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Business Plan Community Arts Center Geneva, IL Prepared by the Geneva Cultural Arts Commission Community Arts Center Planning Committee Co-Chairmen Doug Holzrichter / Member, Geneva Cultural Arts Commission (GCAC) Vic Portincaso / Past Member, GCAC Committee Members Pat Bouvat / Member, Greater Geneva Art Guild (GGAG) Mary Ann Diggory / Member, GGAG and GCAC Lynette Dubovik / Member, GGAG Jeanne Dyer / Member, GGAG Jean Gaines / President, Geneva Chamber of Commerce Larry Johnson / Board Member, Geneva Foundation for the Arts; Member, GGAG Christine Lazaris / Director, Geneva Public Library District Craig Maladra / Alderman, City of Geneva Michael Olesen / Geneva Business Owner Nicole Vickers / Superintendent of Recreation, Geneva Park District DATE: 27 October 2016

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Page 1: Business Plan Community Arts Center Geneva, IL

Business Plan

Community Arts Center

Geneva, IL

Prepared by the

Geneva Cultural Arts Commission

Community Arts Center Planning Committee

Co-Chairmen

Doug Holzrichter / Member, Geneva Cultural Arts Commission (GCAC)

Vic Portincaso / Past Member, GCAC

Committee Members

Pat Bouvat / Member, Greater Geneva Art Guild (GGAG)

Mary Ann Diggory / Member, GGAG and GCAC

Lynette Dubovik / Member, GGAG

Jeanne Dyer / Member, GGAG

Jean Gaines / President, Geneva Chamber of Commerce

Larry Johnson / Board Member, Geneva Foundation for the Arts; Member, GGAG

Christine Lazaris / Director, Geneva Public Library District

Craig Maladra / Alderman, City of Geneva

Michael Olesen / Geneva Business Owner

Nicole Vickers / Superintendent of Recreation, Geneva Park District

DATE: 27 October 2016

Page 2: Business Plan Community Arts Center Geneva, IL

Business Plan for a Community Arts Center / Geneva Cultural Arts Commission / City of Geneva, IL TOC

Table of Contents

I. Executive Summary 1

II. The Need for a Community Arts Center 5

III. The Vision of a Community Arts Center 6

IV. Management Summary 8

V. Financial Plan 9

VI. Strategy and Implementation 10

Appendices

A. Meeting Summaries

B. Research Data for Comparable Facilities

C. Location / Real Estate Data

D. Initial Operating Budget

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I. Executive Summary

Geneva’s Cultural Arts Commission was created by

Ordinance in 2006. As stated in the Ordinance, “The

Cultural Arts Commission is an advisory committee

and will make recommendations to the City Council.

The purpose of the Cultural Arts Commission shall be

to serve as an information center for the cultural arts

within the City of Geneva by providing information to and about arts groups and maintaining an

annual arts activity calendar for the Community. Additionally, the Commission shall provide

guidance to the Community in creating a permanent Cultural Arts Center and, upon its

establishment, to oversee the management thereof.”

In the fall of 2010, the City of Geneva in cooperation with the Geneva Cultural Arts Commission

(GCAC) retained Public Research Group, LLC to survey the Community to understand its cultural

needs and gauge public interest in building a Cultural Arts Center. The conclusions of the needs

assessment showed there was a high level of support for the arts in Geneva and significant

interest in an Arts Center. While there was strong support for a Community Arts Center, the

survey also found that Geneva residents were uncertain about funding for its development and

operation.

During the course of recent planning, it was also reported by the Geneva Park District that they

had conducted a survey to determine if they’re responding properly to Community needs. The

results of their survey indicated that cultural art is an unmet need.

In 2013, the Geneva Foundation for the Arts was formed as a 501(c)(3) not-for-profit

organization to work hand in hand with the Cultural Arts Commission. The Foundation’s mission

is to acquire and manage funds to promote a thriving arts Community in Geneva. Contributions

will be sought from various sources including public and private to fund artistic development in

our Community.

Planning Approach

In the fall of 2015, Community leaders, experts and representatives of local organizations were

invited to participate in a forum to share information and ideas on the best approach to move

forward. Two forums were held and a number of ideas and themes were discussed.

Summaries of the discussions are included in Appendix A.

A planning committee, made up of Community leaders, experts and representatives of local

organizations was then formed by the Geneva Cultural Arts Commission to carry out the

initiative – to define the vision, location, management, financial requirements, and

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programming for the proposed Arts Center. The planning approach involved forming four sub-

committees as follows:

o The Research Sub-Committee investigated comparable facilities. Information about

organizational structure; annual revenue and expenses; revenue sources; size;

programs offered, etc. was gathered.

o The Location/Real Estate Sub-Committee created an inventory / data base of

existing, vacant properties near down town Geneva that may be suitable for a

Community Arts Center. A survey form was used to document data about each

potential location including size, availability, ownership, cost, etc.

o The Financial / Pro-forma Sub-Committee developed the Business Plan based on

information provided by the Research and Location/Real Estate Sub-Committees.

o The Liaison & Communications Sub-Committee provided strategic information to

the City Government and Community.

Through the efforts of the Planning Committee, this Business Plan was created to provide a

viable approach to establish a Community Arts Center.

What a Center will be

Throughout the planning process, the Committee’s research provided constructive guidance on

establishing a successful Arts Center. A Community Arts Center in Geneva will focus attention

on the arts and become a true cultural asset. Ideally, it will be a place where children, young

people, adults and seniors can meet to engage with people of similar interests in photography,

painting, ceramics, creative writing, filmmaking, drama, music, sculpture/3-D art, and crafts. In

addition to exhibitions and small scale performances, the center will offer classes for all ages,

particularly programs for children during summer and school vacations. The center will operate

as a member-driven organization where individuals or families will pay a modest annual fee to

help support the center and its programs. Its program offerings will be designed in response to

member interests.

Location

The preferred location is downtown Geneva with adequate and convenient parking.

Additionally, the location should have good visibility and be situated to attract downtown

visitors and promote other local art-based organizations. The committee has investigated and

gathered real estate data for the purpose of planning, but final decisions on location will

depend on timing and availability. This could be an excellent opportunity for a patron of the arts

to offer support by donating vacant space to establish an initial location for the Arts Center.

Please refer to Appendix C.

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Programming

Exhibitions – Initially, the center will become the site for the year-

round program of exhibitions. The Greater Geneva Arts Guild has

a great need for gallery space, and the Center will support an

expanded exhibition program for a much larger audience.

Performances – The Geneva Park District is establishing a new

theater location that is expected to support a variety of dramatic

productions and musical events. This may be an opportunity to collaborate with the Park

District; however, the Community Arts Center should have the ability and flexibility to

accommodate small scale performances.

Workshops - Designed for adult learners, these will focus on topics

from creative writing to painting, sketching, photography,

filmmaking, music, digital arts depending on member interests.

Strategic partnerships with the Geneva Public Library, Schools and

Park District will be advantageous to programming.

Children’s Programs – Strong emphasis will be placed on the Center’s programming for

children. As with Workshop programming, Strategic partnerships with the Geneva Public

Library, Schools and Park District will be advantageous.

Affinity Groups – The center will help organize and schedule

regular meeting space for interest-based groups. Fostering

connections among Geneva residents with common interests will

be a significant contribution to the Community.

Communications – The center will function as a clearinghouse for

arts information in Geneva, offering a comprehensive web-based calendar of arts events as well

as notification by mail, email and social media.

Operations and Management

The center’s programs will be developed and managed by a paid Executive Director, and

supported by a well-organized system of volunteers provided by the Greater Geneva Art Guild

and Community. Instructors for classes will likely be hired on a contract basis and be

compensated through modest tuition and material fees. As the Center grows and becomes

more established, other full or part-time paid positions may be added to manage educational

programs, marketing and public relations. It is proposed that operation and management of

the Center be undertaken by the Geneva Foundation for the Arts, a 501(c)(3) not-for-profit

organization.

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Financial Model

The Center’s revenue will come from private sources such as membership dues, program fees,

tuition, entrance fees for exhibitions, facilities rental, program advertising, foundation grants,

and fundraising. This plan establishes a revenue goal of approximately $225,000 in the first full

year to offset expenses and reserves. In addition to annual expenses, a start-up cost of

approximately $15,000 should be budgeted for equipment and furnishings. This would be an

excellent opportunity for art patrons to donate usable goods to the Arts Center. There is no

expectation to use public funds at this time. Refer to Appendix D for more detail.

End of Executive Summary

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II. Need for a Community Arts Center

The Survey

The City of Geneva in cooperation with the Geneva Cultural Arts Commission (GCAC) retained

Public Research Group in the fall of 2010 to survey the Community to understand its cultural

needs and gauge public interest in building a Cultural Arts Center. The needs assessment was

thought to be a critical first step to determine if further study should be undertaken for a new

Cultural Arts Center. The process was open and transparent and relied heavily on the

Community, the Cultural Arts Commission, and targeted focus groups that could express

perspectives and views within the Community. As a fresh planning initiative, this needs

assessment sought to define the essence of the arts within the City and provide insight into

new opportunities for programs, operations and facilities for the next several years. A copy of

the survey is available on the Geneva Cultural Arts Commission’s website.

The data showed that residents are generally supportive of amenities within a Cultural Arts

Center with 34% preferring that a center be a renovated structure, and 21% a shared use

center. To support a Cultural Arts Center, 23% of respondents said they would be willing to

donate.

The input received from the different sources provided insight into the level of cultural arts

within the City. An important goal was to understand the likelihood of support to build a new

Arts Center. A second goal was to develop an understanding of the future of cultural arts

within the city. This includes the types of events attended, satisfaction with those events and

how familiar residents were with the Geneva Cultural Arts Commission (GCAC).

The conclusions of the needs assessment gave the Geneva Cultural Arts Commission a great

deal of information to share with both the Community and elected officials. The level of

financial support for a new Cultural Arts Center was uncertain, but there was interest in

developing more awareness by the Geneva Cultural Arts Commission through internal

organizational enhancements and an external marketing campaign. The possibility of having a

dedicated administrative space for the arts was of interest to provide an outlet for the

Community to know more about the Cultural Arts Commission and its programs. Generally,

Geneva residents are frequent patrons of the arts and are generally satisfied with local events;

funding for major initiatives should not rely on tax increases; exploration of partnerships has

merit for the future endeavors; and there are many opportunities to continually improve

cultural arts in the City of Geneva, but it should be done in a cost effective way.

