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VOLUME 26, NUMBER 6, 0834-2011 JUNE, 2011 Brewing a Bright Future IN THIS ISSUE: •Private business and the arts •Manufacturing days gone by •Ambassador’s columns

Business News June 2011

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Page 1: Business News June 2011

VOLUME 26, NUMBER 6, 0834-2011 JUNE, 2011

Brewing a Bright Future

IN THIS ISSUE:•Private business and the arts•Manufacturing days gone by

•Ambassador’s columns

Page 2: Business News June 2011
Page 3: Business News June 2011

Business News is a monthly publication of the St. John’s Board of Trade.

Reproduction of any material contained in Business News is permitted provided written approval from the St. John’s Board of Trade.

Articles and criticisms are invited, but opinions expressed by contributors do not necessarily represent those of the St. John’s Board of Trade. We encourage you to support the business leaders whose names and products you see advertised in this issue as well as throughout our entire membership. The Board reserves the right to edit submissions.

Editor: Alisha MorrisseyPrinted by: British Group of CompaniesLayout: Roxanne Abbott ST. JOHN’S BOARD OF TRADE EXECUTIVE

Jo Mark Zurel ChairSteve Power Senior Vice-ChairDenis Mahoney First Vice-ChairSharon Horan Second Vice-ChairDerek Sullivan Immediate Past ChairSherry Walsh Secretary-Treasurer

BOARD OF DIRECTORS

Kim KeatingDallas MercerJeff LeDrewBill MahoneyBrenda O’ReillyKaren McCarthyDorothy KeatingDes Whelan

STAFF

Paul Thomey ChiefExecutiveOfficerJennifer Ryan ControllerShari Palmer Business Affairs ManagerMargie Davis Sales ManagerAlisha Morrissey Policy Research AnalystCraig Ennis Vice President of Policy and CommunicationsWanda Palmer Events Marketer & Administrative CoordinatorSherry Ryan Member Relations Administrator

St. John’s Board of Trade34 Harvey RoadP.O. Box 5127St. John’s, NL A1C 5V5 CanadaTel: (709) 726-2961 Fax: (709) 726-2003E-mail: [email protected]: www.bot.nf.ca

IN THIS ISSUEContents

Business News

COVER STORY 2CHAIR’S MESSAGE 3FEATURES 5KEEPING CURRENT 10MEMBERSHIP 20UPCOMING EVENTS 28

June 2010 1

Page 4: Business News June 2011

Cover Story

Business NewsJune 20112

INvESTINg IN THE fUTUrEThere has been plenty of activity at the Molson Coors brewery in St. John’s over the past several years.

With a focus on delivering on its commitment to the customers of Newfoundland and Labrador,

MC is nearing completion of a multi-year investment program designed to safely improve its day-to-day efficiencies,reduce waste and continue its focus on manufacturing quality, beer products. The brewery upgrades began three years ago with the installation of new bottle and can packing equipment. With the help of German manufacturer Krones AG, the Global Brewer installed a series of world-class carton erection and bottle/can packing equipment; replacing a number of obsolete machines and ultimately improving productivity and employee morale.Anothersignificantinvestmentwas an upgrade to the Carbon Dioxide (CO2) Collection System at the brewery. This work helped to reduce atmospheric emissions and recapture CO2, a key ingredient in the brewing and packaging processes. Molson Coors has reduced its purchases of CO2 and moved one step closertoCO2self-sufficiency. In late 2010, the St. John’s brewery again sought new technology and replaced its kegging unit with a new kegged beer

delivery system manufactured in Concord, Ont. “The new kegger has increased throughput by 10 per cent and reduced beer loss by 5 per cent,” says Sean Kennedy, operations manager. “This is yet another example of our goals to improve our operation and drive out waste from our business!”

It comes complete with an ergonomic liftingsystem,newkegfloatandtheabilityto produce multiple keg sizes. In April 2011, Molson Coors purchased and installed a new 600-can per minute KronesAGcanfiller;followedbyextensive operator and maintenance personneltraining.Thefillerwasputto the test and immediately exceeded expectations; decreasing beer and can loss by 10-12 per cent. “With machine guarding being a high priority of Molson Coors, this installation meets the highest level of CSA industry standards,” says EH&S manager, Kevin Fisher.Thisnewcanfiller,withitsSwiss-

made seamer (the machine that puts the lid on the can), is more than capable of meeting the growing can demand in the Newfoundland and Labrador marketplace. Finally, the St. John’s brewery will culminate its recent $20-million capital upgrades with a new and more efficientboiler,slatedforasummer2011 installation. Working with local

engineeringfirmStantec, the brewery will strategically and safely install this new boiler during peak production with a goal of minimizing brewery downtime during the summer sales period. The new boiler has the potential to reduce oil consumption by as much as 17 per cent. “Along with a structured program to build employee engagement, our thrust has been to invest money in order to save money and to maximize our competitiveness,” says John Buckley, brewery manager. The St. John’s brewery willbethefirstinMolson Coors’ national network to participate

in a Master Planning Audit, commencing in June 2011. The process will assess the entire physical and operational infrastructure on the Circular Road site with the intent of creating a long term investment strategy. Through the hard work of its employees and the dedication of Molson Coors to invest in our local brewery, there is clear evidence that Molson Coors has a long-term commitment to employee safety, product quality and consumerconfidenceinthetwelvebrandsit bottles, cans and kegs for the provincial marketplace. So, as you lift your favorite product this summer, be proud that it’s manufactured right here. Cheers!

Molson Coors St. John’s new Beer Kegging Station installed in December 2010.

Page 5: Business News June 2011

Chair’s MessageMadE rIgHT HErE?

Business News June 2011 3

This morning a net full of fish comes out of the ocean near the Southern Shore. Later in the evening it’s in a fish plant being flash frozen, boxed and readied for shipping. a day later long lines of factory workers in China cut, bread, and in some cases cook the fish, only to put back into bigger boxes to be shipped back to Canada; where the same person who took the fish from the water can buy it at the supermarket.

