Business Flexibility Through Service Oriented Architecture (SOA)

© 2005 IBM Corporation

WebSphere Live for SOA

SOA on your terms and our expertise

Business Flexibility Through Service Oriented Architecture (SOA)

Daniel A. PowersVP SOA Sales Worldwide

2 SOA on your terms and our expertise


SOA is Hot!

Adoption of an SOA leads to an adaptive, on demand enterprise built from reusable components. Analysts predict widespread use of SOAs within two years.

By 2006, more than 60% of enterprises will consider SOA a guiding principle in designing mission-critical applications and processes (Gartner)

Composite applications will be based on web services and SOA by 2006. By 2007, a set of composition tools tied to major platforms like Websphere, Weblogic or .NET will dominate. (Meta)

Also view competitive SOA trend. Early majority adoption of SOA by 2005

Source: Zapthink

SOA Drivers

• Increasing complexity of enterprise application portfolios. - There is a growing need for application interconnectedness and business optimization

• Drive for Multi-channel Applications- By 2009, over 40% of interactive apps will be designed for multi-channel deployment.

• Market Hype- Industry discussion prompts firms to consider SOA.

• Close to 80% of organizations currently implementing SOA components aim to “Create Efficiencies across Business Processes” and “Improve Access to Corporate Information” (Yankee Group CIO Survey 2004)

SOA is Driven by the Business

• 63% respondents agree SOAs are driven by the business, whereas previous IT architectures were driven by IT (Cutter Benchmark Survey, 2004)

• 60% respondents agree that SOA must be based on a comprehensive business model of the enterprise (Cutter Benchmark Survey, 2004)

• It is difficult to provide a “pure SOA” value proposition to customers – progress towards SOA will occur gradually, starting small (Forrester, Cutter)



Why SOA now?

To keep pace with global competition:

– “We are taking apart each task and sending it … to whomever can do it best, … and then we are reassembling all the pieces” from Thomas Friedman’s ‘The World is Flat’

The standards and technology are finally in place, with broad industry support

Availability of best practices for effective governance

The necessary software to get started is available today



Custom Apps.

IBM SOA Foundation

Software

Skills &Support

Leveraging existing IT Infrastructure

Introducing the IBM SOA Foundation

Supports complete lifecycle with a

modular approach

Extends value of your existing investments,

regardless of vendor

Scalable; start small and grow as fast as

the business requires

Extensive business and IT standards

support; facilitating greater

interoperability & portability

IBM SOA Foundation: Integrated, open set of software, best practice, and patterns

CICS IMS



SOA engagements demonstrate key elements for successThe SOA Lifecycle

Gather requirements

Model & SimulateDesign

DiscoverConstruct & TestCompose

Integrate peopleIntegrate processesManage and integrate information

Manage applications & services

Manage identity & compliance

Monitor business metrics

Financial transparencyBusiness/IT alignmentProcess control



SOA Foundation Part of a broader portfolio to meet your every need

Process:WebSphere Process Server*WebSphere ESB* & Message Broker

WebSphere Partner Gateway & Adapters

People:WebSphere PortalWebSphere Everyplace Deployment*Workplace Collaboration Services

Information:WebSphere Information Integrator

Application Infrastructure: WebSphere Application Server & XD

WebSphere Business Monitor*Tivoli Composite Application Manager*Tivoli Identity & Access Manager

WebSphere Business Modeler Rational Software Architect

WebSphere Integration Developer*Rational Application Developer

* New products



SOA Reference ArchitectureSupporting your SOA Lifecycle

Business Innovation & Optimization Services

Dev

elo

pm

ent

Ser

vice

s

Integrated environment for design

and creation of solution

assets

Manage and secure services,

applications &

resources

Facilitates better decision-making with real-time business information

IT S

ervi

ceM

anag

emen

t

Infrastructure Services

Optimizes throughput, availability and performance

ESBFacilitates communication between services

Ap

ps

&

Info

As

setsPartner Services Business App Services Access Services

Connect with trading partners

Build on a robust, scaleable, and secure services environment

Facilitates interactions with existing information and application assets

Interaction Services Process Services Information Services

Enables collaboration between people,

processes & information

Orchestrate and automate business

processes

Manages diverse data and content in a

unified manner



Build

Deployment

Asset Mgmt.

