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Essentialsof BusinessDevelopment 1
Florida Tech Undergraduate and Graduate Degrees
BUS 5601: Essentials of Business Development 1 | i
Table of ContentsCourse Introduction .....................................................................................................1
Financial Statement Analysis Project .............................................................................3
Accounting Introduction ...............................................................................................5
Accounting Overview ...................................................................................................7
Accounting Concepts and Principles ............................................................................11
Financial Statements and the Accounting Equation .......................................................13
Transaction Analysis and Balance Sheet .......................................................................19
Income Statement and Statement of Cash Flows ...........................................................25
Economics Introduction .............................................................................................31
First Principles ..........................................................................................................33
Demand and Supply ..................................................................................................39
Markets in Action ......................................................................................................47
Exchange Rate Fundamentals .....................................................................................57
Cost Benefit Analysis .................................................................................................63
Applications of the Cost-Benefit Principle .....................................................................67
Macroeconomics Primer .............................................................................................73
Operating in a Fixed Exchange Rate Environment ..........................................................81
Marketing Introduction ...............................................................................................85
Marketing Overview ...................................................................................................87
Marketing Strategy ....................................................................................................91
Market Segmentation .................................................................................................95
Marketing Environment ..............................................................................................99
Consumer Buying Behavior ......................................................................................101
Corporate Governance and Financial Disclosures .........................................................107
Financial Statement Analysis ....................................................................................111
Conclusion .............................................................................................................115
2010 Bisk Education, Inc. and Florida Institute of Technology. All rights reserved.
ii
Essentials of Business Development 1 | 1
Course Introduction
2
Essentials of Business Development 1 | 3
Financial Statement Analysis Project
4
Essentials of Business Development 1 | 5
Accounting Introduction
6
Essentials of Business Development 1 | 7
Accounting Overview
8
Essentials of Business Development 1 | 9
Accounting Overview
10
Essentials of Business Development 1 | 11
Accounting Concepts and Principles
12
Essentials of Business Development 1 | 13
Financial Statements and the Accounting Equation
14
Essentials of Business Development 1 | 15
Financial Statements and the Accounting Equation
16
Essentials of Business Development 1 | 17
Financial Statements and the Accounting Equation
18
Essentials of Business Development 1 | 19
Transaction Analysis and Balance Sheet
20
Essentials of Business Development 1 | 21
Transaction Analysis and Balance Sheet
22
Essentials of Business Development 1 | 23
Transaction Analysis and Balance Sheet
24
Essentials of Business Development 1 | 25
Income Statement and Statement of Cash Flows
26
Essentials of Business Development 1 | 27
Income Statement and Statement of Cash Flows
28
Essentials of Business Development 1 | 29
Income Statement and Statement of Cash Flows
30
Essentials of Business Development 1 | 31
Economics Introduction
32
Essentials of Business Development 1 | 33
First Principles
34
Essentials of Business Development 1 | 35
First Principles
36
Essentials of Business Development 1 | 37
First Principles
38
Essentials of Business Development 1 | 39
Demand and Supply
40
Essentials of Business Development 1 | 41
Demand and Supply
42
Essentials of Business Development 1 | 43
Demand and Supply
44
Essentials of Business Development 1 | 45
Demand and Supply
46
Essentials of Business Development 1 | 47
Markets in Action
48
Essentials of Business Development 1 | 49
Markets in Action
50
Essentials of Business Development 1 | 51
Markets in Action
52
Essentials of Business Development 1 | 53
Markets in Action
54
Essentials of Business Development 1 | 55
Markets in Action
56
Essentials of Business Development 1 | 57
Exchange Rate Fundamentals
58
Essentials of Business Development 1 | 59
Exchange Rate Fundamentals
60
Essentials of Business Development 1 | 61
Exchange Rate Fundamentals
62
Essentials of Business Development 1 | 63
Cost Benefit Analysis
64
Essentials of Business Development 1 | 65
Cost Benefit Analysis
66
Essentials of Business Development 1 | 67
Applications of the Cost-Benefit Principle
68
Essentials of Business Development 1 | 69
Application of the Cost-Benefit Principle
70
Essentials of Business Development 1 | 71
Application of the Cost-Benefit Principle
72
Essentials of Business Development 1 | 73
Macroeconomics Primer
74
Essentials of Business Development 1 | 75
Macroeconomics Primer
76
Essentials of Business Development 1 | 77
Macroeconomics Primer
78
Essentials of Business Development 1 | 79
Macroeconomics Primer
80
Essentials of Business Development 1 | 81
Operating in a Fixed Exchange Rate Environment
82
Essentials of Business Development 1 | 83
Operating in a Fixed Exchange Rate Environment
84
Essentials of Business Development 1 | 85
Marketing Introduction
86
Essentials of Business Development 1 | 87
Marketing Overview
88
Essentials of Business Development 1 | 89
Marketing Overview
90
Essentials of Business Development 1 | 91
Marketing Strategy
92
Essentials of Business Development 1 | 93
Marketing Strategy
94
Essentials of Business Development 1 | 95
Market Segmentation
96
Essentials of Business Development 1 | 97
Market Segmentation
98
Essentials of Business Development 1 | 99
Marketing Environment
100
Essentials of Business Development 1 | 101
Consumer Buying Behavior
102
Essentials of Business Development 1 | 103
Consumer Buying Behavior
104
Essentials of Business Development 1 | 105
Consumer Buying Behavior
106
Essentials of Business Development 1 | 107
Corporate Governance and Financial Disclosures
108
Essentials of Business Development 1 | 109
Corporate Governance and Financial Disclosures
110
Essentials of Business Development 1 | 111
Financial Statement Analysis
112
Essentials of Business Development 1 | 113
Financial Statement Analysis
114
Essentials of Business Development 1 | 115
Conclusion
116
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