It’s confusing that the person who caughtthefishwaslikelytogetpaid more per pound than what it is

eventually sold for in supermarkets. What’s more confusing is that we’re not justtalkingaboutfish.ComeByChanceoilrefineryrefinessome of the most sour (poor quality)

oils from around the world, while the oil pumped off the coast of Newfoundland and Labradorisshippedtorefineriesthatdealwith our sweet (higher quality) crude. We dig rocks out of ore rich Labrador and though we’re building a smelting plant in Long Harbour, the pellets that will leave there to be shipped around the world will become the beams that support tall buildings and the steel sheets that make up new refrigerators … but only after they arrive at a factory where those pellets are worked into beams or steel sheets. And we keep hearing about our abundant cheap power – surely that would give us a processing advantage? As a point of disclosure, I don’t really know the cost of turning ore into steel bars or the economics around labour versus shippingfishtoChina.I’msuresomeonedid a cost analysis and decided this was the most viable way to do business. But these realities just go to prove once more that businesses in this province face massive limitations that make large-scale manufacturing here nearly impossible. Aside from expensive labour – which is true when compared with business in Canada, let alone China – business on the island portion of the province face huge transportation costs just to get the product to the mainland. Add that to the cost of business, high tax rates, an antiquated payroll tax that encourages business to stay small – and an entrepreneur; especially one from outside, will look elsewhere to start a manufacturing company. Not to mention the bloated Canadian dollar, one factor that contributed to the recent failure of many manufacturing businesses throughout North America. We’re increasingly aware that the knowledge-based and technology sectors are higher value, but I still question the disconnect between what comes from here and where it’s made. People talk about this province’s rich manufacturing history, but all the factories operating here in the past and present seem so small compared to the amount of resources we ship out daily to be processed and packaged somewhere else. There’s a lack of control over so many of these

factors that we have also succumbed to the “Made in China” mantra experienced in so many places. Ibelieveindiversification.Andifitwasup to me, I don’t think I would put all my eggsinthemanufacturing-to-final-productbasket. Nor do I think we should put all our eggs in the technology basket. For people who are truly entrepreneurial, theywillalwaysfindawaytocreateamoreefficientandeffectiveprocessthatwill make business more competitive – either on cost or value. So rather than cling to the concept of either blue- or white-collar workers, we should hold tight to idea that in this province there’s a strong history of resilient, hard-working entrepreneurs. Men and women who are willing to do what it takes to take care of their communities, employees and businesses. Whether they make a tangible product or inspire great ideas is moot. Just look at the list of laureates in the JA Business Hall of Fame and you’ll see what can be done by people who dream big and take action to make those dreams a reality.

Jo Mark Zurel is a Chartered Accountant and President of Stonebridge Capital Inc., an investment company. Until recently, Mr. Zurel was Senior Vice-President and Chief Financial Officer of CHC Helicopter Corporation, helping to build it into the world’s largest helicopter operating company. He’s also a director of Major Drilling International Inc. and Newfoundland Power Inc., director on the board of Fronteer Gold., as well as a board member of several private companies. Mr. Zurel holds a Bachelor of Commerce degree from Dalhousie University. Mr. Zurel’s not-for-profit activities include chair of Junior Achievement of Newfoundland and Labrador and governor for the Newfoundland and Labrador Business Hall of Fame. He is also governor of the Atlantic Provinces Economic Council, chair of a Canadian Red Cross fundraising campaign and board member with the Newfoundland and Labrador Angel Network (NLAN).

Chair, Jo Mark Zurel

Page 6: Business News June 2011

TODAY IS A GOOD DAYTO MAKE THINGS SIMPLER

Raymond Monnier*CLU CH.F.C. RHU

ext 2231

Gerald O’Brien*CFP CLU CH.F.C. RHU

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10 Factory Lane, Suite 2000 St. John’s NL A1C 6H5

Tel: 709-576-6243 Toll free: 1-866-539-4087 © Sun Life Assurance Company of Canada, 2011.

Insurance and investment solutions that fit your life. We can help.

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Page 7: Business News June 2011

FeatureMaNUfaCTUrEd rIgHT HErE

Business News June 2011 5

a lot has changed since we first asked Newfoundlanders and Labradorians to “grow Stronger Together” 20 years ago.

Our province is a much different place. Our economy has grown and changed, our population has

decreased, and has become increasingly more urban. We’ve seen two major recessions, the advent of oil and nickel industries and our subsequent shedding of have-not status. Manufacturing has changed dramatically in that time too. Newfoundland and Labrador’s manufacturing sector has long been dominatedbyrefinedpetroleum,newsprintandfishprocessing.Whilethesepillarsare still important, they are less so than they were twenty years ago. The loss of two-thirds of our paper mills and perennial challengesinthefisheryhavemeantthatwe’ve had to diversify, we’ve had to look to new products, new opportunities and evolve our business model to compete in today’s global economy.

More and more, our members are focused on high-value, niche global opportunities. They are part of world markets and global supply chains. They have suppliers in Asia; customers in Europe; business partners in South America and bankers here in

Bill Stirling, vice president Canadian Exporters and Manufacturers Newfoundland and Labrador.

Canada. Not including the “big three “of oil,fishandnewsprint,in2010wesold$1.3 billion worth of products to the world; food and beverage products, electronics, defence products, transportation products, and more. We built and sold navigational equipment, boats, premium vodka, lumber, dashboard panels, surveillance aircraft, secondary seafood, licensed collectibles, fursandleathers,lightfixturesandamyriad of other products. We’ve continued to build and sell product here to compete with the best in the world. Twenty years ago, we were staring down the muzzle of a very dark period in history.Theperfectstormofagroundfishmoratorium, population decline, double-digit interest rates, 20 per cent unemployment. We’ve beaten back the naysayers and have turned the corner. Just imagine where we’ll be in another 20 years.

Bill Stirling is the vice-president of Canadian Exporters and Manufacturers Newfoundland and Labrador. This month the organization holds its 20th annual tradeshow in St. John’s. For more information visit http://nfl.cme-mec.ca/newfoundland or call 709-772-3682

Page 8: Business News June 2011

Feature

Business NewsJune 20116

good INvESTMENTWhy private business is involved in developing the arts

There's been a lot of talk lately about investment in the arts and culture sector from government,

with people taking sides based largely on ideology and sentiment. Self-acknowledged arts lovers say it makes a better society and those opposed say we

should spend our money elsewhere and let the sector fend for itself. Lots of numbers have been tossed around; solid numbers arrived at by independent research agencies such as the Conference Board of Canada and Hill Strategies, which say the arts are worth $46 billion annually in goods and services, or that there are more professional artists in Canada than autoworkers (140,000 vs 135,000). Although, some argue culture is superfluousandshould not be supported by public money. Every sector in the country receives government investment from mining and manufacturing to retail and forestry. They all require investment to compete in the global market and that investment brings returns. For every one dollar of public money that goes into the culture sector, seven are returned to the economy. If your RRSP investment did that well, you'd be pretty darn happy. Look even closer and you'll see the culture sector represents over 7 per cent of the Canadian GDP, putting the sector in league with other major industries in terms of economic contribution. Yet, a vocal minority insists, based largely on false assumptions, that culture doesn’t deserve development investment. Look to the private sector and you'll see some very forward thinking. Businesses large and small are investing in the arts. Look at Husky's recent $2.5 million donation to the Rooms, Statoil Hydro's partnership with the Resource Centre for the Arts, Diamond Design working with the NL Symphony, Colemans’ involvement with west coast productions at Theatre Newfoundland and Labrador and Gros Morne. We all know smart business people

don't make investments without a return, right? So why are they doing this? It’s not out of the goodness of their hearts. Successful corporations look at a bigger picture when doing their strategic planning. They know investment in the community is good for their business, both economically and socially. Attracting skilled workers to Newfoundland is more important than ever and just as the cup-holder can sell

consumers on what car to drive; the culture of a place, and the quality of life there, sells people on where to live. Economists, most notably Richard Florida, have long maintained that sustaining an inspired workforce (from engineers to mechanics to middle managers) requires not only a positive environment in which to work, but also a creative environment in which to live. Forward-thinking businesses setting up shop in Newfoundland and Labrador know that to compete globally for the best talent, they are wise to nurture the culture that draws people to this place. Further, when investing in culture, these corporations increase their visibility and publicprofilewithaudiencestheymightnot otherwise reach. Imagine the number of people who have seen the Statoil Hydro logo at the LSPU Hall who might otherwise never have had that particular brand cross their mind.

Husky Energy families having fun at The Rooms.

Page 9: Business News June 2011

Featuregood INvESTMENT

Business News June 2011 7

This kind of corporate gesture is good not only for direct effect on sales or product awareness, but also for internal corporate morale. There is a sense of ownership and pride employees of a business feel when they attend a cultural event sponsored by their employer, or when they see their city represented so well in something like “Republic of Doyle.” It ties them to the art and to the province more deeply than a mere street address does. Culture is everywhere. So much so that weoftenstopnoticingit,likeafishdoesn'tknow it's in water. We swim through it and don't see it, but we'd sure notice if it were

gone. If art and culture were removed from our lives for a week, it would be like living inadystopiansciencefictionnovel. Business knows this. Business wants

happy, relaxed, engaged, and educated employees who are happy to be associated with their institutions. They want to create a work environment of critical engagement and forward

momentum. They want to be seen as creative and innovative. Associating their employees, name, and brand with the arts accomplishes all these things, and is a benefittothecity,province,andcountry.

Newfoundland and Labrador is home to an incredible array of artists and arts organizations. Its immense physical beauty is matched only by its built heritage and cultural accomplishments. Businesses here, old and new, know the value of supporting culture. In combining long-term planning for both brand visibility and the happiness of their employees, businesses are building not only a better quality of life for all, they build a better business. And for that we should applaud them.

George Murray is a member of a committee working on the return on investment of the arts community. He’s the executive director of Association of Cultural Industries and a working artist. ThisarticlefirstappearedinTheTelegramon May 14. Reprinted with permission.

“Culture is everywhere. So much

so that we often stop noticing

it, like a fish doesn’t know it’s in

water. We swim through it and

don’t see it, but we’d sure notice

if it were gone.”

Page 10: Business News June 2011

Feature

Business NewsJune 20118

add vaLUE To yoUr bUSINESSyou only get one chance to make a first impression

Just as you would dress to impress for an important business engagement, yourofficespaceshouldbeviewed

inthesameway.Yourofficeislikeyourbestbusinesssuit;it’sareflectionofyou,fitsyouperfectlyandmeetsyourspecificneeds.Appropriatelydesigningandplanninganofficespacehowever,isa very different skill set from picking an outfit;thisiswherearchitectsandinteriordesigners can bring value to your business.

Getting down to it

Thefirststepistodoaspatialanalysisand needs assessment. Whether you require advice about furniture arrangement, or minor construction like the moving of a wall or changing a door, an architect or interior designer is armed with the expertisetohelpyoufigurethingsout.Many times an initial meeting is all that is required to get the advice that puts you on the right path. More complex issues will require more time; but solutions are always tailored to your needs and business requirements.

Sending the right message

Your work environment is an extension of your corporate culture. You want your customers to understand the value your business brings to them. Professional designers are able to understand your business and help you develop your corporate brand.

Keeping an eye on the bottom line

According to Statistics Canada, half of businesses in St. John’s have less than fiveemployees.Acommonmisconceptionabout professional building design services is that it is too expensive and not appropriate for small business. Accessing the advice of someone with skill, knowledge and experience in design and construction can not only save you money, but actually improve the quality of your work environment and bring more business.

You understand what it means to invest time and money, but always for a worthwhile return. Professional architects and interior designers know how to help you develop the appropriate budget for your project based on your needs. They are also skilled at managing project scope and scope change during the design process to keep your project on course.

It’s gotta measure up Often overlooked by businesses, is the need for accurate space measurements for leasing. Landlords require accurately measured buildings based on the Building Owners and Managers Association (BOMA) standards that capture all the space the building has to offer for lease. Aninefficientlymeasuredbuildingcanresult in lost revenue that repeats itself throughout the life of a lease and the building. Tenants also need accurate space measurements so they know they are getting accurate values upon which their lease is based. A keen understanding of this process also allows a business owner to shop for best value in a lease. So when your business has spatial design, planning, or other building and construction related issues, consider the services of a professional architect or interiordesigner;you’llfindthereisgreatpotential value.

Charlie Henley, a principal and architect at PHB Group Inc., has practiced in Newfoundland and Labrador since 1982.

Charlie Henley, a principal and architect at PHB Group Inc., at the site of the company’s new office building at 99 Airport Rd.

