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Connecting People, Products, and Purpose BUILDING 2014 Frame Building Expo Gaylord Opryland Resort and Convention Center Nashville, TN | March 5–7, 2014 NFBA14_ConfBroFBN.indd 1 10/7/13 1:03 PM

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Page 1: Building - ConstructionMagNet.com€¦ · smart wisdom will help you question what’s going on at your business and enjoy the learning experience. “Mike McKinley can reach everyone

Connecting People, Products, and Purpose

Building

2014 Frame Building ExpoGaylord Opryland Resort and Convention Center Nashville, TN | March 5–7, 2014

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Connecting People, Products, and Purpose

Building

Expo HighlightsTrade Show• Exhibits from the industry’s most innovative suppliers

and manufacturers• Expo LIVE!—exhibitor-led education• Opportunities to see, test, and buy the latest tools and

products on the market• Entertaining activities, competitions, and daily prize

drawings

Education• 44 hours of industry education• Hands-on job productivity workshop led by FMI (back

by popular demand!)• Skills-centered workshop on the fundamentals of

construction selling (led by FMI)• 10-hour workshop on construction and safety (in two

parts)• Engaging presenters who specialize in construction,

compliance, business development, and crew training• The opportunity to earn post-frame builder

accreditation units• Education tracks on sales and marketing, management,

technical knowledge, and hands-on skills training– The Sales and Marketing track is geared toward

salespeople and marketers, website designers, administrators, and managers interested in learning new strategies, techniques, and tips and increasing their overall sales and marketing knowledge relevant to the post-frame industry.

– The Management track is geared toward business owners, presidents, CEOs, operations managers, safety and compliance managers, code officials, and industry professionals interested in education on leadership, business operations, and business development strategy.

– The Technical Knowledge track is geared toward builders and crew members, site supervisors, designers, architects, engineers, suppliers, building-material dealers, trade students, code officials, and industry professionals interested in learning the latest technical information on building practices and applications.

– The Hands-On Skills Training track is geared toward builders and crew members, trainers, site supervisors, and trade students.

Networking and Social Events• A keynote presentation, “Maximizing Performance,

Customer Service, and Motivation,” by Mike McKinley• Luncheon and ceremony for the prestigious Building of

the Year Awards• Receptions, entertainment, and hospitality events

Reasons to Attend• Experience new and redesigned Expo events!• Enjoy the Expo’s new Expo liVE! program, with education by

exhibitors on the show floor!• Attend the popular FMI-led workshop “improving Your

Competitiveness and Bottom line Through Productivity.”• Participate in new intensive workshops, including

“Fundamental Skills of Construction Selling” and “10-Hour Workshop on Construction and Safety.”

• Join in on new hands-on training on the show floor—bring your crew!

• Attend revitalized social events for networking and enjoyment.

• Make new connections with trade-show vendors and your industry peers.

• See new building tools and products on the show floor—connect with new and returning exhibitors.

• Get educated on today’s business essentials like creating websites, creating and fostering a high-performance culture, winning new customers, thinking strategically, and more.

• Get educated on the latest technical post-frame issues—cutting-edge wood technology, sustainable sites, building design, avoidance of common building failures, and more.

• Unite in the effort to expand the post-frame industry through the Post-Frame Market initiative.

• Learn about the exciting forward direction of the industry and nFBA!

Who Will Benefit?• Post-frame builders and contractors• Crew members—bring your crew foreman!• Suppliers and manufacturers serving the post-frame industry• Building-material dealers• Lumber professionals• Design and code professionals• Architects and structural engineers

Benefits for nFBA Members at the Expo• Free access to the trade show (for early-bird registrants)• Conference discounts• Post-frame builder accreditation units• Access to the NFBA Annual Business Meeting• Opportunity to learn firsthand about new and expanded

member benefits

Members who actively participate in the Frame Building Expo report that they have obtained significant business through their NFBA network (Source: NFBA Membership Survey). If you are interested in NFBA membership, visit nfba.org/membership, e-mail [email protected], or call 800.557.6957.

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Schedule: Breakout Sessions by TrackThe Sales and Marketing track is geared toward salespeople and marketers, website designers, administrators, and managers interested in learning new strategies, techniques, and tips and increasing their overall sales and marketing knowledge relevant to the post-frame industry.

The Management track is geared toward business owners, presidents, CEOs, operations managers, safety and compliance managers, code officials, and industry professionals interested in education on leadership, business operations, and business development strategy.

The Technical Knowledge track is geared toward builders and crew members, site supervisors, designers, architects, engineers, suppliers, building-material dealers, trade students, code officials, and industry professionals interested in learning the latest technical information on building practices and applications.

The Hands-On Skills Training track is geared toward builders and crew members, trainers, site supervisors, and trade students.

SaleS & Marketing ManageMent technical knowledge handS-on SkillS training

Wednesday, March 59:30–10:30 am Networking Ignited (101)

Linda Reed Friedman, ASIDMaximizing Performance, Customer Service, and Motivation—Open Discussion (102)Mike McKinley

Avoiding Common Building Failures in the Post-Frame Industry (104)Ryan Michalek, PE LEED AP

The Path to World-Class Safety, Part 1 (103)Chris Knox

10:45–11:45 am They Have the Money: A Simple Equation for Winning and Keeping Your Customers (105)Mike McKinley

Increase Business Through Financing: Post-Frame Financing for Homeowners (106)Charles Bordonaro and Mike Almeida

The Sustainable Site (108)Alvin Cook

The Path to World-Class Safety, Part 2 (107)Chris Knox

1:30–2:45 pm Door Application (109)Presenters: Todd Carlson, Dale Armstrong, and Fred Mancusi

Thursday, March 69–10 am Appearance Matters:

Showcase Beautiful Design (201)Harvey Manbeck, PhD PE

Developing Performance-Oriented Cultures in Today’s Economic Climate (202)Bruce Hodes

