Business Plan DRAFT.docx

7/29/2019 Business Plan DRAFT.docx

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Table of Contents

Executive Summary .................................................................................................... Error! Bookmark not defined.Organizational Plan ........................................................................................................................................................ 3

Summary description of the business ....................................................................................................................... 3

Product ...................................................................................................................................................................... 5

Location ..................................................................................................................................................................... 5

Legal Structure .......................................................................................................................................................... 6

Management ............................................................................................................................................................. 6

Personnel .................................................................................................................................................................. 7

Marketing Plan ............................................................................................................................................................ 11

Executive Summary ................................................................................................................................................. 11

Current marketing situation .................................................................................................................................... 12

Market Description ............................................................................................................................................. 12

Market major segments and target market ........................................................................................................ 13

Market needs ...................................................................................................................................................... 15

Market Environment ........................................................................................................................................... 15

Product review .................................................................................................................................................... 16

Competitors ........................................................................................................................................................ 19

Distribution ......................................................................................................................................................... 21

Threats and opportunities analysis ......................................................................................................................... 21

Threats ................................................................................................................................................................ 21


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Electric Vehicles Wholesale

Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands

Tel. +31 20 611 0011Action programs ...................................................................................................................................................... 27

Marketing strategies to specific action programs .............................................................................................. 27

Budgets.................................................................................................................................................................... 28

The numbers ....................................................................................................................................................... 28

Controls ................................................................................................................................................................... 30

Measures of return on marketing investment .................................................................................................... 30

Operations Plan ....................................................................................................................................................... 31

Financial Plan ............................................................................................................................................................... 33Startup Summary .................................................................................................................................................... 33

Startup Statement of Financial Position .................................................................................................................. 34

Property, Plant, and Equipment Information .......................................................................................................... 35

Assumptions ............................................................................................................................................................ 36

Sales Forecast Quarterly and Yearly for 2011 - 2014 .............................................................................................. 37

Inventory Costs Quarterly and Yearly for 2011 - 2014 ............................................................................................ 38

Monthly Cash Budget for 2011 ............................................................................................................................... 39

Loan Amortization Schedule ................................................................................................................................... 42

Income Statement Quarterly for 2011 .................................................................................................................... 43

Income Statement Yearly for 2011-2014 ................................................................................................................ 44

Statement of Financial Position for January and December 2011 .......................................................................... 45

Ratios ....................................................................................................................................................................... 46

Breakeven analysis .................................................................................................................................................. 49

S i d E ! B k k d fi d


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Tel. +31 20 611 0011Organizational Plan

Summary description of the businessAt EV Wholesale we want to provide an alternative form of personal transport from the

conventionally powered cars, we want to provide a cheaper and more environmentally friendly

option. Our aim is to expand to other countries in the EU so that we might supply other

markets with environmentally friendly vehicles in an effort to protect our environment for

future generations.

Industry

Our product is part of the new cars market of the Netherlands, this market consist of the initial retail

sale of passenger cars. The value of this market is calculated at the retail selling price (RSP) and the

market volume is given in terms of units sold. According to Datamonitor the Dutch new cars market will

have total revenue of8.7 billion in 2011, representing a growth rate of 6.4% from 2010. Market

volume consumption for 2011 is expected to be 415.0 thousand vehicles, representing a growth

rate of 5.4% from 2010.

Mission


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Tel. +31 20 611 0011Strategy

Electric Vehicles strategy is to build a stronger connection with the customers through our team of

tolerant, dedicated, committed personnel who will provide a personalized service in the sales of our

high quality products. We believe that this focus will enable us to increase stockholder value by

developing a database of clients that are satisfied with our products and services hence increasing our

revenues while improving the health and well-being of families through the protection of the

environments in which we work and live.

SWOT

Strengths

Our team of profesional entrepeneurs is our greatest strength, in addition to the strategic location of

the company.

Weaknesses

Our positioning in the region and our ability to handle new competion since we are a starting company.

