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Bulgaria – investment climate and business opportunities
Sofia
5 November 2012
Focus on Food and Agriculture
Page 2
Bulgaria at a glanceLocation and key data
• Area: 110,910 sq. km
• Number of inhabitants (2011): 7.4 mln
• Capital and largest City: Sofia
• Other cities: Plovdiv, Varna, Bourgas, Ruse, Stara Zagora, Pleven, Veliko Tarnovo
• Natural Resources: oil, gas, coal, iron ore, copper, lead, zinc, antimony, chromite, gold, silver, magnesium, nickel, pyrite, marble, limestone, salt, arable land
• Major industries: electricity, water and gas supply; food, beverages and tobacco; machinery and equipment; base metals, chemical products, coke, refined petroleum
• Currency: Lev (BGN). Fixed exchange rate with Euro.
• EU Member since 2007, NATO Member since 2004
• Government type: parliamentary republic
• Last government elections: July 2009
Dobrudja
Sandanski
Bansko
Veliko Tarnovo
Belogradchik
Kozloduy NPP
Sofia
Bulgaria at a glanceGeography, landmarks and economic overview
Page 3
Maritza Iztok
Balchik
Varna
Sunny Beach
Sozopol
Rousse
Plovdiv
Macroeconomic indicators show consistent pre-crisis economic growth and quick post-crisis recovery
Real GDP Growth Inflation (HICP)
Unemployment FDI Inflow
Source: Bulgarian National Bank, Eurostat
1.7%
-5.5%
6.2%6.4%6.5%6.4%6.6%
20112010
0.4%
200920082007200620052004
3.4%3.0%2.5%
12.0%
7.6%7.4%6.0%6.1%
200620052004 20112010200920082007
10.4%9.1%9.1%
10.7%12.2%
20112010
9.2%
20092008
6.3%
2007
6.9%
200620052004
EU-27Bulgaria EU-27Bulgaria
2011
1,341
2010
1,209
2009
2,437
2008
6,728
2007
9,052
2006
6,222
2005
3,152
2004
2,736
€ mln.EU-27Bulgaria
Page 4
FDI in Bulgaria comes mostly from EU countries and is concentrated in four main sectors
Source: Bulgarian National Bank
FDI by host country, 1996-2011 (€ mln.) FDI flows by industry, 1996-2011 (€ mln.)
Telecom 2,260
Energy 2,699
Construction 2,705
Manufacturing 6,479
Trade 6,522
Finance 7,652
Real Estate 8,204
Other 2,664(10) Hungary 1,272
(9) Italy 1,279
(8) USA 1,283
(7) Russia 1,486
(6) Cyprus 2,257
(5) Germany 2,523
(4) UK 2,733
(3) Greece 3,664
(2) Austria 5,809
(1) Netherlands 6,018
Page 5
Why invest in Bulgaria?
