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Business idea,

vision, mission and concept

Public version, September 2013, gaddsoftware.com

page 2

To catalyze implementation of,

business intelligence solutions,

using our

product portfolio,

experience and success from

Sweden's largest company

in the retailing business.

Our buisness idea

page 3

To empower,

all employees,

with relevant business information, catalysing

quicker decisions, leading to

continuous improvements

in the daily operations.

Our vision

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Our mission

To extend your BI solution

to be available for all users

and on all devices.

To make it happen now

at a breathtaking low cost.

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Our ambition

To move Business Intelligence

from “monolithic tools”

to “composite intelligence”.

extra and optional

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• Ad-hoc data analysis via web browser using pivot, tables, charts, gauges, pies, cards etc. that are interactive and “drillable”.

• Ad-hoc analysis using predefined or user created queries and views for the advanced user.

• Predefined reports for operational use that secures information quality, steering and super easy to use for anybody.

• Retrieve and consolidate data in real-time from unlimited number of data sources.

• Automatic web publishing on Intranet of reports, dashboards, KPI using WebGADD.

• Automatic data retrieval and information publishing using Scheduler and AutoGADD.

• Automatic data transferring using AutoGADD & GADD ETL (extract, transform and load).

• User directory to steer access and authentication and Query statistic to monitor follow up all usage.

• Integrated with Microsoft Excel and other MS Office desktop tools, using Microsoft technology and an extendable architecture that

enables unlimited and efficient customisation.

Concept – cover the complete scope of operational BI

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Monitor daily operations. Publish

automatically dashboards, KPI on the web.

Detect deviations. Let the system detect

deviations and patterns and find the articles

and product areas that need to be

inspected.

Inspect detailed article facts, trends,

relations and compare between sales units,

suppliers, countries.

Predict the future. Use historic data,

weather, vacation, activities, campaigns etc.

and let the system make the best

prediction.

Concept – see, know and make it happen

Monitor

Detect

Inspect

Predict

Monitor, Detect, Inspect and Predict on any device; PC (Windows), PC Tablet, iPad, Phone (Android, iPhone).

HTML based and using responsive design.

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Monitor Web dashboards to display and make available on all decides via web browser and responsive design.

Automatic update of dashboards on TV-screens.

Sales, returns, damages, recovery and stock and other article numeric facts is retrieved from several

data sources and consolidated.

Detect Let the system detect based on common or customised algorithm.

Products that has most significant sales increase, decrease, damaged, returned etc.

Detect and understand customer purchase patterns using basket analysis:

Customer that purchase product X what other products are they most likely also to purchase?

Inspect Get all facts, trends and related products superfast via your web browser.

One click and on any device. Drill down, up and side ways.

Use pre-defined queries for ad-hoc analysis or create your own.

Predict Use detected sales patterns that apply for your local store; season variation, weekdays, vacations,

sales activities, geographic location, weather, salary days.

Do local sales forecast using historic sales, sales patterns, weather forecast to predict sales coming

days.

Use prediction when defining budget for next month, quarter and year.

Monitor

Detect

Inspect

Predict

Concept – see, know and make it happen (detailed)

alt. extended

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Products

Public version, September 2013, gaddsoftware.com

page 10

Products – component overview illustration

GADD User

Directory

GADD Desktop (GADDxl, AutoGADD, GADD Scheduler, GADD Query & Dashboard Builder, GADD

Query & Dashboard Viewer, GADD Spreadsheet, GADD Maps)

GADD Web Server(GADD Query, Dashboard Viewer)

GADD ETL (data exchange; export, transform, load)

Web Browser

Data Storage

Data

Source

• Oracle

• SQL Server

• Data files

• Excel

• Any type

ADO.NET, OLE

DB, ODBC, Web

Service, HTTP,

Customised API

GADD Query

Library

Microsoft Excel

Database

Data file

GADD Monitor, Detect, Inspect & Predict

GADD Web

Client

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GADD Desktop Includes desktop applications to construct, execute, view automate and scheduler queries.

GADDxl, AutoGADD and GADD Scheduler

GADD Query & Dashboards Builder

GADD Query & Dashboard Viewer

GADD Spreadsheet

GADD Maps

GADD Query LibraryContains all query information and meta data. Makes query information very easy to change and maintain.

GADD User DirectoryIncludes web application for user administration and the application AdmGADDUser.

GADD Web ServerIncludes web client applications GADD Query & Dashboard Viewer.

GADD ETLIncludes components for data exchange and data storage. (Extract, Transform and Load.)

GADD Monitors, Detects, Inspects & PredictsIncludes framework, components and applications for basket analysis, detection of sales trends on article, product

area and business area, local sales forecast and budget simulation for short and long term.

