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Building on Use of Personal Web 2.0 TechnologiesBrian KellyUKOLNUniversity of BathBath, UK
UKOLN is supported by:This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
Acceptable Use PolicyRecording of this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised.
Acceptable Use PolicyRecording of this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised.
Resources bookmark tag‘online-information-2009’Resources bookmark tag‘online-information-2009’
http://www.ukoln.ac.uk/web-focus/events/conferences/online-information-2009/http://www.ukoln.ac.uk/web-focus/events/conferences/online-information-2009/
Email:[email protected]
Twitter:http://twitter.com/briankelly/ Blog:
http://ukwebfocus.wordpress.com/Twitter tag:#online09
Twitter tag:#online09
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About The SpeakerBrian Kelly:
• Works at UKOLN – a national centre of expertise in digital information management, located at the University of Bath, UK
• UK Web Focus: a national Web advisory post • Funded by JISC and MLA to support UK’s higher
and further education & cultural heritage sectors• Involved in the Web since January 1993• Currently active in promoting best practices for
Web 2.0
About This Talk• Introduction• The political and economic context • The unmanaged Social Web environment• Emerging best practices:
Lightweight policies Risks and opportunities framework Risk audit framework
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Beyond the Techies (1)Implications of the “The Edgeless University” report:
• “The forces now confronting higher education have been called 'a perfect storm’. They are serious challenges. [HEIs] can no longer depend on ever-increasing allocation of funds”
• “This seminar feels a bit like sitting with a group of record industry executives in 1999”
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Beyond the Techies(2)
A need to consider implications of the “Higher Education in a Web 2.0 World” report
• What ‘network as a platform’ / Cloud computing means the institution
• How Universities should respond
• How support services can make use of the Social Web
Overhaul of Universities
• As public funding becomes more scarce, universities will be encouraged to focus on what they do best
• There will be a consumer revolution for students with each course labelled with key facts
• … universities have enjoyed a "benign financial climate" in recent years … this high level of public funding cannot continue
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Or will Conservative plans be more relevant to the sector? Or will Conservative plans be more relevant to the sector?
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Web2MemeMap, Tim O’Reilly, 2005
Characteristics Of Web 2.0
• Network as (my) platform• Benefits of scale (Social
Web)• Clean URIs• Remix and mash-ups
Syndication (RSS)• Architecture of participation
Blogs & wikis Social networking,
tagging & sharing• Trust and openness
Characteristics Of Web 2.0
• Network as (my) platform• Benefits of scale (Social
Web)• Clean URIs• Remix and mash-ups
Syndication (RSS)• Architecture of participation
Blogs & wikis Social networking,
tagging & sharing• Trust and openness
Web 2.0
A Non-technical Perspective on Web 2.0
It’s not just about the technological aspects, it’s about rethinking ownership and use of services and content
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It’s About The Individual!
How do you relate to a world in which the focus of the Social Web is the individual. Challenges posed:
• ‘It’s my space’• ‘Sustainability• Privacy• Editorial control• Branding• …
How do you relate to a world in which the focus of the Social Web is the individual. Challenges posed:
• ‘It’s my space’• ‘Sustainability• Privacy• Editorial control• Branding• …
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The 1 – 9 – 90 ChallengeParticipation Inequality: Encouraging More Users to
Contribute In most online communities, 90% of users are lurkers who never contribute, 9% of users contribute a little, and 1% of users account for almost all the action. (Jakob Neilson, Oct 2006)
Potential Benefits:• Globalisation• Cross-fertilisation• Unexpected benefits• Maximising impact
Potential Dangers:• Globalisation• Mono-culture• Unexpected dangers• Loss of impact
Remember that Social Web services improve as the numbers of users increase
Remember that Social Web services improve as the numbers of users increase
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A Question“How Can Institutions Develop Innovative and Affordable Tools to Engage Increasingly Sophisticated Audiences” (JISC Digitisation Conf 2007)Some thoughts:
• In some areas they shouldn’t attempt to compete with market place successes (e.g. Google)
• If some cases institutions may be indifferent to the service provider (e.g. Microsoft or Google Docs)
There are real needs to:• Answer the question “Why develop?”• Be realistic if development work is funded• Be user-focussed (and this isn’t necessarily easy)• Be prepared to write off investment if users don’t
want what we’ve developed
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Being RealisticOptions in light of the credit crunch:
• Let’s build up an empire now which will be embarrassing to close down
• Let’s use issues of ownership, stability, privacy, … to stifle discussion of 3rd party solutions
• Let’s explore a blended approach (a 3rd way?)
