To learn more or to book your campaign, Contact your Globe Account Manager

Business Intelligence is the set of techniques and tools that transforms the latest news, events and data into meaningful information for business analysis. The global nature of business requires that this data come from multiple sources and multiple countries. The outcome is reliable information; and the result is an informed decision maker.

Target: Reach an audience that thrives on being the most up-to-date and enjoys being a thought leader in their fi eld. They seek relevant, timely and accurate knowledge to share with clients and colleagues.

52%of Globe readers believe that daily newspapers are the most credible

and comprehensive sources of information, compared to other media

INDEX 121

44% of readers took an action as a result of seeing an ad in the newspaper or on a

newspaper siteINDEX 114

NEARLY 40% looked for more information about

a product or service after seeing an ad in the newspaper or on a

newspaper website INDEX 125

CAMPAIGN PERIOD Runs for 4 weeks at advertisers’ request

DIGITAL 1.3 million standard ad impressions delivered across desktop and mobile

PRINT Report on Business ¼ page weekday, inside page (1 insertion)1,008,000 average weekday readers**

TOTAL AUDIENCE Reach over 2.5 million

THE DETAILS

Business Intelligence

*The Globe and Mail reserves the right to deliver guaranteed impressions against relevant properties

**Source: PMB/comScore 2014 Fall Fusion 2 Year (A18+). ad adjacencies are not guaranteed

This package includes targeted section of the digital properties of Forbes, Barron’s, The Guardian and digital and print versions of The Globe and Mail.*

AUGUST 4, 2015 | LH

Source: 2013 NADbank Study, Globe Print + Digital weekly cume readers

THE GLOBE AUDIENCE

Wealth Management, Banks, Financial Advisors, Telco and Technology

companies with a focus on fi nancial clients, Mutual Funds and ETFs

PERFECT FOR: