2

Building

the Basics

4

Know Your Art

Why did you choose to direct this

play?

How is the play going to be

set/staged?

Who do you think this play is for?

What would you hope audience

will go away talking/ thinking

about?

How would you describe this play in

a short lift ride?

Know Your Audience

8

Build Connections

”if you can learn a simple

trick, Scout, you'll get along a

lot better with all kinds of folks.

You never really understand a

person until you consider

things from his point of view […] until you climb into his skin

and walk around in it" To Kill a Mockingbird

“Everything

is Awesome”

“the experience of an event

begins for its audience when

they first hear about it and

only finishes when they stop

thinking about it”Tassos Stevens, Coney

Create Wonder

The Masterplan

Where are we now & how did we get here?

SITUATIONAL ANALYSIS – SWOT, TOWS

Where do we want to go?

SETTING SMART OBJECTIVES

How will we get there?

CHOOSING STRATEGIES

What will it take to get there?

ASSESSING RESOURCES

How will we know what to do & when to do it?

TIMELINE

How will we know we’re getting there?

MONITORING & EVALUATION

The Marketing Mix

Product

Price

Place

Promotion

Participation

Partnership

PRODUCT

PRICE

PLACE

PROMOTION

PARTNERSHIP

PARTICIPATION

Oops!

Keep Building

Knowledge is power

Enjoy & Play

Create connections

The Masterplan

Thank you for listening

Any questions?

Sarah

@Tallgirlonabike