MARKETING PROGRAM/STRATEGIES - GEORGE, AGATHAI. PRODUCT OR SERVICE STRATEGY

The Workers hub emphasizes about natural and completely with technology and caters both genders. Workers Hub is a dormitory with double deck beds, steel lockers, under the bed cabinets, communal shoe racks, showers, toilets, dining area with cable TV, and cooking and wash areas. Its fully air-conditioned, albeit on an 8 hour schedule at night and it has 100% security (with CCTV security)

II. PRICING STRATEGY

Workers hub understand the economic challenge of a fresh grad and young professional we need to outlook the capability of customers how they can budget their expenses as much better. We handle the price in how customers can really afford the units of dorm. In our pricing strategy, they can find it the lower price but they must find out the good quality of our dorm. They appreciate the lower price and they found the escape in their lives how to live life to capture happiness.

III. PLACE/DISTRIBUTION STRATEGY:

The workers hub will have a direct distribution channel. This means we will deal directly with our customers with no intermediaries will be involved. This will happen through word of mouth. The advantages we will obtain through our direct channel will be that we have low advertising costs. Another advantage with direct channeling is that our service will obtain firsthand feedback. This will allow us to respond quickly to any complaints or concerns.

IV. PROMOTION STRATEGYThe main objective of the promotional strategy is to raise awareness of the customers on the service offered by our dormitory. The great networking exposure will to be featured in the newspaper (Travel section) in local newspaper. Online Advertisement (Facebook, Twitter,) and also flyers will be given on selected area inside Taguig Business District, Public Transportation Centers in the area as well.

I.I. SALES AND PROMOTION PLANFlyers: 4000 Flyers will be given to the people in the selected area inside Taguig Business district, Public Transportation Centers, Public Area. Poster: 2000 Poster will be post on designated poster area in selected area in the city and other public area. The cost of the flyers: 2.60 per piece x 4000 piece = P10,400 ( Size: 5.58.5 (1/2) Bond, Full Color)The cost of Poster: 4.65 per piece x 2000 piece = P9,300 (Size: 8.511 (1 Bond), Full Color) Online advertisement will be used also: Facebook/OLX Advertisement: The proposed advertisement will post in the right side of the the Facebook page. The advertisement page will provide information regarding dormitory, the amenities, the price and a map on the way to the worker hub. The cost of Facebook/OLX advertisement we will run the advertisement twice a month (15 days). The budget for it per day is P440 x 15 days = P6, 600 per month

I.II ADVERTISING PLANWe will use the social networking sites to promote our dormitory. Creating poster and business cards will also be great for our guests to take along with them on their journey. By giving them something they can take with them and that is available to them at all times with the web address proudly displayed will be a great way to continue our promotion of the Dorm.