Page 11: Business News June 2011

Suncor Corp General EAST – SEI-10-0936 Business News (Feb) Full page type 7-3/4” x 9-7/8” (8-1/2” x 11” trim), no bleed, black keyline prints. 4c. KLVC. Jan 14/11

energy

innovation

commitment

Find out more about Suncor’s track record

and how we are planning to responsibly

develop North America’s energy supply.

www.suncor.com/sustainability

TM Trademark of Suncor Energy Inc.

We see the possibilities.As a process operator at Suncor Energy, Dean Cleaver knows that responsible development is key to Suncor becoming

a sustainable energy company. He is one of more than 12,000 Suncor employees committed to making it happen. Seeing

the possibilities is how Suncor pioneered the development of Canada’s oil sands. It's also how we approach other energy

resources from coast to coast and beyond. Now, we’re applying the same energy, innovation and commitment to ensure

our operations deliver social and economic benefits while minimizing environmental impact. See the possibilities for

yourself – take a look at our record.

8% decrease in

Terra Nova’s GHG

emissions from 2008

$1.2 billionreduction in surface

water withdrawal at oil sands

operations since 2004

actual and

planned investments in

new tailings technology27%

Suncor_0936_BN_Feb 1/14/11 8:44 AM Page 1

Page 12: Business News June 2011

Keeping Current

Business NewsJune 201110

poLICy MaTTErSTime for federal action

The letter to the Prime Minister from the Canadian Council of Chief Executives after the federal election

is required reading on national business policy. Parts of the letter focus on areas that the St. John’s Board of Trade has been pushing – innovation, red tape reduction, greater federal-provincial cooperation, energy policy, and cost constraints in government. In particular, the latter parts of the letter talk about these key business issues that will have a Canada-wide impact:

Dear Prime Minister,

“… As we said in our submission to the Expert Panel on Research and Development, Canada should adopt a clear policy framework in support of business innovation, and should conduct a comprehensive review of federal policy mechanisms and instruments in this area with the aim of maximizing their impact oneconomicperformance.Continuedstrongsupportforscientificresearchandmeasures to promote the commercialization of post-secondary research will be equally important in boosting Canada’s innovation capacity and quality of life.

“As an additional means of enhancing growth, competitiveness and innovation, we urge your government to continue its efforts to reduce the regulatory burden on Canadian industry. We commend your initiative to create the Red Tape Reduction Commissionandsuggestthatyourofficialsgofurtherbyestablishingtime-specificand measurable objectives for reducing compliance costs.

“There are a number of areas where greater intergovernmental cooperation can bringmeasurablebenefitsforCanada’seconomyanditscitizens.Toaddressthe twin challenges of an aging population and looming skills shortages, we recommendthatyourgovernmentcollaboratewiththeprovincesindefiningand implementing a national labour market strategy. In addition, both levels of government should be focused on strengthening the national energy policy framework in ways that will position Canada to serve the growing global market for energy and advanced energy technologies while minimizing environmental impact. And with the current federal-provincial arrangements on health funding due to expire in 2014, it is critical that your government begin now to plot a course that can bring both levels of government together on a plan to constrain the overall growth in costs while at the same time improving health outcomes and service efficiency…”

With best regards, John Manley President and CEO Canadian Council of Chief Executives

Innovation and Diversification: fast facts

The world’s leading research and •development (R&D) regions are: Massachusetts, Northern Finland, South Sweden, Eastern Britain, central South Korea, and Germany’s Baden-Wurttemberg region (measured by R&D spending by businesses as a percentage of GDP).The richest four per cent of regions •account for a third of all Organization for Economic Co-operation and Development (OECD) growth from 1995-2005. The top 13 per cent

and we still fit in your back pocket.This means an advertisement in Downhome will reach over 108,000* of your potential customers in Newfoundland and Labrador. And with one of the lowest CPM (cost perthousand) in the industry it’s simply thebest advertising value for your dollar.

www.downhomemedia.com*Based on 40,174 paid circulation, 4.9 readers

per copy. CCAB Audit September 2009

DH_largest_DownhomeCPM1 2/15/11 10:17 AM Page 1

Page 13: Business News June 2011

Keeping CurrentpoLICy MaTTErS

Business News June 2011 11

spending is 23 per cent higher than it would be in the absence of those tax credits.Thisbenefitwasconfirmedina 2004 study.

On pensions

The C.D. Howe Institute has some interesting research on where Canada sits on the issue of pensions. It notes that the federal public accounts under-report the federal government pension obligation, compared to a fair value assessment: “Taxpayers face two types of risk. One isobvious:responsibilitytoback-fillthe

funding hole will fall to them. The other risk is more speculative: as debt levels rise, fears of sovereign defaults will likely drive up the cost of borrowing – for all governments, but particularly for those with opaque balance sheets and big exposure to public employee pensions …. Fair-value reporting of Ottawa’s pension obligations, ideally in conjunction with supporting change in Canada’s public-sector accounting standards, plus a credible plan to manage the costs revealed by a proper measurement of pension liabilities, would help keep Canada off that list of countries at risk.” What this means is that the federal government does not appear to be accountingforatruereflectionofitsgrowing pension liabilities. What that means to businesses and employees is that taxpayers risk being put in a position where they will have to pay more in direct costs and interest costs to keep federal pensions afloat.Butthisproblemisn’twithoutriskfor federal employees too, according to the Institute: “… for federal employees, the gap [between pension promises and the assets backing those promises] represents ariskiffuturetaxpayersrefusetofillthehole left by inadequate contributions.” To read more, visit www.cdhowe.org/pdf/ebrief_108.pdf.