Economic Impact to the Community

It’s no secret that Economic Development and the arts go hand in hand. On a national level, it

has been reported by Americans for the Arts that the country’s nonprofit arts and culture

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industry generates over $135 billion dollars in economic activity every year. And in a

publication titled Arts and Culture Planning: A Tool Kit for Communities by the Chicago

Metropolitan Agency for Planning (CMAP) the following was stated: “While arts and culture are

sometimes marginalized and seen as a nice “extra,” they are necessary ingredients for making

communities attractive and vibrant places to live and work.”

CMAP goes on to say: “While abstract, livability is seldom an accident. Livable communities are

created through effective planning and decisions by local officials, developers, and individual

residents. Arts and culture already plays an important role in the region, but it has even greater

potential to help communities achieve their objective through local planning that is creative,

smart, and resourceful.”

III. The Vision of a Community Arts Center

In addition to the Community Survey, the Cultural Arts Commission

conducted two Community forums in the fall of 2015. The input

provided further framework for what is desired. The subsequent

Planning Research Sub-Committee also prepared a comprehensive

report of comparable Community Art Centers throughout the country. Information was

gathered using the internet, phone and email inquiries. The research provided data about

property acquisition, revenue generation, governance, staffing, program offerings and essential

factors for success. A matrix of information for 48 Arts Centers around the country was

prepared.

Throughout the information gathering process, there was a range of comments and ideas, but

common themes arose:

• Make the arts more visible / develop more awareness.

• A physical presence and home for cultural arts is important to cultivate art.

• A community gathering place where people can explore art.

• The facility should be manageable, and not too big.

• Clearinghouse for art events; coordinate and share with the City, Park District, Library,

Schools, Art Guild, etc.

• Collaborate with other art education providers.

• Don’t compete with neighboring performing arts centers.

• Proximity to downtown is essential.

• It should be a Community destination.

• Create revenue through memberships, event fees, classes, grants, donations,

sponsorships.

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From all information gathered, the following Mission and Vision Statements were created.

A Mission Statement communicates the organization's reason for being and how it aspires to

serve its key stakeholders. The Vision Statement is a narrower, future-oriented declaration of

the organization's purpose and aspirations.

Mission Statement for a Community Arts Center in Geneva

The Geneva Cultural Arts Center is a place that fosters cultural enrichment through

exhibitions, performances, and classes.

Vision Statement

The Geneva Cultural Arts Center will:

• connect people with common interest in written, visual, and performing arts;

• provide local and regional artists an opportunity to present their work, thereby

enhancing the number and nature of cultural activity in Geneva;

• operate in collaboration with all organizations in the Geneva area involved in the arts;

• integrate in many ways with the Geneva Community, bringing business and increased

visibility to our restaurants, stores, and hotels

The Geneva Cultural Arts Commission was initially established with the belief that arts and

cultural activities across all genres and forms of participation enhance personal

development, and help shape the social and economic identity of a Community. Providing

opportunities for people to come together in creation and celebration of the arts develops

social capital, and strengthens economic development and civic participation.

Facility Program Statement

Translating vision and needs to physical space is done based on anticipated

programming, and attendance or occupancy rates. Keeping in mind that a

modest start is more attainable and growth can be accommodated in the

future, the following information is intended to establish initial, basic

facility requirements. This could be an excellent opportunity for a patron of

the arts to offer support by donating vacant space to establish an initial

location for the Arts Center.

• Located in downtown Geneva with adequate parking for programs and events.

• Flexible, multi-use space to hold events for 50 to 60 guests (standing). The space will

accommodate art exhibits and performances on a small scale: (20’ x 35’) 700 sq. ft.

• Classroom (15 students) / Work Room / Gallery: (20’ x 25’) 500 sq. ft.

• Storage for supplies, equipment, tables and chairs: 150 sq. ft.

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• Reception / Lobby: 150 sq. ft.

• Administration Office(s): 150 sq. ft.

• Restrooms: 150 sq. ft.

• Mechanical & Electrical Services: Not included - TBD

Total Area Needed: 1,800 sq. ft.

IV. Management Summary

Governance

It is being recommended that the new Community Arts Center will become part of the Geneva

Foundation for the Arts (GFA). Preliminary discussions with GFA have begun and will continue.

Management, Staffing and Volunteers

It is anticipated that an Executive Director or Development Director (Director) will be hired by

GFA. The Director’s salary will be commensurate with his or her ability to generate revenue,

raise money and manage the Center. The success of the Arts Center and salary potential will

depend largely on the Director’s performance. The Director will report to GFA and have the

following responsibilities:

• Grant writing and fundraising

• Budget management and financial reporting

• Program development, scheduling of classes, performances, exhibitions

• Events bookings

Coordinate and collaborate with other organizations

• Organize and supervise volunteers

• Marketing and communications

• Facility Rentals

• Center management

This person should have experience in the field, demonstrated skills in fundraising, public

relations and communication, advertising/marketing ability and will be the public face of the

organization. A part-time Operations Manager might be required to provide leadership, ensure

consistent operations, help manage ticket sales, and be present in the office when the Director

is not available.

A successful operation will demand an effective and well-managed volunteer network. The

Greater Geneva Art Guild will be asked to assist with many aspects of the Arts Center including

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providing volunteers, organizing exhibits, participating in classes, purchasing memberships and

overall promotion.

The Arts Center will also work closely with the Schools, the Park District, the Geneva Public

Library, and the Geneva Cultural Arts Commission to coordinate and facilitate events.

As the Center grows and generates more revenue staff will be added to fill such roles as

Education Director, Marketing Director, and Ticket Manager. The growth rate of the

organization will determine how rapidly staff is added.

V. Financial Plan

Arts Center Programs

As summarized in the Executive Summary, it is anticipated that the Arts Center will offer a full

range of visual and performance programming including classes for all ages, summer art camps

for children, exhibitions, monthly lectures, demonstrations, and occasional special events. As

fund raising and staffing permits, programming, facility rentals, and studio space will be added.

The first year’s operating budget is based on the following assumptions.

Revenue Generation

Monthly exhibitions will be scheduled. Further discussion with the Art Guild will be

necessary.

Regular classes will be held for all ages with an average of 10 students per class. As a

goal, there will be 6 to 8 classes in each of three semesters with a total of 60 to 80

students per semester, or 180 to 240 annually.

With two performances per month at $12 per ticket, and approximately 40 people per

event, more than $11,000 of revenue will be generated.

Various membership levels will be offered to individuals, families, students and seniors.

The Art Guild already exceeds 50 members and continues to grow. With 200 members

at an average of $60 per member, $12,000 will be generated.

Rental of the Center twice per month will potentially generate $6,000 annually.

Sponsorships and donations will be associated with each event.

An annual fund-raising campaign / appeal will be undertaken.

A special annual fund-raiser gala will potentially raise $20,000 to $25,000 annually.

Art and merchandise sales.

The GFA Board should be developed to include major benefactors.

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Marketing the Center and its Programs

The key to the success of the Community Arts Center will be the effective marketing of its

programs and events. Along with fundraising and program management, marketing will be the

major responsibility of the Director with assistance from the Board of Directors and volunteers.

Marketing has undergone a major shift from print media to social media via email, Facebook,

Twitter and a host of other web-based operations. This has reduced the cost of print

advertising. However, the center will continue to rely on print media for program, class and

workshop brochures, posters, fliers, press releases and newspaper ads.

Start-up Cost

A start-up cost of $15,000 should be budgeted for equipment and furnishings. This would be an

excellent opportunity for art patrons to donate usable goods to the Arts Center.

Initial Operating Budget

An Initial Operating Budget has been prepared to identify revenue goals and potential

expenses. Once a Director is on board, refinement of the budget will be necessary. At this time,

the budget makes assumptions based setting reasonable goals. Please refer to Appendix D for

further detail.

VI. Strategy and Implementation

Building Public Awareness

The committee will begin a series of activities designed to build public awareness and support.

Such events will be planned in cooperation with the Greater Geneva Arts Guild. Additionally,

public information sessions, printed communications, and a website will continue, building

toward an eventual grand opening.

Developing an Effective Governing Structure

The Geneva Foundation for the Arts (GFA), under its by-laws, is capable of incorporating the

Arts Center within the scope of its operation. A separate committee will likely be established as

the primary governing entity of the Arts Center, which may be comprised of representatives of

other community organizations.

Hiring Professional Staff and Commencing Operations

The governing body could potentially begin recruiting for the Director position in 2017. The

Director will assume responsibility for preparing the Center for commencement of operations.

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Next Steps

This plan will be presented to the Geneva Cultural Arts Commission (GCAC) for approval and

adoption. Pending approval by GCAC, a presentation will be made to the Geneva City Council

to gain their support for advancing the plan.

End

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Business Plan for a Community Arts Center / Geneva Cultural Arts Commission / City of Geneva, IL Appendix A

Appendix A

Meeting Summaries

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Mission to Establish a Community Arts Center / Community Forums / Page 1 of 2

MISSION TO ESTABLISH A COMMUNITY ARTS CENTER _____________________________________________________________________________________

The Geneva Cultural Arts Commission (GCAC) held Community Forums on Saturday,

10/31/2015 and Thursday, 11/5/2015. In addition to Commissioner Doug Holzrichter,

Commissioner Vic Portincaso, and Jamie Heflin, Business Development Specialist / City

of Geneva, attendees included the following:

10/31/2015

Alderman Craig Maladra; Larry Johnson/Arts Foundation Board Member; Susan

Peters / Fund Raising Consultant; Jean Gaines, Director /Geneva Chamber of

Commerce; Lily Kay / Art Supporter; Michael Olesen and Mike Simon / Local

Businessmen

11/5/2015

Tom Rogers, Principal / Geneva High School; Mary Stith, School Board Member; Al

and Lorraine Ochsner / Greater Geneva Art Guild; Christina Lazeris, Director /

Geneva Public Library; Nicole Vickers, Superintendent / Geneva Park District

After introductions, Commissioners Holzrichter and Portincaso made a brief presentation

about the purpose of the meeting, background of GCAC, Geneva Foundation for the

Arts, GCAC’s thinking to date, and the benefits of cultural arts.

DISCUSSION ITEMS

As summarized by the following comments, there were several topics of discussion that

focused on essential elements to define and establish a Community Arts Center in

Geneva.

