Il materiale intende approfondire i temi del visual thinking e business modeling sulla base del materiale utilizzato presso la Stanford University dagli autori: Alexander Osterwalder: “Business Model Generation”, Steve Blank: The Startup Owner's manual Erik Ries: The Lean Startupe del corso “Developing Innovative Ideas for New Companies” erogato sulla piattaforma Coursera dal Dr. James V. Green Director of Entrepreneurship Education Maryland Technology Enterprise Institute (Mtech)
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