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Building Strong Business RootsPresented by The Wild Women:
Janice Knight, The Business SagePhyllis Orzalli, The Creative MuseFreddy Zylstra, The Word WizardJudy Nichols, The Numbers Guru
www.wildwomenforbusiness.com
The Sustainable Business Cycle
Meet Michelle, The Cupcake Lady
Harness “the Force”
Aligning Vision, Mission and Values with Passion and Purpose
Branding Brings Purpose to Life
• Branding is more than a logo• Branding requires deep, memorable
roots• It requires you to understand the Brain
and the “Consumer’s Mind”
What’s different about my business in ways that matter to my customers?
You and The Consumer Have Two Brains
The Evolutionary Brain•Old Brain- 4 to 5 Millions Years Old
• Reptilian-Lizard Brain (DECIDES) -instinctual• Limbic -Leopard Brain (FEELS)- emotional
•New Brain- 80,000 to 100,000 Years Old• Prefrontal Neocortex (THINKS)- logical
The Consumer’s Mind
• A Brand is a Memory in the Consumer’s Mind
• The non-conscious (subconscious) mind decides what to “put into memory”
• Images and emotions are the language of the mind
• The consumer has “two brains”• Dopamine drives the consumer’s action
Brainstorming
• Bypasses Limbic Brain• Expands Possibilities• Clarifies Who You Are• Works Best with “Professionals” In
and Out of Your Industry
What Really Matters to You?What Really Matters to Your Customers?
Do You Know?
Exercise: Let’s see what sticks!
On each sticky note write one attribute (a quality or characteristic) of one person whom you truly respect and admire
Write 5 attributes about this same person- one attribute per sticky note.
Get Your Brand Out with….
Practical and Repeatable Systems•Branding Consistency•Marketing Your Brand•Systems that Help You Deliver What You Promise
• Financial• Customer Retention &
Relations• Quality Control• Operations• Staffing
Standing Out in a Crowd
• Know Your Audience• What Emotional Needs Do You Meet• How Do You Get Your Message Across
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Michelle’s Integrated Marketing System
Creates marketing system that allows your business to sell to:
•The Right Person•At the Right Time•At the Right Place•With the Right Message
Integrated marketing requires:•Customer centric focus•Goal to direct highly relevant, personalized messages•An ongoing conversation with your customers and prospects•Technology to organize, automate and synchronize data and processes
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Vision, Mission, Values
Value Proposition
Profit Formula
Business Development SystemsClient Fulfillment & Relations
Human Resources
Testing, Tracking & Adjusting
Your Business “Rootprint”
Business is a Numbers Game
• Cash Flow is King• You Need More Than a Crystal Ball• Projections Protect You• Knowledge is Power
Full Circle
The Wild Women Thank You and Invite You to Our Monthly Fire Up Your Business Meetup- Third Tuesday of Every Month at Briar Patch
Community Room, 5:15 to 6:00 p.m.
Phyllis Orzalli…….Janice Knight……..Freddy Zylstra……..Judy NicholsCreative Muse Business Sage Word Wizard Numbers Guru
140 Litton Drive, Ste. 200, Grass Valley, CA 277-6301; www.wildwomenforbusiness.com- Copy of this presentation available online under “Events” drop down menu.