Bush2 belly brochure (2)

The

Bush to Belly

Documentary project

Opportunity for partnerships displaying corporate social responsibility

REDgum Communications is offering businesses and government the opportunity to align with

a high-profile enablement program for indigenous youth. Bush to Belly is a practical framework

creating demonstrable positive outcomes in education, engagement and financial independence.

In the lives of indigenous people in Northern Australia, identified critical issues include health,

education, employment and overall wellbeing. In order to address these areas in and around the

concept of ‘closing the gap’, it’s important to share success stories. And Bush to Belly is a ripper.

Corporate partners will benefit from being associated with an informative, world-class television

production that will highlight the Bush to Belly educational model and its impact on the remote Yiyili

community. The film will capture the success of the sustainable Bush to Belly business model and

the highs and lows of mobile café life; bulldust, bikes, coffee and culture. It’s a story of engagement

through laughter and lattes, and empowering one of the remotest communities on earth.

The Bush to Belly documentary – Synopsis

A fancy Italian espresso machine lands in a remote community in the Australian outback. Indigenous

students learn how to make ‘city-style’ coffees for tourists. They put the machine in a four-wheel

drive and make lattes and macchiatos for the bike riders on a week-long race on the Gibb River

Road. They learn to communicate with the formerly intimidating whitefellas. They learn how to run a

sustainable business. And now they make the ‘deadliest’ coffee for hundreds of kilometres.

‘…bulldust, bikes and rich cultural exchange, as a group of indigenous

kids shape their destinies…’

In May 2014, REDgum Communications will film a documentary to be screened on national

television, that captures the life-affirming adventure of ‘Bush to Belly’ on the Gibb River Road in

Western Australia’s incredible Kimberley. In and around the remote Yiyili community, then over a

week in the dust and mud, we get to know a shy but enthusiastic group of skillful indigenous kids.

They’re budding barista entrepreneurs crafting lattes, macchiatos and espressos for ‘Gibbsters’

- lycra-clad cyclists tackling the 700+km Gibb Challenge on the famous outback ‘highway’. The

young baristas learn how the bikers like their crafted caffeine, how to entertain and relate to them,

and ultimately; how they can shape their own destinies.

View a brief video that outlines the Bush to Belly Documentary project here.

www.youtube.com/watch?v=Fm0mzv-JurA

The Bush to Belly documentary –

Background: Yiyili and YACS

The Yiyili community is 170 kms south east of Fitzroy Crossing in the Kimberley region of Western

Australia. The Yiyili Aboriginal Community School (YACS) was established as an alternative to the

hostel located in Halls Creek. It’s one of several Aboriginal Independent Community Schools in

Western Australia, and is governed by a board comprising the principal and elected community

members. The school operates a bus to transport children from 6 out-station communities in the

area.


About Bush to Belly

Bush to Belly began with Yiyili students learning how to source and prepare a wide range of

foods, using both blackfella and whitefella methods. Hospitality teacher at Hamilton District Skills

Centre in Victoria, Anthony ‘Gilly’ MacGillivray, trains Yiyili students in nutrition, food preparation

and barista skills. Equipped with their new knowledge and confidence, students set up a

successful café for tourists, which they named Bush to Belly.

Yiyili school students engage with busloads of tourists during the dry season, who stop to

browse local art at the Laari Gallery. The Bush to Belly kids then go mobile - transporting their

espresso machine along the Kimberley’s ‘super highway’, making the best coffee for hundreds

of kilometres in any direction for caffeine-loving cyclists on a great adventure. It’s one of the

gnarliest mountain bike rides on the planet - the 700+km Gibb Challenge - and in May 2014,

we’ll be there to film two cultures working together for the enrichment of each other.

Word of the young baristas making ‘city coffee’ spread through tour companies, and Bush to Belly

has become a regular stop-off that enriches the experiences of tourists and the students alike.

The Yiyili youngsters develop workplace skills – including food and coffee preparation, service

skills and small business operation – in a supportive environment. They build confidence and

self-esteem and engage with people from around Australia and the world.

