTypeAll the Above', ClearType
Secure Startup, Secure Startup, Hybrid Disk DrivesHybrid Disk Drives
What is important to UsersWhat is important to Users Key Platform featuresKey Platform features
Audio Performance and StabilityAudio Performance and Stability
Realizable – audio drivers and Realizable – audio drivers and plug-ins don’t crash the systemplug-ins don’t crash the system
Servable – audio driver and Servable – audio driver and related updates do not requirerelated updates do not requirere-bootre-boot
Efficient – new audio features Efficient – new audio features do not inhibit other do not inhibit other software featuressoftware features
Unified Audio Architecture Unified Audio Architecture (UAA)(UAA)
Well implemented driversWell implemented drivers
Efficient plug insEfficient plug ins
What is important to UsersWhat is important to Users Key Platform featuresKey Platform features
Enhanced UIEnhanced UI
Smooth, modern, attractive, Smooth, modern, attractive, seamless UIseamless UI
No window and application No window and application tearingtearing
Better productivityBetter productivity
Multiple applications that use Multiple applications that use the 3D pipelinethe 3D pipeline
Longhorn Display Driver Longhorn Display Driver Model (LDDM)Model (LDDM)
Avalon desktopAvalon desktop
At least 64MB of graphics At least 64MB of graphics memorymemory
Good graphics performanceGood graphics performance
What is important to UsersWhat is important to Users Key Platform featuresKey Platform features
Living room PC scenariosLiving room PC scenarios
Robust High Definition video record Robust High Definition video record and playbackand playback
Flawless audioFlawless audio
Multi-channel recordMulti-channel record
Dual Core is a good choiceDual Core is a good choice
64-bit is a good choice64-bit is a good choice
Dual channel memory is a good Dual channel memory is a good choicechoice
1GB of memory1GB of memory
Well written tuner driversWell written tuner drivers
16ms display16ms display
Hardware video decodeHardware video decode
High performance and High performance and capacity disk drive (300GB+)capacity disk drive (300GB+)
QuietQuiet
Nice industrial designNice industrial design
What is important to UsersWhat is important to Users Key Platform featuresKey Platform features
Great Industrial DesignGreat Industrial Design
Attractive design that looks Attractive design that looks right at homeright at home
Something they can Something they can be proud of be proud of
Practical, usable, easyPractical, usable, easy
Function matches formFunction matches form
Front mounted ports Front mounted ports (USB, 1394, Audio in/out, media (USB, 1394, Audio in/out, media cards, video capture, etc.)cards, video capture, etc.)
Correctly labeled and colored Correctly labeled and colored connectorsconnectors
QuietQuiet
Easy to open caseEasy to open case
Tool-less I/O card remove and addTool-less I/O card remove and add
Judicious, well designed use of lightsJudicious, well designed use of lights
Enough USB and 1394 ports to meet Enough USB and 1394 ports to meet intended scenariosintended scenarios
What is important to UsersWhat is important to Users Key Platform featuresKey Platform features
Use WinSAT to Measure System PerformanceUse WinSAT to Measure System Performance
Microsoft will express system performance Microsoft will express system performance requirements and guidelines using WinSAT requirements and guidelines using WinSAT metricsmetrics
WinSAT is built into LonghornWinSAT is built into Longhorn
Yes, it runs on Windows XPYes, it runs on Windows XP
See slides from session: TWAR05002 - System See slides from session: TWAR05002 - System Performance Assessment Tools for Windows Performance Assessment Tools for Windows LonghornLonghorn
Summary & Call To ActionSummary & Call To Action
Prepare for broad Longhorn Ready PCs starting Prepare for broad Longhorn Ready PCs starting early 2006early 2006
Build the BEST Longhorn PCsBuild the BEST Longhorn PCs
Excite your customersExcite your customersLeverage the information, tools and technology Leverage the information, tools and technology advances to meet customers’ expectationsadvances to meet customers’ expectations
Relevant PresentationsRelevant Presentations
TWDE05005TWDE05005Next Generation Logo Program: An IntroductionNext Generation Logo Program: An Introduction
TWDT05010TWDT05010Building a Longhorn-Ready Mobile PCBuilding a Longhorn-Ready Mobile PC
TWAR05002TWAR05002System Performance Assessment Tools for Windows LonghornSystem Performance Assessment Tools for Windows Longhorn
TWAR05010TWAR05010How to Build Hardware Support for Secure StartupHow to Build Hardware Support for Secure Startup
TWAR05011TWAR05011Secure Startup: Hardware-Enhanced securitySecure Startup: Hardware-Enhanced security
TWEN05003TWEN05003Windows Audio/Video Excellence Requirements in LonghornWindows Audio/Video Excellence Requirements in Longhorn
Relevant Links Relevant Links
Windows Longhorn-Ready PCWindows Longhorn-Ready PChttp://partner.microsoft.com/global/lhready
Windows Longhorn Logo ProgramWindows Longhorn Logo Programhttp://partner.microsoft.com/global/winlogo
Windows Hardware and Driver Central: Windows Hardware and Driver Central: http://www.microsoft.com/whdc
Email:Email:[email protected]@microsoft.com