BUILT NY CATALOG2010

LOVE YOUR STUFF®

LIFE ON THE GOEveryone is traveling more these days, whether it’s across town for a meeting

or across the country for a vacation. And when people are on the go, their favorite stuff

goes with them—laptops, netbooks, iPads, cameras, lunch, and drinks.

The list is endless, and that’s an exciting prospect for designers who create

fashionable and functional products that make everyday life on the go more enjoyable.

This was our inspiration for the new collection, and we’re thrilled to introduce new bags,

totes, and cases, along with new colors and patterns, to the BUILT family.

While designing this collection we were reminded of our fi rst neoprene prototype,

and why we like wetsuit material so much:

• Neoprene protects, insulates, and stretches.• Neoprene is stain resistant and washable.• Neoprene is durable and reusable.• Neoprene products store fl at.• Neoprene is a fun material for designers to work with—and we like to have fun.

Clearly surfers no longer have an exclusive on wetsuit material.

Aaron Lown & John Roscoe Swartz

BUILT Co-Founders

WHOLESALE CATALOG SECOND EDITION 2010

City Grid ExteriorScatter Dot Exterior

Ocean Blue Interior Orange Interior

Lime Green Exterior

Midnight Blue InteriorOrange Interior Burgundy Interior

Navy Blue Exterior Scuba Blue Exterior

Scuba Blue Interior

Bowery Stripe Exterior

NEW COLORS & PATTERNS

NEW PRODUCTS NEW PRODUCTS

NEW COLORS & PATTERNS

Neoprene Envelope & Sleeve for iPad

Phone Sleevefor iPhone® & iPod touch

Verve™ Lunch Bag

Laptop Tote Bag 16"

Hoodie™ Laptop Case 16"

Laptop Portfolio 11–13" & Netbook & DVD Portfolio 10"

Soho & Bowery Messenger Bags

®

®

2 BUILT

Mini Is Here to Stay

E–LE10–BLKBlack ExteriorPowder Blue Interior

E–LE10–NLSNolita Stripe ExteriorAruba Blue Interior

TM

Netbook Envelope 9–10"

Exterior Dimensions: W 11.5" x H 8.5" x D 1" W 29.2cm x H 21.6cm x D 2.5cm

PATENTS PENDING

E–LE10–SDT (NEW)Scatter Dot ExteriorScuba Blue Interior

General Features:

- Made from protective neoprene

- Soft inner lining protects fi nish of netbook

- Water & stain resistant

HOODIE™ NETBOOK CASEPORTFOLIO NETBOOK ENVELOPE CARGO™ SLEEVENETBOOK SLEEVE

E–LS10–SDT (NEW)Scatter Dot ExteriorScuba Blue Interior

E–LS10–BLK Black ExteriorPowder Blue Interior

E–LS10–D07 Dot No.7 Exterior

Powder Blue Interior

E–LS10–MDT Micro Dot Exterior

Fiery Orange Interior

TM

E–LS10–FSHShadow Flower ExteriorIce Blue Interior

E–LS10–FVEVine ExteriorRaspberry Sorbet Interior

E–LS10–NLSNolita Stripe ExteriorAruba Blue Interior

E–LS10–SFSSpring Fuchsia ExteriorDark Charcoal Interior

Netbook Sleeve 9–10"Exterior Dimensions:W 10.25" x H 12.5" x D 1"W 26cm x H 31.8cm x D 2.5cm

PATENTED AND PATENTS PENDING

NETBOOKS

VELCRO CLOSURE INTERIOR POCKET

Features:

- Interior pocket to hold accessories

Checkpoint friendly

Features:

- Shark Gill Grips™ on the side make gripping sleeve easier (excludes French Bull patterns)

Checkpoint friendly

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Portfolios

E–PD10–BLK (NEW)E–PC11–BLK (NEW)Black ExteriorConcord Blue Interior

E–PD10–NAV (NEW)Navy Blue ExteriorOrange InteriorTM

E–PD10–D07 (NEW)Dot No. 7 ExteriorRust Interior

Additional Features:

- Exterior pocket for added storage

- Removable shoulder strap included

- 11–13" shoulder strap is padded

E–PC11–SDT (NEW)Scatter Dot ExteriorScuba Blue Interior

E–PC11–CGD (NEW)City Grid ExteriorOrange Interior

Hoodie™ Netbook Case 7–10"Additional features:

- Made with a molded EVA back for extra screen protection

- Elastic neoprene front cover stretches over top to custom fi t netbooks

- Built-in back pocket stores cables and cords

Cargo Laptop Sleeve 11–13"FITS A RANGE OF 11.6" NETBOOK MODELS


- Includes three exterior pockets to hold accessories such as hard drives, mouse, cords, and USBs

E–LH10–BLKBlack ExteriorPowder Blue Interior

E–LH10–SDT (NEW)Scatter Dot ExteriorScuba Blue Interior

TM TM

E–LH10–MDTMicro Dot ExteriorFiery Orange Interior

Exterior Dimensions:W 9" x H 12" x D 1.6" W 22.9cm x H 30.5cm x D 4.1cm


E–CLS–NAV (NEW)Navy Blue ExteriorOrange Interior

E–CLS–LIM (NEW)Lime Green ExteriorMidnight Blue Interior

E–CLS–BLKBlack ExteriorPowder Blue Interior

Exterior Dimensions:W 14" x H 11.5" x D 1"W 35.6cm x H 29.2cm x D 2.5cm


NETBOOKS

Netbook & DVD Portfolio 10"(E–PD10)

FITS A RANGE OF 7–10" NETBOOKS

Exterior Dimensions:W 13" x H 11.75" x D 1.5"W 33cm x H 29.8cm x D 3.8cm

Laptop Portfolio 11–13"(E–PC11)

FITS A RANGE OF 11.6" NETBOOK MODELSW 14.5" x H 13.25" x D 1.5"W 36.8cm x H 33.7cm x D 3.9cm


New Size

New

EXTERIOR POCKET

BACK POCKET

HARD BACK

4 BUILT

MAIN COMPARTMENT HOLDS UP TO A 16" LAPTOP OR 17" MACBOOK® PRO.

