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This is an overview on the opportunities available in the Asian Market for entrepreneurs.
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Opportunity in the Asian MarketOpportunity in the Asian MarketAlain Poncelet, Starbucks Coffee CompanyAlain Poncelet, Starbucks Coffee Company
2007 Starbucks Coffee Company.
All rights reserved. No part of this presentation may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of the copyright holder.
AgendaAgenda
XX Coffee Trends in AsiaCoffee Trends in AsiaXX Starbucks Consumer Trends Starbucks Consumer Trends XX Outlook for the RegionOutlook for the RegionXX CSR and AsiaCSR and Asia
Coffee Trends in AsiaCoffee Trends in Asia
02000
4000
6000
8000
10000
12000
14000
16000
18000
U
n
i
t
s
/
O
u
t
l
e
t
s
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
(Source: Euromonitor International - 2007)
Asia Pacific Asia Pacific -- Growth in Specialty Growth in Specialty Coffee StoresCoffee Stores
1999: Starbucks Store Count < 200
Today: Starbucks Store Count 1,831 (Q1-FY 07)
Retail Sales Value of CoffeeRetail Sales Value of Coffee(Compound Annual Growth Rate Comparison)(Compound Annual Growth Rate Comparison)
4.2%2.7%17.1%7.8%
10.0%9.1%6.7%3.6%
5.8%5.4%3.1%3.4%
11.2%3.3%6.4%7.2%
1.9%1.5%9.6%4.6%10.7%0.6%
6.3%2.6%12.1%11.3%
Total
Vietnam
Thailand
Taiwan
South Korea
Singapore
Philippines
Malaysia
Japan
Indonesia
India
Hong Kong, China
China
CAGR 2000-05CAGR 2005-10
Source: Euromonitor International
Multiple Factors Driving Change in Emerging Asian Markets
LifestyleBinjian, Shanghai
Multiple Factors Driving Change in Emerging Asian Markets (cont.)
Retail
Hefei Shanxiaokou (
Chongqing Metro Plaza
Multiple Factors Driving Change in Emerging Asian Markets (cont.)
Economics/Demographics
Government
Qingdao Hisense (
Xi Hu Tian DiHangzhou, Zhejiang
Starbucks Consumer TrendsStarbucks Consumer Trends
Consumer TrendsConsumer Trends
Sales mix, store use and value perceptions Sales mix, store use and value perceptions continue to shift over timecontinue to shift over time..
Sweet/Creamy Drinks
Hip Trendy
High Price
Exploration into Drip Coffee / Whole Bean
Regular Visits
Value Perceived
Japan Japan (market entry 1996)(market entry 1996)
RTD JapanRTD Japan
XX $10+ billion industry$10+ billion industry
Taiwan Taiwan (market entry 1998)(market entry 1998)
China China (N. China market entry 1999, overall an early market)(N. China market entry 1999, overall an early market)
Outlook for the RegionOutlook for the Region
The Brand Travels The Brand Travels Asia PacificAsia Pacific
ChinaChina
JapanJapan
KoreaKorea
ThailandThailand
ChinaChina
1996: 2 countries1996: 2 countries
Asia Pacific: A Brief HistoryAsia Pacific: A Brief History
2000: 9 countries2000: 9 countries2007: 11 countries2007: 11 countries
Today:Today: 1,831 Asia Pacific Stores 1,831 Asia Pacific Stores (Q1(Q1--FY FY 07)07)
Asia PacificAsia Pacific
1,8311,831
10,00010,000
Future:Future: at least 10,000 Storesat least 10,000 Stores
Starbucks Asia Pacific VisionStarbucks Asia Pacific Vision
Asia BreakdownAsia BreakdownStarbucks Store CountsStarbucks Store Counts
Japan, 665
Malaysia, 79
Philippines, 106
Singapore, 42
South Korea, 187
Indonesia, 48
China, 213Taiwan, 189
Thailand, 91
Hong Kong/Macau,
75
TodayToday
(Q1(Q1--FYFY07)07)
CSR and AsiaCSR and Asia
The success of the farmers with whom we do business and the communities that we operate in are critical components of our success.
An Integrated ApproachAn Integrated Approach
X Investing in Social Development ProjectsX Farmer Support Center for Technical Support and
Training X Buying Conservation & Certified Coffees for
Environmental and Economic StabilityX Encouraging Coffee and Farmer Equity Practices
(C.A.F.E. Practices)X Providing Farmers Access to Affordable CreditX Paying Premium Prices to Help Farmers Profit
MuanMuan JaiJai
X Integrated Tribal Development Project
X Launch Muan Jai Blend
We are in the people business serving coffee