The Bush to Belly documentary – Outcomes

Producing an engaging, entertaining and ultimately joyous documentary for television will enable

Bush to Belly’s remarkable achievements in student engagement and empowerment to reach

a wide audience, showcasing the value of a collaborative, experiential approach to indigenous

education. This will help Bush to Belly to continue to grow at Yiyili and into other communities,

changing lives and cross-cultural understanding for the better. Having the Bush to Belly

documentary screened on national television will bring exposure to a positive model of social and

financially responsible development.

It will also bring joy to people who love a good yarn, amazing scenery and inspiring characters!

We are happy to have Genovese and KeepCup supporting our project

providing rewards for our wonderful Pozible.com/bushtobellydoco donors!

Reasons to make the Bush to Belly documentary

Apart from the fun and characters that this story will bring to the screen, there are some sobering

reasons we think enabling projects like this one are important. Indigenous Australians continue to

experience devastating affects of colonisation:

• Life expectancy is 17 years less than that of non-indigenous Australians

• Unemployment rate is three times higher

• Indigenous students are half as likely to complete high school.

• The infant mortality rate is triple than that of non-indigenous Australians and

• Indigenous Australians have significantly higher rates of mental health problems, chronic

diseases and disabilities.

Many Aboriginal and Torres Strait Islander people live on their traditional country. Forced

migration into urban areas has proved to be detrimental to health, education and cultural identity.

It’s important for grassroots projects to provide sustainable educational and employment

opportunities that enable communities to have the same choices that most of the population

takes for granted about where to live and how to support themselves independently.


About The Gibb Challenge

The annual Gibb Challenge is a mountain bike relay along 700+ kilometres of the unforgiving

Gibb River Road through the Kimberley. Participants ride in teams, taking turns to each ride a

stretch of the rough road. The principal aim of the event is to raise community awareness and

money for charity. In 2013 the Gibb Challenge raised over $310,000 for The Royal Flying Doctor

Service. Riders embark on this grueling journey at the port town of Derby, heading up through the

guts of The Kimberley and finishing at the world acclaimed El Questro Wilderness Park.


Corporate social responsibility partnerships

REDgum Communications is offering businesses the opportunity to align with a high-profile

enablement program for indigenous youth. It’s essentially a visual story based on a positive case

study.

The first collaboration has been established with Swinburne University of Technology (SUT) -

which is active in indigenous programs in Australia’s north - to support the development of visual,

digital and communications technology.

A crowdfunding page established at Pozible.com/bushtobellydoco, was successful in raising

$15,000, and building a strong network of social media advocates and supporters for the project.

There are four Corporate Social Responsibility partnerships available:

1 Primary Bush to Belly documentary partner $20,000

2 Bush to Belly documentary supporting partner $10,000



Please direct all enquiries to James Freemantle:

[email protected]

0411 592 299

03 9690 0102

Studio 303/87 Gladstone Street

South Melbourne VIC 3205


Benefits for Primary corporate partner

The Bush to Belly documentary Primary Partner will receive the most prominent logo and

acknowledgements in the documentary credits, Bush to Belly doco Facebook page and REDgum

Communications website.

The Primary Partner will be mentioned prominently in public and media interviews, speeches and

articles.

The Primary Partner will have access to the filmmaker free of charge (other than travel and

accommodation) for up to 6 speaking engagements in the 12 months after the release of Bush to

Belly.

The Primary Partner will have the opportunity to promote their support of Bush to Belly to clients,

potential clients, the media and broader community.


Benefits for Supporting corporate partners

The Bush to Belly documentary Supporting Partners will be acknowledged with their names

and logos in the documentary credits, Bush to Belly doco Facebook page and REDgum

Communications website.

The Supporting Partners will be mentioned in public and media interviews, speeches and articles.

The Supporting Partners will each have access to the filmmaker free of charge (other than travel

and accommodation) for up to 2 speaking engagements in the 12 months after the release of

Bush to Belly.

The Supporting Partners will have the opportunity to promote their support of Bush to Belly to

clients, potential clients, the media and broader community.


How the funds will be used

The Bush to Belly documentary will be a professionally produced, broadcast-quality film made for

television and the costs include:

• Writing

• Multi-camera filming on-location in Victoria and Western Australia

• Script editing

• Video editing

• Audio and visual equipment

• Still photography

• Musical score

• Production management and administration

• Audio post-production

• Production launch

• Distribution

• Incendiaries: travel and accommodation

The Bush to Belly documentary is being produced on a frugal budget with high expectations of

quality. Crew are working at a reduction to commercial rates.