LARGE INNER POCKET FITS A 13" LAPTOP, KINDLE DX, FOLDERS, OR MAGAZINES.

FIT E-READERS SMART PHONES, CHARGERS, AND KEYS.

Keep Your Laptop Covered in Style

BOWERY & SOHO MESSENGER BAGS LAPTOP TOTE BAGHOODIE™ LAPTOP CASE LAPTOP PORTFOLIOLAPTOP PORTER™

General Features:


- Soft inner lining protects fi nish of laptop

- Water & stain resistant

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2

3 4 5 6

2

3

5 6

4

MAIN LAPTOP COMPARTMENT

5 POCKETS


- Five interior pockets for added storage

- Adjustable shoulder strap

Exterior Dimensions:W 20.5" x H 13.5" x D 2" W 52.1cm x H 34.3cm x D 5.1cm


Soho Messenger BagHOLDS & PROTECTS UP TO A 16" LAPTOP

New

E–MS16–BLK (NEW)Black ExteriorConcord Blue Interior

E–MS16–NAV (NEW)Navy Blue ExteriorOrange Interior

TM

LAPTOP BAGS & CASES

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E–TB16–BLK (NEW)Black ExteriorSpring Fuchsia Interior

Bowery Messenger BagHOLDS & PROTECTS UP TO A 16" LAPTOP

E–MB16–BLK (NEW)Black ExteriorConcord Blue Interior

E–MB16–NAV (NEW)Navy Blue ExteriorOrange Interior

Laptop Tote Bag 16"HOLDS & PROTECTS UP TO A 16" LAPTOP

Addtional Features:

- Built-in laptop sleeve with zipper

- Roomy inside compartments fi t folders, notebooks, and magazines

- Two interior snap pockets are perfect for storing chargers, electronic gadgets, and keys

LAPTOP BAGS & CASES

E–TB16–D07 (NEW)Dot No.7 ExteriorRust Interior

Exterior Dimensions:W 18.25" x H 22" x D 5"W 46.4cm x H 55.9cm x D 12.7cm

PATENTS PENDING

Exterior Dimensions:W 20.5" x H 13.5" x D 1.5" W 52.1cm x H 34.3cm x D 3.8cm


New

New

TM

TM


- Two interior pockets store cords, electronic gadgets, and keys

LAPTOP COMPARTMENT

2 SNAP POCKETS

LARGE COMPARTMENTS

6 BUILT

LAPTOP BAGS & CASES

Laptop PortfoliosAdditional Features:


- Removable padded shoulder strap included

TM

E–PC11–SDT (NEW)Scatter Dot ExteriorScuba Blue Interior

E–PC11–BLK (NEW)E–PW15–BLKBlack ExteriorPowder Blue Interior

E–PW15–NAV (NEW)Navy Blue ExteriorOrange Interior

E–PW15–MDTMicro Dot ExteriorFiery Orange Interior

E–PW15–FVE (NEW)Vine ExteriorRaspberry Sorbet Interior

E–PC11–CGD (NEW)City Grid ExteriorOrange Interior

Hoodie™ Laptop Cases

E–LH10–SDT (NEW)E–LH16–SDT (NEW)Scatter Dot ExteriorScuba Blue InteriorTM

E–LH10–BLKE–LH16–BLK (NEW)Black ExteriorPowder Blue Interior (E–LH10)Concord Blue Interior (E–LH16)

E–LH10–MDTMicro Dot ExteriorFiery Orange Interior



- Elastic neoprene front cover stretches over top to custom fi t netbooks and laptops

Checkpoint friendly

- Built-in back pocket stores cables and cords

11–13"(E–PC11)

FIT A RANGE OF 11–13" NETBOOKS & LAPTOPS

Exterior Dimensions:W 14.5" x H 13.25" x D 1.5"W 36.8cm x H 33.7cm x D 3.9cm

15.6" (E–PW15)

FIT A RANGE OF 15–15.6" LAPTOPSW 16" x H 15" x D 1.5"W 40.6cm x H 38.1cm x D 3.8cm


New Size

EXTERIOR POCKET

7–10" (E–LH10)

FITS A RANGE OF 7–10" NETBOOKS

Exterior Dimensions:W 9" x H 12" x D 1.6" W 22.9cm x H 30.5cm x D 4.1cm

16"(E–LH16)

FITS A RANGE OF 15–16" LAPTOPSW 12.25" x H 17" x D 1.4"W 31.1cm x H 43.2cm x D 3.6cm


New Size

BACK POCKET

HARD BACK

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TM

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Laptop Porter™

FITS A RANGE OF 15–16" LAPTOPS

Features:

- Includes two zippered exterior pockets for extra storage


E–LPW–BLKBlack ExteriorDark Charcoal Interior

E–LPW–NAV (NEW)Navy Blue ExteriorOrange Interior

Exterior Dimensions:W 16.5" x H 14.5" x D 2"W 41.9cm x H 36.8cm x D 5.1cm


TWO EXTERIOR POCKETS

LAPTOP BAGS & CASES

Laptop & Netbook Fit ChartBUILT products are designd to fi t a range of laptop

and netbook models. Use the fi t chart to determine

the bag /sleeve /case available for each model.