Comments from the meeting on 10-31-2015

1. Come up with a vision. Define what and how.

2. The facility should be manageable, and not too big.

3. A clear purpose should be established.

4. Once a needs statement is created, it should be tested within the community.

5. We shouldn’t compete with neighboring performing arts centers.

6. With so many different art-related opportunities and organizations it becomes

confusing as to where to go. It would be good if there was a centralized source to

learn about events and opportunities. Each entity should be clearly defined and

identified. There is confusion about where and when events are held and by

whom.

7. Come up with a way to consolidate various groups and events. Perhaps there

should be an Arts Council to act as a clearinghouse. (Purpose of the Cultural Arts

Commission.)

8. Study other groups and how they operate.

9. Possibly use an existing space at the Park District or Library.

10. Determine if physical presence is truly necessary?

11. For fund raising, there should be an identifiable goal.

12. Inventory of needs and basic requirements should be done.

13. Take inventory of vacant properties in town.

14. Include space for music recitals.

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Mission to Establish a Community Arts Center / Community Forums / Page 2 of 2  

15. Having a physical location will satisfy cultural needs of the community. 16. A place to exhibit art work or store a special collection would be beneficial. 17. Identify a niche in the community to justify a Community Arts Center. 18. Do something unique. 19. Money can be raised for programming as well as for a building. 20. Method of communication is critical. 21. Put 2010 survey information on line. 22. There is a need for a community gathering space. 23. Proximity to downtown is essential. 24. Several attendees were interested in being a part of the working committee.

Comments from the meeting on 11-5-2015 1. There are more than 50 members in the Greater Geneva Art Guild, and a

Community Arts Center would have their full support. 2. It needs to be a community place where people can explore art. 3. It should be a community destination. 4. A survey conducted by the Park District concluded that cultural art is a large

unmet need. 5. Community Arts Center needs to have a physical presence. 6. The culinary arts should be considered as well. 7. The Geneva Library hears that their programs compete with the Park District,

however, Library programs are normally one-time events. 8. Kids need to be sharing talents in a community gathering space. 9. Creating and managing flexible, multi-use space is difficult. It’s better if spaces

are dedicated to specific uses. 10. Several attendees were interested in being a part of the working committee.

NEXT STEPS 1. A well-rounded working committee will be formed. 2. Community Arts Centers in other communities will be visited to find out what works. 3. Other facilities/organizations will be studied and assessed to determine the best

approach. 4. Additional meetings with local interests groups and organizations will be

conducted. 5. A business plan will be created to address all aspects to establish a successful

Community Arts Center. The business plan for the Community Arts Center in Portsmouth, RI will be used as a model.

END

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Geneva Community Arts Center Planning Committee / Meeting Summary / February 23, 2016 / Page 1 of 2  

GENEVA COMMUNITY ARTS CENTER PLANNING COMMITTEE Geneva Cultural Arts Commission, Geneva, IL MEETING SUMMARY Meeting Date: February 23, 2016 Location: Geneva Library Attendees: Doug Holzrichter, Co-Chairman / GCAC Vic Portincaso, Co-Chairman / GCAC Craig Maladra, Alderman / City of Geneva Mary Ann Diggory / GGAG Lynette Dubovik / GGAG Jean Gains / Geneva Chamber of Commerce Larry Johnson / GFA Christine Lazaris / Geneva Library Jeanne Dyer / GGAG Pat Bouvat / GGAG Absent: Nicole Vickers / Geneva Park District Michael Olesen / Business Owner 1. The meeting was called to order at 7:00 pm. 2. Introductions were made and a sign-in sheet was passed around. Names and email

addresses will be shared with those on the Committee. 3. As background, Doug Holzrichter presented a summary of results from the 2011 Cultural

Arts Needs Assessment Survey that was commissioned by the Cultural Arts Commission and City of Geneva. Copies were distributed. All members were encouraged to read the survey results.

4. The Action Plan and Schedule were reviewed. The overall goal of this Committee is to

create a business plan/feasibility study to establish a Community Arts Center in Geneva. It is anticipated that the plan can be completed within six months.

5. The following sub-committees were enthusiastically formed.

a. The Research Sub-Committee will investigate comparable facilities. Information about organizational structure; annual revenue and expenses; revenue sources; size; programs offered, etc. will be gathered. A survey form will be used.

Members: Larry Johnson / Chairman, Pat Bouvat, Nicole Vickers, Mary Ann Diggory.

b. The Location/Real Estate Sub-Committee will create an inventory / data base of

existing, vacant properties near down town Geneva that may be suitable for a Community Arts Center. A survey form will be used to document data about each potential location including size, availability, ownership, cost, etc. Jamie Heflin, Business Development Specialist with the City, keeps a list that can be used as a reference.

Members: Jean Gains / Chairman, Jeanne Dyer

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Geneva Community Arts Center Planning Committee / Meeting Summary / February 23, 2016 / Page 2 of 2  

c. The Financial / Pro-forma Sub-Committee will develop the Business Plan based on

information provided by the Research and Location/Real Estate Sub-Committees. Members: Doug Holzrichter / Chairman, Vic Portincaso, Christine Lazaris, Craig Maladra, Mike Olesen

d. The Liaison & Communications Sub-Committee will provide strategic information to

the City Government and Community. Members: Jeanne Dyer / Chairman, Craig Maladra, Lynette Dubovik

6. Copies of the Portsmouth, RI. Business Plan were distributed and briefly reviewed. This plan

provides a good example and will be used as a reference to develop our plan. 7. The next meeting is scheduled for Saturday, April 16, 2016; 9:00 am at the Geneva

Chamber of Commerce on Third Street. The purpose of the meeting is for the Research Sub-Committee and Location/Real Estate Sub-Committee to present their finding which will be used in creating the Business Plan.

8. The meeting was adjourned at approximately 8:25 pm.

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Geneva Community Arts Center Planning Committee / Meeting Summary / April 16, 2016 / Page 1 of 2

GENEVA COMMUNITY ARTS CENTER PLANNING COMMITTEE Geneva Cultural Arts Commission, Geneva, IL

MEETING SUMMARY

Date: April 16, 2016

Location: Geneva Chamber of Commerce

Attendees: Doug Holzrichter, Co-Chairman / GCAC

Craig Maladra, Alderman / City of Geneva

Lynette Dubovik / GGAG

Jean Gains / Geneva Chamber of Commerce

Larry Johnson / GFA

Christine Lazaris / Geneva Library

Jeanne Dyer / GGAG

Pat Bouvat / GGAG

Michael Olesen / Business Owner

Absent: Nicole Vickers / Geneva Park District

Mary Ann Diggory / GGAG

Vic Portincaso, Co-Chairman / GCAC

1. The meeting was called to order at 9:00 am.

2. There were no corrections or additions to the 2/23/2016 Meeting Summary.

3. Larry Johnson / Research Sub-Committee presented a comprehensive report of

comparable community art centers throughout the country. Information was

gathered using the internet, by phone calling and email inquiries. The research

provided data about property acquisition, revenue generation, governance,

staffing, program offerings and essential factors for success. An outline of the

presentation was distributed along with a matrix of information for 47 arts centers

around the country. Additionally, a packet of information was prepared to support

the importance of arts in a community, especially regarding economic impact.

Other members of the Research Sub-Committee include Pat Bouvat, Nicole

Vickers and Mary Ann Diggory.

4. Jean Gains and Jeanne Dyer / Location/Real Estate Sub-Committee presented

information on three properties that could meet the initial criteria for a community

arts center. The three property addresses were 426 S. Third Street (1,390 SF); 230 E.

State Street (2,154 SF); and 214 W. State Street (2,200 SF). Based on the information

presented, the property on Third Street was most appealing based on its location,

layout and available parking. However, it may be undersized.

5. Other properties in town such as the Post Office and City Hall were discussed as

future prospects. However, they will likely not be feasible or available at this time.

Page 20: Business Plan Community Arts Center Geneva, IL

Geneva Community Arts Center Planning Committee / Meeting Summary / April 16, 2016 / Page 2 of 2

6. It was noted that the role of the Greater Geneva Art Guild will be vital, and the

Geneva Foundation for the Arts may need to broaden their charter as it relates to

their future role with a Community Arts Center.

7. Mission and Vision Statements will be created to reflect the extensive community

and focus group input received to date – place for artists to work; place for

community gathering; flexible; clearing house for the arts in Geneva; physical

presence for the arts, place to see, learn and do art; home for cultural arts in

Geneva; should contribute positively to the City’s culture and economy. Craig

Maladra volunteered to prepare statements for review.

8. The next meeting is scheduled for Saturday, May 14, 2016; 9:00 am at the Geneva

Chamber of Commerce on Third Street. The following updates and discussion

topics will be on the agenda:

a. Updates on discussions with the Foundation for the Arts, the Greater

Geneva Art Guild, and the City (Mayor and City Administrator) regarding

future roles.

b. Mission and Vision Statement review.

c. Facility Program Statement.

d. Update on Business Plan.

9. The meeting was adjourned at approximately 11:30 am.

Page 21: Business Plan Community Arts Center Geneva, IL
Page 22: Business Plan Community Arts Center Geneva, IL

Geneva Community Arts Center Planning Committee / Meeting Summary / May 14, 2016 / Page 1 of 2

GENEVA COMMUNITY ARTS CENTER PLANNING COMMITTEE Geneva Cultural Arts Commission, Geneva, IL

MEETING SUMMARY

Date: May 14, 2016

Location: Geneva Chamber of Commerce

Attendees: Doug Holzrichter, Co-Chairman / GCAC

Craig Maladra, Alderman / City of Geneva

Jean Gaines / Geneva Chamber of Commerce

Christine Lazaris / Geneva Library

Jeanne Dyer / GGAG

Mary Ann Diggory / GGAG

Michael Olesen / Business Owner

Absent: Vic Portincaso, Co-Chairman / GCAC

Nicole Vickers / Geneva Park District

Larry Johnson / GFA

Pat Bouvat / GGAG

Lynette Dubovik / GGAG

1. The meeting was called to order at approximately 9:00 am.

2. There were no corrections or additions to the 4/16/2016 Meeting Summary.

3. A Facility Program Statement was created and issued for review. The Statement

included the following information, which was intended to establish initial space

requirements based on attendance/occupancy goals. There were no corrections.

Location: Downtown Geneva with adequate parking for programs and

events.

Flexible, multi-use space to hold events for 50 to 60 guests (standing). The

space will accommodate art exhibits and performances on a small scale:

(20’ x 35’) 700 sq. ft.

Classroom (15 students) / Work Room / Gallery: (20’ x 25’) 500 sq. ft.

Storage for supplies, equipment, tables and chairs: 150 sq. ft.

Reception / Lobby: 150 sq. ft.