Ten Foundation Options for Post-Frame Buildings (203)John Fullerton

10:15–11:15 am Media Marketing in the Building Industry (204)Gary Reichert and Kyler Pope

Foundational Leadership Begins with You (205)Jeff Neihouser

Cross-Laminated Timber: Cutting-Edge Wood Technology (206)Archie Landreman

1–3 pm Roof-Seaming Essentials (207)Jonathan Rider and Kevin Thomas

Friday, March 78:30–9:30 am How to Build a Website Your

Customers (and Google) Will Love (301)Tiffany Sauder

Help! I’m a New Team Leader: Coaching for the Leader of the Team (302)Robert A. Noah and Todd Carlson

A Better Understanding of Condensation in Post-Frame Construction (303)Michael Primavera

9:45–10:45 am Secrets for Generating Leads Through Your Website (304)Tiffany Sauder

How to Develop an Effective and Compliant Safety Program (305)Gary Auman

Build It Better (306) Bob Meyer

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Tuesday, March 4

2–5 pmRegistration

Wednesday, March 5

7 am–5 pmRegistration

7–8 amContinental Breakfast

8–9:15 amKeynote PresentationMaximizing Performance, Customer Service, and Motivation

Mike McKinleyWhat businesses do well is procrastinate. What they don’t do well is plan. Is our communication with our customers topnotch and getting better or merely adequate? Do our customers love us or put up with us? Are we keeping ourselves motivated to improve our product and our service or simply doing what we’ve done in the past? Being in business today is more complicated than ever. Competition is fierce,

so we need to focus constantly on how to make or save money. Getting our share of the pie means we have to not only work harder but run faster, be smarter, and stay focused. We need to do our utmost to motivate our people to treat our customers—and each other—as valued customers. Moving our businesses to a new level takes time, energy, creative decision making, and effective use of our assets and people. Mike McKinley’s street-smart wisdom will help you question what’s going on at your business and enjoy the learning experience.

“Mike McKinley can reach everyone in the crowd with his fun and witty approach to running a successful business.  it won’t matter if you are a business with 2 employees or 2,500—Mike’s approach is universal and so honest that its value cannot be denied. Mike will energize the room, make you laugh, and have you reflect on yourself, all within minutes.” — Todd Carlson, A.J. Manufacturing, Inc.

9:30–10:30 amBreakout Sessionssales and MarkeTingNetworking Ignited (101)Linda Reed Friedman, ASIDNetworking is a powerful tool that expands your business. Good networking fills your pipeline with prospects and brings new clients to your business. Because people purchase from those they know, like, and trust, this session focuses on visibility, communication, and credibility—three keys to igniting effective networking.

ManageMenTMaximizing Performance, Customer Service, and Motivation—Open Discussion (102)Mike McKinleyFollowing Mike McKinley’s keynote address, you can choose to attend his breakout session and learn to apply his pointers to your daily practice. You’ll have the opportunity to ask questions and learn more from Mike, but more important, you’ll get to learn from other attendees. Be ready to ask questions, help others, and walk away with some ideas that will help you excel in your business. You are sure to enjoy this fast-paced, interactive hour.

ManageMenT—Bonus sessionThe Path to World-Class Safety, Part 1 (103)Chris Knox, Summit Training Source, Inc.This session has been developed with the intent of shifting paradigms for both mid-level and senior leaders as they consider the role of safety in their organizations. The session establishes the fundamentals of a safety culture and details the specific elements that should be included in a company’s long-term strategic safety plan. Participants will learn about the true business role of safety in an organization and have the opportunity to engage in spirited discussion. Specific safety standards or requirements will not be covered. Instead attendees will gain a fuller understanding of the overall impact of accidents, both now and in the future.Part 1 of a two-part session. Part 2 is offered on Wednesday, 10:45–11:45 am.

Technical knoWledgeAvoiding Common Building Failures in the Post-Frame Industry (104)Ryan Michalek, PE LEED APWould you find it surprising that Nationwide Insurance’s loss experience with post-frame buildings is disproportionately represented by newly constructed facilities? The company’s loss history is full of buildings that are less than 5 years old and that fail when subjected to their first moderate wind or snow-loading event or to a modest commodity-loading cycle. This presentation discusses the common oversights in post-frame building design and construction that lead to building loss and offers strategies to eliminate these oversights.

10:30–10:45 amBreak

Schedule

“The seminars were very informative and helpful—we’re eager to pass the knowledge along to our customers. great vendor turnout. good show!”

—Shawn Whitmoyer (2013 Expo attendee), APM Building Materials

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10:45–11:45 amBreakout Sessionssales and MarkeTingThey Have the Money: A Simple Equation for Winning and Keeping Your Customers (105)Mike McKinleyToday’s customers are a fickle group of people who like to buy, will drive 200 miles to save $50, and love to broadcast bad news about a business where they believe they haven’t been treated fairly. The secret to business today is knowing that today’s customer buys because of people, product, and performance. In this presentation, Mike will help us build our business into a more customer-friendly environment that makes people want to be our customer. We will review best practices that are being used by audience members and look at what really excites us when we spend our money. Using points from his book, They Have the Money, Mike will show what you can do to add, subtract, multiply, or divide within your company to put the customer at the center and expand your business.

ManageMenTIncrease Business Through Financing: Post-Frame Financing for Homeowners (106)Charles Bordonaro and Mike AlmeidaFederal Housing Administration Title 1 home improvement loans are available for all contractors and construction companies to offer their customers at no cost. By understanding the program and referring their customers to lending institutions that offer Title 1 home improvement loans, contractors and companies can remain competitive in the post-frame industry and increase their business. This session, presented by representatives of one of the country’s leading home improvement lenders, will show how your company can benefit from partnering with a lending institution.

ManageMenT—Bonus sessionThe Path to World-Class Safety, Part 2 (107)Chris Knox, Summit Training Source, Inc.

Part 2 of a two-part session. See description on page 4.

