Building Your MDM Journey: Everything From Aligning Data ... · Building Your MDM Journey: Everything From Aligning Data with Business ... Business Model Agility Discrete Views of

1 © 2020 Infoverity, Inc. All Rights Reserved.

Building Your MDM Journey: Everything From Aligning Data with Business Objectives to Use Cases and More


OUR PRESENTERS

Kerry Young VP & General Manager

Adam Sigg Global Practice Director,

Customer Solutions Group

Steve Ruff Global Practice Director, Product Solutions Group

INTRODUCING ENTERWORKS

Empowering Business & IT Users for over 21 years

All-in-one platform for MDM, PIM, and DAM

Only Solution that is a Leader on both the Forrester PIM and MDM Waves

Highest customer satisfaction marks on industry analyst reports

Industry expertise: distributors, manufacturers, retail, hospitality, service companies, and member / buying groups

Strong Global SI & Technology partnerships

Business Mission Enable Our Customer’s Growth,

Efficiency and Differentiation through Exceptional Competency in Data

as Enabled by our MDM Technologies

Complexity Mastered

Master Shared and Application Data for

Business Model Agility

Discrete Views of Everything

Provide a Central View of Data Across Enterprise

Networks

Differentiated Experiences

Leverage Multiple Domains for Combinatorial Precision

3


A Division of

51% LICENSES

OUTSIDE U.S.

2,200+ GLOBAL

CUSTOMERS

75+ COUNTRIES

200+ NEW ACCOUNTS

ANNUALLY

22 OF SAP’S TOP 25

CUSTOMERS

48 NET PROMOTER

SCORE

Auto Apparel Oil & Gas Food &

Beverage Consumer Products Retail Pharma Chemical Entertainment

EnterWorks Acquisition, Inc. Proprietary and Confidential 4 4


We SIMPLIFY information to make it more USEFUL and PROFITABLE

Infoverity is a global consultancy dedicated to Enterprise Information Management solutions

including data governance and stewardship, master data solutions & technologies,

business intelligence, data quality, and analytics.


Experience That Matters

1

Over 400+ MDM “Go-Lives”

Consumer Goods | Healthcare | Retail | Distribution | Manufacturing | Financial Services

3

6

7 4 5

8

5

6

7

US Great Lakes Region Chicago, Illinois

Central Europe Berlin, Germany

US South East Region

Iberia Sales & Delivery Madrid, Spain

1

2

3

Global HQ Columbus, Ohio

EMEA HQ – Global Development Center Valencia, Spain

Eastern Europe Engineering Office St. Petersburg, Russia

US West Region Dallas, Texas

I N F O V E R I T Y ’ S G L O B A L C L I E N T A N D E M P L O Y E E B A S E

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4

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7 © 2020 Infoverity, Inc. All Rights Reserved. 7© 2020 Infoverity, Inc. All Rights Reserved.

MDM Best Practices: Your Roadmap to Success


Master Data Center of Excellence

The Right Data

To The Right Consumer

At The Right Time

On The Right Channel

MDM Supports Customer Experiences


Transforming Data Into Experiences

Data Driven Digital Blueprint

Delight

Adaptive Marketing & Personalization Strategy

Personalized Omnichannel Customer Experiences

• Cross-channel Experiences

• Personalized and Predictive Offerings

• B2B2C Experience Management

• BOPIS - BOSFS

Optimize

Value Delivery, Analytics, Digital CX

Enable Value Chain

• Product Experience Mgt • Know Your Customer –

360 Customer View • Tailored Offerings:

Cross-sell / Up-sell • Automate Processes • Data-driven Analytics,

AI/ML

Deliver

Integration CoE, CMS, eCommerce, Reporting

Integrate & Deliver Experiences Across Consumers

• Vendor Onboarding • Cross-channel

Content Delivery • New Product

Introduction • Customer Legal

Entity Roll-Ups

DG, DQ, Taxonomies, Data Enrichment

Author & Manage

Author Content & Governance

• Operational MDM • Product Hierarchies

& Categorization • Quality & Governance • Customer Segmentation

MDM, PIM, DAM

Digital Foundation

Establish Foundation to Enable Experiences

• Data Quality • Analytical MDM • Master Product,

Customer, Vendor, Assets, Location

• Cross-channel Experiences

• Personalized and Predictive Offerings

• B2B2C Experience Management

• BOPIS - BOSFS

• Product Experience Mgt• Know Your Customer –

360 Customer View• Tailored Offerings:

Cross-sell / Up-sell• Automate Processes• Data-driven Analytics,

AI/ML AI/ML

• Vendor Onboarding• Cross-channel

Content Delivery• New Product

Introduction• Customer Legal

Entity Roll-Ups

• Operational MDM• Product Hierarchies

& Categorization• Quality & Governance • Customer Segmentation

• Data Quality• Analytical MDM• Master Product,

Customer, Vendor, Assets, Location


The North Star – Program Strategy & Vision

Enable sustainable business & data management processes and automate to meet stakeholder and customer needs Human Capital & Processes

Empower Stakeholders to Govern – Utilize tools and process to enforce consistent and accurate data across the enterprise

Data Governance & Ownership

Think end-to-end across the information value chain – fuel business process and systems with the data they need Master Data Lifecycle

Tap into trusted, contextual and rich multi-domain master data to provide insights Analytics

Align the Vision with Execution – Cross–functional management of the MDM Program across Stakeholder groups, anticipate organizational change

Program Governance & Change Management

Empower Internal Business Teams, eCommerce, Retail Partners and End-Customers to provide relevant, impactful experiences to build the brand Data-Driven Experiences