Ad hoc composition

User Integration

Device Integration

Service Choreography

Business Rules

Staff

Partner Management

Protocol

Document Handling

Component

Data

Edge

Object Discovery

Event Capture

Security

Policy

ITMonitoring

Business Modeling

Workload Management

Business Dashboards

High AvailabilityVirtualization

Business Monitoring

Service Enablement

Ap

ps

&

Info

As

sets

Business Innovation & Optimization Services

Dev

elo

pm

ent

Ser

vice

s

Interaction Services Process Services Information Services

Partner Services Business App Services Access Services

ESB

IT S

ervi

ceM

anag

emen

t

Infrastructure Services

SOA Reference ArchitectureComprehensive services in support of your SOA

Interoperability Mediation Registry

Master Data Management

Information Integration

Data Management

Events



New Product! WebSphere ESBDelivering an Enterprise Service Bus to power your SOA

Provides Web Services connectivity, JMS messaging and service oriented integration

Improve flexibility through the adoption of service oriented interfaces Minimize disruption by using an ESB to handle integration logic

Ease of use Easy to use tools that require minimal programming skills Simple to install, configure, build and manage

Improve time to value Cost effective solution for services integration Support for over hundreds of ISV solutions Save time and development costs by utilizing pre-built mediations Dynamically re-configure to meet changing business processing loads

Seamless integration with the WebSphere platform Leverages WebSphere qualities of service: clustering, fail-over,

systems management, security Easily extends to leverage WebSphere Process Server as needs dictate Integrates tightly with IBM Tivoli security and systems management offerings



New Version! WebSphere Message Broker

Provides universal data transformation

Delivering an advanced ESB to power your SOA

Provides Web Services connectivity and non standard interface connectivity Unmatched ability in integrating many systems, platforms,

devices, and APIs Facilitates service oriented integration

Provides universal connectivity

Advanced message transformation, enrichment, and routing

Option to use WebSphere DataStage TX Support for industry standard data formats

(AL3, HL7, SWIFT, HIPAA, EDI, etc.)

New & improved pre-built capabilities to improve ROI

Leverage existing skills with rich Java and XML support Implement complex event processing with no programming Offers simple and easy to use tools with advanced capabilities

Integrate your existing environment with the world of Web Services

Leverage the performance Offers performance of traditional transactional processing environments



New Product! WebSphere Process ServerDeploying processes on a flexible, robust SOA integration platform

WebSphere Process Server

Simple, flexible deployment of processes Built and optimized on the market leading application

server, IBM WebSphere Application Server

Dynamically modify deployed processes Making plug-and-play of process components a reality

Change business rules quickly and easily

Powered by Enterprise Service Bus (ESB) Built on top of an open standards based ESB

Flexible connectivity infrastructure for integrating applications, data, and services to power your SOA



Model – For the Business AnalystDesign business processes for SOA roll-out

Enhanced! WebSphere Business Modeler

Expanded user experience and analytical capabilities

– More granular and precise modeling of activities

Collaborative modeling to enable team work

– Ability to publish, share and comment on models through the web

Business performance modeling

– Ability to identify, generate and receive feedback on Key Performance Indicators

Microsoft Visio importing



Model - For The IT Architect and DeveloperUsing patterns to speed up the process

New! Rational Software Architect Pattern Solutions Improve productivity with reusable assets Rapidly build and configure the Enterprise Service Bus (ESB)

with the WebSphere Platform Messaging Patterns

Model in UML and transform to Web service

Use patterns to help automate development of applications and promote reuse

Use Process and best practices ensure repeatable success

Integrates with business process modeling to ensure business needs drive development

Enhanced! Rational Software Architect V6.0.1

Model using industry standard UML 2, integrating the architecture into development



AssembleCreate composite applications with ease

Review application

Review application

Customer eligibility

Retrieve credit report

Retrieve credit report

Credit assessment

Credit assessment

Request additional

info

Request additional

info

Generate declineGenerate decline

Final application

review

Final application

review

Generate approval & account info

Generate approval & account info

Existing service from a partner

New service reusing CICS functionality

New service reusing SAP functionality

Existing service

Streamlining process design hand-off between business and IT Import and work with business process

models directly from the business analyst (WebSphere Modeler)

Simplifying and speeding development Easy to use tools where everything can be

done through the GUI

Maximizing re-use Ability to leverage existing services & save

components for future service reuse

New! WebSphere Integration Developer

Enhanced! Rational Application Developer 6.0.1

Generate/use Services with no Java required Reuse existing assets as Services Increase quality through automated Services

testing



Deploy – Application InfrastructureDelivering high qualities of service to a distributed SOA