Bowery Laptop Messenger Bag 16" E–MB16

Bumper Laptop Sleeve 12–13" E–LB13

Bumper Laptop Sleeve 15" E–LB15

Cargo Laptop Sleeve 11–13" E–CLS

Cargo Laptop Sleeve 14–15" E–CLM

Cargo Laptop Sleeve 15–17" E–CLL

Hoodie Laptop Case 16" E–LH16

Hoodie Netbook Case 7–10" E–LH10

Laptop Envelope 16" E–LE16

Laptop Porter E–LPW

Laptop Portfolio 11–13" E–PC11

Laptop Portfolio 15.6" E–PW15

Laptop Sleeve 12–13" E–LS12

Laptop Sleeve 14–15" E–LS15

Laptop Sleeve 16" E–LS16

Laptop Sleeve 17" E–LS17

Laptop Sleeve 17" Plus E–WS17

Laptop Tote Bag 16" E–TB16

Netbook & DVD Portfolio 10" E–PD10

Netbook Envelope 9–10" E–LE10

Netbook Sleeve 9–10" E–LS10

Soho Laptop Messenger Bag 16" E–MS16

10" P

C

15" M

acBo

ok Pr

o

17" P

C

13" M

acBo

ok Pr

o

16" P

C

13.3"

PC

17" M

acBo

ok Pr

o

11.6"

PC

15.6"

PC

17.3"

PC

8 BUILT

Colors &Patterns

Size

BlackExteriorPowder Blue Interior

Spring FuchsiaExteriorDark Charcoal Interior

Navy BlueExteriorOrange Interior

Bowery StripeExteriorOcean BlueInterior

City GridExteriorOrange Interior

Dot No. 7ExteriorPowder Blue Interior

Micro DotExteriorFiery Orange Interior

MosaicExteriorGreen Apple Interior

French Bull

MultidotExteriorOrange SorbetInterior

French Bull

Nolita StripeExteriorAruba BlueInterior

Scatter DotExteriorScuba Blue Interior

Shadow FlowerExteriorIce Blue Interior

French Bull

VineExteriorRaspberry Sorbet Interior

French Bull

9–10" E–LS10–BLK E–LS10–SFS E–LS10–D07 E–LS10–MDT E–LS10–NLS E–LS10–SDT(NEW) E–LS10–FSH E–LS10–FVE

12–13" E–LS12–BLK E–LS12–SFS E–LS12–CGD(NEW) E–LS12–MDT E–LS12–FMS E–LS12–NLS E–LS12–SDT

(NEW)

14–15" E–LS15–BLK E–LS15–BST (NEW) E–LS15–MDT E–LS15–FMS E–LS15–FSH E–LS15–FVE

16" E–LS16–BLK E–LS16–SFS E–LS16–NAV(NEW)

E–LS16–BST(NEW) E–LS16–MDT E–LS16–FMS E–LS16–FMD E–LS16–NLS E–LS16–FSH E–LS16–FVE

17" E–LS17–BLK E–LS17–MDT E–LS17–SDT(NEW) E–LS17–FVE

17" Wide E–WS17–BLK E–WS17–NAV(NEW) E–WS17–MDT

Laptop SleevesHOLD & PROTECT A RANGE OF NETBOOKS & LAPTOPS


- Available in six sizes: 9–10", 12–13", 14–15", 16", 17" & 17" Plus

- Shark Gill Grips™ on the side make gripping sleeve easier (excludes French Bull patterns)

LAPTOP SLEEVES

General Features:


- Soft inner lining protects fi nish of laptop

Checkpoint friendly

- Stain resistant

BUMPER™ LAPTOP SLEEVE LAPTOP ENVELOPE LAPTOP SLEEVE CARGO™ LAPTOP SLEEVE

16"(E–LS16)

W 14" x H 16.75" x D 1"W 35.6cm x H 42.5cm x D 2.5cm

17"(E–LS17)

W 13.25" x H 17.75" x D 1"W 33.7cm x H 45.1cm x D 2.5cm

17" Plus(E–WS17)

W 14.25" x H 18" x D 1"W 36.2cm x H 45.7cm x D 2.5cm

9–10"(E–LS10)

W 10.25" x H 12.5" x D 1"W 26cm x H 31.8cm x D 2.5cm

12–13"(E–LS12)

W 11" x H 15" x D 1" W 29.2cm x H 36.6cm x D 2.5cm

14–15"(E–LS15)

W 13.2" x H 15.2" x D 1"W 33.5cm x H 38.6cm x D 2.5cm

TM

SHARK GILL GRIPS™


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LAPTOP SLEEVES

Bumper™ Laptop Sleeves


- Scalloped design adds extra cushion

E–LB13–BLK (NEW)E–LB15–BLK (NEW)Black ExteriorPowder Blue Interior

E–LB13–NLSE–LB15–NLSNolita Stripe ExteriorAruba Blue Interior

E–CLS–NAV (NEW)E–CLL–NAV (NEW)Navy Blue ExteriorOrange Interior

E–CLS–LIM (NEW)E–CLM–LIM (NEW)Lime Green ExteriorMidnight Blue Interior

E–CLL–SFSSpring Fuchsia ExteriorDark Charcoal Interior

Cargo™ Laptop Sleeves

E–CLS–BLKE–CLM–BLKE–CLL–BLKBlack ExteriorPowder Blue Interior

TM

11–13" (E–CLS)