Technical knoWledgeThe Sustainable Site (108)Alvin CookThe construction of a building normally requires site development for access, parking, utilities, and landscaping. Sustainable site design is a method for dealing with the issues of climate change, the degradation of air quality, the pollution of waterways with sediment, and the formation of organic and inorganic compounds during construction. This presentation will consider the environmental challenges of construction and look at analysis and planning to minimize or mitigate the adverse effects and enhance the physical site of new construction.

noon–5 pmTrade Show OpenGet your photo taken with T-Rac, mascot of the Tennessee Titans football team, at the ribbon cutting for the opening of the Expo at noon and between 12:30 pm and 2:30 pm at the American Building Components booth (#125).

Concessions are available on the trade-show floor.

12:30–1 pmnFBA Membership demo on Show FloorNot an NFBA member? Attend this demo to learn how NFBA membership gives member organizations a distinct advantage as they work hard to expand their businesses. NFBA shapes the future of the post-frame industry and provides members with a measurable return on investment through networking, trade show discounts and perks, technical support, education, research, codes and standards development, and accreditation. If you’re not a member and you’re in the post-frame industry, this is a must-attend presentation!

1–6 pmSpecial Workshop10-Hour Workshop on Construction and Safety, Part 1 (WS1)Ray WellingtonThis two-part workshop is designed to train employers and employees on how to recognize, avoid, and prevent hazards to health and safety on the construction job site. You will learn about the history of the Occupational Safety and Health Administration (OSHA) and why OSHA is important to you. Topics to be covered include safety training; use of personal protective equipment; health hazards (e.g., falls, electrocution); and proper handling of equipment (tools, scaffolding, ladders, cranes, excavation machinery) and hazardous materials. You’ll also receive guidance for participating in an OSHA inspection and learn about the rights you have under OSHA guidelines. Class size is limited to 35.Part 1 of a two-part workshop. Part 2 is offered on Thursday, 1–6 pm. Individuals must attend the full 10 hours of training to receive the 10-hour card.

1:30–2:45 pmBreakout Sessionhands-on skills Training (on shoW Floor)Door Application (109)Presenters: Todd Carlson, A.J. Manufacturing; Dale Armstrong, Cannonball:HNP, LLC; and Fred Mancusi, Plyco CorporationThis educational session will cover proper door application and consider the advantages and disadvantages of wood doors and metal doors.

new to the Exhibit Hall: Expo liVE!Gain valuable tips, tricks, and insight on the Expo floor. Expo LIVE! exhibitor-hosted sessions are listed chronologically in the exhibit schedule. These sessions are a great way to learn from the source in a brief time frame.

2–2:15 pmExpo liVE!Learn to Install Concealed Fastener PanelsPresenter: Central States Manufacturing, Inc.Booth 401Central States is offering training on the proper way to install concealed fastener flashings and panels. Skill in installing concealed fastener panels gives you a great way to separate yourself from the competition. Take advantage of this short educational session on various pieces of this roof system.Also presented on Thursday, 1:45–2 pm.

Schedule

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Schedule3–3:15 pmExpo liVE!Meet 100% of Your Customers’ Needs with 25% of the InventoryPresenter: A.J. Manufacturing, Inc.Booth 524See how to change the swing of a door by removing the panel from the frame, flipping it, reinstalling the panel, and changing the sweep orientation. When done properly, this is a cost-saving opportunity for the customer. Builders don’t need to stock four different door swings and can easily deal with customers who change their mind after the materials have been ordered. Reduce inventory, and increase your ability to serve your customer’s needs. Learn how to rehang a door in the field and make job-site door-swing changes hassle free.Also presented on Thursday, 2:30–2:45 pm.

3:15–3:30 pmExpo liVE!The Anatomy of a Metal PanelPresenter: McElroy Metal, Inc.Booth 309A painted metal panel is a sophisticated system consisting of the steel substrate, pretreatment, primer, and top-coat paint.

We will discuss the characteristics that enable some metal panels to have a decades-long service life, while other panels have shorter service lives. We will also discuss why it is always important to match metal panel performance to the end-consumer’s expectations.Also presented on Thursday, 2:45–3 pm.

4–4:15 pmExpo liVE!Best Practices: Selecting the Right Fastener for the JobPresenter: SFS intecBooth 319Get simple, factual information to help you understand your application needs and choose the most appropriate fastener for that application.

4:30 pmPrize drawing

8 pm–MidnightPlyco Reception Enjoy entertainment, food, and beverages at the

Gaylord Opryland, compliments of Plyco Corporation, a leading supplier of products to the post-frame, metal-clad building, and commercial construction industries.

Thursday, March 6

7 am–5 pmRegistration

7–8 amContinental Breakfast

8–8:45 amnFBA Annual Business MeetingLearn how NFBA has served its members during the past year and get an update on future initiatives, including efforts to expand the post-frame market.

9–10 amBreakout Sessionssales and MarkeTingAppearance Matters: Showcase Beautiful Design (201)Harvey Manbeck, PhD PECommercial post-frame architectural design is growing so sophisticated that it is becoming increasingly hard to distinguish a post-frame structure from any other commercial building type. Learn how to market what architects and designers already know—that boundless architectural feature options are available for both exteriors and interiors of post-frame buildings. Of course, the real beauty of post frame is that it still is the best value in town in terms of cost and construction time, but let’s promote its best and most sophisticated looks anyway. In the commercial marketplace, appearance matters.

ManageMenTDeveloping Performance-Oriented Cultures in Today’s Economic Climate (202)Bruce HodesIt is possible to develop and expand powerful organizations in challenging times—it just takes determination and actionable techniques that work. Create a performance-oriented company culture, and you will not only succeed but make a true difference in the lives of your customers and employees. Attendees will learn about tools and techniques for creating outstanding business results and be guided through interactive educational exercises and dialogue based on Hodes’s book, Front Line Heroes: Battling the Business Tsunami with Performance Oriented Cultures.