Feedback wanted: Infrastructure

The Transportation and Infrastructure committee of the St. John’s Board of Trade is asking what’s missing in your city. We’re wondering what your priorities are. Are you a fan of an expanded convention centre? Do you think we need more hotel rooms? What about improved telecommunications infrastructure? Or an industrial park at the airport? Or something else entirely? Tell us where you think the city and region should concentrate their efforts in building infrastructure. We’re looking for your help in identifying gaps so that we can work to close them and give your business the environment it needs to succeed. Contact Craig at 726-2961, ext. 3 or [email protected]

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account for half of all R&D spending in the OECD (OECD countries include many of the world’s advanced economies).Quebec leads Canada with 1.5 per cent •of R&D spending by business as a percentage of GDP.Finance Canada and Revenue •Canada (1997) found that the federal ScientificResearchandExperimentalDevelopment Tax Incentive Program generates $1.38 in incremental R&D spending per dollar of foregone tax revenue, and that private sector R&D

Page 14: Business News June 2011

Feature

Business NewsJune 201112

aMbaSSador’S CoLUMNandrea brocklehurst plato

People who know me will assume that I became an Ambassador only to network and socialize, but this role

means so much more. I was asked to be a co-presenter at the 2010 Business Excellence Awards. This event has to be one of my favorite Board of Trade events because similar to the Oscars; the members do not know they have won until the minute their name is called. The sense of excitement and anticipation leading up to the announcement is great.While I was on stage, it dawned on me that most of the nominees were people that I had often seen at board events and had spoken with at a mixer or a luncheon. They had invested their time and energy into not

just promoting their own businesses, but into building relationships within the wider business community and this was evident bythefeelingsofgoodwillthatfilledtheroom that day. It was a reminder to me that being an Ambassador is not just about my individual pursuits and building relationships for Plato. It is a direct tie to a growing foundation of support that comes from belonging to a strong community of individuals who are genuinely interested in helping one another succeed in business.

Andrea Brocklehurst is manager, business development for Plato Consulting; one of the province’s leading and largest local providers of IT consulting services. For more information about Plato, visit www.platoconsulting.com.

Page 15: Business News June 2011

FeatureaMbaSSador’S CoLUMN

Business News June 2011 13

Ian ChaytorColour

If you attended the St. John’s Board of Trade Business Excellence Awards this past December, I was one of the

smiling faces wearing reindeer antlers and handing out candy canes as you left the event. I mention this to illustrate the wide range of things an Ambassador must do to make the experiences of St. John’s Board of Trade members more enjoyable and memorable. Simply put, Ambassadors are a link to St. John’s Board of Trade members. I enjoy the role very much as proven by the fact I have been an Ambassador for two previous two-year terms. It is a rewarding experience to say the least. We literally “roll up our sleeves” to do what needs to be done to ensure the

successful development and execution of Board networking events. We also assist with member relations’ activities that include promoting Board membership benefitsandmemberretention.The networking opportunity that comes from being an Ambassador is a bonus, as well as the friendships with fellow committee members. We all have the best interest of the Board and its members in mind. This shows in the results from the team’s hard work and dedication…all done with a smile!I look forward to meeting you at a future Board of Trade event.

Ian Chaytor is partnership and opportunies for Colour-NL. For more information about Colour visit www.colour-nl.ca

When you talkfinancing with FCC, we’ll listenReady to expand your business? We’re readyto help. We get to know you and yourbusiness. Once we learn how you want togrow, we’ll create a financing package thathelps you do it. If you’re ready for a lenderwho listens, let’s talk business.

www.fccfinancing.ca

Page 16: Business News June 2011

Feature

Business NewsJune 201114

WHaT do yoU MakE?

People in Newfoundland and Labrador are known the world over for their resilience; a capability to

survive and thrive with little. It’s said the trait comes from a long history of making do with what one has, making the things that you need out of what you have. When you live on an isolated island for hundreds of years, you learn how to get along, some would say. Looking back, though, the province may not have such a rich history of making what it needs, let alone supplying the world with quality products.

In fact, many of the manufacturing ventures started here are regularly laughed at by those that remember them. Rubber boot factories, chocolate factories and cucumber greenhouses are just a joke. Sean Cadigan, a historian at Memorial University, says the province’s manufacturing history may have always been a little exaggerated because of the number of people employed seasonally in thefishprocessingindustry. “We’re by and large except for the processing of raw materials that are extracted here; we’ve always been on the margins of much bigger, much more comparatively advantaged areas of manufacturing. We simply historically

have not been able to compete. We don’t have the capacity to compete,” Cadigan says. “There has been really concerted efforts by governments for a long time to encourage various types of manufacturing and it’s usually met with very limited success except for the really big industrial staple types of things. “ … But to people and to communities I suspect that it’s always been the jobs that were more important. That’s what allows them to stay and build their houses and pay their taxes and so on.” Today, a large contingent of the Board of Trade’s members work in the professional service sector and Cadigan would argue that the only jobs to be created by the oil boom are behind fast food counters. Startingin1600sthefirstsettlersontheisland were forced to build homes, boats evenagristmill(flourmill),thoughtherewas no market. By the 1800s taverns in St. John’s were brewing beer and halfway through that century there was a tobacco and furniture factory in St. John’s. A butterine factory was started in the 1880s and by the early 1900s the province was producing leather goods, rope, mattresses, whatever was needed for daily life. Governments helped manufacturing ventures along hoping to reduce the dependence on imports, to create specialized products and to employ people whenthefisherywasn’toperational,but

What we’ve made: Rendered and processed seal, whale and fish oil Boots/shoesBoats/ships; wood, fiberglass, etc Stoves/boilersBeer Butter/milk/ice creamLumber NailsBricks MattressesTobacco Soft drinks/confectionsRope/nets Baked goods/breads etc. Furniture WoolSoap Pulp and paperMinerals/ore Leather goods; gloves, handbags, etc.

Interior view, machinery,possibly Bowrings Brothers

Southside premises

172 Water Street, Cash’s Tobacco Warehouse, c. 1920s

Page 17: Business News June 2011

FeatureWHaT do yoU MakE?

Business News June 2011 15

those projects were always on a small scale, Cadigan says. It’s suggested in the Encyclopedia of Newfoundland that by 1945, 10,000 people were employed in manufacturing. But in 1949, along with Confederation,

the province was free of tariffs that made importing expensive. People no longer had to muddle along with what they could make. It was cheaper to import what was needed. The Encyclopedia of Newfoundland says the province’s manufacturers were hit with a new tax regime and suddenly felt the pressure of isolation and high transportation costs and couldn’t compete with outside companies. At the time people here also took on a notion that what came from other places

was better than what could be made here. Cadigan argues that the quality of the products would be arguable now and that there was never any research done on whether those products brought here were actually better.

