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Business EnglishBusiness EnglishDescribing TrendsDescribing Trends
南榮技術學院 通識中心 專任講師 黃淑賢
Describing TrendsDescribing Trends
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Objective: To describe and discuss figures and graphsObjective: To describe and discuss figures and graphsTasks: To describe figures and give reasons for rises andTasks: To describe figures and give reasons for rises and falls fallsProcedure: Warm up/ Review:1.Key words and sentences Procedure: Warm up/ Review:1.Key words and sentences 2. Dialogue 2. Dialogue Presentation: Role play activity Presentation: Role play activity Practice: Students work in groups and engage Practice: Students work in groups and engage in in role play role play Production: Students perform in front of the class Production: Students perform in front of the class
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sales result
Language Work
Rises and Falls
decrease (decreased, decreased) decreasefall (fell, fallen) fall
go down (went down, gone down)
Verb Nounincrease (increased, increased) increaserise (rose, risen) risego up (went up, gone up)
Describing changesDescribing changesAdjective (describes a noun) Adverb (describes a Adjective (describes a noun) Adverb (describes a verb) verb) steady steadilysteady steadily slight slightly slight slightly sharp sharply sharp sharply dramatic dramatically dramatic dramatically 1. Sales increased ____ to 7,000 units in Feb. and 8,000 in March.1. Sales increased ____ to 7,000 units in Feb. and 8,000 in March.2. They fell _______________ to 4,000 in April.2. They fell _______________ to 4,000 in April.3. They rose _______ back to 5,000 in May.3. They rose _______ back to 5,000 in May.4. The _______ rise came in June to stand at 13,000 in June. 4. The _______ rise came in June to stand at 13,000 in June.
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rise slightlyrise slightly slight riseslight rise
Increase steadily
Increase steadily
steady increase
steady increase
fall sharplyfall sharplysharp fall
rise dramaticallyrise dramatically dramatic risedramatic rise
Reasons for Rises:Reasons for Rises: That was due to the
because
Reasons for Falls:Reasons for Falls:
That was due to because
Spring/Summer/Fall/Winter sales campaignChristmas/Valentine’s Day/Mother’ Day. orders
we broke into the US/Chinese market
we signed a new agency agreement
we increased our discounts to our wholesalers
we got the big orders from Japan/China...
increase competition.
global depression
our competitors launched a rival product.
our main distributor went out of business
Dialogue
This graph shows the sales results for the first and second quarters. Can everybody see it OK? Good. Lester will run through the figures for the first quarter for us and then Allen will report the figures for the second quarter. Shall we begin? OK, Lester, please. A: Good afternoon, everybody. Er…as you can see, sales stayed at units in B:
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sales result
6,000 January
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When did the Spring sales campaign begin?
C In February You can see that sales to then and they by another in to stand at. Er…Are there any questions ?
B:
steadily
steadily
increased steadily 7,000 went up
1,000
March8,000
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Why did we have that trough in April?
C
OK. Allen, Could you explain it for us? A Yes, of course. That was due to. Our in April and sales to 4,000 units. But we and sales back to 5,000 in May and the came in June to stand at 13,000 units D
sharplysharply
dramatic
dramatic
Increase competition
Increased ourdiscounts
to the wholesalers
slightlyslightly
increase competition
competitors launched a rival product fell sharply
increased our discounts to the wholesalersrose slightly
dramatic rise
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Was that because we ?
C That’s right. in China, so we got a in June. Any questions? D:
No.ABC
Good job! Allen Thank you !
A
Broke into the Broke into the Chinese marketChinese market
broke into the Chinese market
We signed a new agency agreement dramatic
recovery
Role Play
Draw a graph representing a company’s sales results fortwo quarters. Work in small groups of four to present the graphs.
Student A: You are the chairman of the meeting. Start and Control the meeting .Student B: You are the deputy sales manager . Run through figures for one quarter and give reasons for rises and falls.Student C: You are the president. Ask reasons for rises and falls Student D: You are the sales manager. Describe figures for the other quarter and
give reasons for rises and falls.
The following semi-structured Role Play Card will help you
Student A: You are the chairman of the meeting Start and Control the meeting .The following semi-structured Role Play Card will
help you
This graph shows the sales results for ___________ Can everybody see it OK? Good. _______will run through the figures for the ____ quarter for us and then Allen will report the figures for the ________ quarter. Shall we begin? OK, ________, please. A:
OK. ____, Could you explain it for us? A
Good job! ___,thank you!
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A M J J A S
Student B: You are the deputy sales manager . Run through figures for one quarter and give reasons for rises and falls.
Good afternoon, everybody. Er…as you can see, sales stayedat _________ units in ______
B:In_________. You can see thatsales increased ____ to __ thenand they went up by another _______ in_____ stand at _____ Er…Are there any questions B:
The following semi-structured Role Play Card will help you
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Student C: You are the president. Ask reasons for rises and falls
When did the Spring/Summer/Autumn/Winter sales campaign begin?
C
Why did we have that trough in _______?
C
Was that because we broke into the ___ market?/ we got the big orders from___? C
The following semi-structured Role Play Card will help you
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Student D: You are the sales manager. Describe figures for the other quarter and give reasons for rises and falls.The following semi-structured Role Play Card will help you
Yes, of course.That was due to increase competition.Our competitors launched a rival product/ becauseour main distributor went out of business/in ______and sales fell _____ to ______ units. But we increase our discounts to the wholesalers/signed a new agency agreement and sales rose _____ back to ___ in _____ and the _______ rise came in______ to stand at______units
D That’s right. We signed a new agency agreement in __,so we got a dramatic recovery in _______. Any questions?
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Semi-structured Role Play Card
This graph shows the sales results for ___________ Can everybody see it OK? Good. _______will run through the figures for the ____ quarter for us and then Allen will report the figures for the ________ quarter. Shall we begin? OK, ________, please. A:
Good afternoon, everybody. Er…as you can see, sales stayed at _________ units in ______ B:
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A M J J A S
When did the Spring/Summer/Autumn/Winter sales campaign begin?
C In_________ You can see that sales increased ____ to ________ then and they went up by another _______ in_____ to stand at _______________ Er…Are there any questions B:
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steadily
steadily
Why did we have that trough in _______?
C OK. ____, Could you explain it for us? A Yes, of course.That was due to increase competition. Our competitors launched a rival product/ because our main distributor went out of business/ in _______ and sales fell _____ to ______ units. But we increase our discounts to the wholesalers/ signed a new agency agreement and sales rose _____ back to ___ in _____ and the _______ rise came in______ to stand at ______units
D
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sharplysharply dra
matic
dramatic
slightlyslightly
main distributormain distributorwent out of businesswent out of business
Signed a newSigned a newagreementagreement
Was that because we broke into the ___ market?/ we got the big orders from___? C That’s right. We signed a new agency agreement in __,so we got a dramatic recovery in _______. Any questions? D:
No.ABC
Good job! ____Thank you. A
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Sales result
got the big got the big orders fromorders from
________________
Was that because we broke into the ___ market?/ we got the big orders from___? C That’s right. We signed a new agency agreement in __,so we got a dramatic recovery in _______. Any questions? D:
No.ABC
Good job! ____Thank you. A
Was that because we broke into the ___ market?/ we got the big orders from___? C That’s right. We signed a new agency agreement in __,so we got a dramatic recovery in _______. Any questions? D:
No.ABC
Good job!
