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BUILDING STORYWORLDS [email protected] @lanceweiler ew Media Producing uilding Storyworlds: the art, craft & biz of storytelling in 21c lass 3 9.26.12 olumbia University - Fall 2012 aught by Lance Weiler isit www.buildingstoryworlds.com eleased under a Non-Commercial ShareAlike Creative Commons License

Building Storyworlds - lecture from 9.26.12 class

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  1. 1. BUILDINGSTORYWORLDSNew Media ProducingBuilding Storyworlds: the art, craft & biz of storytelling in 21cClass 3 9.26.12Columbia University - Fall 2012Taught by Lance WeilerVisit www.buildingstoryworlds.comReleased under a Non-Commercial ShareAlike Creative Commons License [email protected] @lanceweiler
  2. 2. ASK YOURSELF1. What is the story about?2. What does the story mean to you?3. Why does the story need to be told?4. Where is the story best [email protected] www.lanceweiler.com
  3. 3. Chart by Robert Pratten @lanceweiler www.lanceweiler.com
  4. 4. Like a bullet hole in glass start with your core idea and letit ripple out. Leave room for the audience to test & break it. @lanceweiler www.lanceweiler.com
  5. 5. Consider who youre hoping to reach. Attempt to step into their shoes.5 WHYSWhy should I pay attention?Why should I care?Why should I share?Why should I take the time?Why should I return? @lanceweiler www.lanceweiler.com
  6. 6. Establish design filters that you return to throughout thedevelopment, production and distribution process. What gives your storyworld [email protected] www.lanceweiler.com
  7. 7. How can the stories you tell be more than entertainment? Can they helppeople discover things, learn, or connect with others? Value is what bringspeople back and fuels the spreadibility .STORYAS UTILITY @lanceweiler www.lanceweiler.com
  8. 8. What is it that makes someoneCARE @lanceweiler www.lanceweiler.com
  9. 9. What gets [email protected] www.lanceweiler.com
  10. 10. Dont forget to make itFUN @lanceweiler www.lanceweiler.com
  11. 11. At the core it should beSOCIAL &PARTICIPATORY @lanceweiler www.lanceweiler.com
  12. 12. An ideaevolves &gains powerwith openness. @lanceweiler www.lanceweiler.com
  13. 13. A storyworldevolves &spreads whenpeople [email protected] www.lanceweiler.com
  14. 14. Leave room in yourdesign forParticipation &Experimentation @lanceweiler www.lanceweiler.com
  15. 15. EmergentNarrative &Collaborationcan be [email protected] www.lanceweiler.com
  16. 16. Collaborative LayersMuch of the design makes use of collaborative layering. It helps provide guidance, improvesqualityof creative submissions and gives participants a sense of accomplishment. CORE FILTERED [email protected] www.lanceweiler.com
  17. 17. The STORY LAYERIt is now possible to lay a story overtop of the real world.http://www.filmmakermagazine.com/news/2012/01/listen-as-your-story-talks-to-the-internet/@lanceweiler www.lanceweiler.com
  18. 18. The Story Layer enables stories to becomeSocialConnectedPersonalizedPervasive @lanceweiler www.lanceweiler.com
  19. 19. Want to build immersive storytelling experiences?Start by considering [email protected] www.lanceweiler.com
  20. 20. How do animalssearch for [email protected] www.lanceweiler.com
  21. 21. How dohumans searchfor [email protected] www.lanceweiler.com
  22. 22. Information foraging theoryis based on the analogy of an animaldeciding what to eat, where it can befound, the best way to obtain it and howmuch energy the meal will provide. @lanceweiler www.lanceweiler.com
  23. 23. Applying Foraging Theory tohow humans search improvesdiscovery and the usability ofvarious user interfaces.Information Theory by Peter Pirolli & Stuart Card 1999 @lanceweiler www.lanceweiler.com
  24. 24. People following a path are constantlyasking themselves 2 questions.1. What can I expect to gain followingthis path?2. What is the likely cost to reach [email protected] www.lanceweiler.com