“I think overall it wasn’t so much quality that was so important I think it was price,” he says of the import substitution in manufacturing. “But without protection, external sources of manufactured goods were always much

cheaper. “There are clearly areas where governments here and we as a society through them have made decisions for a long time that we want to support manufacturing for various reasons,” he says pointing to the dairy industry, which has been supported for years by the province. “(It makes sense) when there’s a strategic reason for this, and food security is

generally an area where it makes sense to try and encourage as much production and processing as possible is because we are an island and it’s easy to disrupt food supplies.” According to the province’s records there are currently about 600 manufacturing

businesses operating in Newfoundland and Labrador, representing about seven per cent of employment – about the same per cent as in 1935. In 2007, the value of the manufacturing industry was estimated at $4.9billion,oraboutfivepercentoftheGDP. “Manufacturing has always I would say pretty much limped along outside of forestry, outside of mining, outside of the fishery,”Cadigansays.

—Alisha Morrissey

Standard Manufacturing Company, pre 1916

129 Water Street, Marshall Brothers, with a truck loaded with crates, post-1892

Interior view of premises, showing stacks of barrels, Mudges’, Bowring Brothers,

west end of Harbour

Printing press, The Evening Telegram, April 3, 1929

All photos courtesy Archives and Special Collections, Queen Elizabeth II Library, Memorial University

Page 18: Business News June 2011

Keeping Current

Business NewsJune 201116

aroUNd THE board

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Shaun Majumder had us in stitches before he launched into the serious talk about his new Burlington-based business and the accompanying TV documentary “The Road to Majumder Manor.”

Some of our newest members, and valuable volunteers mingled with Chair Jo Mark Zurel at this special breakfast event.

Finance Minister Tom Marshall encouraged the Board to keep pushing the province on public-sector pensions after taking a few jabs from Chair Jo Mark Zurel on the topic. Marshall spoke at the Bella Vista about the province’s most recent budget.

Page 19: Business News June 2011

Keeping CurrentaroUNd THE board

Business News June 2011 17

The world isn’t shrinking... It’s expanding.

Phonse Fagan, Fraser Carpenter and Barbara Stoyles made new contacts at the Shamrock City mixer.

We had a great turnout and a great time at the Shamrock City mixer.

Bill Mahoney and Linda Bidgood shared a chat and a pint at our mixer at Shamrock City.

Page 20: Business News June 2011

Keeping Current

Business NewsJune 201118

aroUNd THE board

There was plenty of information to soak up in our Lunch ‘n’ Learn with Matt Perman, sponsored by Diesel Injection Sales and Service.

Theopenhouseeventgaveusachancetoshowoffournewofficestothemembership and several new members signed up. Check out the list of new members and remember to say hi at our next event.

Page 21: Business News June 2011

Keeping CurrentaroUNd THE board

Business News June 2011 19

There’salwayssomethingtoeataroundouroffices,butcomeBoardofTradeWeekwecould feed a small army. Everyone loved the breakfast provided by A Taste of Class catering.

Matt Perman taught us a bit about time management and meeting our professional goals.

Page 22: Business News June 2011

Membership

Business NewsJune 201120

MEMbErS IN THE NEWS

Best newcomer The St. John’s Board of Trade would like to congratulate Bev English of DLC Mortgages and More on her recent win at the Canadian Mortgage Awards. English took home the Best Newcomer award disappointing some of the largest mortgage brokerages in Canada. The award honours a newcomer who has less than three years’ experience in the industry. “It is a testament to her hard work and dedication to her clients,” says franchise owner John Dearin of English winning the award.

Big investment Bell Aliant is investing $22 million in its infrastructure. The biggest local telecom company will use the investment to bring its FibreOP network – one of the fastest and most reliable networks – to 60,000 homes and businesses in the St. John’s area. FibreOP Internet offers choices in speeds, including the fastest Internet

available in the province with 170 Mbps download and 30 Mbps upload service. These speeds enable customers to not only download music or movies and share videos or photos faster than ever before, but also accommodate the growing need for multiple users within the home. It will also allow more access to Bell Aliant TV in St. John’s – a 100 per cent digital cable service. The company points to generally good economics in the region as well as recent contracts from the provincial government as reasons to go ahead with the upgrade.

Stellar results The St. John’s Board of Trade applauds the research, but also the results of a recent economic impact study of the St. John’s International Airport. The report shows that annually the airport authority and its 55 airport operating partners contribute $400 million to the economy, generate approximately 7,700 person-years of employment, and produce over $80 million in tax revenues to all three levels of government ($21 million to

the province and $3 million to municipal governments on the Avalon peninsula). Since 1998, the authority has invested $140 million in airport improvements and recently announced another 10-year, $150 million capital program that involves a number of infrastructure projects for the airport. All that work will help the authority accommodate the forecasted demand of 1.9 million passengers by the year 2020.

Congratulations One of our members has the international Internet community talking. John Atkins and Co. was recently nominated for two international awards for its work on two separate website campaigns. The company’s recent work on the new Hospitality Newfoundland & Labrador site (www.hnl.ca) won an IMA award (Interactive Media Award) in the category of advocacy.

continued on next page...

Page 23: Business News June 2011

MembershipMEMbErS IN THE NEWS

Business News June 2011 21

The IMA is recognized as one of the highest standards of excellence in website design and are presented by the Interactive MediaCouncil,anonprofitorganizationof leading web designers, developers, programmers, advertisers and other web-related professionals. Judging is based on design, content, feature functionality, usability and standards compliance and cross-browser compatibility. The HNL website scored top marks for all categories. John Atkins and Co. was also recently nominated for a Webby. The Webby Awards are the leading international award for work on the internet and are presented by The International Academy of Digital Arts and Sciences, which includes a 750-member body of leading web experts, business figures,luminaries,visionariesandcreativecelebrities, as well as former Webby Award winners and nominees and other Internet professionals. John Atkins and Co. were nominated for the Webby in the category for associations for the website they created for Downtown St. Johns (www.downtownstjohns.com) they lost the award to the American Institute of Architects, but not before receiving international exposure for the website.

Merger creates global service provider The recent merger between Wood Group andPSNhasbeenfinalized.Themergercreatestheworld’sleadingbrownfieldservice provider with a 23,000 strong workforce operating in more than 35 countries. Bob Keiller, CEO of PSN and now CEO of Wood Group PSN has been appointed as an executive board director of Wood Group. Wood Group PSN will continue to transition in the coming months. Current email address names will remain the same, but now carry the @woodgroup.com extension. For more information on the merger or how it will affect your dealings with the new incarnation of the company contact Melanie Fitzpatrick, communications coordinator, at Wood Group PSN 277 Water St., St. John’s, A1C 6L3 or (709) 778-4946.

