Business Intelligence &

Exam 1 Review

INPUT: Acxiom Corporation collects 300 million individual demographic records.

OUTPUT: Who is going to default on a loan.

Q: How do you process this input to output?

Business Intelligence (BI)

INPUT: Disney crowd estimates for 4 parks and 365 days of data.

OUTPUT: Best time to visit, best sequence of parks to visit.

Q: How do you process this input to output?

Business Intelligence (BI)

BI Systems use information technology (hardware, software, but even algorithms) to find patterns, relationships, and trends.

Data (MIS) Information

Information (DSS) Good Decisions

Information (BI systems) Knowledge

Business Intelligence (BI) System

Reporting Tools◦ Examples:

Pivot Charts & Online Analytical Processing

Data Mining Algorithms◦ Examples:

Apriori Algorithm for finding association rules

Knowledge Management Tools◦ Examples:

IBM’s email knowledge bank

BI Systems includes

TPS – Transaction Processing Systems PCS – Process Control Systems

MIS – Management Information Systems DSS – Decision Support Systems

EIS – Executive Information Systems ECS – Enterprise Collaboration Systems

Recall

People/Machines (TPS) Data

People/Machines (PCS) Data & Routine Decisions

Data (MIS) Info. & Routine Decisions

Information (DSS) Complex Decisions Information (BI) Knowledge

Information (EIS) Strategic Decisions

Data & Info (ECS) Data & Info.

Background

Old problem: Too much data◦ figured out some solutions

New problem: Too much information◦ Moving from info. to knowledge is a bigger

problem◦ Where humans are still needed

The Big Problem

Pivot Chart Lab & Logic◦ We will learn how to make accurate predictions

(knowledge) given raw data about behavior◦ Excel will be our tool

Market Basket Lab◦ We will find the strongest product associations

(knowledge) given millions of possibilities (raw data)

◦ Access with be our tool Large companies pay $millions for

sophisticate tools to do these things

What we will learning soon

Intro Lab◦ Getting to know the procedures

CMCC Lab◦ Word is just a document maker◦ Google Docs is more of an Information System

GIS Lab◦ First DSS example◦ Data Information◦ Tables Maps Reports

Excel Lab◦ More than just an accounting calculator◦ A tool for automation and information processing◦ Searching (vlookup) and logic (if statements)

What we have done (review part)

Reading is listed on the schedule

Review the lab

Things to study