FIT A RANGE OF 11.6–13.3" NETBOOKS & LAPTOPS


14–15" (E–CLM)

W 16" x H 12.75" x D 1" W 40.6cm x H 32.4cm x D 2.5cm

15–17" (E–CLL)

W 18" x H 13" x D 1" W 45.7cm x H 33cm x D 2.5cm



- Includes three exterior pockets to hold accessories such as hard drives, mouse, cords, and USBs

12–13" (E–LB13)

Exterior Dimensions: W 15" x H 10.75" x D 1" W 38.1cm x H 27.3cm x D 2.5cm

15" (E–LB15)W 15.5" x H 12" x D 1" W 39.4cm x H 30.5cm x D 2.5cm


Envelopes 9–10" Netbook Envelope(E–LE10)


16" Laptop Envelope(E–LE16)

FITS A RANGE OF 15–16" LAPTOPSW 17.25" x H 11.5" x D 1"W 43.8cm x H 29.2cm x D 2.5cm

PATENTS PENDING

E–LE10–BLKE–LE16–BLKBlack ExteriorPowder Blue Interior

E–LE10–NLSE–LE16–NLSNolita Stripe ExteriorAruba Blue Interior

E–LE10–SDT (NEW) Scatter Dot ExteriorScuba Blue Interior

TM

TM



VELCRO CLOSURE INTERIOR POCKET

10 BUILT

Neoprene Envelopefor iPadAdditional Features:


Checkpoint friendly

The Gadget GuideGeneral Features:


- Soft inner lining protects fi nish of gadgets

- Stain & water resistant

Neoprene Sleevefor iPadAdditional Features:

Checkpoint friendly

GADGETS

PHONE SLEEVEDVD PORTFOLIOHOODIE™ HARD DRIVE & GPS CASE

New

New

E–LSPAD–SDT (NEW)Scatter Dot ExteriorScuba Blue Interior

E–LSPAD–CGD (NEW)City Grid ExteriorOrange Interior

E–LEPAD–CGD (NEW)City Grid ExteriorOrange Interior

E–LEPAD–BLK (NEW)Black ExteriorDark Charcoal Interior

E–LEPAD–SCB (NEW)Scuba Blue ExteriorBurgundy Interior

TM

TM

E–LSPAD–BLK (NEW)Black ExteriorPowder Blue Interior

Exterior Dimensions: W 10.8" x H 8.5" x D .8"W 27.5cm x H 21.5cm x D 2cm

PATENTS PENDING

*Available September 15th

Exterior Dimensions: W 9.25" x H 11" x D .8"W 23.5cm x H 28cm x D 2cm


*Available September 15th

®

®

www.builtny.com 11

NEOPRENE ENVELOPE & SLEEVE HOODIE™ GAME CASE

Netbook & DVD PortfolioAdditional Features:

- Holds & protects up to a 10" DVD player


- Soft inner lining protects fi nish of product


E–PD10–BLK (NEW)Black ExteriorConcord Blue Interior

E–PD10–NAV (NEW)Navy Blue ExteriorOrange InteriorTM

E–PD10–D07 (NEW)Dot No. 7 ExteriorRust Interior

Phone Sleevefor iPhone® & iPod touch

TM

E–PS2–SFS (NEW)Spring Fuchsia ExteriorDark Charcoal Interior

E–PS2–BLK (NEW)Black ExteriorDark Charcoal Interior

E–PS2–LIM (NEW)Lime Green ExteriorMidnight Blue Interior


- Form-fi tting design secures iPhone® or iPod touch® in place

- Elastic opening provides easy access to your phone

- Soft inner lining protects against scratches

GADGETS

Exterior Dimensions: W 13" x H 11.75" x D 1.5"W 33cm x H 29.8cm x D 3.8cm


PEANUT™ USB DRIVECARGO™ TRAVEL ORGANIZER

EXTERIOR POCKET

New

New

Exterior Dimensions:W 3.5" x H 5.5" x D .5"W 8.8cm x H 14cm x D 1.3cm

PATENTS PENDING

®

12 BUILT

Hoodie™ Portable GPS CaseHOLDS & PROTECTS UP TO 4.3" PORTABLE GPS DEVICES



- Elastic neoprene cover stretches to custom fi t GPS, and keep it secure

- Compatible with Garmin®, Magellan®, Tomtom©, and other similarly sized GPS units up to 4.3 inches

- Built-in back pocket for storing accessories

TM

E–GPS–SDT (NEW)Scatter Dot ExteriorScuba Blue Interior

E–GPS–BLKBlack ExteriorPowder Blue Interior

E–PHD–SFSSpring Fuchsia ExteriorDark Charcoal Interior

E–GPS–FVEVine ExteriorRaspberry Sorbet Interior

Hoodie™ Portable Hard Drive CaseAdditional Features:

- Made with a molded EVA back for extra protection

- Elastic neoprene cover stretches to custom fi t hard drive, and keep it secure

- Built-in back pocket to store USB cable

- Remove from case during use

E–PHD–BLKBlack ExteriorPowder Blue Interior

E–PHD–MDTMicro Dot ExteriorFiery Orange Interior

TM

TM

E–HGC–NLSNolita Stripe ExteriorAruba Blue Interior

E–HGC–BLKBlack ExteriorPowder Blue Interior

Hoodie™ Game Case HOLDS & PROTECTS NINTENDO® DSi & DS™ LITE SYSTEMS

Features:

- Built-in back pocket for accessories and slots for game cards

- Made with a molded EVA back for extra screen protection, and an elastic neoprene front panel for custom fi t

