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Course Outline

Business EnvironmentProgram: PGDM (FMG-23) Credit: 1

Term: III Academic Year: 2014-2015

Faculty: Prof. Shallini Taneja Office Contact: 011-41242470

and Dr. K L Chawla Email: staneja@fsm.ac.in; klchawla@fsm.ac.in

Introduction

This course attempts to impart the understanding of the environment within which the business operates. As the environment influences almost every aspect of business (be it its nature, its location, the prices of products, the distribution system etc.), it is important to learn about the various components of the business environment, which consists of the economic aspect, the socio-cultural aspects, the political framework, the legal aspects and the technological aspects etc. The course has a strong managerial orientation that is relevant to the current business environment. In addition, this course will also acquaint the students with the concept of social responsibility of business and corporate governance.

Objectives

To familiarize the future managers with the concepts of the macroeconomic environment of business

To understand the various socio-economic frameworks and their usefulness in the decision making process in the evolving business environment

To analyse the recent changes in the economic , legal and social environment particularly in the Indian context

Text Book:

Business Environment: Shaikh Saleem, Pearson Education (Recent Edition).Reference Books:

Business Environment: Text and Cases by Justin Paul, The Mc Graw-Hill (Recent Edition). Indian Economy by Rudra Dutt and Sundaram, Chand Publisher, 2014. Business Environment- Indian and Global Perspective : Faisal Ahmed and M. Absar Alam,

PHI, 2014

Pedagogy

The teaching pedagogy would consist of lectures, case studies, presentations by students, group

assignments and group discussions.

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Evaluation Component and Weightage

Case Study : 10Assignment (Group Project/ viva) : 20Class Participation : 10Mid- Term : 20End- Term : 40

________ Total 100 Marks

Session Plan

Session No.

Session Theme Reading

1 Meaning, Components of BusinessEnvironment and its relevance in the present context

Saleem, Chapter:1

2 Environmental Scanning and Economic

Systems

Saleem, Chapter:1 and Additional Reading Material will be provided

3 The Corporation and its Stakeholders Reading Material will be provided

4 Managing Public Issues and Stakeholder Relationships (Mapping Models)

Reading Material will be provided

5 Business and Public Policy (Relationship between the Business and Government)

Reading Material will be provided ; Case: Government Regulation of Tobacco Products

6 Cultural and Demographic Environment Reading Material will be provided; Case: Conflict Diamonds

7 New Economic Policy of 1991 along with the problems of Privatization and Policies of

Saleem, Chapter : 22, 23 and 24

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Disinvestment Strategies8 Make in India policy Reading Material will be given

9 Changing Paradigms in Planning Commission India : NITI Aayog

Saleem , Chapter : 2 Reading Material will be given

10 An Approach to the current Planning policies Article: Prospects and Policy Challenges in the Twelfth Plan

11 Industrial Policy Saleem, Chapter : 312 Industry Analysis (Infrastructure, Aviation,

Telecom, Energy sectors etc.) Discussion papers

13 Monetary Policy and Banking Sector Reforms

Saleem, Chapter : 5

14 Fiscal Policy Saleem, Chapter : 515 Special Economic Zones (SEZ’s) in India Saleem, Chapter : 28

16 Foreign Direct Investment (FDI) Saleem, Chapter : 2517 Role of Multilateral Institutions (World

Bank, IMF, WTO, ADB etc.)Saleem, Chapter : 29 and Chapter: 30

18 Social Environment A: Business Ethics and its impact on Business Environment

Saleem, Chapter : 19

19 Global Recession and Ease of Doing Business in India

Reading Material will be provided

20 Sustainable Development in Global Business Reading Material will be provided