Opportunities

Mobility scheme, Amsterdam has already about 100 publicly accessible charging points. Amsterdam city

council has requested the installation of at least 125 charging points extra, and the request might be

t d d t 750 h i i t G t t th t f th N th l d t


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Tel. +31 20 611 0011years when they are more charging points for their electric cars throughout the Netherlands. Long

journeys, According to thehttp://www.dutchdailynews.comDutch citizens demand electric car batteries

that cover a 389km range because there is a low quantity of charging points within the country long

travelling distances between cities. Substitutes, The Netherlands substitutes such as first class public

transportation, used vehicles, among other types of substitute methods of transportation present a

strength threat to electric vehicles.

Product

EV Wholesaler is interested in importing electric cars from BYD Company Limited (BYD for short). This

company was established in China in 1995. There automobile division has become the most innovative

independent auto brand with a growth rate of over 100% for five consecutive years and is leading the

field of electric vehicles with unique technologies. BYD has developed quickly from 20 employees in

1995 to a corporation with more than 200,000 employees and 11 industrial parks in China. It also has

offices in the United States, Europe, Japan, India and other regions. The automobile we are initially

going to import is the E6 model which is an environmentally friendly vehicle that has zero

pollution, produces low levels of noise, all of the chemical substances in its battery can be
http://www.dutchdailynews.com/http://www.dutchdailynews.com/http://www.dutchdailynews.com/http://www.dutchdailynews.com/


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Tel. +31 20 611 0011Netherland. Electric Vehicles Wholesale team chooses this location because it the property has 5 rooms

with a surface area of 121m2

and a monthly rent expense of2,000.00.

Legal Structure

Name & Legal Form: EV Wholesale (Partnership under common firm)

Starting Capital: 650,000

Registered Address: Geuzenveld 25, 1067 RG, Amsterdam, Netherlands.

Business Location: Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherlands.

Acquired Licenses & Registrations: Chamber of Commerce, Tax Office, and Advertising Permit (APV

2.4.2) Municipal License for Company Establishment

Management

CEO, Otto Martinez holds a degree in Business Science from the University of Belize, is 24 years old, and

has 4 years working experience in the sector. Mr. Martinez will be in charge of the total management of

the company.

I Core team is formed by a group of students from The Hague University who want to take


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Tel. +31 20 611 0011Personnel

EV WHOLESALE ORGANIZATION CHART

Human Resources

EV

CEO

Otto Martinez

Stakeholder

Jahdell Thomas

Core TeamLeonardo, Jahdell,

and Eddy

Receptionist Sales TeamMarketing

Assistant

Stakeholder

Leonardo Orozco

Stakeholder

Otto Martinez

Administrator

(name)Stakeholder

Eddy

MehmedagicEV Wholesale Team


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Tel. +31 20 611 0011iii. Two sale representatives, candidates should hold Associates degrees related to the field, within

20 to 35 ages range, and 1 years working experience in the sector. Electric Vehicle Wholesale

sale representative positions will be full time.

Once hired, all employees will be covered by the SVB (Social Insurance Bank) and covered for

Employment Benefits.

Staffing Plan

The purpose of EV Wholesale staffing plan is to make certain that the company has sufficient skilled and

experienced staff to ensure a proper work flow.

Role RequirementsThe below breakdown includes: company role, company responsibility of the role, skills required, number

of staff required to operate the company, the estimated start date and the expected duration the staff

resource will be needed on the company.

Role Responsibility Skills Required

Number

of Staff

Required

Estimated

Start Date

Duration

Required

FY11-12

Company

Manager

Lead team, report

status

Project Management 1 1/1/11 12 months


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Tel. +31 20 611 0011Staff Assigned to Roles

The following is a breakdown of the staff assigned to the different company roles, the amount of Full

Time Equivalent (FTE) requested in the company, the actual FTE acquired by the company, the labor rate

and unit of the labor rate for the resource and the source from which the resource is recruited.