• Political and business stability– EU and NATO member
– Currency board
– Low budget deficit and government debt
• Low cost of doing business– 10% corporate tax rate
– Lowest cost of labor within EU
• Access to markets– European Union / EFTA
– Russia
– Turkey / Middle East
• Educated and skilled workforce
• Government incentives
Page 6
Government financial indicators are remarkable not only in the region, but on a pan-European scale
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
110%
120%
130%
LithuaniaLatvia
Cyprus
Italy
-6% -5% -4% -3% -2%-11% -10%
Average budget deficit/surplus (2006-2011)
16%15%1%0%
TurkeyCroatia Norway
-1%
IcelandUnited Kingdom
SwedenFinland
Slovakia
Slovenia
Romania
Portugal
Poland
Austria
Netherlands
MaltaHungary
Luxembourg
France
Spain
Greece
Ireland
Estonia
Germany
DenmarkCzech Republic
Bulgaria
Belgium
Source: Eurostat
Average government debt (2006-2011)
Page 7
Source: Eurostat, The Economist, National Statistics
Budget deficit for 2011, % of GDP
Bulgarian economy maintains its excellent performance despite global challenges
-8.6%
-8.4%
-5.6%
-3.8%
1.2%
0.8%
0.2%
-1.0%
-1.4%
-1.6%
-2.6%
-2.6%
-3.7%
-3.9%
-4.3%
-4.8%
-5.3%
-5.4%
-8.2%
-8.7%
-10.0%
-10.0%
BG
Hungary
Switzerland
Sweden
Germany
Turkey
China
Brazil
Austria
Denmark
Czech Republic
Italy
Euro Area
Netherlands
India
France
Poland
Spain
United Kingdom
Japan
United States
Greece
Egypt
Greece
Hungary
Ireland
Lithuania
Turkey
01/10 04/10 07/10 10/10 04/11 07/1101/11 10/11
Bulgaria
Estonia
Bulgaria was the only European country with increased credit rating by Moody’s in 2010 and 2011
Page 8
Bulgaria has one of the lowest business costs in Europe
Lowest corporate income tax rate in Europe
Source: Eurostat; Savills
Turkey 20%
Croatia 20%
Czech Rep 19%
Slovakia 19%
Hungary 19%
Romania 16%
Bulgaria 10%
Cost of electricity for industrial users is 70% of the EU average
0.080
Bulgaria 0.064
Estonia 0.062
Slovakia 0.123
Czech Rep 0.110
Hungary 0.104
EU average 0.092
Germany 0.090
Turkey 0.086
Romania
€/kWh, 2011
11,070
10,000Germany
Spain
UK 11,400
Poland 5,000
Czech Rep. 5,000
France 5,000
Greece 4,000
Hungary 3,000
Romania 2,000
Bulgaria 1,595
Lowest cost of agricultural land in the European Union
€ / ha, 2008
Page 9
Bulgaria is only 3 hours flight from all major destinations in Europe, Russia and the Mediterranean region
Strategic geographic location Major transport corridors passing through Bulgaria
EU and EFTA
Rus
sia
and
CIS
Turkey and
Middle East
Page 10
The government supports specific industries under the Investment Promotion Act (IPA)
• Investments must be related to the following sectors:
– Manufacturing
– Research & development
– Education
– Healthcare
– High-tech services
– Warehousing and logistics
• Minimum investment amounts must exceed €10m
– €3.5 in regions with high unemployment and €2m for
investment projects in high-tech services
• Benefits for certified investors include:
– Shortened administrative procedures
– Preferential acquisition of state or municipal land
– Financial support for professional training / education
– Infrastructure subsidies
– Individual administrative services
Page 11
• Services:– Transport and Logistics
– Information technologies
– Outsourcing of business processes
– Health and tourism related to healthy
lifestyle
• Industry:– Transport equipment and machine
building
– Electronics and Electrical engineering
– Chemical industry
– Food and Agriculture
• Resources:– Mining
– Oil
– Alternative energy
Attractive FDI sectors
Page 12
Leading global investors have chosen Bulgaria as an FDI destination
IT & BPO Mechanical and Electrical
Engineering
Construction Materials
Telecom and Media
Energy Finance
Page 13
Interesting facts about Bulgarian food sector
• Bulgaria is among the top EU Member States in terms of average
profitability growth (2010 numbers: Bulgaria +23%, EU-27
+12.3%)
• Between 2003 and 2010, Bulgaria reported the largest growth
in the use of agricultural land EU-wide.
