Business Aptitude

Business Aptitude

LIST OF PRODUCTS/SERVICES AND THEIR SLOGANS/TAGLINE :Slogan/Catchline Name of Product/Service

l Be 100% Sure Dettoll The Best a Man Can Get Gillettel The Toilet Expert Harpicl Sabse Tez Aaj Takl Touch the Perfection Toyotal I’m Loving It McDonald’sl Aapki Pehchaan SumoVictal Change Your Life Maruti 800l Technology for Health and Pleasure Videoconl Thanda Matlab Coca Colal Yeh Pyaas Hai Badi Pepsil Express Yourself Airtell A Diamond is Forever DTCl Aapka Fayda Zee Businessl Hum Hain Na ICICIl We Understand Your Needs Best Bank of Indial Haqueekat Jaisi Khobar Waisi Zee Newsl Dressing the World Digjaml Simplifly Air Deccanl Naya Nazaria Jeevan Ka/A New Look at Life Tata AIG Lifel High Performance Petrol Speed (Bharat Petroleum)l Because We Like To Carry Our World With Us Us Indigo Marinal When You’re Sure Business Standardl Profit From It CNBC-TV18l Jewellery for the Living Oyzterbayl Desk Ka Namak Tata Namakl Ideas That Click Legrand Electrical Solutionsl Anything Karega Ford Fusionl Everything is Possible/Invent Hewlett Packardl All Smiles No Tears/ Sabse Alag SAB TVl Hungry Kya ? Domino’sl Fun.Fearless.Female Cosmopolitanl Own a Piece of Eternity Orral Count on Us Maruti Suzukil Show Your True Colour TVS Scooty Pepl Connecting People Nokial Good People to Bank with/ Achhe Log Achha Bank Union Bank of Indial Total Control JK Tyrel Making Sense of India India Todayl Sar Utha Ke Jiyo / Respect Yourself HDFC Pension Plansl Bring Your Passion Home Dish TVl Connecting India/One Nation One Voice BSNLl Yeh Jal Amrit Hai, Jeevan Hai, Dhan Hai Aquaguardl Healthy Oil For Healthy People Sundrop

(4) l Business Aptitude l

Slogan/Catchline Name of Product/Servicel Time Proof Beauty Asian Paintsl Your Friend For Life Eureka Forbesl Kar Lo Duniya Muthhi Main Reliance India Mobilel Obsessed with Quality Skodal Media Integrated UTVl Trusted Family Bank Dena Bankl For a Special Journey Called Life Chevorlet Optral Rishta Dil Ka Hero Honda Passportl Har Nirman Ki Jaan Birla Plus Cementl Ek ____ Jo Badal De Duniya Ideal Your Potential Our Passion Microsoftl The Secret of Life OCM Suitingsl The Name You Can Bank Upon Punjab National Bankl Fall in Love Again Maruti Esteeml Gimme Red Red Evereadyl Real Life with______ Donear Sutingsl Asli Masale Sach Sach MDHl Beautiful Naturally No Marksl Ah Se Ahha Tak Moovl Khaana Bane Kamaal Everest Teekhalall Khao Fresh Raho Fresh Zi pouchl Paanch Ka Aashirwad Fortune Refined Oill Taste Kamyaabi Ka Tata Tea Premiuml Komalla Ka Aashirwad Johnson’s Baby Soapl Tasty Itna Ke Dil Aa jai Parle Hide & Seek Biscuitsl Ek Balm Teen Kaam Zandu Balml Style Your Body Lux Body Washl Mujh Mein Star Jagaye Lux Soapl Daag Jayega Rang Nahin Jayega Surf Excel Bluel Zabardast Crunch Zabardast Taste Cadbury’s Perkl Uljhan Ka Happy Ending Hair & Care Silk V Shinel Lets Go Maruti Altol Dil Ki Hifaazat Aaj Se Saffola Goldl Jee Lalchaye Raha Na Jaye Alpenlibel Haddiyon Mein Jaan Winners Ki Pehchaan Calcium Sandozl Behtar Roshni, Zyada Bachat Orpatl Jo Dekhe Woh Deewana Kajarial Koi Bhi Kabhi Bhi Gitsl Swaad Ma Ke Haathon Ka Everestl Journalism of courage Indian Expressl Badalte Bharat Ki Tasveer India TVl Go Get it Visa Powerl The Comfortable Family Car Chevorlet Taveral For The Best Start In Life Pedigree Puppyl Voice of the People The Tribunel Born Tough Ceatl Better Life Solutions Forbesl Wherever You Go Our Network Follows Hutchl Aapko Rakhe Aage Star Newsl Definitely Male Bajaj Pulsarl Neighbour’s Envy Owner’s Pride Onida

l Business Aptitude l (5)