Exterior Dimensions:W 4.75" x H 6.9" x D .75" W 12cm x H 17.5cm x D 1.9cm


Exterior Dimensions:W 4.6" x H 6.5" x D .75"W 11cm x H 16.5cm x D 1.9cm


Exterior Dimensions:W 4.6" x H 6.5" x D .75"W 11cm x H 16.5cm x D 1.9cm


HARD BACK

BACK POCKET

HARD BACK

BACK POCKET

GADGETS

Exterior Dimensions:W 11.4" x H 6" x D .9" W 29cm x H 15.2cm x D 2.3cm

PATENTS PENDING

Exterior Dimensions:W 11.4" x H 6" x D .9"W 29cm x H 15.2cm x D 2.3cm

PATENTS PENDING

www.builtny.com 13

TM

TM

Cargo™

Travel OrganizerELECTRONICS ACCESSORIES ORGANIZER


- Four compartments streamline transporting electronics accessories

- Stretches to fi t a range of accessories and gadgets including chargers, cords, adaptors, iPods®, hard drives, and smart phones

- Removable wrist strap included

E–CTR–BLKBlack ExteriorPowder Blue Interior

E–CTR–SFSSpring Fuchsia ExteriorDark Charcoal Interior

E–CTR–MDTMicro Dot ExteriorFiery Orange Interior

E–CTR–SDT (NEW)Scatter Dot ExteriorScuba Blue Interior

Peanut™

PROTECTS & STORES USB FLASH DRIVES


- Metal hook allows you to attach Peanut to computer bag, laptop sleeve zippers, etc.

Exterior Dimensions:W 2.25" x H 4"W 5.7cm x H 10.2cm


E–USB–SCB (NEW)Scuba Blue ExteriorBurgundy Interior

E–USB–LIM (NEW)Lime Green ExteriorMidnight Blue Interior

E–USB–BLKBlack ExteriorPowder Blue Interior

GADGETS

14 BUILT

Extra Protection Never Looked So Good Cargo™ Camera BagsHOLD & PROTECT A RANGE OF DSLR CAMERAS & CAMCORDERS

General Features:

- Made with protective EVA and neoprene

- Comes with adjustable and removable velcro dividers to meet your needs

- Additional padding in the base of bag provides extra protection

- Large features six built-in interior pockets and medium four, to organize and protect cables, wires, and accessories


- Water and stain resistant


E–CBL–BLKBlack ExteriorPowder Blue Interior

E–CBL–BRYBlack Raspberry ExteriorDark Charcoal Interior

E–CBL–MDTMicro Dot ExteriorFiery Orange Interior

E–CBL–NAV (NEW)Navy Blue ExteriorOrange Interior

E–CBM–BLKBlack ExteriorDark Charcoal Interior

E–CBM–BRYBlack Raspberry ExteriorDark Charcoal Interior

E–CBM–FORFiery Orange ExteriorDark Charcoal Interior

E–CBM–NAV (NEW)Navy Blue ExteriorOrange Interior

Medium (E–CBM)

Exterior Dimensions:W 13.5" x H 11" x D 5.5" W 34.3cm x H 28cm x D 14cm

Large (E–CBL)

Exterior Dimensions:W 19.25" x H 13" x D 6"W 48.9cm x H 33cm x D 15.2cm

TM

TM

LONG ZOOM/DSLR CAMERA CASES

2 DIVIDERS WITH VELCRO

DIVIDER WITH VELCRO

INTERIOR POCKETS

INTERIOR POCKETS

CUSTOMIZE AS NEEDED

CUSTOMIZE AS NEEDED

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E–SSL–MDTMicro Dot ExteriorFiery Orange Interior

E–SSL–BLKBlack ExteriorPowder Blue Interior

E–SSL–SFSSpring Fuchsia ExteriorDark Charcoal Interior

TM

Soft Shell™

LargeHOLDS & PROTECTS A RANGE OF MID-SIZE & LONG ZOOM CAMERAS

Features:


- Reinforced bottom panel for extra protection

- Includes an interior pocket to store a battery or memory card

- Adjustable shoulder strap included

- Water and stain resistant

LONG ZOOM/DSLR CAMERA CASES

Exterior Dimensions:W 8.5" x H 4.75" x D 4" W 21.6cm x H 12.1cm x D 10.2cm


INTERIOR POCKET

16 BUILT

COMPACT/SLIMLINE CAMERA CASES

Hoodie™

FITS A RANGE OF ULTRA COMPACT & COMPACT CAMERAS

Features:


- Elastic neoprene front provides custom fi t

- Built-in back pocket


E–HCS–BLKBlack ExteriorPowder Blue Interior

E–HCS–SCB (NEW)Scuba Blue ExteriorBurgundy Interior

E–HCS–SFS (NEW)Spring Fuchsia ExteriorDark Charcoal Interior

E–HCS–MDTMicro Dot ExteriorFiery Orange Interior

E–HCS–SDT (NEW)Scatter Dot ExteriorScuba Blue Interior

TM

HOODIE™ CAMERA CASESCOOP™ CAMERA CASESOFT SHELL™ CAMERA CASE FLIPTOP™ CAMERA CASE

Exterior Dimensions:W 4" x H 5.5" x D .75" W 10.2cm x H 14cm x D 1.9cm


General Features:


- Soft inner lining protects fi nish of camera

- Stain & water resistant

HARD BACK

BACK POCKET

Exterior Dimensions:W 4" x H 5.25" x D .9" W 10.2cm x H 13.3cm x D 2.3cm


INTERIOR POCKET

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COMPACT/SLIMLINE CAMERA CASES