Administration Office(s): 150 sq. ft.

Restrooms: 150 sq. ft.

Mechanical & Electrical Services: Not included - TBD

TOTAL: 1,800 sq. ft.

Page 23: Business Plan Community Arts Center Geneva, IL

Geneva Community Arts Center Planning Committee / Meeting Summary / May 14, 2016 / Page 2 of 2

4. Craig Maladra presented a written draft of a Mission and Vision Statement for

discussion. The group agreed that minor rev isions should be made, and Craig will

issue a rev ised draft.

5. Discussions have been held with GFA, GGAG and the City’s Administration to

prov ide informational updates, and to begin discussions regarding their future

roles.

6. I t was suggested that prov iding information to the community will likely stimulate

the process of establishing the Arts Center. Once the planning is further along, a

news release will be issued. Additionally, preliminary information could be

released at various downtown events this summer.

7. The Financial/Pro-forma Subcommittee will meet at the Library the week of 5/31/16

at 8:00 PM. Actual day to be determined.

8. The next whole Planning Committee meeting was scheduled for 6/18/16 at the

City Hall conference room.

9. The meeting was adjourned at approximately 9:45 am.

Page 24: Business Plan Community Arts Center Geneva, IL

Geneva Community Arts Center Financial / Pro-forma Sub-committee / Meeting Summary / May 31, 2016

Page 1 of 2

GENEVA COMMUNITY ARTS CENTER PLANNING COMMITTEE

FINANCIAL/PRO-FORMA SUBCOMMITTEE Geneva Cultural Arts Commission, Geneva, IL

MEETING SUMMARY

Date: May 31, 2016

Location: Geneva Library

Attendees: Doug Holzrichter, Co-Chairman / GCAC

Craig Maladra, Alderman / City of Geneva

Christine Lazaris / Geneva Library

Michael Olesen / Business Owner

Larry Johnson / GFA

Absent: Vic Portincaso, Co-Chairman / GCAC

Nicole Vickers / Geneva Park District

1. The meeting was called to order at 8:00 pm.

2. A summary of preliminary Management and Revenue Generation goals was

issued for review.

3. The following comments were offered regarding management and governance:

a. Initially, it may make sense to establish a Board of Directors, potentially

comprised of representatives from other organizations such as the Park

District, Library, Art Guild and Arts Commission.

b. The Board overseeing the Center should be comprised of members who

also lead by providing financial support.

c. Having the Arts Center under control of a Foundation will likely have many

advantages. Further discussions with the Geneva Foundation for the Arts

will be held to explore the possibility of expanding their charter.

d. It was generally agreed that hiring a director will be necessary. This

position could also be referred to as a Development Officer with fund

raising as a primary responsibility.

e. Consideration should be given to how the Center is staffed after hours -

during rental events and classes.

f. The role of the Art Guild will be important as a volunteer source. Members

of the Guild will also benefit by having the opportunity to sell art.

4. When announcements are made to the community, the message must be clear,

informative and concise.

5. We should be ready to move ahead if a building becomes available.

Page 25: Business Plan Community Arts Center Geneva, IL

Geneva Community Arts Center Financial / Pro-forma Sub-committee / Meeting Summary / May 31, 2016

Page 2 of 2

6. Revenue generation goals should be further defined. More detail should be

provided for class sizes, frequency, rental potential, etc.

7. Follow-up tasks will include the following:

a. Michael Olesen will contact Attorney Clyde Jones for an opinion on

Foundation involvement, and whether the Arts Center can have a

separate Board?

b. Doug Holzrichter will pursue further discussions with the existing Geneva

Foundation for the Arts.

c. Doug Holzrichter and Larry Johnson will work together to create a draft of

an operations budget based on research completed by Larry’s sub-

committee.

8. The meeting was adjourned at 9:00 pm.

Page 26: Business Plan Community Arts Center Geneva, IL

Geneva Community Arts Center / Meeting with GFA / Meeting Summary / July 6, 2016

Page 1 of 1

GENEVA COMMUNITY ARTS CENTER PLANNING COMMITTEE

MEETING WITH GENEVA FOUNDATION FOR THE ARTS (GFA) Geneva Cultural Arts Commission, Geneva, IL

MEETING SUMMARY

Date: July 6, 2016

Location: Geneva Chamber of Commerce

Attendees: Tim Vetang/GFA

Pat Engel/GFA

Carolyn Hill/GFA

Linda Cunningham/GFA

Trish Tkach/GFA

Doug Holzrichter, Co-Chairman / GCAC Planning Committee

Absent: Kent Gallagher/GFA

Larry Johnson/GFA

1. The meeting was called to order at 4:00 pm. GFA conducted their normal business.

2. Doug presented a progress report on business planning for a Community Arts

Center. A draft report/business plan is scheduled to be completed in July. Doug

explained the process, the sub-committees, and the work completed. Ownership

and management structure has yet to be resolved. However, based on research

by the Planning Committee, it is typical to have a Not-for-Profit Foundation

involved as the owner/management entity. Since GFA is already established, it

seems logical for them to expand their charter and assume ownership of a

Community Arts Center. As such, Doug asked GFA to consider such a request.

3. Tim provided an update on his meeting with Elizabeth Bellaver, immediate past

president of the St. Charles Arts Council, and their efforts to establish an Arts

Center. They have had support from businesses and individuals, including a major

benefactor. The SCAC is in the process of purchasing a building on Main Street in

downtown St. Charles. Their business plan is very ambitious and relies on meeting a

variety of revenue goals.

4. GFA asked questions about budget and location. The overall operating budget is

being compiled and will likely be in the neighborhood of $225,000 annually for the

first year. It was agreed that a convenient, downtown location is desirable.

5. A question was also asked about whether community support has been

measured. Doug provided information about the survey conducted in 2011. This

information will also be part of the final report.

6. It was agreed that the Community Arts Center Business Plan should suggest that

GFA be involved as the Owner/Management entity.

Page 27: Business Plan Community Arts Center Geneva, IL

Business Plan for a Community Arts Center / Geneva Cultural Arts Commission / City of Geneva, IL Appendix B

Appendix B

Research Data for Comparable Facilities

Page 28: Business Plan Community Arts Center Geneva, IL

Research Sub-committee Members: Pat Bouvat – GGAG

Nicole Vickers – GPD Larry Johnson – GFA

Mary Ann Diggory - GGAG

Geneva Community Arts Center Research Subcommittee Summary

April 16, 2016 RESEARCH PROCESS SOURCES

Internet Phone Calls Emails

SAMPLE METRICS

48 Communities with Arts Centers Population Range xxx – xxx,xxx Age of Art Centers Vary From Brand New to 104 Years Urban to Suburban to Rural

“COMMON THREADS”

Property Acquisition Methods o Gifts and Endowments o Historic Property Bequest o Abandoned or Unused Buildings o City, Federal, Park District or School District Buildings o Artists Groups Usually Catalyzed Movement to Procure Space or Location o Local Strengths and Historical Ties Can Influence Evolution of Facility

Revenue Generation Approaches - Program o Classes/Camps o Exhibits/Shows – Local, Regional, National o Lectures o Facility Rentals o Studio Space Rentals o Art Sales and Gift Shops o Fundraising Events

Revenue Generation Approaches – Contributions o Memberships o Local Business Donations o Corporate Sponsorships o Capital Campaigns for Facility Acquisition, Renovation, Expansion of Programs o Bequests, Memorial Donations and Gifts in Kind

Governance Models o Paid Staff Determined by Income Generation o Heavy Dependence on Volunteers o Larger Board of Directors who Represent Strong Community Ties and Support o Grants are Essential to Programs, Staffing, and Facility o Strategic Planning with Entire Community is Key to Viability

Page 29: Business Plan Community Arts Center Geneva, IL

Research Sub-committee Members: Pat Bouvat – GGAG

Nicole Vickers – GPD Larry Johnson – GFA

Mary Ann Diggory - GGAG

DETERMINATION OF PROGRAMS & OFFERINGS

Type of Space o Example: Church vs House vs Storefront vs Estate

Availability of Talent o Example: Teachers, Performers, Artisans, Artists, Dancers, Musicians, etc.

Local or Regional Needs o Example: Supplemental Education or Requirement for Special Outreach Programs

Direction Set by Major Benefactor or Donor Needs Created by Gifted Collection

o Example: Museum Focus Proximity of Other Resources with Definite Strengths or Presence

o Example: Nearby Performing Arts Center

ESSENTIAL FACTORS FOR SUCCESS OF ESTABLISHING A COMMUNITY ARTS CENTER

Excellent Volunteerism from Community and Art Organizations Positive and Visible Endorsements/Support from Public Officials Required Collaboration with City, School and/or Park Districts is Essential Pervasive Citizen Commitment

o Memberships, Donations, Gifts in Kind Local Business Financial Support Corporate Sponsorships Community of Donors “Buy In” for Capital Campaigns (When Needed) Creative Approach to “Repurposing” Space Willingness to Think/Act Regionally The project undertaking creates and provides a positive energy that will enhance the

quality of life and expand the potential for growth and economic development.

Page 30: Business Plan Community Arts Center Geneva, IL

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Page 31: Business Plan Community Arts Center Geneva, IL

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n af

ter 3

Cat

holic

chu

rche

s co

nsol

idat

ed10

- in

stru

ctor

s, 2

- sta

ff

Cla

sses

for v

oice

, mus

ic, v

isua

l ar

ts a

nd li

tera

ture

. The

atre

pe

rform

ance

s, to

urin

g sh

ows,

corp

orat

e sp

onso

rshi

ps.

Serv

ices

ext

end

to U

P. F

ocus

on

grow

ing

tour

ism

revn

ue. G

oal t

o ev

entu

ally

est

ablis

h a

scho

lars

hip

fund

.

15) R

iver

side

Art

s Ctr

Riv

ersi

de, I

L8,

875

6 - i

nstru

ctor

sC

lass

es, e

xhib

its, d

onor

s.

16) Q

uinc

y A

rt C

trQ

uinc

y, IL

40,9

1519

23

1887

car

riage

hou

se. L

ease

d to

Art

Clu

b fro

m P

ark

Dis

trict

in 1

932.

R

emod

elle

d in

194

6. F

irst

prof

essi

onal

dire

ctor

in 1

969.

Ex

pans

ion

for c

eram

ics,

prin

t mak

ing

and

othe

r cla

sses

in m

id 1

980s

.St

aff -

7, B

OD

- 13

Mem

bers

hips

from

$25

- $7

50.