Slogan/Catchline Name of Product/Servicel Maybe She’s Born With It, May Be Its_____ Maybe I linel Don’t Leave Home Without It American Expressl The World’s Local Bank HSBCl Betcha Cann’t Eat Just One Laysl Coffee At Its Best Nescafel Do The Dew Mountain Dewl Have a Break, Have a______ KitKatl Because I’m Worth It L’Oreall A Gift For Someone You Love Amul Chocolatel Because The Citi Never Sleeps Citibankl Lets Make Things Better/Sense And Simplicity Philipsl Play Safe Bisleril DigitAll: Everyone’s Invited Samsungl We Also Make Steel Tatal A Touch Of Warmth, A Feeling Of Security LICl We Bring Good Things To Life GEl Obey Your Thirst Spritel The Ingredients of Delicious Cooking Kenstarl God’s Own Country Dept. of Tourism, Keralal Healing People. Changing Lives. Dr. Batra’s (Homoeopathy)l The Sensible Choice Akail Bring Style Home Bombay Dyeingl Life Is Our Life’s Work Pfizerl Pure Jewellery. Pure Joy Tanishql Desh Ki Dhadkan Hero Hondal Have You Met Life Today? Metlifel Your Dreams, Our Commitment Birla Sunlifel The Joy of Flying Jet Airwaysl Less Than One Calorie, Go Play Diet Pepsil Apne Bank Account Ka Power Dikhao Visa Debit Cardl Kuch Meetha Ho Jaye Cadbury’s Dairy Milkl Safedi Chaunkaye, Tide

Daam Budget Mein Samayel Jo Khavey Ruk Na Pavey Nestle Munchl Muskurahat Bina Rukawat Johnson’s Baby Nappy Padsl Dimag Chalega Nahin Daudega Kellog’s Corn Flakesl School Ka Full Day, Khaansi Ka Nahin Vicks Formula 44l Bikes Ki Nayi Bhasha Castroll Retire From Work, Not Life ICICI Prudentiall Dip nahin kiya to chai kya piya Britannia Mariegoldl The Taste of India Amull Get Addicted Daewool Bond with the best Reid & Taylorl Intelligence Everywhere Motorolal Tyres with muscle MRFl The Sunshine Car Hyundai Santro Zingl The Power of Fashion Grasim

(6) l Business Aptitude l

Slogan/Catchline Name of Product/Servicel With you all the way State Bank of Indial My India My Bank Corporation Bankl Live a Grand Life Suzuki Grand Vitaral Inspiring Confidence Bajajl Don’t marry the worst mistake of your life Jeevansathi.coml We have a nation to live up to IndianAirlinesl Moisture ka parda Johnson’s Baby Creaml Polo khao seeti bajao Nestle Polol Taking you places Air Indial Taking India to the world Aditya Birlal The Complete Man Raymond’sl My kind of design Birla White Cementl More car per car Indica V2l Care at every stage of life Indus Ind Bankl Powering a greener tomorrow Suzlon Energyl Make your own road Tata Safaril Nothing else will do Mahindra Scorpiol The secret of style OCM Suitingsl 100% performance. Everytime. Servo from Indian Oill Sitaron se aap tak PP Design Estatel Khwaab aap ke rang hamare Shalimar Paintsl Creating IT solutions for business Datacraftl Surprising performance Suzuki Balenol Sapne hue apne Liberty Footwearl Best holidays. Honest prices. Thomas Cookl Life’s Good LGl The power on your side BajajAllianzl Safe Reliable. Convenient. Indanel Gets people together Finolexl The Engineer’s Choice UltraTech Cementl Jeevan Umang Daburl Sardard ka fullstop Anacinl Zindagi ke saath bhi, zindagi ke baad bhi LICl Experience the world with an Indian soul ITC Maurya Sheraton Hotelsl A partner for life SBI Mutual Fundl Khobar wahi jo sach dikhaye NDTV Indial Solutions that bring back smiles... real fast United India Insurancel Sharp news for the sharp people Headlines Todayl Simply Colourful Rajasthan Tourisml Truly Asia MalaysiaTourisml Designed for life Cera Bathwarel The best your vehicle can get Xtra Premium Petrol by Indian Oill Continuing a tradition of trust HDFC Mutual Fundl Smiles Forever TVS Victor GXl Inspire the next Hitachil Now you’re really flying Cathay Pacificl Going beyond expectations Malaysian Airlines

l Business Aptitude l (7)

l ‘Your guide to the financial jungle’. Sharekhanl “Introducing .....Now, there are lots of reasons for you and your vehicle to say Achcha lagta hai”.

