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B U S I N E S S D E V E L O P M E N T
2019 ANNUAL REPORT
6130New
Business Assists
business visits in conjunction with
Completed
Created new partnerships with vendors to increase advertising efforts on social, digital and print to promote large events and key strategic campaigns like spring travel, Gather in the GreenSeam and winter packages
Mankato Marathon announced new courses for 2019 for the Full, Half and 10k races
G
ATHER
IN THE
Helped to attract the Aussie Peppers, Olympic contenders, to play their season here in Mankato
Business Connections
made
Conducted a vacancy analysis for the cities of Mankato, North Mankato, and Saint Peter
Provided tour of community to President of the
GreenSeam was instrumental in helping
Revol Greens move forward with a multimillion-dollar
expansion creating24
3Conducted focus group sessions with partners
37Conducted
business walks in 2019
Secured a Cornhole Tournament at the City Center Hotel that was just about to go out of town with 125 participants and an economic
impact of $63,800
196 jobs were added in the Manufacturing Sector, which is a growth of
790 followers on Instagram at year’s end
The Regional Economic Development Alliance (REDA)
celebrated 10 years of partnership and signed to continue their
agreement for the next three years
GreenSeam co-hosted the MN Chamber Supplier Round Table focused on Agriculture and Food
213
Registration for the 2019 Mankato Marathon was up
Partnered with One Million Cups Mankato, which celebrated its 2 year anniversary with
compared to2018.
Hosted a Digital Marketing Workshop for
The Business Awards and Hall of Fame was SOLD OUT, having
474 attendees
NEW JOBS
20%
Complying with Minnesota’snew wage theft lawUnderstanding Minnesota’s new tax law Recapping the 2019 legislative session.
Held multiple forums on key issues of concern for
members including:
Articles in Minnesota Valley Business Magazine interviewing partners4
Met with 29 partners and reviewed updates
15 awards presented
What MN can learn from Germany on Energy Policy featuring a German energy policy expert and Senators Senjem, Rosen and Frentz
50 local businesses
2%
A D V O C A C Y & V I S I B I L I T Y
The
was held in December and had a record
275people in attendence
RURAL FORUM
Held a roundtable discussion with our legislative delegation to discuss key community
priorities for 2020
Surveyed Greater Mankato Growth members to get their take on what key legislative issues are important to them in 2020
GMG helped generate hundreds of letters
in support of a federal grant
Interacted with several key state off icials including
the Gov. Tim Walz, Lt. Gov. Peggy Flannigan, and several
commissioners and legislators at MN Farmfest . GreenSeam had many shout outs by Gov.
Walz during his speech
Hosted a roundtable discussion with
Rep. Jim Hagedorn on key business
issues in our region
GreenSeam successfully secured off icial state recognition and
in legislative support
A delegation of business leaders travelled to Washington DC for
the MN Chamber Fly-In. Met with members of our Congressional
Delegation and Trump Administration on key issues.
Successfully partnered with the Minnesota Chamber to block several proposed workplace mandates at the Legislature.
75,000
President of Visit Mankato testified at a Legislative Committee hearings on Minnesota Tourism as an industry expert
Presented Public Affairs program as a best practice at the MN Chamber of
Commerce Executive Conference
60+ MN Chamber Executives were in attendance
Mankato hosted a field hearing of the MN House Transportation
Committee. Greater Mankato Growth and several area
businesses testified in support of finalizing Highway 14
14
B U S I N E S S D E V E L O P M E N T C O N T I N U E D
Worked on the Comprehensive
Plan update with
Hosted new DEED Commissioner, Steve Grove, visit with community leaders
Sports Commission Director attended the National Sports Commission Association conference, making 10 strong connections with national organizations
Mankato had the strongest growth in Average Daily Rate in the state, with a
6% 4
% 9
%
increased by increased byLODGING REVENUEHOTEL ROOM DEMAND
in 2019
Co-hosted training presentation to provide
support for employers in navigating the work
authorization process for hiring immigrants, refugees
and asylees
Entrepreneurs First (E1) was created and we are partnering with a number of southeast MN startup/
coworking spaces to provide them with additional support.