Risk and challenges

With any outdoor filming project, we’re at the mercy of the elements, which brings some risk. Our

distance from Yiyili presents communications and logistical challenges, however all communications,

permissions, arrangements and plans have so far progressed smoothly, and we are tremendously

motivated to make this production entertaining, insightful and useful. There’s a risk the film might

not be screened widely. With a meticulous plan and sophisticated shoot, edit, score, promotion

and distribution strategy, we are maximising the chances of securing broadcast on national and

international screens.

The Bush to Belly documentary production company

REDgum Communications was founded by James Freemantle in 2008. Based in Moscow

during 2007/08 James was an international anchor for 24-hour TV News channel Russia Today,

broadcasting globally. REDgum is a charity partner of Ladder (Tackling youth homelessness), and

the Entrust Foundation. REDgum’s Entrust documentary – Wise Philanthropy in the Developing

World – which James filmed, wrote and produced in Cambodia and Thailand, was screened on

pay TV multiple times in 2013.

The Team

A successful restaurateur for 35 years, Gilly is an inducted member

of the Southern Grampians Business Hall of Fame. He now passes

on his extensive knowledge of hospitality to students at the Hamilton

District Skills Centre, and the Yiyili school in Western Australia, and

has a deep commitment to indigenous culture and people.

Anthony ‘Gilly’ MacGillivray

James is known for his exuberant TV work circa 1998 – 2007 when

he wrote, produced and presented over 300 stories for Australian

television. In 2005 James was the writer and producer of the Coxy’s Big Break Marine Parks Special which was awarded a Victorian

Coastal Award for Excellence in Media.

His short film Invincible Summer was runner up Best Documentary in

the Hope Awards 2006, and in 2007 Farmarama was shortlisted in

Tropfest.

James Freemantle

Nell completed her undergraduate degree at Monash in

Anthropology - Australian Indigenous Studies. In 2010 she was

a volunteer assistant to artists at Warlukulangu Arts Centre in

Yuendumu, NT. The following year she was a mentor with the

Australian Indigenous Mentoring Experience (AIME), which seeks

to provide Indigenous students with the skills, confidence and

opportunities to complete school at the same rate as

non-indigenous students.

Nell Reidy

Associate producer Vicki Macdermid is a Partner and Executive

Director with business advisory firm Pitcher Partners. With a keen

interest in social enterprise and sustainable business models, Vicki

will complete her Masters in Entrepreneurship and Innovation this

year, and has presented at many forums on topics as diverse as

Women in Leadership and Horses for Healing.

Vicki Macdermid

With 3 decades’ experience as a TV camera operator, in every

genre from news and current affairs to magazine, live variety and

documentary, Peter knows what it takes to compose a great image

and get the best from on-camera talent.

He’s filmed world leaders, models, sportspeople, criminals and

actors and been at the coal face of breaking news; capturing the

drama of such events as the Beaconsfield mine rescue and finding

the beauty in every shot.

Peter Reidy

Luke’s a creative, conscientious and talented editor with great

technical knowledge and extensive experience in commercial and

dramatic multimedia production.

From the catwalks of Fashion Week, to the mountains of Garriwerd,

Luke provides a complete production resource as camera operator,

assistant and editor.

Luke McDade

Justin Brady is well known to Australian music as the electrifying

multi-instrumentalist for ARIA Award winning band, Things of Stone

and Wood, and winner of Golden Harmonica award at the Tamworth

Country Music Festival. Justin has toured Australia, Europe, the

UK and Canada and performed in the US with blues legend

Guitar Shorty. Justin will guide the creation of an evocative original

soundtrack for Bush to Belly.

Justin’s original track Chickenchase is the soundtrack for the Bush

to Belly promotional video.

Justin Brady

Please direct all enquiries to James Freemantle:

[email protected]

0411 592 299

03 9690 0102

Studio 303/87 Gladstone Street

South Melbourne VIC 3205

Documents

Bush2 belly brochure (2)