Club H.P.l “Toh aaj, ... ho jayee”. Mc Donald’sl “Will you retire with enough for your self ? Or with enough for the next few generations ? How far you

take your dreams ?” Principal Financial Groupl “The inimitable smoothness. The raw energy. Jonty Rhodes. Truly .... Truly world Class.”

Royal Stagl “No Boundaries’’ Fordl “Only a few things in life are worth waiting for. Cooling doesn’t have to be one of them.

Fedders Air Conditionersl Check-in; Check-out Skies & Stars. Air Saharal “Amrit Life Ka” Rail Neerl “Engineered to start at first crank, even at 0°C.” Skoda Octavial “5 side Funda. The New sensation in Preity’s Life.” Godrej Pentacooll “5 side Funda, Fastest Thanda.” Godrej Pentacooll “COOL RECIPE for your feet.” TSF Shoesl “Hum Duniya se nahin, Yeh duniya Khud ko humse jaane” Liberty Foot Wearl “You must have been very, very good,” V2 by Vimall “Free your Legs” Lee Cooperl “It’s not just comfortable. It’s positively therapeutic” TATA INDIGOl “Without. ... in your media plan, you are betting against all odds.” The Mathrubhumi

Malayalee Newspapperl “Have you Met life today.” Met life Insurancel “Driven by performance.” Baleno from Marutil “We care for not only your wealth but your health as well !” The South Indian Bank Ltd.l “Where ideas materialise.” Saint Gobinl “Food, Health, Hope” Monsantol “My India. My Bank” Corporation Bankl “As of Now Your Planet Got Smaller.” Terracan From Hyundail “200 is greater than 500” Indian Oil (Only Indian Co. included in “Fortune Global 200”)l “No to anxiety. Yes to Security” Vijay Bankl “Yeh Rang Hai Jo Har Kisi Ko Chhoota Hai.” NEROLAC Paints

CORPORATE WORLD WITH A DIFFERENCE :l M. Manual kicked off this company’s operations in Dehradun in 1930.

Himalaya Herbal Health Care (Himalaya Drug Company)l This product was first introduced among the public in 1988 with the slogan, “you press the button, we do

rest”. Camera from Kodakl Ever heard of a jury that awarded nearly $ 3 Million in damages for some one who spilled coffee on her

self ? Ridiculous ! But it sure did happen to a 79 year old lady in 1992. She successfully sued McDonald’sfor what she did to herself ? The awards for the most outrageous, wild and ridiculous lawsuits are namedafter this lady. Stella awards

l Latin for ‘earth’ and Turkish for ‘king’ together make up the name of this SUV, which means “king of theearth”. Terracan from Hyundai

l 1999 : Seattle; 2001 : Doha; 2003 Cancun (Venues of the WTO ministerial meet)l Normally unemployment and inflation have an inverse relationship making the base for Phillips curve.

(8) l Business Aptitude l

But, 1970s proved the Phillips curve wrong. A specific term emerged from such a phenomenon, knownas. Stagflation (a combination of stagnation and inflation)

l Italian economist Vilfredo Pareto who did research on wealth distribution coined the80 : 20 rule. What’s it ?

Pareto Principle (80% of wealth was controlled by a mere 20% of the population)l A multi commodity exchange backed by ICICI Bank, LIC

NABARD and National Stock Exchange. NCDEX (National Commodity & Derivatives Exchange)l An American Company, owes its name to a combination of an old French word for a ‘beam of light’ and

a Greek term for ‘from the Gods’. Raytheon(Ray for beam of light and theon for ‘from the God’)

l Founded in 1923, this company was called Hassenfeld Brothers and sold textiles remnants. Hasbrol The company, founded in 1856, is the world’s largest seller of maps, It kicked off operations in 1917 as

a book and ticket printer and is reputed to have produced. first road map showing numbered highways.Rand Me Nally & Co.

l A public sector company, created as Hydrocarbons India Pvt. Ltd. as a subsidiary of ONGC in 1965. It isnow known as— ONGC Videsh

l in 1934 developed nylon, the first synthetic fiber. Dupontl A Telecom company’s name is derived from a combination of the Latin word for certainty and reliability

and an English word implying foresight. Verizon (from Veritas and Horizon)l A Chennai based company, derives its name from Tamil for grace and beauty. Cavin Karel A company manufacturing Fevicryl and Arcon brands and has costs of Rs. 650 crores. Pidilite