Role Name Requested

FTE

FY11-12

Acquired

FTE

FY11-12

Rate Rate

Unit

Source

Project

Team

Company

Manager

Otto Martinez 1.00 1.00 18,000 year The Hague University

Core Team Leonardo Orozco 1.00 1.00 18,000 year The Hague University

Jahdell Thomas 1.00 1.00 18,000 year The Hague University

Edin Mehmedagic 1.00 1.00 18,000 year The Hague University

Administrator (Name) 1.00 1.00 42,000 year The Hague University

Marketing

Assistant

(Name) 1.0 1.00 48,000 year The Hague University


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Tel. +31 20 611 0011Staff Resource Loading Chart

The following includes the estimated effort in Full Time Equivalent (FTE) days required by month for

each staff resource assigned to the project.

FY11-12 FTE in Days

Role

Number of

StaffRequired

Jan -Feb Mar

Apr May -June July -Aug Sep

Oct Nov -Dec Total

Company Manager 1 42.00 44.00 42.00 44.00 42.00 44.00 258.00

Core Team Members 3 42.00 44.00 42.00 44.00 42.00 44.00 258.00

Administrator 1 42.00 44.00 42.00 44.00 42.00 44.00 258.00

Marketing Assistant 1 42.00 44.00 42.00 44.00 42.00 44.00 258.00

Receptionist 1 42.00 44.00 42.00 44.00 42.00 44.00 258.00

Sales Team 2 42.00 44.00 42.00 44.00 42.00 44.00 258.00

Total 252.00 264.00 252.00 264.00 252.00 264.00


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Tel. +31 20 611 0011Marketing Plan

Executive Summary

Current marketing situation

EV Wholesale detailed description of the market.

Threats and opportunities analysis

EV Wholesale threats and opportunities analysis that aims to help the company managerial team

anticipate important positive or negative developments in the environment.

Objectives and issues

EV Wholesale approaches to achieve the company goals and SMAC/SMART objectives.

Marketing strategy

EV Wholesale broad marketing logic by which we hope to create customer value, customer

relationships, specifics about our target market, positioning, and our marketing expenditure levels.

Action Programs

EV Wholesale specific action programs. This section includes the answers to the following questions:

What will be done? When will it be done? Who will do it? How much will it cost?

Budgets


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Tel. +31 20 611 0011Current marketing situation

Market Description

Market Overview

Our product is part of the new cars market of the Netherlands, this market consist of the initial retail

sale of passenger cars. The value of this market is calculated at the retail selling price (RSP) and the

market volume is given in terms of units sold. According to Datamonitor the Dutch new cars market will

have total revenue of8.7 billion in 2011, representing a growth rate of 6.4% from 2010. Market

volume consumption for 2011 is expected to be 415.0 thousand vehicles, representing a growth

rate of 5.4% from 2010.

Place

We have decided to establish our offices in the city of Amsterdam since we find it a strategic

point. Amsterdam is considered one of the best European cities in which to locate an

International Business. It is ranked fifth in this category and is surpassed only by London, Paris,

Frankfurt, and Barcelona. Many large corporations and banks have their headquarters in

Amsterdam and the Amsterdam Stock Exchange which is the worlds oldest stock exchange is


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Tel. +31 20 611 0011with a population of approximately 8.1 million. Amsterdam has more than 3.66 million

international visitors annually.

Expansion Opportunities:

Open an office in Berlin the first metropolitan city with a mobility scheme for electric vehicles.

Update our Website to provide online orders.

To reach an agreement with TATA Motors to import their electric vehicles into the Netherlands.

Market major segments and target market

Market Segments

We will divide our market based on the following segments: geographic, demographic, and

psychographic segments. We are going to focus on Amsterdam, Zaanstad, electric vehicle

retailers, and have environmental lifestyles.

Target group

Our target group is car dealerships or local vehicles distributors located in Amsterdam and


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Tel. +31 20 611 0011I. Our target market consumers

The consumers of our target market are ecofriendly consumers that are searching for an

alternate method of transportation such as electric vehicles. Who have an income

higher than 4,000 euros monthly of spendable income. The Dutch Bureau of Statistics

estimates that they are 129,000 households who have a monthly spendable income

higher than 4,000 euros a month. We are expecting that end consumers spend around

8000 euros annually.

Why this geographic segments?

As we can see on the satellite picture below Amsterdam and Zaanstad are the cities with the highest

quantity of charging posts for electric vehicles in the Netherlands.


