Business Communication by Mithun Khatri

8/9/2019 Business Communication by Mithun Khatri

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BBUSINESS COMMUNICATIONUSINESS COMMUNICATIONPurposive interchange, resulting in workable

understanding and agreement between the sender and

receiver of a message

PRESENTED BY MITHUN KHATRI


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At a Glance

Importance of communication

Objectives of communication

Principles of communicationBarriers to communication

Successful communication

Method of communication

Non-verbal communication


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CCOMMUNICATIONOMMUNICATION

The word communication is derived from

a Latin word communis, meaning

common.

It stands for a natural activity of all humanbeings to convey opinions, feelings,

information and ideas to others through

words, body language or signs.

Communication is interchange of thoughts,opinions, or information by speech, writing

or signs

-Robert


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EEFFECTIVE COMMUNICATIONFFECTIVE COMMUNICATION

y Communication is the transfer of

information from a sender to a receiver

with the information being understood bythe receiver in the same way as implied by

the sender. Communication function is the means by

which organized activity is unified.

It is also the mean by which behavior is

modified, change is effected, information

is made productive and goals are

achieved.


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IIMPORTANCE OF COMMUNICATIONMPORTANCE OF COMMUNICATION

The essential features of managementare:

Planning

Organising

Staffing

Directing

Co-ordinating

Controlling


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Communication is important to all these

functions. It transfers thought from one

person to another that is an exchange of

facts, ideas, opinions or emotions of two or

more persons.

Different persons are linked together. No group activity is possible without

communication.

It is the tool which helps one to achieve the

purpose and goal of an organisation.

Clear and concise communication avoid

misunderstanding.


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OOBJECTIVES OF COMMUNICATIONBJECTIVES OF COMMUNICATION

To influence action towards the welfare of

the enterprise.

Essential for the internal functioning ofenterprise as in business we communicate

to inform and persuade.

Communication to informInformation consists of facts and figures and

data arranged in patterns, which are useful for

different purposes.


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Communication to persuade

Persuasion needs a basis of information

i.e. one cant persuade unless one

informs.

Persuasion means making efforts to changeor influence the attitudes and behaviour of

others.

A persuasive communicator wants thereader to understand the message and to be

influenced, as intended by him.


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Communication to decideCommunication to decide

To identify useful information.

To avail information at correct time.

To understand and identify whatinformation is more important for the

decision-making is one of the most critical

factors.


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PPRINCIPLES OF COMMUNICATIONRINCIPLES OF COMMUNICATION

The principles of communication are the means which serve as

useful guides to better communication.

Seven Cs of the Principles ofCommunication:Clarity

Candidness

Completeness

ConcisenessCorrectness

Courtesy

concreteness


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The four Ss ofcommunication:

Shortnes

s

SimplicityStrength

sincerity


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BBARRIERS TO COMMUNICATIONARRIERS TO COMMUNICATION

Three broad groups:

I. Physical, External Or Mechanical

Barriers: Defects in the medium Noise

Defects in the organizations

Communication system

II. Semantic and Language Barriers:

Sentences can convey entirely different

meanings depending on how they are

spoken.


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III. Socio-Psychological Barriers:

Problems of understanding, interpretation and

response to communication arise partly from

our personal attributes.

a. Status: Consciousness of ones statusaffects the two-way flow of

communication.b. Perception and Reality:

World act as our sensory environment.

Our perceptions, the mental images of

the external world, are stored in our

brains as our viewpoint, experience,

knowledge, feelings and emotions.


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SSUCCESSFUL COMMUNICATIONUCCESSFUL COMMUNICATION

Clarity in idea

Purpose of communication

Appropriate language Credibility in

communication

Good listening


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MMETHODS OF COMMUNICATIONETHODS OF COMMUNICATION

Verbal communication

Oral communication Written communication

Non-verbal

communication


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NNONON--VERBAL COMMUNICATIONVERBAL COMMUNICATION

y Does not involve words or speech.

y It is the wordless message receivedthrough the medium of gestures, signs,

bodily movements, facial expression, toneof voice, colour, time, space, style ofwriting and choice of words.

Heard melodies are sweet, but thoseunheard

Are sweeter; therefore, ye soft pipers,play on;

Not to the sensual ear, but more


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CLASSIFICATION OF NON VERBALCLASSIFICATION OF NON VERBAL

COMMUNICATIONCOMMUNICATION

ySymbols of body language

Emblems Illustrators

Body manipulators

Facial expressions

Regulators Eye movements


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Positive GesturesPositive Gestures

y Positive gestures are body signals which

make you look relaxed, confident, and

polite.

y Positive listening gestures include leaninga little towards the speaker, tilting the

head, eye contact and gently nodding the

head as the sign of agreement with what

is said.

y Keeping hands open while speaking.

yAvoid putting both hands in pockets. If one

hand is put in the pocket, it shows


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Negative GesturesNegative Gestures

ySigns of Nervousness Hands in the pockets

Covering the mouth with your hand while

speaking Scratching

Biting nails

Glancing sideways Clearing throat too often

Speaking too fast

Setting the hair with hands


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yGestures showing Aggressiveness

Staring Pointing at someone

Showing a fist

Folding both arms

Bending over someone

yGestures showing Rudeness

y Shake hands too hardy Work while someone talks to you

y Yawn

y Look at your watch frequently


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yGestures showing Self-Importancey Eyes closed while talking

y Looking at the tip of the nose while talking

y Pursed mouth

y Gestures showing lack of GoodSense Banging the table instead of laughing at a joke

Wiping hands across face Touching nose time and again

Waving hands around you while talking


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PRESENTED BY MITHUN KHATRIDATED:28/08/08

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Business Communication by Mithun Khatri