Flexibility for your heterogeneous environment

Efficiently support mixed workloads

Effectively enable quality of service management for a mixed application servers and data sources

Optimizing the performance and throughput of your transactions

ObjectGrid, a caching fabric which enables object data to be shared among multiple clients

Partitioning facility enables the development of highly scalable, high performance J2EE applications

Enhanced manageability

At-a-glance assessments of system vitality and improved application manageability

Interruption-free application updates to manage the deployment of multiple application versions

100%

0%

50%

55%* Utilized Servers

Resource Pool

Enhanced! WebSphere Extended Deployment



Deploy – People

Deliver Collaboration, Mobility, & Composite Applications ‘on the glass’

Ease of use– Now supporting WebSphere Process Server V6 for process-

driven portal capabilities

Ease of management– Virtual portals and policy-driven administration

Reduced total cost of ownership– Reuse of SOA components across customer, employee, and

partner/supplier portal environments

Enhanced! WebSphere Portal

Enhanced! Workplace Collaboration Services Ease of Use

– Single, consistent, unified interface w/ activity centric experience

Ease of Management– Efficient network delivery & managed at admin level

Flexibility, Choice, Openness – Full range of collaboration services available on demand

New! WebSphere Everyplace Deployment- Advanced user interfaces “beyond the browser”

- Access to applications & processes anywhere, anytime



Deploy – Information as a Service

New! WebSphere Customer CenterCustomer Data Integration System Extends IBM Leadership in Master Data Management– Control Customer, Product, Location, Supplier & Other Master Data

• Increase revenues, decrease costs, consolidate systems, comply with mandates– Mature SOA-enabled Master Data Services

• Scalable product information management and customer data integration systems with robust master data integration capabilities

• Over 50 master data solutions and accelerators• Most live clients, most industry-focused solutions and broadest partner support

Enhanced! WebSphere Information Integration Design and Deploy Services to Analyze, Cleanse, Transform and Virtualize Access to Information from Disparate Sources– Ease of Use

• Business-driven data analysis and data quality measurement services• Design and mapping of federated queries spanning disparate data sources• Visual, codeless design and deployment

– Ease of Management• Wizard-based deployment and management as Web Services, or JMS or EJB objects

New! DB2 Viper (Native XML Support in DB2)Next Generation Database Unifies XML Documents and Relational Data– Enables Innovative Applications

• Ensures fidelity of XML documents; highly optimized performance– Promotes Business Agility

• Single platform for business critical data• Flexibility of XML; Choice of XQuery or SQL

Using the Power of Information to Improve Business Applications and Processes



Manage – For IT

Reduced support cost in determining the cause of SOA application downtime / slow down

Ensure SOA Application performance and availability by automating IT for your business processes

Monitoring service & application performance across your SOA

IT Operations

Application Subject Matter

Expert

Tivoli Composite Application Manager for WebSphere

Tivoli Composite Application Manager for SOA

Service problem identification and resolution enables identification of Web service bottlenecks and failures

Service management provides built-in and extensible alerts, mediations, situations and workflows.

Service flow diagnostics allows deep understanding of service flows and relationships

Prioritize IT operation activities according to business value

Communicate business service status in real-time

Enable impact assessment of planned changes

Tivoli Business Systems Manager



Manage - For Business

Management dashboards and reporting capabilities, including trending information

Event alerts tailored to various types of users

Monitoring business performance across your SOA

Supporting continuous process improvement

Real-time visibility into process execution

Active intervention in process execution

Ability to export data to WebSphere Business Modeler for analysis and process improvement

Action Manager – supporting real-time response and action as performance data is received

Enhanced! WebSphere Business Monitor



SOA Foundation Part of a broader portfolio to meet your every need

Process:WebSphere Process Server*WebSphere ESB* & Message Broker

WebSphere Partner Gateway & Adapters

People:WebSphere PortalWebSphere Everyplace Deployment*Workplace Collaboration Services

Information:WebSphere Information Integrator

Application Infrastructure: WebSphere Application Server & XD

WebSphere Business Monitor*Tivoli Composite Application Manager*Tivoli Identity & Access Manager

WebSphere Business Modeler Rational Software Architect

WebSphere Integration Developer*Rational Application Developer

* New products