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Tel. +31 20 611 0011

Market needs

Customer needs

Retailers need a wider variety of vehicles that run exclusively on electricity, produce cero CO 2 emissions,

advanced battery systems that allow the consumers to recharge the vehicle from the commodity of

their garage, batteries that can cover wider distances, technology that recycles energy generated by the

vehicle to recharge it, and vehicle designs that meet consumer tastes.

Market Environment

Macro Environment

Demographic

Dutch

Economic

Netherlands is the 13th most free market capitalist economy; it also has the 16th largest economy in the

world.
http://en.wikipedia.org/wiki/Free_markethttp://en.wikipedia.org/wiki/Capitalisthttp://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)http://en.wikipedia.org/wiki/Capitalisthttp://en.wikipedia.org/wiki/Free_market


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Tel. +31 20 611 0011Natural

The Netherlands has an area of 41,848 km2 large parts of it are below sea level and it is mostly flat.

Micro Environment

Suppliers

BYD Company Limited.

Intermediaries

Market research firms, product analyzers and advisors, product credibility enhancers, regulators

(government), freight, etc.

Customers

Car dealerships located in Amsterdam and Zaanstad that sell electric vehicles at a retail level.

Publics

Ecofriendly consumers

Competitors

Volkswagen, Ford, Peugot, AutoBinck Holding N.V.

Company

Electric Vehicle Wholesale


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Tel. +31 20 611 0011of 4.8% for the period 2009-2014. According to their expectations the market will have a sales volume of

490.9 thousand vehicles by the end of 2014.

*Data from (http://www.datamonitor.com/)
http://www.datamonitor.com/http://www.datamonitor.com/http://www.datamonitor.com/http://www.datamonitor.com/


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Tel. +31 20 611 0011

Year Market Value Vehicles sold Average Price %growth

2009 8,000,000,000.00 389,100.00 20,560.27 0%

2010 8,200,000,000.00 393,800.00 20,822.75 1%

2011 8,700,000,000.00 415,000.00 20,963.86 1%

2012 9,300,000,000.00 437,900.00 21,237.73 1%

2013 10,000,000,000.00 463,300.00 21,584.29 2%

2014 10,900,000,000.00 490,900.00 22,204.11 3%

2%

Netherlands new cars market average prices, 2009-2014

CAGR: 2009-2014

Product average prices:

According to the figures below the forecast for Dutch new cars market average price will have a

compound annual growth rate of 2% for the period 2009-2014. According to the expected figures the

market will have an average price of20,963.86 by the end of 2011.

Gross Margins

According to the figures below the forecast for Dutch new cars market gross profit will have a

compound annual growth rate of 6% for the period 2009-2014. According to the expected figures the


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Tel. +31 20 611 0011

Competitors

Volkswagen

Volkswagen is a leading global automobile manufacturer that operates 60 production plants in 15

European countries and 6 countries in Asia, Africa, and America. Volkswagen vehicles are sold in over

153 countries, and during the fiscal year of 2009 the group delivered 6.3 million vehicles worldwide. In

addition to manufacturing vehicles Volkswagen also partakes in wholesaling, retailing, and providing

financial services for its vehicles. According to Datamonitor Volkswagen is the leading player in the

Dutch new cars market, generating a 17.7% share of the markets volume. Volkswagen product range

extends from low-consumption small cars to luxury class vehicles. Volkswagen seems to be using a

combination of pricing strategies for its products such as market oriented pricing, premium pricing, and

price leadership pricing; Volkswagen environmentally friendly models have a starting price of

30,025.04. They also seem to be using different strategies to promote their products such as article

video marketing, cloud marketing, consumer generated marketing, database marketing, digital

marketing, internet marketing, mega marketing, etc. Volkswagen defines the quality of their vehicles


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Tel. +31 20 611 0011target pricing; Ford environmentally friendly models have a starting price of 22,137.55. They also

seem to be using different strategies to promote their products such as article video marketing, cloud

marketing, consumer generated marketing, database marketing, digital marketing, internet marketing,

mega marketing, etc. Ford defines the quality of their vehicles through the following parameters:

appearance, performance, safety, and technology.