Soft Shell™

SmallHOLD & PROTECT A RANGE OF COMPACT CAMERAS



- Includes an interior pocket to store a battery or memory card

E–SSC–MDTMicro Dot ExteriorFiery Orange Interior

E–SSC–CGD (NEW)City Grid ExteriorOrange Interior

E–SSC–BLKBlack ExteriorPowder Blue Interior

E–SSC–SFSSpring Fuchsia ExteriorDark Charcoal Interior

TM

Fliptop™

FITS A RANGE OF ULTRA COMPACT & SLIMLINE CAMERAS

Features:

- Made with a molded EVA front for extra screen protection

- Elastic neoprene back provides custom fi t


E–FTC–MDTMicro Dot ExteriorFiery Orange Interior

E–FTC–BLKBlack ExteriorPowder Blue Interior

E–SCS–MDTMicro Dot ExteriorFiery Orange Interior

Scoop™

CARRIES & PROTECTS A RANGE OF ULTRA COMPACT & SLIMLINE CAMERAS

TM

E–SCS–BLKBlack ExteriorDark Charcoal Interior

E–SCS–SFSSpring Fuchsia ExteriorDark Charcoal Interior

E–SCS–BST (NEW)Bowery Stripe ExteriorOcean Blue Interior

Features:


- Elastic neoprene front provides custom fi t

- Attaches to belt for easy access

Exterior Dimensions:W 4" x H 5.2" x D .75"W 10.2cm x H 13.2cm x D 1.9cm


Exterior Dimensions: W 4.75" x H 3.25" x D 2"W 12.1cm x H 8.3cm x D 5.1cm


HARD FRONT

FLIP TOP

HARD BACK

BELT LOOP

TM

18 BUILT

LB8–NLSNolita Stripe ExteriorAruba Blue Interior

LB8–BLKBlack ExteriorKhaki Interior

LB8–MDTMicro Dot ExteriorFiery Orange Interior

Tasty™

Verve™

Exterior Dimensions:W 12" x H 10.5" x D 5.75"W 30.5cm x H 26.7cm x D 14.6cm

PATENTS PENDING

Exterior Dimensions:W 13" x H 18.25" x D 7"W 33cm x H 46.4cm x D 17.8cm

PATENTS PENDING

LB9–BLK (NEW)Black ExteriorSpring Fuchsia Interior

LB9–FVE (NEW)Vine ExteriorRaspberry Sorbet Interior

LB9–SDT (NEW)Scatter Dot ExteriorScuba Blue Interior

TASTY™ LUNCH TOTE GOURMET GETAWAY™ LUNCH TOTE VERVE™ LUNCH BAGEXTRA RELISH™ LUNCH TOTE

Let’s Do Lunch LUNCH TOTES

New

TM

TM

www.builtny.com 19

LUNCH TOTES

Extra Relish™



- Includes interior pocket




TM

Exterior Dimensions:W 13" x H 11" x D 6"W 33cm x H 27.9cm x D 15.2cm



LB7–FVEVine ExteriorRaspberry Sorbet Interior

General Features:

- Insulate up to four hours (time varies depending on external temperatures)

- Tested for lead safety—no vinyl or PVC used

- Zip closure

- Soft-grip handles

- Stores fl at

- Stain resistant

- Machine washable

LB31–LIM (NEW)Lime Green ExteriorMidnight Blue Interior



LB31–FMDMultidot ExteriorOrange Sorbet Interior

LB31–FVEVine ExteriorRaspberry Sorbet Interior


LB31–SFSSpring Fuchsia ExteriorDark Charcoal Interior


Gourmet Getaway™

TM

LB31–FSHShadow Flower ExteriorIce Blue Interior

Exterior Dimensions:W 12" x H 11.5" x D 6.75" W 30.5cm x H 29.2cm x D 17.1cm


*ALL LUNCH TOTES STORE FLAT, AND EXPAND TO FIT A VARIETY OF FOOD AND DRINK ITEMS.

INTERIOR POCKET

REUSABLE TOTES

20 BUILT20 BUILT

It’s Easy Being Green

MTL–SDT (NEW)Scatter Dot ExteriorScuba Blue Interior

Exterior Dimensions:W 16.5" x H 15" x D 8.5"W 41.9cm x H 38.1cm x D 21.6cm


Market Tote REUSABLE SHOPPING BAG

Features:

- Made from neoprene


- Reusable shopping bag expands and protects

- Soft grip handles

- Stores fl at

- Stain resistant

Fishnet™

Market Tote EXPANDABLE SHOPPING BAG

MFN–NLSNolita Stripe ExteriorAruba Blue Interior

MTL–NLSNolita Stripe ExteriorAruba Blue Interior

Features:


- Inside snap pocket


- Expands up to 200% from original size

- Stain resistant

TM

MTL–BLKBlack ExteriorPowder Blue Interior

TM

MTL–FSHShadow Flower ExteriorIce Blue Interior


PATENTS PENDING

INTERIOR POCKET

www.builtny.com 21www.builtny.com 21

General Features:

- Made of protective, textured neoprene

- Heat resistant up to 500° F

- Fits either hand

- Textured neoprene for extra grip

PHM–BLKBlack ExteriorKhaki Interior

Exterior Dimensions: W 6.75" x H 13" x D 1.5"W 17.1cm x H 33cm x D 3.8cm


OMS–BLKBlack ExteriorKhaki Interior

Renzo™

PROTECTIVE OVEN MITT

Milo™

PROTECTIVE POT HOLDER

Exterior Dimensions:W 6.75" x H 9.5" x D .4"W 17.1cm x H 24.1cm x D 1cm

PATENTS PENDING


- Extra-long sleeve protects up to the elbow

Exterior Dimensions: W 6.5" x H 15.75" x D .5"W 16.5cm x H 40cm x D 1.3cm


TMTM

TM

OMXL–NLSNolita Stripe ExteriorAruba Blue Interior

Sizzler™

EXTRA LONG PROTECTIVE OVEN MITT

OMXL–BLKBlack ExteriorPowder Blue Interior

OMXL–MDTMicro Dot ExteriorFiery Orange Interior

OMXL–FVE (NEW)Vine ExteriorRaspberry Sorbet Interior

PHM–NLSNolita Stripe ExteriorAruba Blue Interior

OMS–NLSNolita Stripe ExteriorAruba Blue Interior

PHM–FVE (NEW)Vine ExteriorRaspberry Sorbet Interior

OMS–FVE (NEW)Vine ExteriorRaspberry Sorbet Interior

KITCHEN ACCESSORIES

Spice Up the Kitchen

22 BUILT

Two Bottle Tote (2B)

INSULATES TWO 750ML–1L BOTTLES

W 10" x H 16" x D .5"W 25.4cm x H 40.6cm x D 1.3cm

PATENTED, U.S. REG. TRADEMARK, PATENTS PENDING

Additional Feature:- Clink proof

General Features:

- Insulate up to 4 hours depending on external temperature (excludes Fishnet Wine Totes)


- Soft-grip handles

- Store fl at

- Stain resistant

- Machine washable

Got Bottles? We’ve Got You Covered

The Original Bottle Totes

2B–SPR2B–BLK 2B–MDT1B–SPR1B–BLK 1B–MDT

Ski Patrol Red ExteriorPacifi c Green Interior

Black ExteriorKhaki Interior

Micro Dot ExteriorFiery Orange Interior

1B–FMD 1B–SDT2B–FMD 2B–SDT 2B–FVE1B–FVE

Multidot ExteriorOrange Sorbet Interior

Scatter Dot ExteriorScuba Blue Interior

Vine ExteriorRaspberry Sorbet Interior

One Bottle Tote (1B)

INSULATES ONE 750ML–1L BOTTLE

Exterior Dimensions:W 6.5" x H 16" x D .5"W 16.5cm x H 40.6cm x D 1.3cm


BOTTLE TOTES

Thirsty Tote™

BABY BOTTLE TOTE


- Tested baby safe—tested lead safe

- Made of soft and absorbent SBR

- Stretches to fi t baby bottles, sippy cups, juice boxes, etc.

- Handle snaps to stroller, diaper bag, purse, etc.

Exterior Dimensions:W 4" x H 9" x D 3"W 10.2cm x H 22.9cm x D 7.6cm

PATENTED

BBY–1TT–NLS (NEW)Nolita Stripe ExteriorAruba Blue Interior

BBY–1TT–CPK Candy Pink ExteriorDark Pink Interior

BBY–1TT–SCB Scuba Blue ExteriorDark Blue Interior

BBY–1TT–BST (NEW)Bowery Stripe ExteriorOcean Blue Interior

TM

(NEW)

THIRSTY TOTE

FISHNET™WINE TOTE

20 OUNCE TOTE

SIX PACK TOTE

ORIGNAL TWO BOTTLE TOTE

ORIGNAL ONE BOTTLE TOTE

BOTTLESLINGER™

SNAP HANDLE

TM ®

www.builtny.com 23

Six Pack ToteINSULATES SIX 12–20OZ. (300–590ML) CANS OR BOTTLES

TM

6P–SPRSki Patrol Red ExteriorPacifi c Green Interior

6P–SPR (NEW)Navy Blue ExteriorOrange Interior

6P–BLKBlack ExteriorKhaki Interior

Fishnet One Bottle Tote (1FN)

EXPANDS TO CARRY & PROTECT ONE 750ML–1L BOTTLE


Fishnet™ Wine Totes

1FN–BLK 2FN–BLK Black ExteriorKhaki Interior

TMTM

Bottle Slinger™

INSULATES UP TO A 24–27OZ. (700–800ML) BOTTLE


- Stretches to fi t Klean Kanteen®, Nalgene®, Camelbak®,

and Sigg™ bottles as well as sports drinks

SGS–SCB (NEW)Scuba Blue ExteriorBurgundy Interior

SGS–SPRSki Patrol Red ExteriorPacifi c Green Interior

SGS–BLKBlack ExteriorKhaki Interior

SGS–MDTMicro Dot ExteriorFiery Orange Interior

TM

BOTTLE TOTES

20 Ounce Tote INSULATES UP TO A 20OZ. (590ML) BOTTLE


- Snap handle attaches to backpacks, handbags, duffel bags, etc.

- Stretches to fi t Klean Kanteen®, Camelbak®, Nalgene®,and Sigg™ bottles as well as sports drinks

20Z–BLKBlack ExteriorKhaki Interior

20Z–SPRSki Patrol Red ExteriorPacifi c Green Interior

20Z–LIM (NEW)Lime Green ExteriorMidnight Blue Interior

1FN–LIM (NEW)Lime Green ExteriorMidnight Blue Interior

TM

1FN–NLS2FN–NLS Nolita Stripe ExteriorAruba Blue Interior

1FN–BST (NEW)Bowery Stripe ExteriorOcean Blue Interior

STORES FLAT WHEN EMPTY, EXPANDS WHEN FULL

Exterior Dimensions:W 4.5" x H 12" x D 1"W 11.4cm x H 30.5cm x D 2.5cm






Fishnet Two Bottle Tote (2FN)

EXPANDS TO CARRY & PROTECT TWO 750ML–1L BOTTLES

W 7" x H 15.5" x D 2"W 17.8cm x H 39.4cm x D 5.1cm


Additional Feature:- Clink proof

SNAP HANDLE

COLORS & PATTERNS

SURFACE PATTERN BY © FRENCH BULL LLC, FRENCH BULL IS A TRADEMARK OF FRENCH BULL LLC. SURFACE PATTERN PRODUCED UNDER LICENSE.

