BUS 365 Week 5 Quiz Strayer

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Quiz 4 Chapter 6

Chapter 6: E-Business and E-Commerce

Multiple Choice

1. When a user clicks on a malvertisement on a Web site, the ad will __________. a) release the latest malware to launch attacks on government agenciesb) redirect to and load a malicious Web site, which is a replica of the site the user was expectingc) download a cookie that tracks the users purchases and credit cardsd) all of the above

2. A service level agreement (SLA) is a legal written contract between a vendor and client in which the vendor guarantees __________.a) a maximum service chargeb) free upgrades for the length of the contractc) no defects and/or no riskd) a minimal level of service

3. Effective e-business models and competitive strategies are developed by __________. a) vendors and service providersb) senior marketing managersc) managers from various functional areas, including marketing, IT, operations, logistics, and accountingd) Web site designers

4. Online channels and connectivity support __________, which minimizes the limitations of having to be physically present in a single location to collaborate or train.a) the e-business processb) telepresencec) communityd) self-service

5. Over 85 percent of e-commerce dollar volume is __________ commerce.a) B2Bb) B2Cc) G2Gd) G2B

6. Priceline.com is an example of __________ commerce because the customer names a product or service and the desired price, and then Priceline tries to find a supplier to fulfill that need.a) business-to-consumersb) consumers-to-businessc) mobiled) business-to-business

7. A benefit of hosting an e-commerce Web site on a third-partys server is __________, which is being able to add-on additional capacity incrementally, quickly, and as needed.a) scalabilityb) maintenancec) accuracyd) security

8. In order to accept credit card payments for purchases, American Express, Visa and other credit card companies require that e-commerce Web sites be PCI DSS compliant and certified to __________.a) help prevent credit card fraudb) support Web site analyticsc) manage customer relationshipsd) verify that the products are in-stock.

9. Which of the following is not a characteristic of competitive innovation? a) No competitive innovation remains unique for long.b) Leading companies are always looking for next-generation capabilities to develop new competitive advantage.c) Most innovations cannot be duplicated by other companies.d) A current approach is to integrate social networks.

10. In the e-commerce business model __________, a vendor asks its partners to place logos or banner ads on their sites. If customers click the logo, go to vendors site, and buy; then the vendor pays a commission to partners.a) affiliate marketingb) B2B commercec) relationship marketingd) viral marketing

11. Sears uses __________ as a selling channel to liquidate (get rid of) its excess or discontinued inventory. a) C2C commerceb) forward auctionsc) reverse auctionsd) affiliate marketing

12. Which of the following is not one of Amazon.coms success factors?a) Patented IT developmentsb) Personalized servicec) Physical warehouses designed for shipping small packages to hundreds of thousands of customersd) Maintaining a constant business model

13. For banks, one benefit from implementing online banking is __________. a) it offers an inexpensive alternative to branch bankingb) transaction costs are about 40% lower than at a physical branchc) margins are higher because interest rates offered to customers are lowerd) all of the above

14. Characteristics of ING Directs competitive strategy include all of the following except:a) paid the highest rates on savings accountsb) invested heavily in marketing campaignsc) could not be copied by competitorsd) had almost no bricks and mortar

15. Which of the following is not one of the challenges facing many e-tailers that can interfere with the growth of its e-tailing efforts? a) channel conflictb) reaching customers c) conflict within their own offline operationsd) tough order fulfillment and logistics problems

16. When managers are planning and managing their online business, they should do all of the following except _____.a) make data-driven, fact-based plansb) identify all key assumptions in the marketing planc) monitor progress to identify when adjustments are needed, and then be agile enough to respondd) build the marketing plan around the products, rather than on customer

17. E-sourcing refers to the many __________ methods.a) B2C e-commerceb) procurementc) sell-sided) C2C auction

18. E-procurement strategies and solutions have two basic goals, which are _____.a) to control costs and simplify processesb) collaboration and negotiationc) supplier selection and product selectiond) RFQ processing and exchanges

19. The benefits of streamlining the e-procurement process within an organizations value chain include all of the following except: a) maximizes the number of suppliersb) reduces the number of employees needed to process purchasingc) reduces the time to order and receive itemsd) helps employees make intelligent decisions when procuring items