PSA Peugeot Citroen S.A.

Peugeot is based in France, the group has operations in: Asia, Africa, Europe, and America. During fiscal

year 2009 Peugeot sold approximately 3,188,000 vehicles at wholesale throughout the world. In

addition to manufacturing vehicles the company also partakes in wholesaling, retailing, and providing

financial services for its vehicles. According to Datamonitor Peugeot is the third leading player in the

Dutch new cars market, generating a 12.8% share of the markets volume. Peugeot product range

extends from passenger cars to light commercial vehicles. Peugeot seems to be using a combination of

pricing strategies for its products such as market oriented pricing, premium pricing, and target pricing;

Peugeot environmentally friendly models have a starting price of 26,622.83. They also seem to be

using different strategies to promote their products such as article video marketing, cloud marketing,


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Tel. +31 20 611 0011consumer generated marketing, database marketing, digital marketing, internet marketing, mega

marketing, etc. the company seems to define the quality of their vehicles through the following

parameters: appearance, performance, safety, and technology.

Distribution

Vehicles are distributed from the assembly plants to the ports to the sale outlets. This function

integrates a wide range of high added-value services; this process integrates all the players involved in

the vehicle distribution.

Threats and opportunities analysis

Threats

Private parking space

According to the http://www.dutchdailynews.com Dutch have scarce private parking space, and they

would like to have more charging points for their electric cars.
http://www.dutchdailynews.com/http://www.dutchdailynews.com/http://www.dutchdailynews.com/http://www.dutchdailynews.com/


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Tel. +31 20 611 0011Substitutes

The Netherlands substitutes such as first class public transportation, used vehicles, among other types of

substitute methods of transportation present a strength threat to electric vehicles.

Opportunities

Mobility scheme

Amsterdam has already about 100 publicly accessible charging points. Amsterdam city council has

requested the installation of at least 125 charging points extra, and the request might be extended to

750 charging points.

Government support

The government of the Netherlands supports strongly electric vehicles through tax breaks, subsidies,

and infrastructure. According to http://www.nu.nl the government wishes to install at least 10,000

charging stations within three years.

A much needed solution

Electric vehicles technology represents a solution to the current environmental problems, and
http://www.nu.nl/http://www.nu.nl/http://www.nu.nl/


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Tel. +31 20 611 0011Increase Stockholder value

We intend to increase stockholder value through Megamarketing. According to Philip Kotler this type of

marketing is used to manage elements of the firms external environment such as the media. By adding

public relations to the marketing mix we intend to generate a positive image of the company. This

should increase the value of our stocks by incentivising investors.

Protect the environments in which we work and live

We intend to protect the environment through Ethical marketing. We desire to create awareness in our

consumers for the need to protect the environment.

Motivate all EV employees to have entrepreneurial behaviour

We intend to motivate all EV employees to have entrepreneurial behaviour by inviting them to actively

participate in seminars.

Satisfy increasingly demanding customers

We intend to satisfy increasingly demanding customers through Loyalty Marketing. We will focus on

growing and retaining existing customers through incentives such as premiums, reward, prizes, etc.

Improve brand awareness of our products and services

We intend to improve brand awareness of our products and services through digital marketing. We will


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Tel. +31 20 611 0011Electric Vehicles Marketing Strategy

MARKETING STRATEGY FOR ELECTRIC VEHICLES WHOLESALER

GENERAL OVERVIEW

Business Strengths

Our team of profesional entrepeneurs is our greatest strength, in addition to the strategic location of

the company.

Business Weaknesses

Our positioning in the region and our ability to handle new competion since we are a starting company.

BUSINESS GOALS

Profit

Our current profit goals are:

Year One: 142,083.23 posttax profit

Year Two: 162,395.28 posttax profit

Year Three: 196,263.60 posttax profit

Year Four: 233,508.57 posttax profit

We have not established any other long-range profit goals at this time.

Sales

Our long-term sales goals are to have an asset turnover ratio of 3,6 and to keep the days on inventory

lower than 60 days. and to be profitable from Year One onward. We would like our profit margin to beover 10 percent by Year one.