24 BUILT

PRESS

Black Raspberry Exterior

Dark Charcoal Interior

Black Exterior

Khaki InteriorPowder Blue Interior

Black Exterior


Black Exterior

Concord Blue Interior

Black Exterior

Lime Green Exterior

Midnight Blue Interior

NEW

Orange Interior

Navy Blue Exterior

NEW

Burgundy Interior

Scuba Blue Exterior

NEW

French Bull Shadow Flower Exterior

Ice Blue Interior

French Bull Mosaic Exterior

Green Apple Interior Orange Sorbet Interior

French Bull Multidot Exterior

Raspberry Sorbet Interior

French Bull Vine Exterior

Fiery Orange Interior

Micro Dot Exterior

Powder Blue Interior

Dot No.7 Exterior

Ocean Blue Interior

Bowery Stripe Exterior

NEW

City Grid Exterior

Orange Interior

NEW

Scuba Blue Interior

Scatter Dot Exterior

NEW


Spring Fuchsia Exterior

Dark Pink Interior

Candy Pink Exterior

Pacifi c Green Interior

Ski Patrol Red Exterior

Dark Blue Interior

Scuba Blue ExteriorFiery Orange Exterior

Duffel Green Interior


Fiery Orange Exterior

Black Exterior

Spring Fuchsia Interior

Nolita Stripe Exterior

Aruba Blue Interior

One Bottle Tote

FOX Business News April 2010Newsday May 2010Circulation: 357,124

Extra Relish BUILT

Six Pack Tote

New York Daily News April 2010Circulation: 544,167

Every Day with Rachael Ray July 2010Circulation: 1,815,462

Market Tote

Mothering May 2010Circulation: 95,000

Chicago Sun Times March 2009Circulation: 249,968

Working Mother January 2010Circulation: 832,853

Time Out New York January 2010Circulation: 153,260

Kansas City Star February 2010Circulation: 216, 226

Laptop Sleeve Fishnet Market Tote

Laptop Sleeve

SizzlerTM Oven Mitt

SizzlerTM Oven Mitt

BumperTM Laptop Sleeve

Woman’s Day June 2010Circulation: 3,966,414

Arthur Frommer’s Budget Travel June 2010Circulation: 697,938

Neoprene Sleeve

Family Circle.com May 2010Circulation: 3,823,253

www.builtny.com 25

MERCHANDISING SOLUTIONS

BUILT MERCHANDISING RACKS

SUGGESTED VISUAL MERCHANDISING SOLUTIONSFOOD & DRINK CAMERA ELECTRIC

FREEZER RACK–DOUBLE SIDED- Built sign

- 18 – 8" hooks

- Steel with gray powder coating

Dimensions:W 24" x H 57" x D 13.5" (With sign H 64")

W 61cm x H 144.8cm x D 34.3cm (With sign H 162.3cm)

ITEM CODE: RAC-4

3 TIER SPINNER RACK- 3 Spinning arms

(3 – 10" hooks on each)

- Built sign

- Steel with gray powder coating

Dimensions:W 26" x H 74" x D 21" (With sign H 82")

W 66cm x H 188cm x D 53.3cm (With sign H 208.3cm)

ITEM CODE: RAC-5

Additional spinner arms sold separately

ITEM CODE: RAC-5-XSP

BUILT® Intellectual Property

Built NY Inc. methodically creates its innovative and proprietary designs and aggressively pursues U.S. and International Utility Patents,

Design Patents, Design Registrations, Trademarks, Shape Marks, Copy Rights and Trade Dress enforcement. We take our inventions &

designs seriously and expect both our competition and trade partners to do the same. Built NY Inc. vigorously protects all Patents and

trademarks and seeks court orders stopping the sale of the infringing products, substantial monetary damages (up to three times our

damages when available by law) and legal costs. We have some of the best I.P. enforcement available and have a global reach at all levels

of the trade channel (manufacturing, import/export, customs, distribution and retail).

U.S. & International Utility Patents, Design Patents and Registrations

Built’s patents continue to issue on a regular basis, please contact our Legal Team for specifi c registration numbers for individual prod-

ucts and countries. Built has over 275 patents and registrations issued or in process around the globe, covering all of its products.

For example our famous Two-Bottle Tote is not just a bag; IT’S ALSO A REGISTERED TRADEMARK! U.S. Reg. Trademarks: 3023095 &

3026873. Our bag’s distinct and proprietary shapes are trademarks of Built NY, Inc.

For a List of Recent Actions and Infringement Settlements Please Visit the Patent Section of our website: www.builtny.com.

On the Brighter Side

Our award winning in-house design team works and partners with some of the top companies in the world to develop and co-promote new

and innovative products & solutions, so please contact us if your company has a partnering opportunity.

©2010 Built NY, Inc. All rights reserved.

PRINTED IN U.S.A.

CAMERA & GADGET ADDITIONAL PACKAGING OPTIONS

Documents

BUILT NY CATALOG2010