CJ

リラック水Bottled Water

$Americans spent

13 Billion Dollarsin 2014

Top markets for bottled water

1

Americans consumed34 gallons per capita

2009 2014

53 B

illio

n

74.7 Billion

Global Consumption (Gallons)

2

3

Healthy

Convenient

Versatility

Reasons Consumers Choose

Bottled WaterSafety

Value

Affordable

Bottled Water Industry

Bottled Water Industry & ConsumerTrends

Choosing healthy drinks oversugary, high-calorie drinks

Campaigns to promote choosing water over unhealthy options

Population growth with Hispanic and millennials who are consuming bottled water(9 million new consumers in

these demographics)

Women are the majority45% of 18-34 year old women and 44.6% of 35-54 year old

womenconsume bottled water.

Health and anti-aging trends

This is especially seen in younger

demographics

Target Market

Women18-54 years

old

Likes Does

Healthy food

Juice cleanses

Yoga

Recycles

ReadsEnvironment

Knitting

Marathons

Competition

Easy to grip bottle

Hard to grip bottle

Source: Miyamizu Well

(Sake Brewery)

Source: Others

(Apline, etc)

“Miyamizu” is well water that is raised from a particular underground well within

Nishinomiya city. It is supposed to be the best water to make sake because of the

minerals.

Brand Proposal

リラック水

リラック水 is a play on words combining relaxation & water.

Society is becoming increasingly busy and health-conscious. リラッ

ク水 uses the most mineral-enriched water found in Japan at Miyamizu well. These minerals

fight aging and keep you hydrated. The bottle’s unique design allows for those on the

go, heading to yoga class, work, or running, to grip it without

worry of dropping.

The リラック水 Story

Fight DiseaseCalcium found in

the well water will help fight

osteoporosis

Healthy HeartThe magnesium will help prevent

heart disease

PortabilitySleek design adds

comfort when carrying our

bottle

Product Mock-Up

Easy to gripbottle

Brand slogan

Brand logo

Business Model

Unique logo & bottle

Mineral-rich water from

Miyamizu well

Althletes

Health-conscious individuals

Women

Retail – Convenience stores, gyms

Advertising Distribution Production

ProductionDistribution

Retail sales

Partnership with either local government or sake brewery for Miyamizu well access

Water typeBottle

Social mediaWebsite (e-

mail, telephone)