Marketing


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Tel. +31 20 611 0011Why Our Customers Choose Us

Our well-informed, up-to-date staff allows us to surpass the services provided by other

agencies while at the same time we are providing an eco-friendly vehicle with advanced technology thatsurpass that of our competitors.

What Sets Us Apart From the Competition

What sets our company apart from our competitors is our personalized service. We ask our customer

questions, find out exactly what they want and need, and direct them to the appropriate products.

MARKETING CAMPAIGN SPECIFICS STRATEGY

Goals of the Campaign

We would like to increase visibility of our new company, attract new eco-friendly customers, display

special offers that are currently available, and create awareness of the necesity to protect the

environment.

Campaign Focus:

Our primary focus is to create and expand a customer base.

Products to be advertised

We will be advertising our complete range of Electric Vehicles.

Measurements of Success

We will measure this ad campaigns success by the number of inquiries received after its launch. This

will include phone inquiries, inquiries made in person, inquieres made at the store, and inquieres made

at our website.


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Tel. +31 20 611 0011Length of Campaign

This campaign will run through December, for a year period.

BUDGET

Annual Marketing Budget

84,564.00

Budget for This Campaign

84,564.00. This includes 1,409.00 for posters, 1,409.00 for brochures, 2,818.80 for banners, 8456.40 for magazines and newspapers, 28,188.00 for audiovisuals, 21,141.00 for radio, 21,141.00

for digital marketing including web site and database design.

Cost-Saving Measures

We plan to keep advertising costs down by targeting the most appropriate advertising methods for our

business, which include online advertising, audiovisual productions, Radio ads, newspaper ads, and

magazine ads.

Marketing Mix

Product:

E6 Electric Vehicle

Price:

Competion based pricing


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Tel. +31 20 611 0011Action programs

Marketing strategies to specific action programs

What will be done?

Electric Vehicles Wholesaler will create brand awareness and promote its products using the following

marketing tools: posters, brochures, banners, magazines, newspapers, audio visuals, radio ads, and

digital marketing.

When will it be done?

EV Wholesale is a new entrant to the market; therefore it is of outmost importance an aggressive

marketing campaign to create brand and product awareness. That is why the EV Wholesale marketing

campaign will be launched in January 2011 through December 2012.

Who will do it?

Some of the companies that will produce and display our marketing material are: druksnel, drukdit,

National Geographic magazine etc. please see financial report for more detailed information and

quotations of marketing channels.

How much will it cost?

As previously mentioned on the Marketing Strategy the cost for the EV Wholesale marketing campaing


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Tel. +31 20 611 0011

QTY-1 QTY-2 QTY-3 QTY-4 Total

24.8% 22.8% 25.9% 26.5% 100%

699,062.40 642,686.40 730,069.20 746,982.00 2,818,800.00

2011 QUARTERLY SALES REVENUES FOR ELECTRIC VEHICLES


70% 70% 70% 70%

489,343.68 449,880.48 511,048.44 522,887.40 1,973,160.00

2011 QUARTERLY INVENTORY COSTS FOR ELECTRIC VEHICLES

Logistic

Percentage of

inventory absolute

cost


Warehouse Distribution 4% 19,573.75 17,995.22 20,441.94 20,915.50 78,926.40

Outbound freight (FOB) 4% 19,573.75 17,995.22 20,441.94 20,915.50 78,926.40Inbound freight 4% 19,573.75 17,995.22 20,441.94 20,915.50 78,926.40