Technical knoWledgeTen Foundation Options for Post-Frame Buildings (203)John FullertonMany believe that all post-frame construction features only one foundation option. In fact, post-frame buildings accommodate more foundation options than practically any other type of building. Ten primary post-frame foundation types are presented to provide builders and design professionals with options for meeting the highest demands for quality, durability, and sustainability. Attendees will be able to expand their business by having different solutions to meet customers’ needs and will discover new ways to compete in markets traditionally dominated by other kinds of buildings.

10–10:15 amBreak

“The breakout sessions were great. The presentation structure of each session i attended provided contractors and design professionals with a clear picture of the topic.”

—Bill Scheperle, Missouri Department of Conservation

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10:15–11:15 amBreakout Sessionssales and MarkeTingMedia Marketing in the Building Industry (204)Gary Reichert and Kyler PopeOne of the shortcomings of many marketing plans is that business owners do not understand the strengths and weaknesses of various public relations and advertising efforts. It is impossible to craft a strategic plan to meet specific marketing goals unless these differences are understood. This presentation details the differences so that builders can create a plan and have reasonable expectations of what their plan can accomplish.

ManageMenTFoundational Leadership Begins with You (205)Jeff NeihouserEverything rises and falls on leadership. Where does leadership start, and how do you keep yourself at the highest level of effectiveness as a leader? Is it easier to ask others to change, make improvements, and grow and develop than to ask these things of yourself? Would you enjoy following your leadership approach? Before you can lead anyone else effectively, you must first learn to lead yourself. Come and learn about what it means to be an effective leader of yourself, which will enable you to be a more worthy leader of others. You will learn about being transparent and vulnerable and becoming a servant of others. By working on yourself first, you can have a significant influence on those you lead.

Technical knoWledgeCross-Laminated Timber: Cutting-Edge Wood Technology (206)Archie LandremanCross-laminated timber (CLT) is the latest advancement in wood construction. This presentation will define CLT and explain its use in the construction of wood buildings. Like other products, CLT has advantages and disadvantages. This presentation shows examples of buildings built with CLT and discusses the standards set for CLT and the ways it is being incorporated into the building code. Most important, the presentation discusses the ways that CLT will compete with or complement post-frame construction.

11:30 am–1 pmnFBA Awards luncheonEveryone is invited to this session recognizing recipients of the NFBA Building of the Year Awards, Crew Foreman of the Year Award, Gail Miller Distinguished Safety Award, Rural Builder Hall of Fame Award, and Bernon G. Perkins Post-Frame Industry Award. The Building of the Year program has been redesigned! Attend the luncheon and see what the new program is about. (An additional fee and advance registration are required.)

1–3 pmBreakout Sessionhands-on skills Training (on shoW Floor)Roof-Seaming Essentials (207)Jonathan Rider and Kevin Thomas, D. I. Roof SeamersThe ability to quote standing-seam metal roof projects can keep you competitive in today’s market. However, if you do not have the training and experience, long installations can cost you! This session addresses the needs of people new to roof seaming, those just wanting to learn more, and experienced roofers looking to further their education. You’ll learn techniques for installing roof panels, basic roof-seaming operations, correct hand crimping practices, and troubleshooting. After you have mastered these skills, you’ll have a chance to consider real-world scenarios dealing with modulation problems, surface contaminants, and other issues you might face on the job site. You’ll walk away with a powerful new set of skills, strategies, and techniques for broadening your company’s customer base and product offerings.

1–5 pmSpecial WorkshopImproving Your Competitiveness and Bottom Line Through Productivity (WS2)Tyler Pare, FMIThere is nothing like improving your productivity to significantly affect your competitiveness and bottom line! For post-frame contractors, the difference between a successful project and a losing project is the ability to effectively manage labor. For many construction companies, field labor represents the largest potential opportunity to increase competitiveness on bid day and improve the bottom line at the completion of a project.• Are you seeing fewer work opportunities, more

competition, and tighter margins?• Do you ever wonder why the competition’s price is lower

than your costs?• Do you regularly experience margin erosion?• Would you like to lower your labor costs by at least 5%?• Do you see inconsistencies in the way that you manage

projects from project manager to project manager and from field manager to field manager?

If you answered yes to any of these questions, this is a must-attend session. The program will cover these important topics and equip you to take your first step in making productivity a crucial part of your company’s strategy:• How productivity can help you be more competitive on

bid day• How much a 5%–10% savings in annual field labor costs

will improve your bottom line• How to develop a comprehensive approach to improving

productivity that includes a focus on processes, people, and productivity tools

• How to evaluate the ways that your current strategy, structure, leadership, management skills, and management processes are affecting productivity

• How top management and project management are critical to productivity improvement

• What it really takes to create a sustainable advantage through productivity improvement

• How to prepare your company to be a lower-cost producer in a tough economy.

“One of the two most beneficial events [of the 2013 Expo] was the Friday morning extended class led by FMi. The information provided was worth far more than the cost of our entire trip.”

—Wendy Hayes (2013 Expo attendee), VAP Construction

“The FMi workshop was great. i would be willing to spend the extra money for more classes of that caliber.”

—Tim Wolff (2013 Expo attendee), Curry Lumber

Schedule

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Schedule1–5 pmChapter Meetings

1–5 pmTrade Show OpenConcessions are available on the trade-show floor.

1–6 pmSpecial Workshop10-Hour Workshop on Construction and Safety, Part 2 (WS1)Part 2 of a two-part workshop. Part 1 is offered on Wednesday, 1–6 pm. See description on page 5. Individuals must attend the full 10 hours of training to receive the 10-hour card.

1:30–1:45 pmExpo liVE!Best Practices: Understanding Installation Tool OptionsPresenter: SFS intecBooth 319Gain factual information on currently available installation tools, their pros and cons, and the outcomes you can expect.

1:45–2 pmExpo liVE!Learn to Install Concealed Fastener PanelsPresenter: Central States Manufacturing, Inc.Booth 401Also presented on Wednesday, 2–2:15 pm. See description on page 5.