  25. 25. Chart by XCKDStoryworlds can have linear and horizontal [email protected] www.lanceweiler.com
  26. 26. Storyworlds have character and user journeys. @lanceweiler www.lanceweiler.com
  27. 27. Dont hold tight to your characters.When constructing a storyworldthe themes that drive the storyare often stronger. #sw21cFrom Building Storyworlds the art, craft & biz of storytelling in 21chttp://buildingstoryworlds.com/book @lanceweiler www.lanceweiler.com
  28. 28. Example of a series bible for Battlestar Galactica by Ronald D. Moorehttp://leethomson.myzen.co.uk/Battlestar_Galactica/Battlestar_Galactica_Series_Bible.pdf
  29. 29. WHATS IN ASTORYWORLD BIBLECHARACTERGAME-Motivations -Game Types RPG, Social-ArcsGames, Puzzle based, ARG,-Backstory Narrative based-Relationships -Collaborative / Competive-Notes -Reward / Conflicts-Dialogue-Win / Loose Conditions-Experiences -Continuous Play? -Live or Scripted CharactersCHARTING -What will players do?-Script Annotation -Why is that fun?-Flow Docs -Replayability-Mindmaps-Points of Entry @lanceweiler www.lanceweiler.com
  30. 30. Materials from the storyworld of Hope is Missing (HiM) @lanceweiler www.lanceweiler.com
  31. 31. DIALOGUESETTINGPROPSEVENTS THEMES MOTIFCHARACTERS LOCATIONS STORY Elements of a storyworld use common building [email protected] www.lanceweiler.com
  32. 32. PROPS THEMESMOTIF SETTINGThe following example from Hope is Missing builds from these core [email protected] www.lanceweiler.com
  33. 33. During a closed beta we tested elements of the Hope is Missing (HiM) storyworld. @lanceweiler www.lanceweiler.com
  34. 34. Participants step into the shoes of the protagonist by using a special mobile app. Find other survivors, scavenge for supplies and find shelter before night [email protected] www.lanceweiler.com
  35. 35. Entry gameplay by dropping into an infected [email protected] www.lanceweiler.com
  36. 36. Participants create their own spaces and shelters using the camera on their mobile deviceShoot in a 360 and we stitched it together on the backend to form a panoramic [email protected] www.lanceweiler.com
  37. 37. Players navigate by moving the phone or swiping with a finger. Augmented elements leadto key story assets such as video, audio, text and a red X lead to another user created space. @lanceweiler www.lanceweiler.com
  38. 38. Snap shot of the usage of the app over a limited period of time.Each marker represents a new user crated space @lanceweiler www.lanceweiler.com
  39. 39. Over 50,000 downloadsCONTEXTUALSTORYTELLING2000+ spaces createdData collectedMEDIA SOCIAL GRAPH- GPS dataSTORYWORLD GATEWAY- Make and model of handsetSTORY DETECTION- OS of the handsetMOBILE APPS- Email addressBROWSER PLUGINS- Phone number- Amount of usage @lanceweiler www.lanceweiler.com
  40. 40. Chart by Mike Dicks @ BleedinEdge @lanceweiler www.lanceweiler.com
  41. 41. MEDIA DIET Wired MagazineConsider consumptionhabits and entry points. @lanceweiler www.lanceweiler.com
  42. 42. 6 TIPS FOR BUILDING ASTORYWORLD1. Take time to evaluate the story you want to tell.2. Ask yourself the hard questions why will anyone care? Is thisthe best way to tell the story?3. Let go of a single POV.4. Consider how you can show not tell.5. Make it easy for your audience to become collaborators.6. Dont let the world get in the way of the [email protected] www.lanceweiler.com
  43. 43. THANK YOUContact:@lanceweilerwww.lanceweiler.comSUGGESTED READING:Treating Story as Softwarehttp://www.slideshare.net/lanceweiler/storyas-software-weilerThe Art of Immersionhttp://www.slideshare.net/lanceweiler/buoLearn Do Share storytelling, collaboration and social innovation in 21chttp://learndoshare.netBuilding Storyworlds: the art, craft & biz of storytelling in 21chttp://buildingstoryworlds.com/book