26
Ian Stapleton Business Development

Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

  • Upload
    others

  • View
    6

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

Ian StapletonBusiness Development

Page 2: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

What is management accounting?

The price per song on iTunes?

What and when films are shown on Sky movies?

Why festival tickets work out more expensive

for one day than for the whole weekend?

The prices for the 2012 London Olympic Games?

Why there are „buy one get one free‟ offers?

Who in the business is qualified

to make decisions like these?

Page 3: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

CIMA at a glance

203,000 members and

students in 176 countries *

Presence in 100% of the

global top 100 brands*

Page 4: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

Why choose CIMA?

CIMA have recently entered a joint

venture with AICPA which now opens

doors in America for CIMA members.

By using the CGMA (Chartered Global

Management Accountant) designation

you will be part of an elite group of

valued management accountants

all over the world.

Page 5: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

The range of companies we work with.

Professional services and consulting

Retail Media and

publishingTelecomms and IT Transport, travel

and leisure

Engineering and

manufacturing

Financial services Public sector and

not-for-profitFMCG

Page 6: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

Types of roles CIMA people work in.

Business Analysis Manager

Head of Programme Management

Director of Information Technology

Information management roles

Chief Executive

Managing Director

Chief Financial Officer

Executive roles

Finance Director

Finance Business Partner

Management Accountant

Finance roles

Commercial Director

Marketing Manager

Management Consultant

Commercial roles

Human Resources Manager

Project Manager

Operations Director

Operations roles

RoleAssistant Financial Analyst, Sky

“People assume

accountancy is boring;

my role is anything but

boring!”

Page 7: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

Levels diagram

Top

Managers

Middle-level

Managers

First-Line Managers and their teams

Strategic level

Make decisions

(long-term focus)

Management level

Monitor and oversee

implementation of decisions

(medium-term focus)

Operational level

Implement decisions

(short-term focus)

Page 8: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

How much can I earn?

Your investment is quickly

rewarded as you progress

through the CIMA qualification.

This is an indication of what

you could earn.

(Salaries vary considerably

by region and sector.)

Source: 2013 CIMA salary survey

Page 9: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

Study options

How much will it cost?

CIMA students pay a one-off registration fee, an annual

subscription fee, and a fee for each exam or exemption. Check our

fees list for full information: www.cimaglobal.com/fees

Tuition classes

Face-to-face tuition and interaction with fellow CIMA students

Distance learning

Structured training programme and tutorial support

Online learning and study resources

Study at your own pace. CIMAStudy.com is the official learning system

Study options

Page 10: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial
Page 11: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

CIMA Higher Apprenticeship

in Management Accounting

Fantastic non-university route combining technical knowledge and on-the-job skills

18-24 month programme

Made up of two parts;

Competence qualification

13 work based units- Level 4 Diploma in Business Accounting Practice

Knowledge qualification

Level 4 Diploma in Business Accounting

http://myjobs.cimaglobal.com/job/501058/finance-apprenticeship-programme/

Page 12: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

Book your exams

How does it work?

Apply for exemptions

Marketing

Human Resources

(HR)

DevelopmentFinance

Project Management

Page 13: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial
Page 15: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

• Split into groups

• Groups are given a CV of someone who has been struggling to find work recently

• The person wants to apply for a business based role and has asked for help on his CV to

improve his chances of getting an interview.

• Using the information discussed in the session, Groups must review the CV, and make

suggestions on how to improve it.

Page 16: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

There is no single "correct" way to write and present a CV but the following general rules apply:

• It is targeted on the specific job for which you are applying

• Detail the relevant skills you have to offer

• Professional looking – use good-quality print and paper

• Accessible information – even on a scan read

• It is carefully and clearly laid out: logically ordered, easy to read and not cramped

• It is informative but concise

• It is accurate in content, spelling and grammar. If you mention attention to detail as a skill, make sure

your spelling and grammar is perfect

On average an employer will spend 40-60 seconds reading each CV

Page 17: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

Personal details

• Name, address, telephone number and email. date of birth no not required.

Personal profile

• A paragraph outlining your skills and experience , ensure this is targeted to the role.

Education and qualifications

• Your degree subject and university, plus A levels and GCSEs or equivalents. Mention grades unless poor!