Inventory Carrying costs 4% 19,573.75 17,995.22 20,441.94 20,915.50 78,926.40

Customer Service 4% 19,573.75 17,995.22 20,441.94 20,915.50 78,926.40

2011 QUARTERLY LOGISTIC COSTS FOR ELECTRIC VEHICLES

Budgets

The numbers

Expected revenues

Expected inventory costs

Expected logistic costs


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Tel. +31 20 611 0011

Revenues

Sales Revenue 2,818,800.00

Less: Sales returns and Allowances 56,376.00

Sales Discounts 84,564.00 140,940.00

Net Sales 2,677,860.00

Cost of Goods Sold 1,973,160.00

Gross Profit 704,700.00

Operating Expenses

Owners Salary 72,000.00

Marketing Assistant Salary 48,000.00

Receptionist Salary 30,000.00

Administrator Salary 42,000.00

Sales Representative 1 Salary 24,000.00

Sales Representative 2 Salary 24,000.00

Utilities Expense 12,000.00

Insurance Expense 9,600.00

Supplies Expense 12,000.00

Rent Expense 24,000.00

Document Fee 250.00

Master Agrement document Fee 350.00

Loan Service Fee 300.00

Late Payment Fee -

Guarantee Fee -

Deferred establishment fee -

Furni ture and fi xture De pre ciation Expe ns e 2 ,0 00 .0 0

Vehicles Depreciation Expense 9,000.00

Other Equipment Depreciation Expense 5 000 00

EV WHOLESALER

Income Statement

For year ended 2011

Expected Profit


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Tel. +31 20 611 0011Controls

Measures of return on marketing investment

Return on investment

*This marketing return on investment is calculated based on projected figures.

EV Wholesale return on investments is 733%. This reflects that the company marketing investment

delivered a great return for our company. Which is why we believe it is justifiable to increase our

investment for the following campaign.

Return on sales


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Tel. +31 20 611 0011Operations Plan

Introduction

The proposed operational plan for Electric Vehicles Wholesale includes the general operating

procedures, human resources, insurance, and working capital requirements of the company.

General Operating Hours

Electric Vehicle Wholesale will operate from Monday thru Friday from 8 am to 5 pm. EV Wholesale will

be operational year round.

Insurance Requirements

Electric Vehicles Wholesale will incur in costs for business liability insurance. The estimated cost for this

requirement is 9,600 per year.

Operating Capital Requirements

Due to the difficulties businesses face at start up, Electric Vehicles Wholesale will require sufficient

working capital to meet all operational responsibilities of the business. Since the Invested capital will not

be sufficient to start up operations we will open a line of credit with a bank so that they finance our

company until we begin to generate profit The Initial amount we need to borrow from the bank is


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Item Quantity Price per Unit Total

BOSS 3-PIECE CURVED DESK SET 4 1,549.00 6,196.00

BESTAR 6700 L-SHAPE OFFICE SET 3 1,200.00 3,600.00

BESTAR ELITE CORNER OFFICE SET 2 890.00 1,780.00B9570 5-PIECE RECEPTION SET 4 425.00 1,700.00

OFM 6' CONFERENCE ROOM SET 1 1,370.00 1,370.00

Total Furniture and Fixtures 14,646.00


E6 business vehicle 3 18,060.00 54,180.00

Total Vehicles 54,180.00

Item Quantity Price per Unit Total*Other Equipment 50,000.00 25,000.00

Total Other Equipment 25,000.00


*Five bedroom property 400,000.00 400,000.00

Land 12,133.32

Total Property 412,133.32

Total Capital Investments 505,959.32

Furniture and Fixtures

Vehicles

Equipment

Building

The office space will accommodate office equipment such as: computers, photo copier, etc. In addition

EV Wholesale will invest in furniture and fixtures, vehicles, environmental equipment to run its

operations, and property. These are the estimated costs associated with those investments:

The purpose of these investments is to prepare the company for the forecasted demand of our services.


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Owners' Investment (name and perce nt ownership)

Otto Martinez 200,000.00

Leonardo Orozco 150,000.00

Edin Mehmedagic 150,000.00

Jahdell Thomas 150,000.00

TotalInvestment 650,000.00

EV WHOLESALER

Sources of Capital

Sources of Capital

Owners' and other

investments 650,000.00

Bank loans -

Total Source of Funds 650,000.00

Summary Statement

EV WHOLESALER

Financial Plan

Startup Summary

I Otto Martinez and three of my colleagues Edin Mehmedagic, Jahdell Thomas, andLeonardo

Orozco have decided to start a business partnership. We have decided to name our company

Electronic Vehicles Wholesale. We have decided to locate our business venture in the city of

Amsterdam our starting financial information is stated below.