LIST OF PAST & PRESENT TV PROGRAMMES AND THEIR PRESENTERS :

Name of the Programme Channel Presenter/Hostl The Big Fight NDTV24x7 Rajdeep Sardesail We The People NDTV24x7 Barkha Duttl Cover Story Star World Vir Sanghvil Faces & Names SAB TV Vir Sanghvil The Nation Toight NDTV24X7 Barkha Duttl The X-Factor NDTV24x7 Rajdeep Sardesail Seedhi Baat Aaj Tak Prabhu Chawlal Uncovered CNBC-TV18 Vivek Lawl Walk the Talk NDTV24x7 Shekher Guptal Khula Manch SAB TV Manoj Raghuvanshil Face to Face BBC World Karan Thaparl Line of Fire SAB TV Karan Thaparl Trend Mill CNBC-TV18 Anuradha Senguptal Aap Ki Adalat India TV Rajat Sharmal Larry King Live CNN Larry Kingl Public Platform NDTV India Abhigyan Prakashl Star Talk Star News Vir Sanghvil HARDtalk BBC World Tim Sebastianl HARDtalk India BBC World KaranThaparl Power Trip Sahara One Shobha De

l Business Aptitude l (9)

BUSINESS ABBREVIATION :ANDA Abbreviated New Drug ApplicationsEPCG Export Promotion Capital GoodsVOIP Voice over Internet ProtocolMAPIN Market Participants and Investors

Identification NumberWTI West Texas IntermediateFIEO Federation of Indian Export

OrganisationNHAI National Highway Authority of IndiaTFCI Tourism Finance Corporation of IndiaNCDEX National Commodity & Derivative

ExchangeSFIO Serious Fraud Investigation OfficeSARFAESI Securitisation and Reconstruction of

Financial Assets and Enforcement ofSecurity Interest Act

PDP Plasma Display PanelFRM Financial Risk ManagementFOB Free On BoardPSS Price Support SystemAPEC Apparel Export Promotion CouncilITCB International Textiles and Clothing

BureauAPEC Apparel Export Promotion CouncilATC Agreement on Textiles and ClothingFCCB Foreign Currency Convertible BondsNSDL National Securities Depository LtdHNI High Net worth IndividualsARC Asset Reconstruction CompanyCERC Central Electr icity Regulatory

CommissionRTGS Real Time Gross SettlementWMA Ways and Means AdvanceAMFI Association of Mutual Funds of IndiaIEM Industrial Entrepreneur MemorandaSIA Secretariat of Industrial Assistance

TAGLINES :The Week Your weekly newsmakerSundaram Finance Enduring Values. New age

thinking.Bank of Baroda India’s international BankBSNL Connecting IndiaNokia See more. Do More.Kingfisher Airlines Fly the good timesMax New York Life Your partner for life

SBI Mutual Fund A partner for lifeKarur Vysya Bank Smart way to bankFrontline The real story, Everytime.Business Line The white paper on

businessYamaha Change the rulesWestside Surprisingly affordable

stylePark Avenue Play the leadIndia Terrain i-inspired workwear

COMPANY PROFILES :Company Business Forte Home LandPorsche Automobile GermanyNEC Technology JapanKuoni Travelling SwitzerlandSanlam Group Insurance South AfricaReignCom Digital audio/video South KoreaPernod Ricard Liquor FranceBristol-Myers SquibbPharmaceuticals USZelter Auto parts GermanySymbiotis Biotech New ZealandTelstra Telecom AustraliaBeiersdorf Cosmetics Germany

Final Shape of the Reliance Settlements :Favourable to ShareholdersStage 1 : The Demerger Stage 2 : The Merger

Objective : Divide assets between Distribute equity to shareholdersthe brothers of Reliance Industries

Promoter : Mukesh Ambani Anil AmbaniIf you have 100 shares of Reliance Industries Ltd. (RIL), you will get

stakes in four new companies* that will later be converted into100 shares in Reliance Capital Venture 5 shares in Reliance Capital100 shares Reliance Energy Venture 7 shares in Reliance Energy100 shares in Reliance Communication 100 shares in RelianceVenture** Communication

100 shares in Global Fuel Management 100 shares in Global FuelVenture** Management

Status : listed companies to hold RIL’s Reliance Communication & Globalinvestments in non-core business; and Fuel to be listed; swap ratiolikely to be merged with companies now protects the interest’s of RILowned by the Anil Ambani group; RIL shareholders; no equity expansionwould invest in its oil, petrochemicals in Reliance Energy & Relianceand fuel retailing businesses. Capital due to this arrangement.

