BUILDING STORYWORLDS [email protected]@lanceweiler ew Media Producing uilding Storyworlds: the art, craft & biz of storytelling in 21c lass 3 9.26.12 olumbia University - Fall 2012 aught by Lance Weiler isit www.buildingstoryworlds.com eleased under a Non-Commercial ShareAlike Creative Commons License
Text of Building Storyworlds - lecture from 9.26.12 class
1. BUILDINGSTORYWORLDSNew Media ProducingBuilding Storyworlds:
the art, craft & biz of storytelling in 21cClass 3
9.26.12Columbia University - Fall 2012Taught by Lance WeilerVisit
www.buildingstoryworlds.comReleased under a Non-Commercial
ShareAlike Creative Commons License [email protected]
@lanceweiler
2. ASK YOURSELF1. What is the story about?2. What does the
story mean to you?3. Why does the story need to be told?4. Where is
the story best [email protected] www.lanceweiler.com
3. Chart by Robert Pratten @lanceweiler
www.lanceweiler.com
4. Like a bullet hole in glass start with your core idea and
letit ripple out. Leave room for the audience to test & break
it. @lanceweiler www.lanceweiler.com
5. Consider who youre hoping to reach. Attempt to step into
their shoes.5 WHYSWhy should I pay attention?Why should I care?Why
should I share?Why should I take the time?Why should I return?
@lanceweiler www.lanceweiler.com
6. Establish design filters that you return to throughout
thedevelopment, production and distribution process. What gives
your storyworld [email protected] www.lanceweiler.com
7. How can the stories you tell be more than entertainment? Can
they helppeople discover things, learn, or connect with others?
Value is what bringspeople back and fuels the spreadibility
.STORYAS UTILITY @lanceweiler www.lanceweiler.com
8. What is it that makes someoneCARE @lanceweiler
www.lanceweiler.com
10. Dont forget to make itFUN @lanceweiler
www.lanceweiler.com
11. At the core it should beSOCIAL &PARTICIPATORY
@lanceweiler www.lanceweiler.com
12. An ideaevolves &gains powerwith openness. @lanceweiler
www.lanceweiler.com
13. A storyworldevolves &spreads whenpeople
[email protected] www.lanceweiler.com
14. Leave room in yourdesign forParticipation
&Experimentation @lanceweiler www.lanceweiler.com
15. EmergentNarrative &Collaborationcan be
[email protected] www.lanceweiler.com
16. Collaborative LayersMuch of the design makes use of
collaborative layering. It helps provide guidance,
improvesqualityof creative submissions and gives participants a
sense of accomplishment. CORE FILTERED [email protected]
www.lanceweiler.com
17. The STORY LAYERIt is now possible to lay a story overtop of
the real
world.http://www.filmmakermagazine.com/news/2012/01/listen-as-your-story-talks-to-the-internet/@lanceweiler
www.lanceweiler.com
18. The Story Layer enables stories to
becomeSocialConnectedPersonalizedPervasive @lanceweiler
www.lanceweiler.com
19. Want to build immersive storytelling experiences?Start by
considering [email protected] www.lanceweiler.com
22. Information foraging theoryis based on the analogy of an
animaldeciding what to eat, where it can befound, the best way to
obtain it and howmuch energy the meal will provide. @lanceweiler
www.lanceweiler.com
23. Applying Foraging Theory tohow humans search
improvesdiscovery and the usability ofvarious user
interfaces.Information Theory by Peter Pirolli & Stuart Card
1999 @lanceweiler www.lanceweiler.com
24. People following a path are constantlyasking themselves 2
questions.1. What can I expect to gain followingthis path?2. What
is the likely cost to reach [email protected]
www.lanceweiler.com
25. Chart by XCKDStoryworlds can have linear and horizontal
[email protected] www.lanceweiler.com
26. Storyworlds have character and user journeys. @lanceweiler
www.lanceweiler.com
27. Dont hold tight to your characters.When constructing a
storyworldthe themes that drive the storyare often stronger.