2:30–2:45 pmExpo liVE!Meet 100% of Your Customers’ Needs with 25% of the InventoryPresenter: A.J. Manufacturing, Inc.Booth 524Also presented on Wednesday, 3–3:15 pm. See description on page 6.

2:45–3 pmExpo liVE!The Anatomy of a Metal PanelPresenter: McElroy Metal, Inc.Booth 309

Also presented on Wednesday, 3:15–3:30 pm. See description on page 6.

3:15 pmScrew-driving CompetitionParticipate in this action-packed annual event! Register at the Atlas Bolt & Screw Co. booth (#237).

4:30 pmPrize drawing

5:30–7 pmChristians in Construction ReceptionThe reception is supported by Central States Manufacturing, FBi Buildings, McElroy Metal, National Barn Company, Perma-Column, and Rigidply Rafters. (Advance registration is required.)

Friday, March 7

7:30 am–12:30 pmRegistration

7:30–8:30 amContinental Breakfast

8 am–noonSpecial WorkshopFundamental Skills of Construction Selling (WS3)Tyler Pare, FMISales success depends on your ability to sell—and sell again. When you keep customers coming back, you are securing a long-term commitment that results in consistent profits. The key is to keep your customers happy, but the only way to do that is to know exactly what they want and give it to them. Participants will learn the fundamentals of selling, new techniques that sales superstars use, tools to use in analyzing your customers, and much more. This 4-hour workshop will cover these topics:• The elements of a project’s life cycle that are critical to

your continued success: getting the project (business development), building the project (operations), and following up afterward (customer relations)

• Selling and networking during the project• Reassuring the client after the sale to reduce anxiety• Key factors that can make or break relationships.

8:30 am–12:30 pmTrade Show Open

8:30–9:30 amBreakout Sessionssales and MarkeTingHow to Build a Website Your Customers (and Google) Will Love (301)Tiffany SauderOn the surface, a website is a simple thing. It acts as the front door to your business, letting people know what you do and what you offer. Below the surface, however, websites are often the most contested real estate in all of marketing, with everybody in the business having an opinion and wanting control. The result is that the website loses the marketing punch it should have, becoming watered down and generic. Beginners will walk away with a process to create a website that effectively and clearly communicates the necessary information. Learn how to build a site that satisfies the needs of your customers—and increases your company’s visibility in Google searches.

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ManageMenTHelp! I’m a New Team Leader: Coaching for the Leader of the Team (302)Robert A. Noah and Todd CarlsonLeading a team on a job site or factory floor, in an office, or on a regional or national level is demanding, even for seasoned veterans. Those who are working toward improving their leadership skills and team performance—whether they are crew leaders, shop foremen, superintendents, safety coordinators, or employees who have been identified as having leadership potential—will find value in this training. Participants will learn about tools for managing typical workplace issues and dealing with the concerns that leaders typically face. The session will improve the effectiveness of both those in leadership and management roles and team members throughout the workplace. Presenters will be available to answer questions after the session.

Technical knoWledgeA Better Understanding of Condensation in Post-Frame Construction (303)Michael PrimaveraLearn about the problems condensation causes in construction and the available options for reducing or eliminating the effects of condensation in post-frame building construction and metal roofing applications.

9–9:30 amExpo liVE!Roof Seaming Made EasierPresenter: D. I. Roof SeamersThis quick educational experience will introduce attendees to basic tips and techniques for operating a roof seamer and performing hand crimping and will also offer some helpful troubleshooting pointers. Learn more about standing-seam roof systems and how they can help make money for you!

9:30–9:45 amBreak

9:45–10:45 amBreakout Sessionssales and MarkeTingSecrets for Generating Leads Through Your Website (304)Tiffany SauderGone are the days when websites were simply static brochures containing material that was updated only infrequently. Now businesses must be educated about search engine optimization, editorial calendars, blogs, landing pages, compelling offers, and social media. Learn how to leverage these tools to generate high-quality traffic to your website, convert that traffic into valuable leads, and turn those leads into customers. In this more advanced session you will learn how to research and apply the proper strategies for your company to win the online marketing battle.

ManageMenTHow to Develop an Effective and Compliant Safety Program (305)Gary AumanBy law, all companies in the construction industry must have a safety program. Many post-frame contractors meet this requirement by finding a program online or getting an “off-the-shelf” program from a consultant and developing it for their business. This approach seldom works or does not work for long. In this session, attendees will be walked through the development of their own safety program, learn the questions they need to ask as they proceed, and find out where and how to get the answers to those questions. After this session they should be able to go back to their businesses and develop a safety program they will be able to understand, communicate to their employees, and use.

Technical knoWledgeBuild It Better (306)Bob MeyerThis presentation addresses the ways that improving design capabilities, upgrading products, and improving construction techniques can reduce the number of call-backs and structure failures, increase customer satisfaction, increase curb appeal and customer referrals, improve the bottom line, and advance the post-frame industry.

11 am–noonnail-Pounding CompetitionJoin the excitement of seeing who pounds the fastest nail! Register at the Maze Nails booth (#100).

noon–12:30 pmgrand Prize drawing in Exhibit Hall

Schedule

“i always wanted to attend and was not disappointed. great to see all the excitement about the industry i have been in for over 35 years!”

—Bob Bisinger (2013 Expo attendee), Wick Buildings

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10 | 2014 Frame Building Expo

1

Builder Community A

Builders, students, design professionals, specifi ers, and others engaged in the manufacturing, marketing, or construction of post-frame or wood-column buildings must register under “Builder Community.” Registration includes admission to educational sessions and the trade show. An additional fee is required to attend optional ticketed events and workshops.

Full Conference Registration (includes educational sessions and trade show) On or before 2/13/2014 After 2/13/2014Member n $75 n $100Nonmember n $150 n $200Student (ID required) n Free n Free1-Day Conference Registration(includes educational sessions and trade show for 1 day only—choice of Wed., Thurs., or Fri.)