• Bulgaria was the biggest producer of lavender oil for 2011 and
one of the top three producers of rose oil
• Bulgaria is among the top 15 producers of buffalo and sheep milk
in the world
• Bulgaria is famous for her regions with a very specific
microclimate suitable for the symbiotic development of authentic
strains of Lactobacillus Bulgaricus and Streptococcus
thermophilus, thanks to which they produce a unique fermented
milk product
• Bulgaria is among the world’s top 10 producers of goose, donkey,
and rabbit meat
• Kit Kat chocolate bars for all of South-Eastern Europe are
produced in Bulgaria
• Bulgaria produces a variety of wines, including some which are
unique to the country
Page 14
Bulgaria produces variety of food products and agriculture is an important part of our economy
Export of food and agricultural products is varied and totals around $3.5 bn
167.3Cigars and cigarettesBread and bakery
products
194.5
Maize
Meat and offal
448.7
Sugar
337.5
167.1
Unprocessed tobacco
162.3
Rape or colza seeds
106.9
Sunflower seeds
159.0
Wheat and meslin
103.4Sunflower oil
Barley
Cheese and curd
Fruit incl. preserved
Wine from fresh grapesChocolate and cocoa
products
76.6
75.1
97.3
63.3
63.1
221.2
Export 2010,USD million
Source: Agriculture report 2010
Bulgaria’s share of agriculture to total GDP is slightly higher than European average
Germany
India
1.4%
China
3.3%
Turkey
5.3%
Brasil
0.7%
Bulgaria
0.9%
3.4%
UK
Russia
USA
19.0%
4.0%
Japan
1.2%
Spain
5.8%
10.2%
Poland
9.6%
Agriculture to GDP (2009), %
Page 15
72% of Bulgarian agricultural exports go to EU, with Russia and the Arab countries regaining their former export share
Cheese• Greece – 32,8%• Romania -16,7%• USA – 11,9%• Germany – 7,7%• Lebanon – 5,1%
Honey
• Germany – 51,8%
• Poland – 11,6%
• Italy – 8,1%
• France – 6,6%
• Austria – 3,1%
Sunflower oil
• Greece – 34,9%
• Macedonia – 24,1%
• Romania – 16,3%
• Italy – 4,7%
• Kosovo– 4,6%
Canned meat
• France – 47%
• Romania – 28,7%
• Netherlands – 6,7%
• Belgium – 4,8%
• UK– 1%
Sugar and confectionery
• Romania – 65,3%
• Greece – 16%
• Serbia – 3,5%
• UK– 2,1%
• Italy – 1,8%
Bakery products
• Romania – 10,7%
• Poland – 8,9%
• UK– 8,6%
• Croatia – 5,3%
• Turkey – 4,7%
Canned vegetables
• Greece – 40,5%
• Germany – 14%
• USA– 12%
• Russia– 4,6%
• Italy – 2,9%
Canned fruit
• Germany – 49,8%
• Romania – 33,1%
• Russia – 5,7%
• Italy – 1,6%
• Moldova – 1,1%
Page 16
Plovdiv is the main university hub for food and agriculture studies
Agrarian University (Plovdiv)• 2 700 students;• Faculties of Agronomy, Viticulture and Horticulture, plant protection and Agricultural
ecology, Economics and Languages• Departments of Farming and Herbology, Animal Science, Crop Science, Plant
Genetics and Breeding, Botany and Agrometeorology, Agrochemistry and Soil Science, Plant Physiology and Biochemistry, Fruit Growing, Agricultural Machinery, Melioration with Geodesy, Phytopathology etc.
University of Food Technology (Plovdiv)• 2 000 students;• Faculties of Technology, Engineering, Economics, Language Studies, Physical
Education and Sports• Departments of Chemistry and Physical Chemistry, Organic Chemistry and
Microbiology, Biochemistry and Molecular Biology, Wine and Beer Technology, Grain and Feed Technology; Bakery and Confectionery Production; Technology of milk and dairy products; Conservation and Chilling; Economy of the Food Industry, Biotechnology and others.
