Bulgaria, a strong and important

business for Kraft

11 May 2012

• 12 brands with more than $1 billion in revenue

• 70+ brands with more than $100 million in revenue

• 40+ brands over 100 years old

• 80% revenue from #1 share positions

An Amazing Brand Portfolio across the globe

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Fast Facts about Kraft worldwide

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Approximately $54.4 billion in revenue

World’s #2 food company, #1 in North America

#1 in global confectionery and biscuits

Sales in 160+ countries, Operations in more than 70 countries

Approximately 140,000 employees

Donated more than one billion servings of food since 1997

Figures are for the combined Kraft Foods and Cadbury businesses

A very strong portfolio in Bulgaria

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Local Organization – Locations

Kraft Foods Bulgaria AD, a subsidiary of Kraft Foods Inc.:

• Revenue of BGN 210 million*

• Commercial unit in Sofia

• Chocolate plant in Svoge

• Coffee plant in Kostinbrod

• Approximately 1,000 employees

* Information for 2011.

Svoge

Kostinbrod

Sofia

Coffee Chocolate Biscuits

77%Milka, Svoge, Suchard

23% Imports(Loerrach, Kaunas, Poznan,

Bludenz, Bern)

0%

100% Imports(Plonsk, Viana, Opava,

Lovosice)

94%Nova Brazilia, Jacobs R&G

6% Imports(Banbury,Valasske, Bremen)

Kostinbrod Svoge

Majority of products sourced locally

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Local Organization - Factories

Svoge Chocolate Plant• 1905 – The chocolate factory established by Velizar

Peev in Sofia• 1924 – The chocolate factory moved to Svoge due to

better economic and environmental conditions• 1947 – Factory’s nationalization• 1993 – Kraft Jacobs Suchard acquires the chocolate

factory in Svoge and starts business activity in Bulgaria

• 2008 – Svoge Expansion Project Over 30 million USD investment only in the past 2 years

Regional hub (local market, EAM, Ukraine, Romania, Greece, Canada)

Kostinbrod Coffee Plant• 1990 – The coffee factory “Orion” established in Sofia• 1994 – The coffee factory moved to Kostinbrod• 2001 – Kraft Foods Bulgaria acquires Nova Brasilia

coffee plant in Kostinbrod• 2001-now – continuous investment, producing also for

Ukraine, Romania,

What do we expect from Bulgaria?

• Continued macroeconomic stability

• Predictability

• Transparency

• Change of mindset in local municipal government (win-win)

Trusted partner to business

Better understanding of the competitive environment we operate