On or before 2/13/2014 After 2/13/2014Member n $30 n $50Nonmember n $100 n $100Student (ID required) n Free n FreeCheck the day you will attend. n Wednesday n Thursday n FridayTrade Show Only On or before 2/13/2014 After 2/13/2014Member n Free n $25Nonmember n $50 n $75Student (ID required) n Free n Free

Subtotal A $___________

2014 Frame Building ExpoMarch 5–7, 2014 | Gaylord Opryland Resort and Convention Center Nashville, TN

FOR DATA USE ONLYCust#____________ Mtg Ord #___________

Date_____________ | ___________________Please print clearly. Use a separate form for each registrant. Duplicate as necessary.

Complete name ________________________________ First name for badge ____________________________________________________________________________________

Title ______________________________________ Company _____________________________________ Company city/state __________________________________________

Mailing address ( n home n work) ______________________________________________________________________________________________________________________

City _______________________________________ State _________________________________________ Zip code _________________________________________________

Home phone ________________________________ Work phone ___________________________________ E-mail address (required*) _____________________________________*Confi rmation of your registration will be sent only via e-mail to the e-mail address you provide here.

Emergency contact ____________________________ Daytime phone (___) _____________________________ Evening phone (___) _________________________________________

n This is my fi rst Expo. (FTA) n I have special needs. Please contact me. (SA) n I will need vegetarian meals. (SDV) n I do not wish to be listed in the printed registration list. (DIS)

Exhibitor Community BAll member exhibiting companies will receive two complimentary full conference registrations with the purchase of their booth. Recipients of these registrations will be indicated during the exhibitor registration process. Any additional registrations must be purchased through the Exhibitor Community attendee registration process. Nonmember exhibiting companies do not receive complimentary registrations and must purchase all registrations through the Exhibitor Community attendee registration process. Registration includes admission to educational sessions. An additional fee is required to attend optional ticketed events and workshops.

Full Conference Registration

On or before 2/13/2014 After 2/13/2014Member n $75 n $100Nonmember n $150 n $200

1-Day Conference Registration

On or before 2/13/2014 After 2/13/2014Member n $30 n $50Nonmember n $100 n $100

Subtotal B $___________

Optional Ticketed Events (Expo Registration Required) H

Awards Luncheon (LUNCH), Thursday, March 6, 11:30 am–1 pmn ___ Member tickets at $45/ea = $ ___. n ___ Nonmember tickets at $55/ea = $ ____.Christians in Construction Reception (REC), Thursday, March 6, 5:30–7 pm n (Free) # of tickets ____

Subtotal H $___________

Payment

n Check (enclosed) • Make check payable to NFBA. • Checks not in U.S. funds will be returned. • A charge of $25 will apply to checks returned for insuffi cient funds.

n MasterCard n VISA n Discover n American Express • If rebilling of a credit card charge is necessary, a $25 processing fee will be charged.

Account number ________________________________________________________________________________ Exp. date _______________________________________

Signature __________________________________________________________________Cardholder’s name (please print) _________________________________________

I authorize NFBA to charge the above-listed credit card amounts deemed by NFBA to be accurate and appropriate. If payment does not accompany this form, your registration will not be processed.

Spouse/Guest Registration CSpouses, non-industry-related guests, and children under age 17 are free to attend the trade show only and will not be admitted into educational sessions. An additional fee is required to attend optional ticketed events and workshops. List guests’ names below.

Name(s) ____________________________________________________

Total Amount Due I

(A or B or D) + F + H = $________________

4 Ways to Register Online*: www.nfba.org Fax*: 847.375.6495 Phone*: 800.557.6957Mail: NFBA Conference, 8735 W. Higgins Rd., Suite 300, Chicago, IL 60631

Cancellation policy: All cancellations must be received in writing. A $15 processing fee applies to all cancellations. No refunds will be made on cancellations postmarked after February 14, 2014. All refunds will be processed after the Expo.

Educational Sessions (See session title codes on page 3.) E

Wed., March 5 9:30–10:30 am 10:45–11:45 am 1:30–2:45 pmThurs., March 6 9–10 am 10:15–11:15 am 1–3 pmFri., March 7 8:30–9:30 am 9:45–10:45 am

Attendee Information G

Check here if you Primary Business Activity (Check one.) What is your role?are a member of n Post-Frame Builder n Manufacturer/Supplier (Check one.) n AIA n Metal Frame Builder n Architect/Engineer n Owner/President/Sr. Mgr.n ASABE n General Contractor n Code Offi cial n Crew Leader/Member n Lumberyard/Distributor n Student n Sales/Marketing n Other

123

000

000

123

Non-Exhibiting Supplier/Dealer Community DNon-exhibiting suppliers or dealers engaged in the manufacturing or sale of materials, equipment, machinery, or services to the post-frame construction industry must register under “Non-Exhibiting Supplier/Dealer Community.” Registration includes admission to educational sessions and the trade show. An additional fee is required to attend optional ticketed events and workshops. On or before 2/13/2014 After 2/13/2014Member n $150 n $200Nonmember n $400 n $450

Subtotal D $___________

*Credit card payment only

Additional Workshops F

The special intensive workshops outside the general educational programming are priced as à la carte options:

10-Hour Workshop on Construction and Safety, Parts 1 and 2 (WS1)Wednesday, March 5, 1–6 pm, and Thursday, March 6, 1–6 pm Member n $50Nonmember n $75

Improving Your Competitiveness and Bottom Line Through Productivity (WS2)Thursday, March 6, 1–5 pm Member n $225Nonmember n $325

Fundamental Skills of Construction Selling (WS3)Friday, March 7, 8 am–Noon Member n $225Nonmember n $325

Subtotal F $___________

12

00

ThaNks TO OuR 2014 FRaME BuildiNG ExPO sPONsORs

PlaTiNuM

GOld

silvER

BRONzE

ChRisTiaNs iN CONsTRuCTiON suPPORTERs

Maximizing the Value of Your Building Investment

general inForMaTion HotelGaylord Opryland Nashville Resort and Conference Center2802 Gaylord DriveNashville, TN 37214Phone: 615.889.1000Fax: 615.871.7741Reservations: 888.777.6779Reservations can also be made online at www.nfba.org (Frame Building Expo/Attendees page).Rate: $189 single/double, plus $18 resort fee and taxes

Reservation Deadline: January 29, 2014Don’t wait until the deadline—reserve your hotel room now. Reservations received after the cutoff date will be filled on the basis of space and rate availability. Additional information on air and ground transportation, parking, and local attractions is available at www.nfba.org.

