Priyanka kumari = Q1704A02 Vicky Manhas = Q1704A03 Tejinder Singh =Q1704A05 Simardeep Singh =Q1704A06 Shweta Bakshi =Q1704A15 Inderjeet Singh =Q1704A12 Gurwinder Singh Bajwa=Q1704A19

TO CREATE SUPERIOR EXPERIENCES LEADING TO DELIGHTED CUSTOMERS AND THEIR CANINES. …

TO BE AN ESTABLISHED SERVICE LEADER

IN PET CARE INDUSTRY WITH EXCELLENCE AND QUALITY

Pet boarding Training Pet salon Pet care shop Pet day crèche Pick and drop taxi service available Veterinary checkups and vaccines Artificial pool around cat lodges with frogs n fishes inside

TWO PACKAGES

HERO PACKAGE Standard cabins Normal boarding (w/o ac), food, care, play

time

ROCKSTAR PACKAGECustomized (Deluxe Suits)

Ac cabins Salon facility Special fun activities Hydrotherapy Food Medical checkups.

Day crèche facility available 5 days a week. ( Not available on public holidays)

BASIC TRAINING Special home trainers available

SPECIAL TRAINING Swimming Security and detection training Socialization training Any behavioral problem

DOG SALON

PET STATISTICS

According to euro monitor international: The pet industry in India Is estimated to grow with an annual

growth rate of 10-15 percent. The pet industry in India has an estimated revenue earning

potential of Rs. 350 crore . Out of this around 250 crore is contributed by pet foods and the

remaining 100 crore comes from grooming and healthcare sector. Largely dominated by dogs that constitute 80 percent of total pet

market followed by cats that make up 15 percent and five percent is made up by birds and fish.

It is estimated that there are 3.6 million pet dogs in the six major cities of India

MARKETING STRATEGIES Advertisements in Magazines like “Woof” and “Dogs and pups”. Events are a good way to connect with customers and make

sales (e.g.: annual pet exhibitions). Partnering with complementary and non-competing businesses. Purchase ad space from local veterinarians. Develop creative product and service names so we can brand

not only our company, but individual product and service offerings.

Up selling and other complementary products and services. Personalized gift baskets.

MEDIA TO BE USED Social media marketing like Facebook, Twitter

etc. Newspapers Radios/Televisions Hoardings Pamphlets Posters Tour and travel agents and travel websites

e.g. makemytrip.com, yatra.com.

Total area required = 5000 sq. ft.

Net Population of Mumbai in 2011- 14,00,00,000Net population of Navi Mumbai in 2011-26,00,000 Net= 14,26,00,00037% is of the upper and middle class population: 37 *14,26,00,000=5,27,62,000Hence our target population is 5,27,62,000

Population Targeted

1. DRT KENNELS

What they provide ?

• A clean kennel dedicated for pet(if you have 2 pets who want to stay together, they provide 1 Kennel for them too)

• Food-Breakfast, lunch and dinner (depending on what your pet likes)• Regular walking and running around (twice a day)Why should you board your dog with DRT Kennels?

• We are in Mumbai City – Mira Road• We have dirt free hygienic Kennels• We love dogs and would treat them as our own babies.

AddressDRT KennelsShed No. 4a, 16/A, Kashimira Indl. Estate,Behind Kashimira Police Station,After Dahisar ChecknakaKashimira, District Thane,Mumbai 401 104

2. Navi Mumbai Animal Clinic Pets Care Centre, Chembur.

3. Royal Kennel, Eksar Road, Borivali West, Mumbai – 400092.

4. Caesars Pet Care - For All Pets

Wide range of activities Pet care including health care Transportation facility Complete Pet solution Trained and qualified workers

Unavailable good community outreach initiative

Inability to attract and retain employees with lower wages

Central funding resources

A slump in the economy that will reduce people's discretionary income, thereby reducing their opportunity to travel

Other small niche players

Untapped market Expanding to other metro cities Strong media presence in Mumbai

Name approval Main objective of the company(MOA) Article of Association(AOA) Director identification number Digital signature certificate Certificate of incorporation

Pan card no. Tax deductable account no. Value added tax Service tax

Shops & Establishment Employee provident fund Organization Professional tax Payroll

Under companies act 1956: Board meetings every quarter Annual general meeting once in a year Filing annual return and balance sheet

CASUAL LEAVE - 12 DAYS SICK LEAVE - 10 DAYS MATERNITY LEAVE - 50 DAYS PATERNITY LEAVE - 15 DAYS

Store manager - 1 Customer care representative - 1 Trainers - 4(3/1) Assistants - 4 (2/2) Salon assistant - 2 (1/1) General attendants - 3(2/1) Drivers - 3(2/1) One full-time veterinary Dr. - 1 Stylists - 2 Shop head - 1 Shop assistant - 1

Store manager - 20,000 *1 Customer care representative - 12000*1 Trainers - 15000* 4 Assistants - 10,000*4 Salon assistant - 10,000*2 General attendants - 5000*3 Drivers - 8000*3 One full-time veterinary Dr. - 32000*1 Stylists - 15000*2 Shop head - 10,000*1 Shop assistant - 7000*1

Infrastructure = 100,00,000 Land leasing = 20,00,000(1st year) Equipments Required = 25,00,000 Marketing and Advt. cost = 30,00,000 Other Misc. Expenses = 10,00,000 Electricity = 30,000/month Two Vans cost = 5,00,000 Wages = 35,00,000/yrInitial total cost = 2,28,60,000

Initial Annual Investment 3 crore including Land Insurance Legal Documents Charges Annual wages of the employees Infrastructure Vans Equipments required Miscellaneous expenses

Thank You