Products – component overview description

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Products – dashboard builder and viewer

GADD Query & Dashboard Builder GADD Q & D Viewer for Windows & Web

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Products – dashboards on smartphone via web browser

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Products – GADD Query via web browser

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Products – visualizations, charts & gauges

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Customized & business oriented

• Sales activities

• Add-on Sales

• Cross-sales measurements

• Basket Analysis

• Customers that purchased X also purchase Y

• Measure result on campaigns and product display in store

• Recommendations based on what is in the customer basket

Products – basket analysis, chord & heat maps

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Products – technology overview

GADD Software GADD Software products are built using Microsoft .NET and selected Third Party Components.

We take advantage of existing BI technology and components and make it Plug & Play.

Reuse and extend instead of re-build and replace.

Composite instead of monolithic.

Microsoft .NET & HTMLMicrosoft development framework. Interact with Excel, MS Access, Power Pivot, Power BI for Office 365.

HTML for the Web client for all devices and responsive design.

Third Party ComponentsThird Party Components to extend calculation and visualisation capabilities.

GADD User

Directory

GADD Desktop (GADDxl, AutoGADD, GADD Scheduler, Query & Dashboard Builder, Dashboard

Viewer, GADD Query)

GADD Web Server(GADD Query, Dashboard Viewer)

GADD ETL (data exchange)

Web Browser

Data Storage

Data

Source

• Oracle

• SQL Server

• Data files

• Excel

• Any type

ADO.NET, OLE

DB, ODBC, Web

Service, HTTP,

Customised API

GADD Query

Library

Microsoft Excel

Database

Data file

GADD Monitor, Detect, Inspect & Predict

GADD Web

ClientMicrosoft

• .NET development

• ASP.NET

• Winforms, WPF

• IIS

• SQL ServerThird Party Components

Dashboard

• Chart

• Gauges

• Map

Third Party

Components

• Big data

• Cache

• Algorithm

HTML & Java script

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Highlights on

GADD Query & Dashboard

GADD Analytics for Retail

Public version, September 2013

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GADD Query & Dashboard

Use predefined queries, reports,

interactive dashboards for analyses and

KPI publishing.

Extend dashboards and build your own.

Creating queries, reports and dashboards

cannot be easier.

Publishing on the web cannot be easier.

Highlights on GADD Query & Dashboard

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GADD Analytics for Retail

• Monitor, Detect, Inspect and Predict.

• Covers real-time sales monitoring, sales activity follow-up, stock analysis, quality

analysis (damages & returns), basket analysis (add-on and cross sales).

• Web applications (WebGADD Server) for publishing queries, reports, dashboards,

KPI and enabling query execution and add-hoc data analysis via any web browser.

(TV-screens, Laptop, Tablets/IPad, Mobile phone, etc).

GADD ETL

• GADD ETL (Extract Transform Load) makes it possible to automatically save data

that is retrieved from a query.

• It cover both GADD Data Exchange and GADD Data Storage.

• Use it as data cache or/and for data archiving.

• Create your own data mart.

GADD Query Library Web version

• Create your own Query Library.

• Use GADD Data Storage as the data mart.

• Publish queries via GADDxl Web version.

Highlight notes on Retail, ETL and Query Library

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Cover the scope of monitor, detect, inspect and predict.

Covers sales activity follow-up, stock analysis, damages & returns, basket analysis, add-on and cross sales.

Auto update dashboards, KPI and do add-hoc data analysis via any web browser.

Use on TV-screens, Laptop, Tablets/IPad, Mobile phone.

Pre-defined dashboards, calculations, queries that can be used as is and be extended.

Automatic data archiving and data storing and web server publishing.

GADD Analytics for Retail – on all devices and for all users

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Web BrowserData

SourceMicrosoft Excel

DB

Data file

GADD Analytics for Retail – Plug & Play

GADD Analytics

for Retail

Business rules &

configuration

Monitor

Detect

Inspect

Predict

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Monitor Web dashboards to display and make available on all decides via web browser and responsive design.

Automatic update of dashboards on TV-screens.

Sales, returns, damages, recovery and stock and other article numeric facts is retrieved from several data

sources and consolidated. External data e.g. sales goals and budget saved locally in Excel files can be included

to monitor sales activities goal and budget fulfilment.

Detect Let the system detect based on common or customised algorithm.

Products that has most significant sales increase, decrease, damaged, returned etc.

Detect and understand customer purchase patterns using basket analysis:

Customer that purchase product X what other products are they most likely also to purchase?

What is the probability for add-on sales for a product?

What was the result on the campaign in aspect of cross-sales and add-on sales?

Inspect Get all facts, trends and related products superfast via your web browser.

One click and on any device. Drill down, up and side ways.

Use pre-defined queries for ad-hoc analysis or create your own.

Predict Use detected sales patterns that apply for your local store; season variation, weekdays, vacations, sales

activities, geographic location, weather, salary days.

Do local sales forecast using historic sales, sales patterns, weather forecast to predict sales coming days.

Use prediction when defining budget for next month, quarter and year.

GADD Analytics for Retail – content overview

Monitor

Detect

Inspect

Predict