20. Public and private __________ are sites where many sellers and many buyers buy and sell. a) networksb) exchangesc) sourcesd) value chains

21. ChemConnect.com and iSteelAsia.com are examples of vertical exchanges in which the prices of products __________.a) change continuously based on the matching of supply and demandb) are fixed based on contractsc) change based on quantity purchasedd) are negotiated annually

22. The purchase of indirect materials on an as-needed basis is referred to as __________ sourcing.a) horizontalb) vertical c) spot d) systematic

23. __________ are e-marketplaces that serve one industry, e.g., automotive, chemical, along the entire supply chain.a) Vertical exchangesb) Supply hubsc) Horizontal exchangesd) Collaboration hubs

24. American Express developed tools that improved compliance with procurement rules on indirect purchases, or MRO supplies. One of the major performance improvements was the __________. a) increase in spot buyingb) elimination of maverick buyingc) reduction in billing errorsd) increase in purchases from local vendors

25. Why does maverick buying increase the costs of products? a) Vendor's prices may be high.b) It can keep the company from getting volume discounts.c) It makes the procurement process too complicated.d) a and b

26. Electronic benefits transfer (EBT), in which governments distribute benefit payments, such as Social Security payments, directly to recipients bank accounts or their smart cards is an example of __________.a) G2Bb) G2Cc) G2Gd) G2S

27. __________ systems using reverse auctions are often mandatory to ensure the best price and quality for government procurement of goods and services.a) Electronic tenderingb) Cloud computingc) Spot sourcingd) Maverick buying

28. A survey conducted by the nonprofit Public Technology Institute (PTI) found 45 percent of local governments are using some form of __________ for applications or services because of budget pressures to reduce costs.a) electronic tenderingb) cloud computingc) spot sourcingd) maverick buying

29. With __________, users log in once and then have access to all software and data sources that they are authorized to access.a) cloud computingb) data centersc) serversd) single sign-on

30. California's Office of Traffic Safety (OTS) partnered with the Taxi Magic app team to __________. a) reduce DUIb) sponsor contestsc) interface with Facebookd) reduce poverty

31. One of the major e-commerce services is __________, which consists of technology consultants, system developers, integrators, hosting, security, wireless, and networks.a) e-processb) e-infrastructurec) e-marketsd) e-content

32. The goal of __________ is to find information and knowledge that describe the relationships among consumers, products, marketing methods, and marketers.a) social marketingb) surveysc) market researchd) directory services

33. One of the problems with __________ advertising is that advertisers knew very little about the recipients.a) direct mailb) Web c) interactive d) social media

34. __________ is a revenue model by which an organization refers consumers to the selling companys Web site.a) Affiliate marketingb) Customizing adsc) Sourcingd) Viral marketing

35. __________ refers to word-of-mouth marketing in which customers promote a product or service by telling others about it.a) Affiliate marketingb) Customizing adsc) Sourcingd) Viral marketing

36. __________ is the filtering out of irrelevant information for consumers in order to reduce their information overload.a) Affiliate marketingb) Customizing adsc) Sourcingd) Viral marketing

37. PayPal is an example of __________. a) e-cashb) electronic payment systemsc) ATMd) micropayments

38. Credit card data is secured through __________ by using the SSL protocol in the browser of the buyers computer.a) steganographyb) PKIc) encryptiond) routers

39. Security requirements for conducting e-commerce are each of the following except: a) authenticationb) integrityc) privacyd) e-money

40. Which of the following is not a characteristic of order fulfillment in B2C e-commerce?a) It is very difficult to accomplish order fulfillment both effectively and efficiently since a company may need to ship small packages to many customers quickly.b) Order fulfillment processes are basically the same regardless of the type and size of the products and the vendor.c) Because of difficulties in B2C supply chains, companies outsource deliveries and sometimes also the packaging.d) Order fulfillment includes not only providing customers with what they ordered and doing it on time, but also providing all related customer service.