Employment History

• Use action words such as developed, planned and organised.

• Sell the job role, regardless of type/level, any experience is good experience.

• e.g. work in a shop, bar or restaurant will involve working in a team, providing a quality service to

customers, and dealing tactfully with complaints.

• Don't mention the routine, non-people tasks (e.g. cleaning the tables)

• Try to relate the skills to the job.

• e.g. A finance job will involve numeracy, analytical and problem solving skills so focus on these.

Page 18: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

Interests and activities

• Keep this section short and to the point.

• Don't put many solitary hobbies (reading, watching TV, stamp collecting)

• Show a range of interests to avoid coming across as narrow

• Any interests relevant to the job are worth mentioning.

• Any evidence of leadership - captain or coach of a sports team, course representative, chair of a

student society.

• Anything showing evidence of employability skills - team working, organising, negotiating etc.

Skills

• Note your key strengths which would be relevant to the role e.g. Good budget management skills,

Effective research skills

•The usual skills to mention are:

• Languages (good conversational French, basic Spanish)

• Computing e.g. Computer literate with good business software knowledge

• Driving "full current clean driving licence“ – Only add if relevant to job.

References

• Normally two referees are sufficient: one academic and one from an employer

Page 19: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

How long should a CV be?

• Generally no more than 2 pages

Fonts

• Type

• Your font choice should be clear and easy to read

• Don't use fonts like Comic Sans or Snap ITC• Times New Roman or Arial are safe bets. Others include Verdana and Georgia

• Font Size

• 10-12 points (depending on font)

Carefully and clearly laid out

• Not too cramped but not with large empty spaces either.

• Bullets are an effective and easy to read method of detailing skills/experience etc

• Use bold and italic typefaces for headings and important information

Be concise

• Give the reader a taste of what you have to offer,

• Consider what would be most relevant and/or impressive.

Page 20: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

Order and the emphasis

• Dependant on strengths

• Typical running order:

• Personal details

• Personal profile

• Key skills

• Employment History

• Education and Qualifications

• Interests/Activities

• References

Page 21: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

• Applicants who included a covering letter with their CV were 10% more likely to get a reply.

• 60% of CVs are mailed to the wrong person

• Applicants who addressed their application to the correct named person were 15% more likely to

get a letter of acknowledgement and 5% more likely to get an interview.

• Applicants sending CVs and letters without spelling mistakes are 61% more likely to get a reply and 26%

more likely to get an interview.

Page 22: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

original_madcow_jane@ sexylikewoaaaah@ Iloveyourmum@ cheeseplease@

mclovin@ aaaaaaaaahhhh@

demented_john@ busty-beth@ confused_dude@

• Be honest

• Be positive - put yourself over confidently and highlight your strong points.

• Choose a sensible email address!

• Avoid jargon, abbreviations and acronyms

• People who use simple, clear language are rated as more intelligent.

• Other turn-offs include:

• misspelling the name of the company or the addressee

• not having a reply address on the CV

• trying to be amusing.

Page 23: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

Interview tips

Research the company

Practice interviewing

Prepare 3 answers per question

Current affairs/ commercial awareness

Practice deep breathing

Get a good night‟s sleep

Eat properly and drink plenty of water

Tell a friend or family member

Appearance

Turn off your phone

Be on time

Take the interview letter with you

Bring your CV, covering letter and application form

Be nice to the receptionist

Smile, handshake and good eye contact

Body language

Be enthusiastic

Ask questions

Get feedback

Think positive

Page 24: Business Development€¦ · Marketing Manager Management Consultant Commercial roles Human Resources Manager Project Manager Operations Director Operations roles Role Assistant Financial

How to get hired.

Commercial awareness

Work experience

Initiative

Strategic mindset

Enthusiasm

Research organisation

Skills that are:

– Relevant

– Internationally transferable

– Flexible

How can you best prepare

yourself and make sure you

stand out for the right reasons?

RoleAssistant Financial Analyst, Sky

Richard started out on the Arcadia Group

finance graduate scheme where he undertook

the CIMA qualification. He held a number of

positions across the business including buying

and merchandising before securing his role at

Twentieth Century Fox.