Members win government contract Three St. John’s Board of Trade member companies have been awarded a contract for the provincial government’s

information technology (IT) services. Plato Consulting, Bell Aliant and PriceWaterhouseCoopers are the three prime vendors on the three-year contract, which will provide a broad range of IT and information management services to the Government of Newfoundland and Labrador. All three companies are also members of the Newfoundland and Labrador Association of Technology Industries.

continued from previous page...

Page 24: Business News June 2011

Membership

Business NewsJune 201122

MEMbErS IN THE NEWS

Deloitte’s Directors’ Series — live satellitebroadcasts across the country providing Canadian corporate directors an opportunity to keep up with learning requirements in a time of frequent changeand new demands.

Upcoming sessions October 13, 2011January 12, 2012 April 12, 2012

Register online at www.deloitte.caor contactMichelle Cannizzaro 709–758–5327 [email protected]

Directors holding the Directors College C.Dir. Designation from McMaster University, or the ICD.D certifi cation from the Institute of Corporate Directors, participation in the Deloitte Directors’ Series session counts for two hours.

Beyond compliance

www.deloitte.ca

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Page 25: Business News June 2011

Keeping CurrentINdUSTry NEWS

Business News June 2011 23

Local company to navigate international markets

Susan Sullivan, minister of Innovation, Trade and Rural Development, recently announced a $500,000 investment in NavSim Technology. This investment allows the company to target new growth opportunities in international markets for its navigational software, which reduces the risk of collision or grounding for recreationalboatersandmajorshiptraffic. As NavSim Technology targets new opportunities, it will capitalize on its success in the Canadian piloting market of which it has captured more than 90 per cent market share. The piloting market involves the navigational handling of marinetrafficnearlandusingbuoysandother landmarks. Located in St. John’s, NavSim Technology began as a research initiative at the NRC-IOT and in 2002 was turned into a business.

How much?

According to a recent Fraser Institute survey, the average Canadian family spent more of its 2010 income on taxes than basics like food, clothing and housing. In 2010, the average Canadian family faced a total tax bill of $29,913 against income of $72,393. This means all taxes imposed on the average Canadian family consumed more than 41 per cent of its annual income, according to the report. The tax rate has grown 1,686 per cent – more than any other household expenditure in the last 50 years, the report says. In the same time period, expenditures on housing increased by 936per cent, food by 460 per cent and clothing by 416 per cent. The tax bill has even outpaced the consumer price index, which increased by 642 per cent since 1961. The institute recommends a multi-year

plan to reduce personal income taxes would provide income-splitting for all families (regardless of child status) and eliminate the middle-income tax brackets (22 per cent and 26 per cent), leaving only one rate for the majority of citizens and one higher rate for upper-income Canadians. In addition, the threshold of income at which the top rate applies should be increased substantially to $250,000. Its alternative solution would be a 15 per centflattax,whichwouldnegatetheneedfor income-splitting.

Province’s seafood industry goes to international tradeshow

The province’s seafood producers, processors and exporters, along with government representatives have once again attended the European Seafood Exhibition in Brussels, Belgium. The exhibition is the largest seafood show in the world and it is estimated that approximately 24,000 visitors from 140 countries attended this year. The Newfoundland and Labrador delegation exhibited at the Canadian pavilion, where the provincial seafood booth distributed information

on all provincial seafood producing companies. The province also jointly hosted a networking reception with the federal government and other provincial governments for industry participants who attended the exhibition.Approximately 90 per cent of the seafood products from Newfoundland andLabrador’sfishingandaquacultureindustries are exported internationally to more than 50 different countries.At present, a comprehensive economic trade agreement is being negotiated between Canada and the European Union. An important consideration as part of those negotiations is tariffs on Canadian seafood products going into Europe.

Comfort, convenience and a quality you can trust.

Downtown Corner Brook • 1-800-399-5381 • www.greenwoodinn.ca Poo l • F i t ness Cen t re • Ho te l Su i tes • Bus iness F loo r

Page 26: Business News June 2011

MEMbEr profILESMembership

MORTGAGES & MOREDLC Mortgages and More is an

independent mortgage brokerage. We specialize in both residential and

commercial mortgages. With access to over 40 lenders we can obtain over 100 different and diverse

mortgage packages that will suit the individual needs of our clients. Our clients are sure to receive the best rate available in the market, often

better than 1.75 per cent below bank posted rates. Mortgage packages are available for both perfect or tarnished

credit. Mortgages for the self-employed can also be arranged. Our services for

residential mortgages are free as we are compensated by our lenders.

Call Bev, Rob or John for a free consultation at 576-5646.

Business NewsJune 201124

Hygienitech system combines high frequency, pulsating waves, incredible suction and patented,

high intensity germ killing, UVC light to pulverize and extract all the dust mites, bacteria, viruses, fungal spores, harmful organisms and other sediment that accumulates in your

mattresses. Hygienitech process is a dry, chemical free process. Dust mites

produce guanine, a combination of mite droppings and saliva. Medical evidence points to this as the dominant cause of mostallergies.Scientificallyproven,the Hygienitech process is a totally

safe, affordable, simple, and promotes a healthy way of life.

Contact Jeanette and John Sibley at 746-0400

e-mail [email protected]

East Coast Mortgage Brokers is a fully independent mortgage facilitator. Our mandate is to provide the best advice

and choice to our clients. We are a member of Verico, Canada’s premier

organization of mortgage lenders, which provides access to the majority of lenders in Canada. Our well trained

advisors have more than 70 years experienceinthefinancialservices

business and the ability to determine the best solution for our clients. Whether

purchasing your dream home, an investment property or a tax deductible

mortgage, we have the solution.

Visit us on line at www.ecmb.caor call at 754-0422.

Cox & Palmer has been an integral part of Atlantic Canada’s business community for over a century. Our clients look to us for legal advice

during growth and prosperity, as well as in challenging economic times. To retain our clients’ trust we focus on

what matters to them – understanding their business. We advise clients in

many sectors including construction, energy and natural resources, insurance, financialservices,publicinstitutions,andfisheriesandmarine.Ourlawyersare both professional and personable. This enables our belief that a strong

relationshipbetweenlawfirmandclientis the best way to get results.

Leaside Manor Suites & Apartments is a restored 1920s merchant’s home, now an 11-room bed and breakfast.