GreenSeam was at the table as the ag expert
Brought Greater Mankato delegation to state Opportunity Zone Summit
Director of GreenSeam
participated in a panel in Saint Peter
for the Minnesota Business First Stop
Tour, which included eight Minnesota State
Commissioners
Economic impact from events that Visit Mankato assisted with
increased
2% 19.9 millionwith$
$
increase in 2019
L I V A B I L I T Y
T A L E N T
$22k
Aesthetics & Livability committee chose
activating Washington Park as the focus of
Phase II of INFUSE Artists on Main Street and
selected two placemaking projects, one of which was
The Unity Totem,
which has the word
“Welcome”inscribed in over
30 languages
Collaborated with local community partners to help garner funding support for arts programming through grants in the amount of
26
37 businesses
participated in the Adopt-a-Planter
program
new sculptures were installed
for the 9th annual
Free to the People Theatre performed
“A Midsummer Night’s Dream” in
Washington Park as part of the INFUSE:
Artist on Main Street program.
City Center Partnership hosted 4 installments of the free summer concert series, Alive After 5
A record of
50
businesses participated in Shop Small in
the City Center on Saturday, November 30
was raised in 2019 for the 2020 CityArt Walking Sculpture Tour, which will bring 26 new sculptures in May 2020
$62,000
Ag Students
Agribusiness and Food Innovation Minor added to
Minnesota State University, Mankato - College of Business
Undergraduate Programming in Fall of 2019.
GreenSeam assisted.
ISD #77 announced two new ag classes at Mankato East and West High Schools (30
students each).
60
45 individuals were selected from 52 applications for the 2019-20 Greater Mankato Leadership Institute class.
44 individuals graduated in the 2018-19
Greater Mankato Leadership
Institute class.
to support and onboard new community members
Launched in June:
Mankato Area Public Schools (MAPS) hired
FULL-TIME AG TEACHER at Mankato East and
Mankato West High Schools
1,170
participants at 21YP events in 2019
Started the Fall/Winter YP Mentor Program with 4 Mentors and
32 YP’s participating.
1230
Newcomers enrolled in the program.
community members serving as Navigators.
43 class members volunteered at 9 local nonprofit organizations as part of the Community Trusteeship Session
for a total of 86 hours
The YP Annual Meeting
had 80 YP’s in attendence as well as
several Greater Mankato Growth Board members
7 YP Officers were elected for 2020
Hosted 3 installments of
C O M M U N I T Y M A R K E T I N G
954+M E M B E R S
O R G A N I Z A T I O N
Greater Mankato Growth, Inc. (GMG) is comprised of four business units; Greater Mankato Growth, the regional chamber of commerce and economic development organization serving the regional marketplace; Visit Mankato, the local convention and visitor’s bureau; City Center Partnership, a downtown development organization; and GreenSeam, which utilizes agriculture to build on the region’s extensive agribusiness assets to develop the ag economy.
2019 ANNUAL REPORT
EXECUTIVES�nding Board
Started the
cohorts of the new Executive Sounding Board pilot
program with 17 participants
VOLU NTEER S
Made 140 visits welcoming new businesses or staff to our community in 2019
Made 87 visits welcoming new Greater Mankato Growth members in 2019
(That’s an average of 3 visits a week!)
(That’s an average of 2 visits a week!)
1st & 2nd
moremankato.comIncreased Pageviews by
Greater Mankato Growth launched the new monthly video series for members called Business Focus. It was SOLD OUT by March.
Q1.2019 up 10,265 as compared to Q1.2018
255%
OPPORTUNITY. LIVES. HERE.
moremankato.com
Greater Mankato Growth TOTAL MEDIA
EXPOSURE UP
Exhibited at the Minnesota Speaker Showcase for over 100 plannersKey initiative:
50 personalized meeting gift boxes mailed to top prospects
120%
Awarded a Service Industry Association Awards (SIAA) Silver Award for new logo
in April
GREATERMANKATOBLOG.COM
BUSINESSF O C U S
8,328pageviews in 2019
Business Focus Videos in 2019 gathered a combined 35,000+ Reach
Wander the Map: Travel Writer Social Media Campaign
34,843 Reach
1,971 Post Clicks
677 Total Engagement
284 shares on blog post
Posted the “Invest With Confidence” video, highlighting our region’s economic strengths and growth potential, in collaboration with the Regional Economic Development Alliance >> greatermankatobusiness.com
Views: 4,748+ |Shares: 30+ |Impressions: 9,631+
Reach: 2,096+ | Comments, Shares: 68+
in Q2
at year-end
Organic media exposure up 92%
Intent to Travel up
Facebook Likes
Instagram Followers
4%all compared to 2018
10%
25%(Based on inquiries and website visits from non-residents)
Greater Mankato Growth Followers:
GreenSeam Followers:
at the end of 2019
5,009626