Upload
winfred-clarke
View
216
Download
0
Tags:
Embed Size (px)
Citation preview
Business Model CreationENTR 300
Application Workbook Fall 2016
For further information contact:
Dr. Stephen Preece
Academic Director
Schlegel Centre for Entrepreneurship
519-884-0710 x2636
ENTR300 Application WorkbookFact Sheet
Please note the following:
• Your application must be approved before you can enrol in the course
• We will accept rolling applications for Fall Term 2016 during three successive application time periods:
•January 1-31, 2016•April 1-30, 2016•July 1-31, 2016
• You must apply as a group with at least 2 members (only one has to be officially registered in the class), but no more than 5
• This will be an intensive course requiring substantial customer discovery activity. Please do not apply if you are not willing to devote the requisite time, energy and enthusiasm to this effort. Depending on the size of the group, some teams may spend as much as 20 hours a week on this course
• On the flip side, this may end up being one of the most valuable experiences of your educational journey, if you are up for it.
Introduction
Workbook Instructions:
Rename this workbook file: ENTR 300 Application Worksheet F16 - <insert last names of all team members>
Before submitting your application, delete all slides not relevant to your idea/project
The following slides will take you through the very early steps of innovating towards startup formation. Please complete these steps even if you have already made progress on your project, or if you are starting from scratch. We understand that the need you want to focus on might change, but for this exercise we want to:
●Understand how you approach the entrepreneurial challenge
●Your commitment to addressing an important problem area ●Your thinking and experience around a particular startup
idea●What makes you tick as an entrepreneur
PART I: YOUR ENTREPRENEURIAL CHALLENGE
This application starts with user needs, rather than solutions (we will get to those).Your new venture idea will necessarily be focused on solving problems (addressing pains/gains) for those who will use your product/service. You also need to be deeply committed to a problem area in which to seek solutions.
Goal:
Exploring a
user need.
Your area of focus is a group of users/customers and pain/gain points you want to explore.
Examples of possible needs:1. Needs of elderly caregivers 2. New parents shopping for baby accessories 3. Lead generation for sales teams in startups
Our area of focus is:
1. Choose your area of focus
The user journey is an important tool to help you better understand your user. This is a diagram of the current experience of your key user as she tries to fulfill a particular need. This exercise can help you identify pain points and information gaps you need to further explore.
2. Draw your User Journey
This is an example of a user journey for renting videos. In color, you can see the way that Netflix revolutionized the video renting experience.
On the next slide, insert a photo of your user journey.
2. Draw your User Journey
Insert a photo of your user journey here.
On paper, whiteboard, or using Post-It notes, write down the facts/observations/experiences driving the assumptions around your design challenge. Recognize that these are all assumptions that need to be tested. Complete this activity with your team and then insert a legible photo of your diagram in the following slide. (Note: Color Post-Its and categories are for example purposes…use a format that works for you!)
Blue:
Assumptions
drawn from
yellow and pink
Post-Its
Many bosses have trouble hiring.
Orange: Personal
experiences,
stories, or
observations
An article in New York Times
said bosses have trouble hiring
Yellow: List things you’ve learned from various sources
My boss had a hard time finding an employee
3. Identify assumptions
3. Identify assumptions
Insert a photo of your assumptions here.
Interviews, observations, and/or experiments help address gaps in your knowledge and lead to a better understanding of the user. In the chart below, try to imagine at least 4 different interviews, observations, and/or experiments that would help verify and expand your startup ideas.
4. Plan for interviews, observations, and experiments
Who or what will we study? Where will we find people or information?
What questions/issues will we explore?
A design challenge can help you focus on a problem or pain/gain point and how it impacts your target user. You might find a design challenge in gaps or inefficiencies in the user journey or your interviews/observations/experiments. Define up to 5 design challenges (related to your idea) you would like to explore as a team. Simply identify the NEED; don’t offer a proposed solution.
5. Identify design challenges
Underrepresented youth in our area NEED A BETTER WAY TOaccess entrepreneurial education
__________(user)
NEEDS A BETTER WAY TO
_________(problem)
6. Assess design challengesAssess each of your (up to) 5 design challenges (drag/copy a to identify the most relevant box)
Name of design challenge 2:
What is your level of curiosity around this design challenge?
low medium high
How important is the challenge to the user? low medium high
How well do you understand the problem? not at all somewhat very well
How much data/information do you currently have? none some lots
Name of design challenge 1:
What is your level of curiosity around this design challenge?
low medium high
How important is the challenge to the user? low medium high
How well do you understand the problem? not at all somewhat very well
How much data/information do you currently have? none some lots
6. Assess design challenges
Name of design challenge 4:
What is your level of curiosity around this design challenge?
low medium high
How important is the challenge to the user? low medium high
How well do you understand the problem? not at all somewhat very well
How much data/information do you currently have? none some lotsName of design challenge 5:
What is your level of curiosity around this design challenge?
low medium high
How important is the challenge to the user? low medium high
How well do you understand the problem? not at all somewhat very well
How much data/information do you currently have? none some lots
Name of design challenge 3:
What is your level of curiosity around this design challenge?
low medium high
How important is the challenge to the user? low medium high
How well do you understand the problem? not at all somewhat very well
How much data/information do you currently have? none some lots
Our first-choice
design
challenge:
Identify the first- and second-choice design challenges that you want to work on. Explain why you selected these challenges.
7. Select a design challenge
Because:
Our second-choice design challenge:
Because:
PART II:
YOUR ENTREPRENEURIAL IDEA
We now turn to your startup idea to address the need identified in PART I. We do not expect your ideas to be fully formed at this point (don’t worry if they are still very preliminary). This is just an opportunity for you to share any initial thoughts you have.
1) Startup Description2) Business Model Canvas3) Minimum Viable Product
Please tell us about your idea—(use whatever space, slides, diagrams, pictures, clips, etc. you need…the box is just to get you started)
1. Description of your startup idea
Business Model Canvas (BMC)
The Business Model Canvas can help communicate hypotheses (guesses) you have about how your new venture idea will fit together into a viable business system. Remember, these are just preliminary ideas for your startup.
2. Business Model Canvas
Insert a photo/diagram of your Business Model Canvas here.
Minimum Viable Product (MVP)
Please use this slide (feel free to use more slides if necessary) to illustrate any preliminary ideas you have regarding a Minimum Viable Product for your idea (you can delete this text and the title box to make room if necessary).
PART III: PERSONNELYou must have at least two team members in your group (no more than five). For each team member in your group, please provide one slide (or more) to outline the following (see example on next page):
NOTE: it is possible to have team members that are not registered in the class, as long as at least two team members are registered. Include all anticipated team members (registered or not) in this personnel section.
1) Photo
Name/ID#
Email/Phone #
2) Past Experience
3) Course Aspirations
Past Experience: What life experiences have you had that are relevant to entrepreneurial success?
Course Aspirations: Why do you want to be in this course? What skills and experiences do you hope to acquire? How do you envision this course impacting your future career plans?
Mary SmithID#0071234567Email: [email protected]: 519-999-9999
Program of Study:History, Film Studies Minor
Year at WLU:Fall 2016, 3rd yr
Visit or call Dr. Stephen Preece, Academic Director, Schlegel Centre for Entrepreneurship, for help with your application process.
Regular Office Hours: 9:00am-5:00pm (Monday-Friday) Location: P3058Phone: 519-884-0710 x2636Email: [email protected]
(NOTE: Dr. Preece is typically in his office, but not always. . . call or email ahead to make a firm apt, or you can just drop by and hope for the best)
Drop-In Hours: Come Ask Questions