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Building Success into the Business Case for mLearning in Your Organization
Chris Van WingerdenVice President Learning Solutions
dominKnow Learning Systems
June 18, 2013
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Group Question
What do YOU mean by mLearning?
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Group Question
What does YOUR ORGANIZATION mean by mLearning?
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Agenda
• People• Technology• Content• Business
Value
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
TechnologyPeople
Content Business Value
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Agenda
• People• Technology• Content• Business
Value
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
People
• Who has mobile devices?• Who needs mLearning?
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
People
• Who needs mLearning?– Survey: ask how mLearning could help (NOT if
they want mLearning)
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
People
• Just employees?• Clients, too? Partners? Other external people?• Same needs, or different?
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
People – Possible Issues to Consider
• Readiness?• Expectations?• Policy decisions required?
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Agenda
• People• Technology• Content• Business
Value
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Show of Hands
How many smart phone Operating Systems do you think might be used to access mLearning content at your organization?– One– Two– Three– Four – I really don’t know
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Technology
• Mobile devices– Mobile Phones, Smart Phones, Tablets– MP3 players, other tools in use
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Technology - Smart Phones? Tablets?
• Different tools for different purposes?• Same content on all?– Responsive design
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Technology – Responsive DesignHow to fix a widget
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Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Technology – Responsive DesignHow to fix a widget
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2. Ut viverra fermentum nibh quis ullamcorper.
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4. Nulla facilisi. Cras sodales elit vel libero pulvinar sed eleifend elit eleifend.
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Technology – Bridging the Devices
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
+ +
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Audio
Video
<canvas> tag
Geolocation
Offline Storage
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Rich Media:•Visual appeal•Animation• Interaction
Consistency
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
On-device Apps Browser-based content
Pros - Always available- Great sophistication
- Easy to create- Easy to update- LMSs are already browser-
based
Cons - Cost of development- Multiple versions- App stores- Updates
- Internet connection required
- Internet connection quality
Technology - Devices
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Technology - Devices
• Ownership?– What devices does your company have in place?– What devices do employees have of their own?
• Associated Costs – Data Plans
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Technology - Other
• Learning Management System• IT infrastructure (firewalls, security)
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Agenda
• People• Technology• Content• Business
Value
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
We have a library oftraining manuals
and we need them aseLearning.
We have a library ofelearning courses
and we need them asmLearning.
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Device
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Device
Environment
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
49% of Canadians in the Atlantic provinces said they could be using a smartphone,
tablet or laptop computer while watching TV
May 23, 2012Ipsos Reid poll
http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=5639
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Device
Environment
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Show of Hands
Do your organization’s current plans focus on mobile for:• Informal learning• Formal learning• Both
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Opportunity for Change
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Just in caseJust in time
Gary Woodill, Ed.D., The Mobile Learning Edge
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Job Aids
Performance Support Tools
Case Studies
Product Information
Coaching/Tips
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
“mobile can help support the entire learning suite: formal learning, performance support, and social/informal learning”
“coupled with a more enlightened pedagogy”
Clark Quinn, Designing mLearning
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Augmentation(“not delivery of courses”)
Clark Quinn, Designing mLearning
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Pre Event Event Post Event
• Introductions• Reactivate prior
knowledge (review) • Pre-work • Challenges,
examples to be solved
• Pre-testing
• Online synchronous
• Online asynchronous
• Classroom/face to face
• Other?
• Summaries• Examples• Practice• Assessment• Updates• Other?
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Does this promote learning transfer?
• 2010 review of 32 studies comparing training alone (seminar) against training plus one or more learning transfer activities – Learner readiness activities (motivation, goals, self-
efficacy, pre-testing) in 24 studies, if accumulated in a single program, could result in up to 70% increase in learning transfer
– Six studies that looked at motivation activities alone showed between 8 and 42% increase in scoring over seminar alone
Michael Leimbach, (2010) "Learning transfer model: a research-driven approach to enhancing learning effectiveness", Industrial and Commercial Training, Vol. 42 Iss: 2, pp.81 - 86
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Pre Event Event Post Event
• Introductions• Reactivate prior
knowledge (review) • Pre-work • Challenges,
examples to be solved
• Pre-testing
• Online synchronous
• Online asynchronous
• Classroom/face to face
• Other?
• Summaries• Examples• Practice• Assessment• Updates• Other?
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Spaced Repetition
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Spaced RepetitionCould be:• Verbatim repetition• Slightly modified
repetition• Stories or examples• Assessments, activities,
"retrieval practice"• Dialogues, discussions,
debateSpacing Learning Over Time,Will Thalheimer, 2006.
Exact Repetition
Elaboration, application
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Spaced RepetitionLonger spacing:• requires more effort to retrieve information,
which actually leads to better remembering moving forward
• produces multiple retrieval routes• “produce more forgetting during learning” so
learners “use different and more effective encoding strategies”
Spacing Learning Over Time,Will Thalheimer, 2006.
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Device
Environment
Content – Design Considerations
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Device:• The three Rs : Reduce, Reduce, Reduce!• Shorter events (chunks, nuggets) if
suitable• Edit text (cut, cut, cut)• Reactivate prior knowledge – don’t
reteach• Align content with learner’s pre-
existing knowledge
Content – Design Considerations
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Device:• Bandwidth/data plans (size matters)• Media file size• Illustration graphics versus photos• Streaming video
• Think thumbs (and fingers)• Device behavior can vary, especially with
media files, buttons• Break some rules (vertical scrolling isn’t taboo)
Content – Design Considerations
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Environment:• Short attention spans
Speed of Need
Design Complexity
Content – Design Considerations
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Environment:• Learner control• Overall pacing• Choice-driven
• Media player controls• Text option (close captioning,
transcript, summary)
Content – Design Considerations
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Environment:• Engagement• Relevance to job• Real-world examples• Practical/concrete
• Emotions• Stories• Questions• Challenges
Content – Design Considerations
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Agenda
• People• Technology• Content• Business
Value
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Show of Hands
At what level in your organization is mLearning currently seen as a value or need? (pick the highest level that fits)– The training and development team– Middle management– Upper management (C level)
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Business Value
• Solve a problem– Where’s the pain?– What are the possible solutions?– What solutions can you afford?
• Overarching considerations– Where/how does mobile fit into
your larger learning/training programs?
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Business Value - Costs
• mLearning tends to be additional cost, not replacement cost
• Existing company devices, associated costs – potentially no additional cost if you leverage these
• New LMS costs?• New costs for content creation?
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Business Value – Demonstrating It
• Plan for ROI measurement– Donald Kirkpatrick’s Four Levels of
Evaluation**** Level Four: Results ****
• “Task by Performance Improvement”– “If we could just impact X we could
save/earn the organization $Y a year”Clark Quinn, Designing mLearning
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
Business Value
• Other values?– Reduced risk• Personal safety• Legal• Commercial
Building Success into the Business Case for mLearning in Your OrganizationChris Van Wingerden
TechnologyPeople
Content Business Value