Guest RegistrationSpouses, non-industry-related guests, and children under age 17 who are registered as guests will be admitted only to the trade-show floor; they will not be admitted to educational sessions. See Box C on the registration form.

general information and Sponsors

About nFBAFor more than 40 years, the National Frame Building Association (NFBA) has represented the interests of builders, manufacturers, suppliers, distributors, and code and design professionals serving the U.S. post-frame construction industry. NFBA’s mission is to advance the industry by supporting members in their efforts to develop their businesses and expand the post-frame market. The association is the nation’s primary source of post-frame building resources, education, research and development, news, and marketing. NFBA hosts the annual Frame Building Expo, the nation’s largest networking event for post-frame construction professionals. Learn more at www.nfba.org.

Accredited Post-Frame Builder (APFB) ProgramThe APFB program recognizes NFBA member companies that demonstrate their commitment to continuing education, safety, and business integrity in the post-frame industry. Accredited builders are recognized in national industry publications and website directories. Building owners take a builder’s industry-

related accreditation into consideration when choosing a builder. NFBA Accredited Post-Frame Builders may market their APFB status in their bid material. In a 2012 NFBA membership survey, 86% of accredited member respondents agreed that the APFB program has provided their organization with new business opportunities. The Frame Building Expo offers the best opportunity of the year for your company to earn NFBA post-frame builder accreditation units toward an APFB designation. For more information, please visit www.nfba.org/accreditation.

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Page 11: Building - ConstructionMagNet.com€¦ · smart wisdom will help you question what’s going on at your business and enjoy the learning experience. “Mike McKinley can reach everyone

10 | 2014 Frame Building Expo

1

Builder Community A

Builders, students, design professionals, specifi ers, and others engaged in the manufacturing, marketing, or construction of post-frame or wood-column buildings must register under “Builder Community.” Registration includes admission to educational sessions and the trade show. An additional fee is required to attend optional ticketed events and workshops.

Full Conference Registration (includes educational sessions and trade show) On or before 2/13/2014 After 2/13/2014Member n $75 n $100Nonmember n $150 n $200Student (ID required) n Free n Free1-Day Conference Registration(includes educational sessions and trade show for 1 day only—choice of Wed., Thurs., or Fri.)

On or before 2/13/2014 After 2/13/2014Member n $30 n $50Nonmember n $100 n $100Student (ID required) n Free n FreeCheck the day you will attend. n Wednesday n Thursday n FridayTrade Show Only On or before 2/13/2014 After 2/13/2014Member n Free n $25Nonmember n $50 n $75Student (ID required) n Free n Free

Subtotal A $___________

2014 Frame Building ExpoMarch 5–7, 2014 | Gaylord Opryland Resort and Convention Center Nashville, TN

FOR DATA USE ONLYCust#____________ Mtg Ord #___________

Date_____________ | ___________________Please print clearly. Use a separate form for each registrant. Duplicate as necessary.

Complete name ________________________________ First name for badge ____________________________________________________________________________________

Title ______________________________________ Company _____________________________________ Company city/state __________________________________________

Mailing address ( n home n work) ______________________________________________________________________________________________________________________

City _______________________________________ State _________________________________________ Zip code _________________________________________________

Home phone ________________________________ Work phone ___________________________________ E-mail address (required*) _____________________________________*Confi rmation of your registration will be sent only via e-mail to the e-mail address you provide here.

Emergency contact ____________________________ Daytime phone (___) _____________________________ Evening phone (___) _________________________________________

n This is my fi rst Expo. (FTA) n I have special needs. Please contact me. (SA) n I will need vegetarian meals. (SDV) n I do not wish to be listed in the printed registration list. (DIS)

Exhibitor Community BAll member exhibiting companies will receive two complimentary full conference registrations with the purchase of their booth. Recipients of these registrations will be indicated during the exhibitor registration process. Any additional registrations must be purchased through the Exhibitor Community attendee registration process. Nonmember exhibiting companies do not receive complimentary registrations and must purchase all registrations through the Exhibitor Community attendee registration process. Registration includes admission to educational sessions. An additional fee is required to attend optional ticketed events and workshops.

Full Conference Registration

On or before 2/13/2014 After 2/13/2014Member n $75 n $100Nonmember n $150 n $200

1-Day Conference Registration

On or before 2/13/2014 After 2/13/2014Member n $30 n $50Nonmember n $100 n $100

Subtotal B $___________

Optional Ticketed Events (Expo Registration Required) H

Awards Luncheon (LUNCH), Thursday, March 6, 11:30 am–1 pmn ___ Member tickets at $45/ea = $ ___. n ___ Nonmember tickets at $55/ea = $ ____.Christians in Construction Reception (REC), Thursday, March 6, 5:30–7 pm n (Free) # of tickets ____

Subtotal H $___________

Payment

n Check (enclosed) • Make check payable to NFBA. • Checks not in U.S. funds will be returned. • A charge of $25 will apply to checks returned for insuffi cient funds.

n MasterCard n VISA n Discover n American Express • If rebilling of a credit card charge is necessary, a $25 processing fee will be charged.

