Building your Digital Building your Digital FootprintFootprint

Standing out in the Cyber World

AgendaAgendaRecruiters’ use of Social NetworksStop HidingBuilding your BrandMaking your Brand DigitalBest Digital Resources for

ImplementationHow to be SearchableExamplesQ&A

75% of recruiters surveyed reported their organizations have formal policies in place that require on-line researching of candidates.

For every 4 applications, 3 will look up a candidate on-line.

Of those 3, 2.55 will be influenced by what they see.

Of those 3, 1.2 will dump a candidate if they see something they don’t like.

Of Recruiters who searched on-line◦78% search engines◦63% social networking sites◦59% photo and video sharing sites◦57% professional and business

networking sites◦48% personal web sites◦46% blogs

Stop Hiding and Stand out Stop Hiding and Stand out from the Crowd!from the Crowd!Go beyond a Resume and Cover

LetterBuild a Professional BrandIdentify your BrandAdvertise your BrandUpload your BrandBe Strategic with your BrandMake your Brand Searchable

Identify your BrandIdentify your Brand◦What are you selling?◦What sets you apart from your

competition?◦What value do you bring?◦What core attributes will you

contribute?◦What attitude and enthusiasm do

you have for the industry, company, organization?

Create a tagline◦ “Enhancing. Advancing. Always Improving”

Create a logo with color and font◦ www.dafont.com◦ Ask a creative friend for assistance

Create a business/networking card◦ www.businesscardland.com ◦ Networking card sample

Write a mission statement or creed◦ Your set of fundamental beliefs and guiding principles

Write a work philosophyWrite a career goals statement

Facebook◦Keep it social but clean it up

LinkedInWordpress TwitterVisualCV, Social Resume, Portfoliovillage,

More…All free resources for basic servicesA fee to upgrade

Make strong professional statements in your status bar

Join 2-3 groups related to your target audience

Remain active◦ In groups ◦With comments◦ In asking questions◦ In offering your professional opinions and ideas

Eventually start your own group◦ It should epitomize your Brand

Create pages that epitomize your Brand◦My Professional Creed◦My Mission Statement ◦My Work Philosophy◦My Professional Goals◦My Work Samples Use passwords to protect your work

◦My Testimonials◦My Perspectives on my Profession This is your blog page That’s my Theme and I’m sticking to it

Locate and begin following your top people and companies

Remain active ◦ Join in on comments◦Make intelligent professional statement

Thank those who begin to follow youJohn’s Twitter story…

Be consistent◦ Tagline, Logo, Photo, Name

Refer to your url’s on your resume and other professional documents

Become a “regular” on Twitter, LinkedIn groups, etc…related to your career of interest◦ Build and nurture these relationships◦ Share your ideas for their company◦ Provide professional opinions about your target industry◦ The more you contribute, the more you will be talked

about

Choose your top people and industries ◦Spend the majority of your time building

and nurturing these relationships

Spend the majority of your time building your LinkedIn profile, your wordpress blog and one additional resource

Be consistent with your name◦ Ex: Lindsay Graham, Brittani Lewis

Update your status’ oftenRemain active with your blogUse trigger wordsAsk friends to recommend your url’s on

their media sitesUse your Wordpress blog as your “hub”

◦ Search engines will locate websites first