Even

ts, e

xhib

its, g

rant

s, fu

nd

rais

ing

even

ts, j

urie

d sh

ows,

clas

ses.

17) C

edar

hurs

t Ctr

for

the

Art

sM

t Ver

non,

IL15

,277

1965

His

toric

hom

e, 3

,300

sq ft

with

90

acre

s. In

197

3 ad

ded

Mitc

hell

Mus

eum

with

per

man

ent c

olle

ctio

n fro

m M

itche

ll Fo

unda

tion.

Gal

lery

, per

form

ance

hal

l, cl

asse

s, co

rpor

ate

and

busi

ness

su

ppor

t, co

rpor

ate

spon

sore

d ev

ents

, fac

ility

rent

als.

Bu

sin

ess

Pla

n f

or

a C

om

mu

nit

y A

rts

Cen

ter

/ G

enev

a C

ult

ura

l Art

s C

om

mis

sio

n /

Cit

y o

f G

enev

a, IL

/ P

age

2 o

f 8

Page 32: Business Plan Community Arts Center Geneva, IL

18) B

rick

ton

Art

s Ctr

Park

Rid

ge, I

L37

,480

1997

Cla

sses

, cam

ps, m

embe

rshi

ps,

faci

lity

rent

al, e

xhib

its, 6

,000

ac

tive

parti

cipa

nts,

spon

sors

hips

, par

tner

ship

s.A

rt th

erap

y cl

asse

s, ac

tive

outre

ach

prog

ram

s.

19) A

rts C

tr o

f Hig

hlan

d Pa

rkH

ighl

and

Park

, IL

29,7

6319

60B

OD

- 27

, Sta

ff - 7

Vis

ual A

rts e

duca

tion,

exh

ibits

, fe

stiv

als,

art s

ales

, fac

ility

re

ntal

Out

reac

h pr

ogra

m, 2

00 n

eed

base

d sc

hola

rshi

ps.

20) A

ddis

on C

tr fo

r th

e A

rts

Add

ison

, IL

36,9

4219

94

Ope

ned

door

s at A

ddis

on T

rail

HS

in

2010

thro

ugh

partn

ersh

ips w

ith

Vill

age

and

Scho

ol D

istri

ct. A

rt ga

llery

, stu

dio

thea

tre, 1

200

seat

au

dito

rium

, sha

red

clas

sroo

ms.

Cap

ital c

ampa

ign

in 2

010,

D

upag

e Fo

unda

tion,

Nat

iona

l En

dow

men

t for

the

Arts

, Ill

inoi

s Arts

Cou

ncil,

Con

certs

in

the

park

serie

s.

21) C

omm

Art

s Ctr

for

Port

smou

thPo

rtsm

outh

, RI

17,3

8920

03

Loca

l art

asso

ciat

ion

had

no h

ome.

In

2008

tow

n co

unci

l cre

ated

Ports

mou

th

Arts

and

Cul

ture

Com

mis

sion

. C

onsi

dere

d 8

tow

n ow

ned

site

s and

se

lect

ed C

ogge

shal

l Sch

ool s

ite

whi

ch c

lose

d in

200

4. 5

,672

sq ft

, 4

clas

sroo

ms.

1-Pa

id F

TE -e

xec

dir,

volu

ntee

rs, i

nstru

ctor

s pai

d vi

a tu

ition

, BO

D -

30, m

odel

to

grow

staf

f with

reve

nue.

Mem

ber d

riven

(due

s), 1

60

mem

bers

@ $

45-6

0 w

hich

ac

coun

ts fo

r10-

18%

of r

even

ue.

Exhi

bits

10/

year

, per

form

ance

s, w

orks

hops

, chi

ldre

ns'

prog

ram

s, fa

cilit

y re

ntal

, ad

verti

sing

, gra

nts,

fund

rais

ing,

ar

t/mer

chan

dise

sale

s. Fi

rst

year

reve

nue

plan

= $

176K

. To

wn

char

ges $

0 fo

r lea

se

Ver

y st

rong

com

mun

ity su

ppor

t. R

esid

ents

opp

ose

use

of p

ublic

fund

s. C

ontri

bute

d in

com

e fro

m

corp

orat

ions

, fou

ndat

ions

, mun

icip

al

gran

ts st

ate

and

fede

ral g

rant

s and

in

divi

dual

s is 5

0% o

f rev

enue

. Thr

ee

year

pla

n as

sum

es $

300K

reve

nue

and

expe

nse.

22) N

ewpo

rt A

rt M

useu

m

(Por

tsm

outh

surv

ey)

New

port,

RI

24,6

7219

12

Foun

ded

by a

rtist

s. 3

build

ings

. G

risw

old

Hou

se is

his

toric

resi

denc

e w

hich

hou

ses t

he p

rivat

e co

llect

ion.

C

ushi

ng G

alle

ry h

osts

maj

or e

xhib

its.

Kah

n B

uild

ing

hous

es a

rt sc

hool

, 5

clas

sroo

ms a

nd st

udio

s.12

- FT

E, 2

- PT

FTE

, 50

- V

olun

teer

s - 5

0, T

rust

ees -

20.

2000

mem

bers

hips

, $1.

4 an

nual

re

venu

e, $

2.2M

end

owm

ent,

$200

K m

ortg

age.

Exh

ibits

, fa

cilit

y re

ntal

, mus

eum

shop

. In

com

e (E

vent

s - 2

9%, T

uitio

n -

20%

, Gra

nts -

17%

, Fu

ndra

isin

g - 1

2%, D

ues -

7%

.Si

gnifi

cant

out

reac

h pr

ogra

m.

23) A

rsen

al C

tr fo

r th

e A

rts

Wat

erto

wn,

MA

35,0

0020

10

25K

sq ft

rent

free

from

Har

vard

. $1

M d

onat

ion

at st

art b

y ar

chite

ct/d

evel

oper

and

ban

k. H

ouse

s 3

thea

tres,

6 st

udio

rent

als,

4 cl

assr

oom

s.

3 -F

TEs,

2P/T

FTE

s, se

vera

l vo

lunt

eers

and

inte

rns,

BO

D -

19

$768

K a

nnua

l ope

ratin

g fe

es,

mus

eum

and

thea

tre

prod

uctio

ns. R

even

ue

com

posi

tion

- 40%

m

embe

rshi

ps, c

orpo

rate

and

fo

unda

tion

supp

ort,

60%

pr

ogra

m re

venu

es, t

heat

re

rent

als,

and

stud

io re

ntal

s.

Bu

sin

ess

Pla

n f

or

a C

om

mu

nit

y A

rts

Cen

ter

/ G

enev

a C

ult

ura

l Art

s C

om

mis

sio

n /

Cit

y o

f G

enev

a, IL

/ P

age

3 o

f 8

Page 33: Business Plan Community Arts Center Geneva, IL

24) E

mer

son

Um

brel

la C

tr

for

the

Art

sC

onco

rd, M

A18

,000

1982

1929

hig

h sc

hool

slat

ed fo

r de

mol

ition

. Ear

ly 1

980s

a g

roup

of

volu

ntee

rsw

and

vis

iona

ries i

n 19

82

deve

lope

d a

mul

ti us

e pl

an fo

r the

bu

ildin

g. C

ity d

esig

nate

d th

e us

e as

ed

ucat

iona

l and

reta

ined

ow

ners

hip.

U

mbr

ella

Cen

ter f

or th

e A

rts

resp

onsi

ble

for p

rogr

amm

ing,

op

erat

ions

, bui

ldin

g m

aint

enan

ce a

nd

capi

tal i

mpr

ovem

ents

.Aud

itoriu

m

hold

s 435

seat

s, ga

llery

and

50

stud

ios.

FTEs

- 5,

PTE

s - 4

, BO

D -

17

Rev

enue

= $

650K

/yr.

Stud

ios =

50

% re

side

nts.

Spac

e re

ntal

s fo

r dan

ce, p

oetry

, reh

ears

al

spac

e. P

erfo

rmin

g ar

ts, a

rt cl

asse

s (ch

ildre

n - a

dults

). R

even

ue =

stud

ios -

40%

, ed

uc/p

erfo

rman

ce -

40%

, co

ntrib

utio

ns -

20%

. No

galle

ry

sale

s. M

embe

rshi

ps -

$50

indi

vidu

al, $

75 fa

mily

. C

omm

unity

out

reac

h pr

ogra

ms.

Educ

atio

nal p

rogr

ams =

65%

reve

nue.

25) C

ultu

ral C

tr o

f Cap

e C

odSo

. Yar

mou

th, M

A11

,003

2013

8K sq

ft o

f for

mer

ban

k bu

ildin

g,

whi

ch w

as p

ursh

ased

by

wea

lthy

indi

vidu

al fo

r $45

0K a

nd g

iven

to

Cul

tura

l Cen

ter,

who

pai

d $2

50K

to

reno

vate

with

$25

0K m

ortg

age,

FTE

- 3, P

TE -

1, V

ol -

150,

B

OD

- 15

(3 g

roup

s - G

ov,

Dev

, Fin

)

800

mem

bers

@ $

35K

, ren

tal

galle

ries -

3, r

etai

l sho

p (3

0%

com

mis

sion

), fa

cilit

y re

ntal

, m

usic

caf

é (b

yob

ever

y Fr

iday

). M

embe

rs -

$35K

, Ann

ual f

unds

- $

76K

, gra

nts -

$51

K.

Orig

inal

wor

k co

ntra

cted

to g

rant

w

riter

.

26) T

he K

athe

rine

Hep

burn

T

heat

reO

ls S

aybr

ook,

CN

10,3

6720

07

Larg

e 2

stor

y th

eatre

(250

)/tow

nhal

l. To

wn

cont

ribut

ed $

2M. S

tate

co

ntrib

uted

$0.

8M. T

own

pays

for

mai

nten

ance

and

util

ities

.FT

E - 3

, vol

unte

ers -

160

, BO

D

- 15

(3 to

wn

reps

)

Rev

enue

- $9

50K

. Per

form

ing

arts

ven

ue. F

acil;

ity re

ntal

s. $5

04K

- tic

kets

, $46

K -

ticke

ts,

$100

K m

embe

rshi

ps, $

3K -

indi

vidu

al g

ifts,

$38K

co

rpor

ate

gifts

, $15

0K sp

ecia

l ev

ents

. 67%

ear

ned,

33%

co

ntrib

utio

ns. H

as $

120K

in

rese

rves

from

cap

ital c

ampa

ign.