#sw21cFrom Building Storyworlds the art, craft & biz of
storytelling in 21chttp://buildingstoryworlds.com/book @lanceweiler
www.lanceweiler.com
28. Example of a series bible for Battlestar Galactica by
Ronald D.
Moorehttp://leethomson.myzen.co.uk/Battlestar_Galactica/Battlestar_Galactica_Series_Bible.pdf
29. WHATS IN ASTORYWORLD BIBLECHARACTERGAME-Motivations -Game
Types RPG, Social-ArcsGames, Puzzle based, ARG,-Backstory Narrative
based-Relationships -Collaborative / Competive-Notes -Reward /
Conflicts-Dialogue-Win / Loose Conditions-Experiences -Continuous
Play? -Live or Scripted CharactersCHARTING -What will players
do?-Script Annotation -Why is that fun?-Flow Docs
-Replayability-Mindmaps-Points of Entry @lanceweiler
www.lanceweiler.com
30. Materials from the storyworld of Hope is Missing (HiM)
@lanceweiler www.lanceweiler.com
31. DIALOGUESETTINGPROPSEVENTS THEMES MOTIFCHARACTERS LOCATIONS
STORY Elements of a storyworld use common building
[email protected] www.lanceweiler.com
32. PROPS THEMESMOTIF SETTINGThe following example from Hope is
Missing builds from these core [email protected]
www.lanceweiler.com
33. During a closed beta we tested elements of the Hope is
Missing (HiM) storyworld. @lanceweiler www.lanceweiler.com
34. Participants step into the shoes of the protagonist by
using a special mobile app. Find other survivors, scavenge for
supplies and find shelter before night [email protected]
www.lanceweiler.com
35. Entry gameplay by dropping into an infected
[email protected] www.lanceweiler.com
36. Participants create their own spaces and shelters using the
camera on their mobile deviceShoot in a 360 and we stitched it
together on the backend to form a panoramic [email protected]
www.lanceweiler.com
37. Players navigate by moving the phone or swiping with a
finger. Augmented elements leadto key story assets such as video,
audio, text and a red X lead to another user created space.
@lanceweiler www.lanceweiler.com
38. Snap shot of the usage of the app over a limited period of
time.Each marker represents a new user crated space @lanceweiler
www.lanceweiler.com
39. Over 50,000 downloadsCONTEXTUALSTORYTELLING2000+ spaces
createdData collectedMEDIA SOCIAL GRAPH- GPS dataSTORYWORLD
GATEWAY- Make and model of handsetSTORY DETECTION- OS of the
handsetMOBILE APPS- Email addressBROWSER PLUGINS- Phone number-
Amount of usage @lanceweiler www.lanceweiler.com
40. Chart by Mike Dicks @ BleedinEdge @lanceweiler
www.lanceweiler.com
41. MEDIA DIET Wired MagazineConsider consumptionhabits and
entry points. @lanceweiler www.lanceweiler.com
42. 6 TIPS FOR BUILDING ASTORYWORLD1. Take time to evaluate the
story you want to tell.2. Ask yourself the hard questions why will
anyone care? Is thisthe best way to tell the story?3. Let go of a
single POV.4. Consider how you can show not tell.5. Make it easy
for your audience to become collaborators.6. Dont let the world get
in the way of the [email protected] www.lanceweiler.com
43. THANK YOUContact:@lanceweilerwww.lanceweiler.comSUGGESTED
READING:Treating Story as
Softwarehttp://www.slideshare.net/lanceweiler/storyas-software-weilerThe
Art of Immersionhttp://www.slideshare.net/lanceweiler/buoLearn Do
Share storytelling, collaboration and social innovation in
21chttp://learndoshare.netBuilding Storyworlds: the art, craft
& biz of storytelling in
21chttp://buildingstoryworlds.com/book