The Pilot was a Success …Following a very successful pilot project the JANET Collaborate prototype site will shortly be retired.
…
This retirement has come about as a result of difficulties in maintaining the prototype beyond its intended lifetime. We are now looking at how to add the functionality into the JANET service portfolio in order to provide an improved feature set based on the requirements gathered in the pilot.
We understand that some fans of the prototype site may be disappointed by this news. We apologise for this and at the same time thank all the users of the prototype for their strong, enthusiastic support during the pilot.
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Managed External Services
We’re seeing greater take-up of email in the cloud
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Cloud computing - Hope or Hype?, From A Distance blog, 4 Nov 2009, Chris Sexton
Discussions about managed cloud services now mainstream
Unmanaged External Services
IT Service director blogs on 3rd party service!
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And allows unmoderated 3rd party content to be published
Use of Cloud Services
Use of services in the cloud:• We are committed
professionals• We want to support
innovation• We can demonstrate
best practices
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Policies
Experience at Croydon Council illustrates the need for lightweight and flexible policies
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Lightweight Policies
Mosman Council provides an example of a lightweight policy for Twitter
Policies
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Biases
Subjective factors
Towards a Framework
“Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 conference
IntendedPurpose
Benefits (various
stakeholdersRisks
(various stakeholders
Missed Opps. (various
stakeholdersCosts
(various stakeholders
• Sharing experiences
• Learning from successes& failures
• Tackling biases• …
• Application to existing services
• Application to in-house development
• …
Risk Management
An Audit Framework
Scenario• Social Web services fail• Institutional content is lost• Funders demand action
How to respond?• Replicate functionality of 3rd party
services? / ban use of 3rd party services?• Ignore concerns• An audit framework to ensure awareness
of risks, to inform planning
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Risk Management
Bottom-Up or Top-Down?
Bottom-up:• Individual auditing of personal uses of
Social Web services• Knowledge of what is being used• Help to instill awareness of risks
Top-down:• Buck stops here• Organisation likely to have legal
responsibility
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Risk Management
Bottom-Up And Top-DownInstitutional requirement:
• All departments to report on use of Social Web to support institutional objectives
Departmental implementation:• Audit framework and collation of responses• Development of action plans• Inform institutional responses
Individual actions:• How individuals make use of Social Web• Clarification of ownership, identification of risks
and description of risk management plans
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Risk Management
Memo From The VCFrom: VC, University of Poppleton
To: Heads of academic departments and services
Subject: Departmental Audit: Use of Cloud Services
Following the THE article on the loss of teaching and research resources following the collapse of Faceblock service all departments are required to complete the following self-assessment audit form on:
• Use of third party services• Risk assessment of viability of services• Risk assessment of other potential risks• Disaster recovery plans
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Example: Audit
Tools and purpose:• Slideshare: Enhance awareness of
presentations and allow embedding• Delicious: Bookmarking of resources,
which can be embedded elsewhere and resources shared
• UK Web Focus blog: Dissemination and user engagement
• YouTube, Google Video and Vimeo: Videos of talks which can be embedded elsewhere
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Risk Management
Example: Risk Assessment
Probability of loss of service:• Slideshare: Mature service; market
leader• Delicious: Mature service; market leader• UK Web Focus blog: Mature service;
market leader• YouTube, Google Video and Vimeo:
(a) Market leader, but known to be making losses(b) No longer accepts new videos(c) Newish service
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Risk Management
Example: Risk Management
Plans if service withdrawn:• Slideshare: Master copy held locally• Delicious: Copy resources (Diigo)• UK Web Focus blog: Backup help locally• YouTube, Google Video and Vimeo:
Masters held locally
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Risk Management
Example: User Education
Plans to minimise user inconvenience if service withdrawn:
• Slideshare: Location of master included in metadata and embedded in content
• Delicious: None • UK Web Focus blog: Blog will provide
information on migration. RSS will be redirected.
• YouTube, Google Video and Vimeo: Location of master included in metadata
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Risk Management