27) N

atic

k C

tr fo

r th

e A

rts

Nat

ick,

MA

45,2

8419

9727

0 se

at th

eatre

(ren

ovat

ed fi

reho

use)

ac

quire

d w

ith $

680K

deb

t.B

OD

- 14

, 1 -

FTE,

4 -

PTE.

Ann

ual r

even

ue -

$904

K,

mem

bers

120

0 re

side

nts -

$7

5K, f

acili

ties r

enta

ls, c

lass

es,

conc

erts

, exh

ibits

, Rev

enue

=

60%

pro

gram

, 40%

de

velo

pmen

t. M

ajor

gift

s =

$50K

, Ann

ual f

unds

-$15

K.

Spon

sors

- $3

5K, C

once

ssio

ns -

$30K

.

28) C

otui

t Ctr

for

the

Art

sC

otui

t, M

A3,

362

10

K sq

ft -

perfo

rmin

g ar

ts, g

alle

ry

spac

e, a

dmin

spac

e, sm

all s

tudi

osFT

E - 4

, PTE

- 1,

BO

D -

8,

(P/R

= 5

0 %

cos

t/exp

)

Rev

enue

= $

520K

. Per

form

ing

arts

- 5/

year

, art

show

s -

10/y

ear,

sum

mer

mus

ic se

ries,

sum

mer

cam

p fo

r kid

s, tic

ket

sale

s, ar

t cla

sses

, ren

tal s

pace

, m

embe

rshi

ps,

Exte

nsiv

e co

mm

unity

par

tner

ship

pr

ogra

ms,(

trea

tmen

t cen

ter,

disa

bilit

ies,

hom

eles

s, be

havi

oral

he

alth

care

, out

reac

h).

29) G

lenn

& V

iola

Cul

tura

l A

rts C

trH

illsb

oro,

OR

97,3

6820

04

Don

atio

n of

$1M

. City

pur

chas

ed

land

, chu

rch

and

hous

e in

200

0. In

4

year

s citi

zens

, bus

ines

ses a

nd

com

mun

ity o

rgan

izat

ions

fund

ed

reno

vatio

ns.

Form

er c

hurc

h.

You

th a

nd a

dult

art e

duca

tion.

20

0 se

at p

erfo

rman

ce c

ente

r. 6

clas

sroo

ms,

kitc

hen.

Fac

ility

re

ntal

, exh

ibits

.

Man

y su

mm

er c

amps

. Ric

h co

urse

cu

rric

ulum

. Tot

al c

omm

unity

in

volv

emen

t. N

eed

for c

ultu

ral c

ente

r id

entif

ied

man

y ye

ars e

arlie

r.

Bu

sin

ess

Pla

n f

or

a C

om

mu

nit

y A

rts

Cen

ter

/ G

enev

a C

ult

ura

l Art

s C

om

mis

sio

n /

Cit

y o

f G

enev

a, IL

/ P

age

4 o

f 8

Page 34: Business Plan Community Arts Center Geneva, IL

30) N

oyes

Cul

tura

l Art

s Ctr

Evan

ston

, IL.

75,4

3019

80

Gal

lerie

s, B

uild

ing

desi

gned

by

Dan

iel B

urnh

am in

189

2 as

a sc

hool

. 19

0 se

at th

eatre

.City

cre

ated

m

atch

ing

prog

ram

to c

onve

rt sc

hool

to

com

mun

ity a

rts c

ente

r.

Mus

ic, t

heat

re, v

isua

l arts

pr

ogra

ms.

Hom

e fo

r 20

artis

ts

orga

niza

tions

. Spa

ce fo

r arti

sts

offe

red

at b

elow

mar

ket r

ates

in

exch

ange

for c

omm

unity

se

rvic

e. S

how

s, da

nce

less

ons,

conc

erts

, Illi

nois

Arts

Cou

ncil

gran

ts. G

alle

ry fr

ee.

Parti

cipa

ting

thea

tres a

nd

desi

gner

s…C

hica

go S

hake

spea

re C

o.

NW

U, E

vans

ton

HS,

etc

.

31) S

prin

g C

ultu

ral A

rts C

trC

ham

paig

n, IL

84,5

1319

96

Form

er U

S Po

st O

ffice

. Dee

ded

to

Park

Dis

trict

in 1

991.

Ren

ovat

ion

in

1992

. Des

igna

ted

Cul

tura

l Cen

ter i

n 19

96.

Und

er P

ark

Dis

trict

.

Faci

lity

rent

al, c

lass

es, I

llino

is

Arts

Cou

ncil

and

Illin

ois D

ept

of C

omm

erce

and

Eco

nom

ic

Dev

elop

men

t gra

nts.

32) A

nder

son

Art

s Ctr

Ken

osha

, WI

99,2

1819

92

9,00

0 sq

ft m

ansi

on b

uilt

in 1

929-

1931

, with

4.7

acr

es, d

eede

d to

co

unty

in 1

977.

25 e

xhib

its/y

ear.

Com

plet

e sl

ate

of a

rt cl

ass o

fferin

gs.

Mus

ic e

duca

tion,

sum

mer

ca

mps

, fac

ility

rent

als,

gift

shop

, artw

ork

sale

s, gr

ants

, do

natio

ns, a

nnua

l fun

d dr

ive.

No

tax

fund

ing.

Spo

tligh

ts lo

cal,

regi

onal

and

nat

iona

l arti

sts.

Stud

ent

wor

k hi

ghlig

hted

.

33) A

nnet

te &

Dal

e Sc

huh

Riv

erfr

ont A

rts C

trSt

even

s Poi

nt, W

I26

,670

Gal

lery

larg

e en

ough

for 5

0 - 7

0 pi

eces

. City

pro

vide

s sto

rage

. Lar

ge

dona

tion

by S

chuh

's fo

r gal

lery

in

vest

men

ts. C

ity h

as a

noth

er a

rt or

gani

zatio

n/ga

llery

run

as a

coo

p.

No

city

dep

ende

ncy.

1 - P

TE, V

olun

teer

s and

in

tern

s.

City

ow

ned.

Par

t of P

arks

and

R

ecre

atio

n D

ept.

Ren

t, m

aint

aina

nce,

and

util

ities

co

vere

d by

city

. Rev

enue

fund

s fro

m m

otel

/hot

el ta

x,

dona

tions

, art

sale

s, gi

ft sh

op,

exhi

bit f

ees a

nd c

lass

fees

.

34) Q

uinc

y A

rt C

tr

Qui

ncy,

IL40

,798

1923

Foun

ded

by w

omen

s' ar

t gro

up. 1

932

leas

ed c

arria

ge h

ouse

from

par

k di

stric

t. St

arte

d w

ith m

onth

ly e

xhib

its

in h

otel

, hom

es, a

nd li

brar

y. L

ectu

res

give

n. A

rtist

in re

side

nce

prog

ram

cr

eate

d. In

194

7 re

nova

tion

and

crea

tion

of g

alle

ry a

rea.

In 1

969,

firs

t pa

id d

irect

or. I

n 19

80s e

xpan

ded

2x

and

adde

d ne

w g

alle

ry a

nd

clas

sroo

ms.

26.3

K sq

ft, 2

gal

lerie

s. O

wne

d by

Par

k D

istri

ct.

1 PT

E pa

id m

anag

er

Cla

ss fe

es, s

peci

al e

vent

s, co

mm

issi

oned

sale

s, do

natio

ns,

gran

ts.

Mis

sion

- to

edu

cate

pub

lic b

y pr

omot

ing

the

grow

th a

nd

appr

ecia

tion

of th

e vi

sual

arts

thro

ugh

exhi

bitio

ns a

nd p

rogr

ams.

35) A

lma

Com

m a

rts C

trA

lma,

MI

9,28

320

11

Vac

ant s

tore

front

don

ated

in 2

011.

in

2013

don

ors a

llow

ed th

e ob

tain

ing

of

perm

anen

t spa

ce w

ith 2

rent

al

apar

tmen

ts. P

rogr

ams o

ffere

d re

gion

ally

.1

PTE

paid

man

ager

Cla

ss fe

es, s

peci

al e

vent

s, co

mm

issi

oned

sale

s, do

natio

ns,

gran

ts.

Futu

re o

utre

ach

claS

SES

PLA

NN

ED,

Ban

ner C

ompe

t. A

nnui

ty,a

rtist

m

ento

ring

prog

ram

, art

cam

ps a

nd

exhi

bitio

ns.

Bu

sin

ess

Pla

n f

or

a C

om

mu

nit

y A

rts

Cen

ter

/ G

enev

a C

ult

ura

l Art

s C

om

mis

sio

n /

Cit

y o

f G

enev

a, IL

/ P

age

5 o

f 8

Page 35: Business Plan Community Arts Center Geneva, IL

36) L

eela

nau

Com

m C

ultu

ral

CT

RLe

land

, MI

2,03

319

00s

Wom

en's

art g

roup

star

ted

savi

ng fo

r fa

cilit

y. 1

922

faci

lity

built

. 193

9 bu

ildin

g us

ed fo

r art

colo

ny o

f M

ichi

gan

Stat

e C

olle

ge. S

umm

er

clas

ses l

aste

dfo

r 50

year

s. 19

92

reno

vatio

ns a

nd re

pairs

com

plet

ed.

Mai

n flo

or -

45' x

35'.

Sta

ge -

18' x

16

'. Per

form

ance

seat

ing

- 200

.1

FTE

Dire

ctor

, BO

D -

sinc

e 19

92.

Cla

sses

for 1

85 c

hild

ren

and

120

adul

ts. G

row

n en

dow

men

t fu

nd >

$500

K. D

ance

cla

sses

. A

nnua

l ope

ratio

nal f

und

rais

er.

Incl

udes

100

are

a ar

tists

. G

rant

s fro

m: M

ich

Cnc

l for

the

Arts

and

NEA

. Fac

ility

rent

al.

37) L

udin

gton

Are

a C

tr fo

r th

e A

rts (

LA

CA

)Lu

ding

ton,

MI

8,07

620

04

Arts

cou

ncil

crea

ted.

200

8 fir

st

exhi

bitio

n. F

orm

er M

etho

dist

Chu

rch

purc

hase

d in

200

6. 2

5K sq

ft.

All

volu

ntee

r BO

D. G

over

ned

by 5

01C

3 in

200

4.

Even

ts, e

xhib

its, p

erfo

rman

ces,

educ

atio

n, g

ift sh

op, g

alle

ry,

faci

lity

rent

als -

stag

e,

clas

sroo

ms,

loun

ge, g

alle

ry

20 C

omm

unity

par

tner

s. M

issi

on: T

o st

reng

then

our

com

mun

ity th

roug

h ar

ts a

dvoc

acy.