Agricultural College (Plovdiv)• 6 000 students;• Subjects in Agricultural Technology (farming), technology in
Horticulture and Wine Production, Economics of Tourism, Alternative Tourism, Agrarian Economics
Page 17
Production of bread and bakery products
Production of milk and dairy products
Production of chocolate and sugar confectionery
Canned and processed fruit and vegetables
Meat processing & production
Production of vegetable and animal oils
Other
Food industry is spread across all Bulgarian regions
7,202 (9.9%)
483 (11.0%)
11,383 (14.1%)
589 (13.0%)
10,229 (12.7%)
549 (12.0%)
North-West Region: North-Central Region: North-East Region:
23,724 (29.5%)
1091 (24.0%)
South-West Region:
16,649 (20.7%)
969 (22.0%)
South-Central Region:
11,360 (14.1%)
695 (16.0%)
South-West Region:
Page 18
Leading food industry investors in Bulgaria
Canning industryDairy and
sugar products
Meat and sausages
Soft drinksProduction of
wineBeer
Page 19
• Bulgaria is the first country in Eastern Europe which the Coca-Cola company entered in 1965.
• Modern production facility built in 1995 in Kostinbrod. Canned beverages were first introduced to the market then.
• Invested over BGN 500M into Bulgaria’s economy
• Entered the Bulgarian market in 1994
• Bulgaria is a major manufacturing and export centre for Canada, Great Britain, Finland, Germany, Italy, Austria, Czech Republic, Poland, Hungary, Romania, Greece and others
• 1993 – Kraft Jacobs Suchard acquired the chocolate factory in Svoge
• Revenue of BGN 210 million• Three locations: Commercial unit in
Sofia, Chocolate plant in Svoge, Coffee plant in Kostinbrod
Major multinational companies have already chosen Bulgaria as an investment location
• The world’s largest yoghurt producer. Portfolio includes five brands with over 50 high-quality products
• The only company in Bulgaria to manufactures products in Tetra Top format.
Page 20
• LB Bulgaricum is a technology leader in the dairy industry in Bulgaria.
• 11 patents for Bulgarian dairy products, 45 trademarks registered in Bulgaria, a corporate trademark registered in 26 countries and 6 designations of origin.
• Top positions in the export of Feta cheese and kashkaval.
• Bella Bulgaria is the biggest food producer in the country, and occupies a leading position in the meat processing market.
• Bella exports its products to markets with a population of 500,000,000
• Manufactures over 500 products (cans, ketchup, tomato based and soya sauces, lutenitsa, preserves and jams, mayonnaises, mustards, olive oil, etc.).
• Four factories equipped with state-of-the-art equipment
• Full production cycle management
• Leader in the production of chicken meat in Bulgaria.
• Regular supplier to customers in Greece and Romania, and also exports its products to the Netherlands, France, Germany, and Britain.
Besides multinationals, major Bulgarian companies have also emerged in the food industry
Page 21
Bulgaria ranks among the 20 largest wine exporters in the world
• Vine planted areas in agrarian holdings during 2009 amounted to 101,434 ha
• Average production yield of 4,944 kg/ha (5,240 kg/ha for red wine, 4,424 kg/ha for white wine and 5,315 kg/ha for dessert grapes)
• Total grape production in 2009: 281,302 tones (93.6% wine grapes and 6.4% dessert grape)
• Approximately 245 425 tonnes of grapes harvested in 2009 were processed into wine and other derivatives of grapes, while 35 877 tonnes were intended for direct consumption
• More than 220 industrial wineries with a total capacity of 710 million litres
• Major foreign trade partners to which Bulgaria exports wine are the countries of Central and Eastern Europe such as Russia, Poland, Slovakia, and Belarus.
• Bulgarian wines also entered new markets such as Germany, UK, the USA and others
• Bulgaria traditionally exports about 80-90% of the wine produced. Wine exports increased by 50% in the first quarter of 2010 over the same period of 2009. More than 80% of exported wine is bottled
Page 22
InvestBulgaria Agency
Sofia 1000, 31 Aksakov Str.
Phone: (+359 2) 985 5500
Fax: (+359 2) 980 1320
E-mail: [email protected]
Web: www.investbg.government.bg