Minutes from downtown, Leaside is St. John’s busiest B&B/inn. We take pride in providing all the amenities of a large hotel while giving you the personalized attention that only a small inn can offer. Leaside also offers an executive, hotel-

style boardroom located in a unique, luxurious and very comfortable heritage setting. The meeting room is ideal for all manner of private and public sector

meetings.

709-722-0387http://www.leasidemanor.com/

Fit solutions Inc. opened their very firstONETOOTHfranchiseinSt.

Johns Newfoundland on April 1, 2011. Locatedonthesecondfloorofthe

Village Shopping Centre, ONE TOOTH specializes in quality Yoga and Active

Wear that is 100 percent made in Canada. There are presently 17 locations

operating in British Columbia, Alberta Saskatchewan, Ontario, Nova Scotia, and

now Newfoundland.Fit Solutions Inc. is looking forward to supplying superior quality clothing

at a fair price to all the residents of Newfoundland.

Please contact us at 709-237-7500. Or visit us at www.onetoothcanada.com

John Cougle and James Meier, (owners and operators).

Page 27: Business News June 2011
Page 28: Business News June 2011

Membership

Business NewsJune 201126

NEW MEMbErSNL News Now Inc. David Hiscock, Partner31 Peet Place Suite 202St. John’s, NL A1B 3W8P: (709) 726-6397F: (709) [email protected]

Newfoundland Historic TrustRyan Davis, Coordinator436 Water Street P.O. Box 2403St. John’s, NL A1C 6E7P: 709-739-7870F: [email protected]

The beach House & atlantica restaurantKory Turpin, Owner38 Beachy Cove RoadPortugal Cove-St. Philips NLP: 709-895-1251F: [email protected]

art CanselBev Newhook Campbell, Manager210 Kenmount RoadSt. John’s, NL A1B 3R1P: 709-738-3600F: [email protected]

3M Canada CompanyCathy Ivany, Business Development Executive19 Clyde AvenueMount Pearl, NL A1N 4R8P: 709-745-5195F: [email protected]

boys and girls Club of St. John’sKelly Sandoval, Executive DirectorP.O. Box 5012, 25 Buckmaster’s CircleSt. John’s, NL A1C 5V3P: 709-579-0181F: [email protected]

day ConsultingSusan Day, Owner4 Heidi PlaceSt. John’s, NL A1A 1L8P: [email protected]

The Newfoundland & Labrador association of Community LivingNatasha McDonaldExecutive DirectorP.O. Box 8414 74 O’Leary AvenueSt. John’s, NL A1B 3N7P: [email protected]

MHpM project Managers Inc.Steve Matthews, Project Manager33 Pippy Place Suite 102St. John’s, NL A1B 3X2P: [email protected]

recipe for Health Inc.Amanda Burton, Proprietor & Dietitian720 Water Street P.O Box 37021St. John’s, NL A1E 1E0P: [email protected]

Neufone Communication Solutions Inc.Kent Sargent, President46 Motion DriveTorbay, NL A1K 1A7P: 709-757-6889F: [email protected]

Shred guard Inc.Randy Murphy, Account ManagerP.O. Box 8361 Station”A” St. John’s, NL A1B 3N7P: 866-707-4733F: [email protected]

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Page 29: Business News June 2011

MembershipNEW MEMbErS

Business News June 2011 27

The UpS Store 83 (precision Holdings Ltd.)Doug Bryson, Owner38 Pearson StreetSt. John’s, NL A1A 3R1P: 709-738-8838F: [email protected]

appraisal Institute of Canada- Newfoundland & LabradorSusan Chipman, Executive DirectorChris Browne, PresidentP.O. Box 1571 Stn “C”St. John’s, NL A1C 5P3P: 709-753-7644F: [email protected]

EEM Sustainable Management Inc.Marsha Power-Slade, Senior Consultant38 Pearson Street, Suite 138St. John’s, NL A1A 3R1P: 709-282-8203F: [email protected]

Page 30: Business News June 2011

Upcoming Events

Business NewsJune 201128

JUNE EvENTSbUSINESS MIXEr

Hosted by Craft Council of Newfoundland and Labrador

Come join us at the Devon House Craft Centre, the only craft gallery in the province. The centre has an ever-expanding gift shop, a teaching clay studio, incubation studio spaces, a library and resource centre.

Where: Devon House Craft Centre 59 Duckworth St.When: Thurs., June 9Time: 4:30 – 6:30 p.m. Cost: Includedasabenefitof membership

LUNCHEoNCome join us as 2009 Canadian Angel Investor of the Year, Mike Volker, addresses the St. John’s Board of Trade. Mike is a high-technology entrepreneur and investor involved in the development of technology-based businesses.

Where: Majestic Theatre 390 Duckworth St.When: Tues., June 14Time: 12:30 p.m. Networking 1 p.m. LuncheonCost: $79 non-member $39.50 with member discount

goLf ToUrNaMENTThe St. John’s Board of Trade’s

Annual Golf Tournament

Sponsored by

Event Sold outWe'll be at Bally Haly Golf and Country Club again this year, and we're planning another fabulous tournament. Event registration and sponsorship opportunities are SOLD OUT! You have one last chance to promote your business – donate a prize for the tournament. It’s an excellent way to reach our members and showcase your business.

If you are interested in donating a prize, please contact Shari @ 726-2961 ext. 9 or email [email protected].

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Page 31: Business News June 2011

The Department of Innovation, Trade and Rural Development offers a wide range of funding programs to support economic development and job creation in Newfoundland and Labrador.

From start-up to commercialization, operational ef�ciency to workforce development, the department has programs available to help you meet your business development goals.

Workplace Skills Enhancement ProgramFunding is available for businesses to assist with training employees and developing industry-wide training initiatives. These are companies interested in training and investing in their employees, to make their businesses more pro�table and competitive.

Young Entrepreneurs and Innovators ProgramFor individuals up to age 35 and youth-led ventures, funding is available for participating in national and international events, developing entrepreneurial or technical skills, conducting pre-commercial research, and establishing or expanding a business in strategic sectors.

Small and Medium Enterprise FundFor small and medium-sized businesses, funding is available for startup, modernization, expansion and working capital. The fund also targets businesses with export potential that need help entering or expanding into external markets.

1.800.563.2299www.gov.nl.ca/intrd

Page 32: Business News June 2011

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