Vis

ion:

LA

CA

fost

ers a

co

mm

unity

whe

re a

rts a

nd c

ultu

re

brin

g us

toge

ther

, fee

d th

e cr

eativ

e sp

irit a

nd fu

el e

cono

mic

gro

wth

.

38) T

ecum

sah

Ctr

for

the

Art

sTe

cum

sah,

MI

8,52

119

81A

nony

mou

s gift

to c

ity in

198

1FT

E - 6

Thea

tre th

rivin

g - 5

72 se

ats,

natio

nal t

ours

, hom

egro

wn

prod

uctio

ns, c

inem

a se

ries,

spon

sors

hips

, fou

ndat

ion

supp

ort,

busi

ness

spon

sors

hip

Man

y lo

cal p

erfo

rman

ce g

roup

s use

th

eatre

.

39) W

yand

otte

Art

s Ctr

Wya

ndot

te, M

I25

,883

2008

City

pur

chas

ed b

uild

ing

from

Mas

ons

to p

rese

rve

hist

oric

stru

ctur

e. F

orm

er

Odd

Fel

low

bui

ldin

g.

Hom

e to

Dow

nriv

er C

ounc

il fo

r the

A

rts: 2

1 do

wnr

iver

com

mun

ities

, 35

0K p

eopl

e, p

ublic

gal

lery

and

65

cultu

ral g

roup

s.

40) F

isch

er C

reat

ive

Art

s C

TR

Wau

kesh

a, W

I70

,718

soon

3 st

ory

build

ing

- for

mer

bre

wer

yFT

E - 2

Con

certs

, fac

ility

rent

als (

hal

ls,

suite

s, co

nfer

ence

room

s),

art/m

usic

fest

ival

s, ga

llery

sp

ace,

rehe

arsa

l spa

ce, t

rust

fu

nd.

Mis

sion

: To

prov

ide

a pl

ace

that

is

cond

uciv

e to

the

crea

tion

of a

rt. A

rt sh

ould

be

the

goal

, not

pro

fit. T

o he

lp

loca

l com

mun

ity a

chie

ve se

lf ex

pres

sion

.

41) G

atew

ay R

egio

nal A

rts

ctr

- Mon

tgom

ery

Cou

nty

Cou

ncil

for

the

Art

sM

t Ste

rling

, KY

6,58

919

91

Star

ted

as a

stor

efro

nt in

199

7.

Form

er M

etho

dist

Chu

rch

purc

hase

d in

200

2 an

d be

gan

$1.3

M re

nova

tion

proj

ect.

Ope

ned

in 2

009

as 3

floo

r ar

ts c

ente

r with

arti

st st

udio

s, of

fices

an

d re

hear

sal r

oom

s.

Stat

e an

d Fe

dera

l fun

ding

, Ky

Arts

Cou

ncil

and

NEA

, don

ors,

mem

bers

hip

- 300

, loc

al

busi

ness

and

indi

vidu

al

dona

tions

, fac

ility

rent

als,

and

gift

shop

. W

ere

gifte

d a

perm

anen

t col

lect

ion.

42) M

arqu

ette

Art

s &

Cul

ture

CT

RM

arqu

ette

, MI

21,3

5520

00

City

par

tner

ed w

ith P

eter

Whi

te

Libr

ary

and

crea

ted

a ho

me

in lo

wer

le

vel o

f the

pub

lic li

brar

y. It

4 la

rge

wor

ksho

p ro

oms,

a re

tail

galle

ry, a

co

mm

unity

room

with

stag

e, a

nd 2

ga

llery

exh

ibit

area

s. Th

e ci

ty p

ays a

%

of t

he u

tiliti

es a

nd ja

nito

rial

serv

ices

.

FTE

1 A

rts a

nd C

ultu

re

Dire

ctor

, hire

d by

the

city

in

1994

and

in 1

996

was

mad

e an

of

ficia

l dep

artm

ent o

f the

city

.

The

art C

ente

r is e

xpec

ted

to b

e ab

le to

supp

ort i

tsel

f thr

ough

sp

ace

rent

al, p

rogr

amm

ing

and

gran

ts, c

omm

unity

and

City

su

ppor

t.

Mis

sion

: The

Mar

quet

te A

rts a

nd

Cul

ture

Dep

artm

ent s

erve

s to

enco

urag

e, d

evel

op a

nd fa

cilit

ate

an

enric

hed

envi

ronm

ent o

f arti

stic

, cr

eativ

e an

d cu

ltura

l act

ivity

. (A

rts

and

Cul

ture

Mas

ter P

lan

2014

av

aila

ble)

Mas

ter p

lan

in p

lace

. Su

rvey

s tak

en a

nd re

sults

reco

rded

. Sp

ecifi

c go

als a

nd o

bjec

tives

in p

lace

. "A

rts b

ased

" eco

nom

ic d

evel

opm

ent

plan

ned.

Bu

sin

ess

Pla

n f

or

a C

om

mu

nit

y A

rts

Cen

ter

/ G

enev

a C

ult

ura

l Art

s C

om

mis

sio

n /

Cit

y o

f G

enev

a, IL

/ P

age

6 o

f 8

Page 36: Business Plan Community Arts Center Geneva, IL

43) O

rion

Art

Cen

ter

Lake

Orio

n, M

I35

,394

Vol

unte

ers,

inte

rns.

Mem

ber b

ased

, cla

sses

, sp

onso

rshi

ps, p

artn

ers,

show

s,

spec

ial e

vent

s,

Mis

sion

: To

conn

ect f

olks

who

shar

e a

com

mon

inte

rest

in th

e ar

ts a

nd

enha

nce

the

com

mun

ity sp

irit i

n th

e ar

ea.

44) S

hiaw

asse

e A

rts C

tr

Ow

osso

, MI

15,1

9419

72

Ope

rate

s on

a 99

yea

r lea

se w

ith th

e ci

ty. H

ouse

s nin

e ga

llerie

s, m

ultip

le

clas

sroo

ms,

perm

anen

t art

colle

ctio

n an

d st

aff o

ffice

s with

in 8

,700

sq ft

. in

2008

exp

ansi

on o

f 2,2

00 sq

ft fo

r in

crea

sed

galle

ry sp

ace

and

clas

sroo

ms.

In 2

014

acc

ess f

or

disa

bilit

ies a

nd th

e 3

stor

y el

evat

or

wer

e ad

ded

thro

ugh

a M

CA

CA

ca

pita

l im

prov

emen

t gra

nt a

nd

mat

chin

g fu

nds f

rom

a d

onor

beq

uest

. Sta

ff - 7

, Vol

unte

er B

OD

- 20

Expa

nsio

n fu

nded

by

prog

ram

re

venu

es, l

ocal

gra

nts a

nd

priv

ate

supp

ort f

rom

2 m

ain

dono

rs. M

embe

rshi

p to

tals

1,

216,

hal

f of w

hich

are

vo

lunt

eers

. Exh

ibiti

ons (

free)

fe

atur

ed w

ork

of o

ver 2

18

artis

ts a

nd h

ad o

ver 3

1,00

0 vi

sito

rs. C

lass

es in

clud

e pr

ogra

ms f

or d

evel

opm

enta

lly

disa

bled

you

th a

nd a

rt th

erap

y ac

tiviti

es. M

ulti

dim

ensi

onal

art

curr

icul

um fo

r chi

ldre

n an

d ad

ults

. Ser

ved

1,98

8 st

uden

ts in

20

14. 2

014

prog

ram

reve

nus -

$1

18K

, con

tribu

ted

inco

me

- $1

04K

. Tot

al e

xpen

ses -

$2

07K

. Fac

ility

rent

als o

ffere

d.

Prog

ram

par

tner

ship

s with

seni

or

grou

ps, p

ublic

scho

ols,

busi

ness

es a

nd

heal

thca

re c

ente

rs. M

issi

on: t

o sp

onso

r an

d en

cour

age

parti

cipa

tion

and

appr

ecia

tion

of th

e ar

ts in

Shi

awas

see

Cou

nty

and

its su

rrou

ndin

g ar

ea.

Expa

nsio

n fu

nded

by

prog

ram

re

venu

es, l

ocal

gra

nts a

nd su

ppor

t fro

m 2

mai

n do

nors

.

45) S

auga

tuck

Cen

ter

for

the

Art

sSa

ugat

uck,

MI

925

2003

Vis

iona

ries c

oale

sced

aro

und

an

aban

done

d pi

e fa

ctor

y.St

aff -

10,

PT

even

t ass

ista

nts.

Cla

sses

, fac

il;ity

rent

als,

live

perfo

rman

ces,

prof

essi

onal

th

eatre

pro

duct

ions

, film

serie

s, le

ctur

e se

ries a

nd g

reen

mar

ket

host

ing.

Las

t yea

r, 44

,000

pe

ople

spen

t tim

e at

the

cent

er.

Rev

enue

incl

udes

m

embe

rshi

ps, p

artn

ersh

ips a

nd

gran

ts a

nd d

onor

s.

Beg

inni

ng th

ough

t pro

cess

: A g

reat

art

com

mun

ity sh

ould

hav

e a

robu

st a

rts

cent

er -

and

that

a ro

bust

art

cent

er

coul

d, in

turn

, hel

p cr

eate

an

even

m

ore

vibr

ant c

omm

unity

. Pa

rtner

ship

s bas

ed p

rogr

ams w

ith

scho

ols,

loca

l gov

ernm

ent,

othe

r arts

gr

oups

and

env

ironm

enta

l NFP

s.

46) R

iver

side

Art

s Ctr

Fo

unda

tion

Yps

ilant

i, M

I19

,435

Mul

ti pu

rpos

e cu

ltura

l arts

ven

ue

prov

idin

g pe

rform

ance

, exh

ibit,

st

udio

and

rece

ptio

n sp

ace

for a

rtist

s an

d ar

t cul

tura

l org

aniz

atio

ns to

en

rich

com

mun

ity. S

ite is

a fo

rmer

ca

r was

h. 2

014

reno

vatio

n pr

ojec

t cr

eate

d 5

stud

io sp

aces

.Fi

rst E

xecu

tive

Dire

ctor

hire

d in

201

4. B

OD

- 17

.