41. Ethical standards and laws frequently __________ technological innovation.a) lag behindb) keep pacec) conflict withd) lead ahead of

42. __________ are the principal resources used to track visitors Web activities and from which e-businesses draw information about how visitors use a site.a) Cookiesb) Firewallsc) Log filesd) Flash files

43. Car insurance companies, manufacturers, and airlines are able to sell their products and services directly to customers via B2C sites and eliminate agents and retailers. This phenomenon is referred to as __________. a) nonrepudiationb) order fulfillmentc) intermediationd) disintermediation

44. The legal and ethical issues related to e-commerce include all of the following except: a) PCIb) fraudc) Web trackingd) privacy

45. Privacy Guardian, MyPrivacy, and Tracks Eraser Pro are examples of software that can protect users online privacy by erasing _____.a) a browsers cacheb) surfing historiesc) cookiesd) all of the above

True/False

46. The online explosion has given todays consumers less control over where and how they interact with a business or a brand through a mix of online channels and media.

47. In B2C, the sellers are organizations, and the buyers are individuals. B2C is also called e-tailing.

48. Web sites need to be hosted on large capacity servers that are capable of supporting the volume of requests for access, or traffic.

49. Hosting an e-business Web site on a third-partys server is done if the company lacks infrastructure to host it themselves, does not have the IT expertise to manage it, or needs scalability.

50. Unlike brick-and-mortar merchants, all e-commerce merchants need to be PCI DSS compliant to accept, hold, process, or exchange credit cardholder information of the major credit cards.

51. Early on, managers at Amazon.com recognized the importance of order fulfillment and made minor investments in building physical warehouses designed for shipping small packages to customers.

52. Hong Kong and Shanghai Bank developed a special system called HSBCnet to provide online banking in 60 countries. Using this system, the bank rapidly became a major international bank without developing an extensive new branch network.

53. Sellers that are click-and-mortar companies, such as Levis or GM, face channel conflict with their regular distributors when they circumvent those distributors by selling online directly to customers.

54. Only a few purely online e-tailers went bankrupt in the dot-com era because of problems with cash flow, customer acquisition, order fulfillment, and demand forecasting.

55. By using B2B, organizations can restructure their supply chains and partner relationships.

56. In the sell-side marketplace model, organizations sell their products or services to other organizations from their own private e-marketplace or from a third-party site.

57. Local governments implemented a public cloud, private cloud, regional cloud, government-operated cloud, or a cloud operated by a vendor despite the higher costs of cloud computing solutions.

58. One of the problems with direct mail advertising is that advertisers knew very little about the recipients. The problem is solved by using Internet-based interactive marketing.

59. Payments are an integral part of doing business in both traditional and online business. Traditional payment systems are effective for e-commerce, especially for B2B.

60. Order fulfillment includes providing customers with what they ordered and doing it on time, and providing all customer services, such as instructions, exchanges, and returns.

Short Answer

61. __________ are ads, that when clicked, will redirect to a malicious Web site that is a replica of the site the user was expecting to see.

62. A __________ is a legal written contract between a vendor or other service provider and the client wherein the service provider guarantees a minimal level of service.

63. In __________ transactions, both the sellers and the buyers are business organizations.

64. A benefit of hosting an e-commerce site on a third-partys server is __________, which refers to the capability to add-on additional capacity incrementally, quickly, and as needed.

65. The PCI DSS (Payment Card Industry Data Security Standard) is a set of information security requirements to help prevent __________.

66. Toy manufacturers such a Fisher Price or Lego would face __________ with their regular distributors by circumventing those distributors and selling online directly to customers.

67. The return process is referred to as __________.

68. Corporate __________, also called corporate purchasing, deals with the buying of products and services by an organization for its operational and functional needs.

69. __________ refers to word-of-mouth marketing in which customers promote a product or service by telling others about it.

70. __________ is a part of a companys back-office operations, which include inventory control, shipment, and billing.

Essay

71. List and define 4 of the basic types of e-business transactions.

72. What are reverse auctions and RFQs? Explain how they work and their purpose. Why do governments and corporations frequently mandate the RFQ approach for procurements?

73. What are the two basic goals of e-procurement? Explain each goal.

74. List and explain two benefits of e-government.

75. Identify and briefly discuss two of the ethical issues related to e-business.