Why we take this plan

1Group MembersZohaib AhmedArshad HayatBilal LeghariAli RazaSelection of this planAccording to research conducted by us in Multan 10% people are spending their idle time in gossips, 15% are wasting sitting idle, 5% are spending their idle time in doing study and remaining in other activities.We took opportunity to refresh them and providing them a good way of entertainment in their idle time in Multan and that opportunity can prove a very healthy business activity for us to earn profit.

VISION:To establish a market that would promote technical activities in the public and lead that market with our long term strategies

MISSION:Our mission is to make accessible various games to the customers of various ages groups, in a sociable environment, even in the smaller cities, by using latest technology, so as to ensure a stable growth of our business, that would ensure that the companys philosophy and core competencies are aligned with our vision and eventually, our firm projecting a positive image.

Logo and Slogan

OBJECTIVESSHORT TERM OBJECTIVES:

To cover the short term expenses.To reduce the cost, by critically analyzing the operations of the business.To provide friendly environment to customers.To fulfill the need of customers from various classes of the society.

OBJECTIVES:LONG TERM OBJECTIVES:

To generate the loyal customer ship.To create a positive Image and good will of businessEncourage the investors to invest in our similar future projects.To expand business, by increasing the Product line.COMPETITIVE ADVANTAGEWe are going to provide a completely friendly environment to our customersWe are going to provide different suitable packages for everyone.The location is very attractive, so as to facilitate each segment of our target market.

ENVIRONMENTAL ANALYSIS:ECONOMIC CONDITION:SOCIAL CONDITION:LEGAL CONDITIONS:TECHNOLOGICAL CONDITIONS:POLITICAL CONDITION:

10COMPETITOR ANALYSISDIRECT COMPETITORS: Snooker Table Tennis

INDIRECT COMPETITORS: ParksJoy landRefreshment Point

INDUSTRY AND COMPETITION UNDER PORTERS 5 FORCES MODEL:

MARKET SEGMENTATION:GEOGRAPHIC:

DEMOGRAPHIC:

TARGET MARKET:

13SWOT ANALYSIS & COMPETITIVE ANALYSIS:STRENGHTS:

Big Target market.New Computer Games Good LocationInterest of teenagers in Games

WEAKNESS:

Lack of technical how knowAccess to ResourcesExpensive Games and Hardware.

SWOT ANALYSIS & COMPETITIVE ANALYSIS:OPPORTUNITY:Expansion of BusinessAdding fast food or mini mart in Gaming zoneNew Technology

SWOT ANALYSIS & COMPETITIVE ANALYSIS:THREATS:Lack of energy resourcesRapidly changes in technologyChange in Political and Economic conditionLoss of Business

SWOT ANALYSIS & COMPETITIVE ANALYSIS:17MARKETING MIX:PRODUCT:Table tennisHand ballSnookerComputer gamesShooting3D Computer games

PRICE:VALUE-BASED PRICING:According to our will and according to the demand of our services.But in start..MARKETING MIX:PLACE:Shershah near Bily-da-dera.

MARKETING MIX:20PROMOTION:Print MediaElectronic media Other Sources

MARKETING MIX:Promotion Budgets:MEDIAOBJECTIVES1ST YEAR2ND YEARAMOUNTELECTRONIC MEDIA50%35%15%50000PRINT MEDIA10%10%0%10000OTHER SOURCES60%50%10%40000ORGANIZATIONAL PLAN:LEGAL FORM OF BUSINESSOWNERSHIPLIABILITY OF OWNERCONTINUITY OF BUSINESSDeath of ownerWithdrawal of capital of owner from business

CAPITAL REQUIRMENT

Banks loanAdditional capital contributed to each partnerNew partnership agreement

ORGANIZATIONAL PLAN:24DISTRIBUTION OF PROFIT AND LOSS

50, 50 profit/loss margin

On the contributed part of capital

On the base of skills (may be not contribute capital but his skills are very beneficial for the firm)

ORGANIZATIONAL PLAN: HIERARCHYOPERATIONAL PLAN:PURCHASING:

EquipmentQuantityComputers with high specifications5LCDs5PlayStations5Snooker Table2Hand Ball Game2Table Tennis1Carom2Chees3Shooting2

OPERATIONAL PLAN:STAFF FOR OPERATIONS OF BUSINESSOne of us will be on Reception.One in the computer games area.One on Table Tennis Side One will see the snooker, hand ball and shooting game.

PRODUCTION PLAN:SNOOKER:TABLE TENNIS:CAROM, CHESS, PUZZLE COMPUTER & PLAYSTATION GAMESNEED FOR SPEEDCOUNTER STRIKEFIFA 2014GOD OF WAR GUN SHOOTING:

FINANCIAL PLAN:SOURCES OF FUNDS

Capital to be Brought in by Partners =Rs. 15, 00,000Borrowed Amount (Loan)= Rs. 15, 00,000Total Initial Investment=Rs. 30, 00,000

INCOME STATMENTDISCRIPTIONRS.NET REVENUE5,896,800Salaries1452,000Stationary Expense1,000Rent Expense1200,000Marketing and Promotion16,000Repairs and Maintenance250,000Electricity Expense500,000Phone and Internet96,000Misc Utilities50,000Depreciation Expense195100Total Expenses3760100OPERATING PROFIT2136700EBIT2136700Interest on Loan Expense210000Profit before Tax1926700Tax (5%) of N.I96335NET INCOME1830365Retained Earnings 75% OF N.I1372774BALANCESHEETASSETSRSFIXED ASSETSSnooker160,000Carom2000Computers600,000Play Stations125,000LCDs250,000Sound System50,000Furniture & Fixture300,000Projectors75,000Office Equipment10,000Security Cameras15,000A.C.s100,000Generator200,000Lights fans And Dcor50,000Table Tennis25,000Shooting Gun25,000NET FIXED ASSETS19,87,000CURRENT ASSETCash in Hand3,00,000Cash at Bank5,10,000TOTAL CURRENT ASSETS8,10,000TOTAL27,970,000LIABILITIESRS. Loan 15,00,000 Profit Payable to Partners200000 TOTAL LIABILITIES 1700000EQUITY Retained Earnings 1372774 Capital275774 TOTAL 2797000

34THANK YOU35