Account number ________________________________________________________________________________ Exp. date _______________________________________

Signature __________________________________________________________________Cardholder’s name (please print) _________________________________________

I authorize NFBA to charge the above-listed credit card amounts deemed by NFBA to be accurate and appropriate. If payment does not accompany this form, your registration will not be processed.

Spouse/Guest Registration CSpouses, non-industry-related guests, and children under age 17 are free to attend the trade show only and will not be admitted into educational sessions. An additional fee is required to attend optional ticketed events and workshops. List guests’ names below.

Name(s) ____________________________________________________

Total Amount Due I

(A or B or D) + F + H = $________________

4 Ways to Register Online*: www.nfba.org Fax*: 847.375.6495 Phone*: 800.557.6957Mail: NFBA Conference, 8735 W. Higgins Rd., Suite 300, Chicago, IL 60631

Cancellation policy: All cancellations must be received in writing. A $15 processing fee applies to all cancellations. No refunds will be made on cancellations postmarked after February 14, 2014. All refunds will be processed after the Expo.

Educational Sessions (See session title codes on page 3.) E

Wed., March 5 9:30–10:30 am 10:45–11:45 am 1:30–2:45 pmThurs., March 6 9–10 am 10:15–11:15 am 1–3 pmFri., March 7 8:30–9:30 am 9:45–10:45 am

Attendee Information G

Check here if you Primary Business Activity (Check one.) What is your role?are a member of n Post-Frame Builder n Manufacturer/Supplier (Check one.) n AIA n Metal Frame Builder n Architect/Engineer n Owner/President/Sr. Mgr.n ASABE n General Contractor n Code Offi cial n Crew Leader/Member n Lumberyard/Distributor n Student n Sales/Marketing n Other

123

000

000

123

Non-Exhibiting Supplier/Dealer Community DNon-exhibiting suppliers or dealers engaged in the manufacturing or sale of materials, equipment, machinery, or services to the post-frame construction industry must register under “Non-Exhibiting Supplier/Dealer Community.” Registration includes admission to educational sessions and the trade show. An additional fee is required to attend optional ticketed events and workshops. On or before 2/13/2014 After 2/13/2014Member n $150 n $200Nonmember n $400 n $450

Subtotal D $___________

*Credit card payment only

Additional Workshops F

The special intensive workshops outside the general educational programming are priced as à la carte options:

10-Hour Workshop on Construction and Safety, Parts 1 and 2 (WS1)Wednesday, March 5, 1–6 pm, and Thursday, March 6, 1–6 pm Member n $50Nonmember n $75

Improving Your Competitiveness and Bottom Line Through Productivity (WS2)Thursday, March 6, 1–5 pm Member n $225Nonmember n $325

Fundamental Skills of Construction Selling (WS3)Friday, March 7, 8 am–Noon Member n $225Nonmember n $325

Subtotal F $___________

12

00

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Connecting People, Products, and Purpose

Building

Exhibitors (as of September 2013)A.J. Manufacturing, Inc. Admirals BankAkzo Nobel Coatings, Inc. Amarr Garage DoorsAmerican Building ComponentsAmeripak Inc. of KentuckyAnco Products, Inc. ASC Machine Tools, Inc. Atlas Bolt & Screw Co.Becker Specialty Corp.Borkholder BuildingsBotkin Lumber Co.The Bradbury GroupBurrow’s Post Frame SupplyCannonball:HNP, LLCCargotec, USA, Inc. Central States Manufacturing, Inc. C.H.I. Overhead DoorsCidan Machinery, Inc. Direct Metals, Inc. Energy Panel Structures, Inc. Everlast Roofing, Inc.

Extrutech Plastics, Inc. Fasteners Direct, LLC FILC dd MengesGraber Post Buildings, Inc. Guardian Building ProductsH & H Metal ProductsHormann LLCKloeckner MetalsLantor BVLeland Industries, Inc. Lester Building Systems, LLCLevi’s Nails & ScrewsLonza Wood ProtectionLP Building ProductsMac Metal Sales Inc. Marco IndustriesMarion Manufacturing, Inc. Maze NailsMcElroy Metal, Inc. Menards, Inc. Metal Coaters/Metal PrepMill Steel Co.

MSW Canadian PlasticsMWI ComponentsNew Process Steel Corp.NOFP, Inc. Novagard SolutionsOFIC North America, Inc. Ohio Timberland Products, Inc. Overhead Door Corp.Paint Valley Parts, Ltd.Paramount MetalsPerma-Column Inc. Plasti-Sleeve/Homework DesignPlyco Corp.Post Protector, Inc. Power Hydraulic DoorsPrecoat Metals Pro-Footer LLCRadiant OutfittersRadiantcraft, Inc. Richards-Wilcox Inc. Richland Laminated ColumnsRigidply Rafters

S-5!Safe-Way Garage DoorSchweiss DoorsSealtite Building FastenersSemmler Systems Inc. SFS intec, Inc. Snoblox/SnojaxStarwood Rafters Inc. Stiletto Tools Swenson Shear Timber Tech Engineering Inc. Triangle Fastener Corp.Tri-State Lumber Co.Union Corrugating United Steel Supply, LLCUniversal Forest ProductsValsparWestern Products of Indiana Wick BuildingsWorld Class Corrugating

To join this impressive growing list of exhibitors, please call 800.726.9966 to speak with Kyler Pope (ext. 13873) or Gary Reichert (ext. 13381).

“We had an outstanding show in 2013. The topics in the seminars were highly appropriate for this day and age. They were diverse and reached out to many different areas of the post-frame industry. We are looking forward to nFBA’s trade show in nashville!”

—Pete Newswanger (2013 Expo attendee), Keystone Construction

2014 Frame Building Expo• Network with peers and prospective

customers and expand your business.• Stay up-to-date on building methods,

design, regulations, and today’s best business practices.

• Discover firsthand the latest building products on the market.

REgiSTER BY FeBruary 13, 2014,

FOR diSCOunTEd RATES!

NFBA14_ConfBroFBN.indd 12 10/7/13 1:03 PM