Balanced & Demand-Driven Data Strategy & MDM Roadmap


FlexiFrame™ Data Governance Framework

Data Domains CRUD Processes Metadata Data Domains

Data Quality

8 Ca

tego

ries o

f Dat

a G

over

nanc

e

Policy

Company Culture Propensity to Change Collaboration Executive Level

Awareness

Process

Organizational Structure

Integration Architecture Analytics Architecture Reporting Architecture Data

Architecture Architecture

Technology Data Catalog Data Governance Tools Data Quality Tools

Data Lifecycle Management

Classification 3rd Party Data Security

Data Ownership Data Stewardship Job Roles and Descriptions

Reporting Structure

Operational Processes Analytical Processes Compliance Data Entry

Metrics Alerts Semantic Data

Definitions

Ensure the Optimal Intersection Between Data, People, & Processes

Data

People

Process


Multi-Domain Best Practices Value

• Start small, grow and scale to expand value • Data lineage across processes & systems

- Lead > Prospect > Customer > Archive - Onboarding / Diligence

• Lead to Quote – Sold-To • Order to Cash - Payer • Record to Report

• Consistent quality discipline - Definition - Quality / Validation - Stewardship Enablement - Metrics and Measurement

The Value Is In The Overlap The Value Is In The Overlap


Center of Excellence Roadmap

A Center Of Excellence (CoE) is the Backbone for Data Delivery Across the Enterprise

Define Scope Start small with one process, activity,

interaction, business area, etc

1

Identify Key Concepts

Identify and define high level concepts, like customer or account as well as lower

level concepts like name and address

2

Highlight Relevant Data Find and identify both automated data

stores like databases and manual stores like excel sheets

3 Connect Tools

Connect data governance and data quality to create fully

integrated environment

5

4

Document Lineage And Measure

Record critical data integrations across the organization and measure quality

at key increments

REFINEMENT LOOP

Support the entire enterprise across roles, business functions and stakeholder groups. Establish refinement loops through data and capability delivery. Quickly adapt to business demands and onboarding of new datasets and domains. Ensure stability/optimization for ever-changing business needs.


FlexiFrame™ Multi-Domain CoE Program Framework

R E A L I Z E S U S T A I N

R E F I N E M E N T L O O P

R O A D M A P

Program Governance • Communication Planning • Steering & Stakeholder Alignment • Vision & Roadmap

People & Roles • Organization & Role Definition • Change Management & User Experience • Training & Enablement Planning

Delivery Management • Cross-Project Demand Planning • Release Strategy • Business Request Funnel

Platform & Tools • Platform Service Model • Capability Driven • Run & Delivery Alignment

Accelerating Time-To-Value for MDM

Current State • Project Mindset • UndefinedGovernance • Reactive Management • IT Driven • Single Domain

MDM CoE State • Business Demand-Driven • Data-Driven Experience Delivery • OCM and Adoption • Continuous Stakeholder Feedback Loop

P R O G R A M M A N A G E M E N T

P H A S E D E L I V E R Y

Analyze & Define Blueprint Architect &

Design Build Test & Validate Deploy Stabilize


Build for the Future of MDM: Cloud and the MDM CoE Operating Model


MDM Program & Cloud Considerations

Full-Program Support Look at sustainable operations: program level, project request, incident, problem, and change management

Adaptive Responsiveness Cloud-scalable platforms, ITIL-driven and Agile processes for effective collaboration

Increased Bandwidth Intelligent Resourcing: Allow focus for strategic initiatives by optimizing right resources on right issues

Value Realization Ensure consistent and repeatable mechanisms to deliver new capabilities to the business and IT

Single Point of Accountability Assigned MDM Platform Owner and/or Service Delivery Manager partnered with stakeholders as a single point of contact

Reliable Support from Platform Specialists Platform experts to ensure up-time and responsiveness your cloud architecture and integration services, cross-discipline knowledge base and experience


Critical Team Utilization

As an organization focused on Enterprise Data Solutions, Infoverity has defined these teams as critical to our clients’ success.

Varia

ble

Allo

catio

n Co

nsist

ent

Allo

catio

n

Significant fluctuation in demand based upon business and project cycles.

As an organization focused on Enterprise Data Solutions, Infoverity has defined these teams as critical to our clients’ success.


MDM CoE Best Practices

Do The Right Things Well • Solidify Governance and Best Practices • Ensure Consistent Resource Availability & Skills • Increase Delivery Efficiency (Frameworks/Reuse) • Optimize Data Quality & Delivery • Position the Business for Growth • Enable Knowledge Dissemination • Manage Change & User Adoption


Questions? Steve Ruff Global Practice Director, Product Solutions Group [email protected]

Adam Sigg Global Practice Director, Customer Solutions Group [email protected]

ENTERWORKS MDM VIRTUAL CONFERENCE Join us for Upcoming Webinars in the Everything MDM Virtual Conference Series

enterworks.com/virtual-conference-mdm/

Building Your MDM Journey – Everything From Aligning Data with Business Objectives to Use Cases and More

Multi-Domain MDM: 5 Key Ingredients of a Successful MDM Program

MDM Implementation Styles – Learn the Differences Between Them and Which Style Works Best for Your Organization

April

28 April

29 April

30

Week 6: Best Practices and Workshops

Presented by Adam Sigg and Steve Ruff of Infoverity

Presented by Rusty DiNicola of Pivotree

Presented by Ramesh Prabhala of IntelliTide

Documents

Building Your MDM Journey: Everything From Aligning Data ... · Building Your MDM Journey: Everything From Aligning Data with Business ... Business Model Agility Discrete Views of