Highlight : Reliance Communication Watch for IPO of Reliancewould be a proxy for Reliance comm- Communication as that may offerunication bill the latter completes its most scope for gains; keep trackIPO and could attract a high degree of of acquisitions by Relinace Capitalinvestor intrest.

* these four companies are to be listed ** face value of each share; Rs 5.

(10) l Business Aptitude l

Calpers Pension Fund USPhoenix Insurance USTesco Retailing UKPeugeot Automobile FranceTissot Watch SwitzerlandEMI Music BritainAlcoaAluminiumBNP Paribas Banking FranceDiageo Spirits UKCap Gemini Consultancy FranceAigner Lifestyle/fashion GermanyImerys Chemical SwitzerlandContinental Tyre GermanyUnocal Energy USLacoste Apparel FranceFoskor Fertiliser South AfricaTong Garden Snack-food ThailandCarrefour Retailing FranceMetro Cash Retailing Germany

& CarryBvlgari Jewellery ItalyBertlesmann Media Germany

BRANDS & OWNERS :Swatch group Tissot, Omega, Rado, Longines,

Briguet, SwatchWimco Ship, Homelite, TekkaBeiersdorf NiveaBharat Petroleum SpeedRP Electronix Glide (shaving razor), Nippo

(battery)HLL Lakme, Fair & LovelyP&G Olay, CrestFord Ikon, Mondeo, EndeavourHyundai Terracan, Sonata, Santro, AccentLevi Strauss 501Coca Cola SunfillInfosys Finacle (Banking software)

FAMOUS OIL BRANDS :Company/Organisation Oil BrandNational Dairy DharaDevelopment Board (Largest selling

brand in India)Uniliver (marketed Bertolliby RR Oomerbhoyand Co.)

Adani Wilmar FortuneAhmed Mills PostmanHindustan Lever SaffolaHindustan Lever Dalda

NATIONAL AND REGIONAL PLAYERSOF DAIRY INDUSTRY :Dairy Brand Name Area of operationAmul All IndiaNestle All IndiaBritannia All IndiaMother Dairy All IndiaAarey MaharashtraAavin Tamil NaduNandini KarnatakaVijaya Andhra PradeshVisaka Andhra PradeshMilma KeralaKc Das KolkataKc Das BangaloreSugam VadodaraMahanand MaharashtraVerka PunjabPalag U.P.Parsi MumbaiSneh M.P.

ECONOMISTS AND THEIR IDEAS :Idea EconomistsTobin Tax (Tax belevied on James Tobinall foreign exchange transact- (Nobel Prizeions in order to prevent specu- Winner-1978)lation on currency fluctuations.)There is no such thing as free Milton Friedmanlunch (Nonbel Prize

Winner-1976)Pump Priming J.M. KeynesRevealed Preference theory P.A. Samuelson

(Nobel PrizeWinner-1970)

Big Mac Index (It is used to The Economistmeasure exchange rate on the (A Journal ofbasis of Purchasing Power Economics)Parity—PPP. The Index couldindicate whether a currency isundervalued or overvalued)

continue

PRODUCT NOT FOUND!

Product not found!

School BooksOswaal BooksClass 9th BooksClass 10th BooksClass 11th BooksClass 12th Books

Engineering BooksRGPV Books & NotesVT U Books & NotesFree Engineering BooksInformation T echnology BooksElectrical Engineering Books

Competitive ExamsBank PO Exam

Login | Register 0

Search by Title / Author / ISBN / Description

Gate BooksT eaching Exams BooksAIEEE-NIT -JEE MAINS BooksUPSC Books

Professional CoursesICSI Books & Study MaterialsChartered Accountant BooksCompany Secretary BooksICSI 7 days T rialLatest Scanners

About KopyKitab.com

Kopykitab is India's 1st digital & multiple publishers platform. Kopykitab has largest collection of e-textbooks &branded digital content in Higher & School education. We have strong foundation of leading publishers &tutorials as content partners.

We offer e-textbook, Test Preparation, Notes & LMS for various curriculam to Students, Professionals &Institutes. These are same textbooks, way smarter. Our goal is to make education affordable & accessible.A user can access the content in all electronic devices e.g. Mobile, PC & Tabs

Informat ion

About Us

FAQ

Privacy Policy

T erms & Conditions

Payment Information

Links

ICSI eLibrary

KopyKitab eBook Reader

Contact Us

Site Map

My Account

Refer & Earn

My Account

Order History

Wish List

Newsletter

My Library

Office 365 Email Login

Google Login

Verified By

©2016 DigiBook Technologies (P) Ltd, All Rights Reserved. An ISO 9001:2008 Certified Company