Thea

tre u

tiliz

atio

n w

as 2

02

days

, 94

perfo

rman

ces a

ttend

ed

by 6

463

peop

le. T

he a

rt ga

llery

ha

d m

onth

ly sh

ows u

tizin

g 1,

090

volu

teer

hou

rs a

nd h

ad

3,08

7 vi

sito

rs. 2

014

had

$124

K

in re

venu

es ($

73K

from

gra

nts

and

dona

tions

, with

$10

7K in

ex

pens

es.

Bu

sin

ess

Pla

n f

or

a C

om

mu

nit

y A

rts

Cen

ter

/ G

enev

a C

ult

ura

l Art

s C

om

mis

sio

n /

Cit

y o

f G

enev

a, IL

/ P

age

7 o

f 8

Page 37: Business Plan Community Arts Center Geneva, IL

47) A

dria

n C

tr fo

r th

e A

rts

Adr

ian,

MI

21,1

3320

15

Thre

e bu

ildin

gs w

ere

rent

ed to

the

com

mun

ity a

rts o

rgan

izat

ion

by th

e ci

ty o

f Adr

ian

in 2

015.

Cer

amic

cl

asse

s are

und

erw

ay in

the

new

sp

ace.

Add

ition

ally

, the

city

rent

ed

($10

0/m

onth

for 2

yea

rs fo

r m

aint

anen

ce a

nd u

tility

cos

ts),

Bui

ldin

g #1

of t

he A

dria

n Tr

aini

ng

Scho

ol c

ampu

s, fo

r the

pro

gram

s de

vote

d to

pai

ntin

g, d

raw

ing,

ph

otog

raph

y an

d pr

intm

akin

g.R

un b

y Le

naw

ee C

ounc

il fo

r V

isua

l Arts

.

Laun

ched

as a

n ef

fort

to g

row

the

arts

an

d br

ing

visi

tors

into

the

com

mun

ity.

Partn

ersh

ip w

ith sc

hool

s, co

llege

s, an

d vo

catio

nal a

nd a

fter s

choo

l act

iviti

es.

48) S

tark

wea

ther

Art

s Ctr

Rom

eo, M

I3,

596

1987

Ms S

tark

wea

ther

, a fo

rmer

40

year

art

teac

her,

left

her e

stat

e to

Rom

eo

His

toric

al S

ocie

ty a

nd V

illag

e of

R

omeo

, to

be u

sed

as a

n ar

t and

cu

ltura

l cen

ter,

dedi

cate

d to

pr

omot

ing

and

fost

erin

g th

e ap

prec

iatio

n of

art

and

artis

ans a

nd to

su

ppor

t the

cha

ract

er a

nd q

ualit

y of

th

e V

illag

e. in

198

9 th

e vi

llage

the

NFP

Sta

rkw

eath

er S

ocie

ty to

fulfi

ll th

e w

ishe

s of M

s Sta

rkw

eath

er. I

n 19

99 th

e es

tate

ope

ned

with

two

exhi

bit g

alle

ries a

nd a

sale

s gal

lery

. In

200

9, a

2nd

floo

r gal

lery

reso

ratio

n pr

ojec

t was

com

plet

ed. T

he A

rt Ed

ucat

ion

Prog

ram

and

Ope

n M

ic

Nig

ht p

rogr

am w

ere

open

ed to

are

a m

usic

ians

and

per

form

ers.

BO

Trus

tees

- 8,

occ

asio

nal p

aid

staf

f and

man

y vo

lute

ers.

Cla

sses

, exh

ibits

, gift

shop

, m

usic

al e

vent

s and

eve

nts.

Vol

unte

ers a

nd c

orpo

rate

co

ntrib

utio

ns h

ave

been

crit

ical

to

the

succ

ess o

f the

pro

gram

s. M

embe

rshi

p du

es a

nd

volu

ntee

rism

are

ess

entia

l. D

onat

ions

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Page 38: Business Plan Community Arts Center Geneva, IL

Business Plan for a Community Arts Center / Geneva Cultural Arts Commission / City of Geneva, IL Appendix C

Appendix C

Location / Real Estate Data

Page 39: Business Plan Community Arts Center Geneva, IL

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Geneva Cultural Arts Center Planning Meeting

Location/Real Estate Sub‐Committee  Report

Saturday, April 16, 2016

Search Criteria

• Downtown location – Hamilton St. – Train Tracks; East Side Drive – Seventh St.

• Flexible Space – Exhibits – Community Gatherings – Classes – Sales

• 2,500 – 4,000 SF• Budget – Unidentified• Flexible on terms. i.e., length of rental• City signs the lease• City covers insurance – liability – content and damage

Page 40: Business Plan Community Arts Center Geneva, IL

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Location #1 – 426 S. Third Street

• Total Space – 1,390 SF• Rental Rate ‐ $22 SF/Year NNN($2,548.34 per month) Negotiable 

(Includes utilities)• High Visibility / Foot Traffic• Immediately Available – Ready to 

Move in Condition• Parking Lot Behind Building

• Additional Public Parking on Third and Lot across South Street.• Three separate entrances.• Can be divided into retail space and class/meeting room space.• Surrounded by other retail/restaurants for walk‐in traffic.• Built‐In Handicapped Accessible Ramp through back entrance.• Landlord has his business in the same building – employs a management 

company to handle the rental.  

Interior Scenes

Page 41: Business Plan Community Arts Center Geneva, IL

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Interior Scenes (continued)

Handicap Ramp/ Parking/ Back Entrance

Page 42: Business Plan Community Arts Center Geneva, IL

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Location #2 ‐ 230 E. State Street

• Total Space – 2,154 SF• Rental Rate ‐ $18 SF/Year

($3,231 per month‐no utilities) • High Visibility / Low Foot Traffic• Upper level also available‐1,855 SF• Availability to be coordinated with 

current tenant• Parking Lot Next to Building

• Can be divided into retail space and class/meeting room space.• Empty lot next to site may be available to use for art shows/extra parking• Property has two front entrances and one back entrance.• Property has been well maintained• No handicap access / sprinkler systems currently present• Destination location – few walk‐in businesses nearby• Historic home with charismatic interior

Floor Plan

Page 43: Business Plan Community Arts Center Geneva, IL

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Interior Rooms

Additional Images

Page 44: Business Plan Community Arts Center Geneva, IL

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Location #3 ‐ 214 W State Street

• Total Space – 2200 SF• Rental Rate ‐ $15 SF/Year

($2,700 per month?) Negotiable (Does not include utilities)

• High Visibility and Foot Traffic• Chandelier and Clock to be 

removed• On street parking only

• Can be divided into retail space and class/meeting room space.• Front and back entrances• Plenty of wall space for hanging with some track lighting• Landlord will allow renovation• Carpets need cleaning or replacement/ some reconstruction required.• Surrounded by other retail/restaurants for walk‐in traffic.

Interior Photos

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Additional Photos

In addition to the 2200 SF first floor – there is aFull basement, which could be used for storage.

Workshop room has oversized sink and cabinets.Counter would need to be replaced

Lunchroom is located near back entrance.

Page 46: Business Plan Community Arts Center Geneva, IL

Business Plan for a Community Arts Center / Geneva Cultural Arts Commission / City of Geneva, IL Appendix D

Appendix D

Initial Annual Operating Budget

Page 47: Business Plan Community Arts Center Geneva, IL

INITIAL ANNUAL OPERATING BUDGETCOMMUNITY ARTS CENTER - GENEVA, IL APPENDIX D

REVENUE Year 1 Notes

A. CONTRIBUTED INCOME1 Corporate Sponsorships (through GFA) $25,000.00 Amounts are intended to be attainable2 Annual Appeal $30,000.003 Annual Fundraising Gala $25,000.00 Based on past events by the GCAC4 Grants $6,000.005 Family Donations & Endowments $25,000.006 Membership Dues $12,000.00 200 members @ $60 / member average7 Sub-Total $123,000.00

B. EARNED INCOME1 Ad Sales in programs $15,000.002 Summer / Vacation Camps $5,000.003 Class Tuitions $20,000.00 180 to 240 students annually @ $100 per 8-week class4 Concessions $3,000.005 Exhibition Entry Fees $15,000.006 Facility Rentals $6,000.00 $250 per rental; twice per month7 Studio Space Rentals $7,000.00 Studio use; $75 monthly; 8 artists; enhanced membership8 Art Sale Commissions $5,000.009 Gift Shop $15,000.00 $1,250 per month10 Special Events such as Performances $11,000.00 24 performances annually; $12 / ticket; 40 people11 Sub-Total $102,000.00

TOTAL REVENUE $225,000.00

EXPENSES Year 1

A. General Overhead1 Computer(s), Printers, Software $2,000.002 Misc. Fees $2,000.003 Content and Liability Insurance $4,000.004 Advertising / Printing $2,500.005 Phone, Cable, Internet $2,500.006 Website $500.007 Merchandise $5,000.00 For Gift Shop8 Office Supplies $750.009 Postage $1,250.0010 Refreshments $1,000.0011 Sub-Total $21,500.00 $1,792 / month

B. Building & Grounds1 Rent $40,000.00 Contribution of space will reduce expenses2 Utilities - Electricity, Water, Sewer, Gas $3,000.003 Cleaning & Maintenance $5,000.004 Security $1,500.005 Sub-Total $49,500.00 $4,125 / month

C. Classes and Programs1 Summer Camp Staff $3,000.00 60% of fees2 Education Staff $12,000.00 60% of class tuition3 Supplies $2,000.004 Sub-Total $17,000.00

D. Performances1 Fees $5,000.002 Advertising - Printing $1,000.003 Sub-Total $6,000.00

Business Plan for a Community Arts Center / Geneva Cultural Arts Commission / City of Geneva, IL / Page 1 of 2

Page 48: Business Plan Community Arts Center Geneva, IL

E. Exhibitions1 Receptions $2,000.002 Gallery Expenses $2,000.003 Juror Fees $3,000.004 Prizes $3,000.005 Sub-Total $10,000.00

F. Fund Raising1 Supplies $2,000.002 Postage $2,000.003 Printing $2,000.004 Sub-Total $6,000.00

G. Professional Services1 Accountant & Audit $8,000.002 Legal $2,000.003 Sub-Total $10,000.00

H. Salaries & Benefits1 Director, Part-time Staff and Contract Services $90,000.00 Salaries to be based on experience and performance2 Sub-Total $90,000.00

I. Contingency $10,000.00

J. Reserve Allocation $5,000.00 Increase annually

TOTAL EXPENSES $225,000.00

NET GAIN / (SHORTFALL) $0.00

Business Plan for a Community Arts Center / Geneva Cultural Arts Commission / City of Geneva, IL / Page 2 of 2