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Land 12,133.32

Property 400,000.00

- 400,000.00

Vehicles 54,180.00

Accumulated Depreciati on Vehicles - 54,180.00

14,646.00

- 14,646.00

25,000.00

- 25,000.00 505,959.32

144,040.68

-

- -

144,040.68

Total Assets 650,000.00

EV WHOLESALER

Equity and Liabilities

Assets

Property, Plant, and Equipment

Merchandise Inventory

Accounts Receivable

Less: Allowance for Doubtfull Accounts

Cash

Current Assets

Accumulated Depreciati on Furniture and Fixtures

Accumulated Depreciation Other Equipment


Other Equipment

Accumulated Depreciation Property

As of January 1, 2011

Statement of Financial Position

Startup Statement of Financial Position


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BOSS 3-PIECE CURVED DESK SET 4 1,549.00 6,196.00

BESTAR 6700 L-SHAPE OFFICE SET 3 1,200.00 3,600.00

BESTAR ELITE CORNER OFFICE SET 2 890.00 1,780.00

B9570 5-PIECE RECEPTION SET 4 425.00 1,700.00

OFM 6' CONFERENCE ROOM SET 1 1,370.00 1,370.00

Total Furniture and Fixtures 14,646.00


E6 business vehicle 3 18,060.00 54,180.00

Total Vehicles 54,180.00


*Other Equipment 50,000.00 25,000.00

Total Other Equipment 25,000.00


*Five bedroom prope rty400,000.00 400,000.00

Land 12,133.32

Total Property 412,133.32

Total Capital Investments 505,959.32


Vehicles

Equipment

Building

Property, Plant, and Equipment Information

*Other equipment consist of computers, telephones, etc.

*Property is located on Geuzenveld 25, Amsterdam

Property, Plant, and Equipment depreciation policies:


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Year 2011 2012 2013 2014

Projected Market Growth 7.1% 7.8% 8.3%

Total Market Revenues (* Mill ion

) 783 838.593 904.003 979.036

Lucrative segment 12%

Revenue from lucrative segment(* Mill ion ) 93.96 100.63 108.48 117.48

My desired Market Share 3.00%

Annual Revenue (* Million ) 2.818800 3.018935 3.254412 3.524528

Inventory cost (* Million ) 1.973160 2.113254 2.278088 2.467170

Operating Expenses (* Million ) 0.902391 0.935366 0.935299 0.968739

Annual Projected Figures

Assumptions

The Initial amount we need to borrow from the bank is 97,000.00 for a period of two years

with an interest rate of 6.1% to be paid monthly.

Annual Projected Figures:

Assumed values as a percentage of Sales revenue


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24.8% 22.8% 25.9% 26.5% 100%

699,062.40 642,686.40 730,069.20 746,982.00 2,818,800.00


24.7% 24.1% 29.1% 29.2% 107.1%

696,243.60 679,330.80 820,270.80 823,089.60 3,018,934.80


29.4% 23.7% 26.4% 28.3% 107.8%

887,566.83 715,487.55 796,998.79 854,358.55 3,254,411.71


27.5% 26.6% 26.5% 27.7% 108.3%

894,963.22 865,673.52 862,419.10 901,472.04 3,524,527.89





Sales Forecast Quarterly and Yearly for 2011 - 2014


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70% 70% 70% 70%

489,343.68 449,880.48 511,048.44 522,887.40 1,973,160.00


70% 70% 70% 70%

487,370.52 475,531.56 574,189.56 576,162.72 2,113,254.36


70% 70% 70% 70%

621,296.78 500,841.28 557,899.15 598,050.98 2,278,088.20


70% 70% 70% 70%

626,474.26 605,971.46 603,693.37 631,030.43 2,467,169.52





Inventory Costs Quarterly and Yearly for 2011 - 2014


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Electric Vehicles Wholesale Business Plan

Item JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC TOTAL

Total sales 205,772.40 233,960.40 259,329.60 200,134.80 219,866.40 222,685.20 236,779.20 250,873.20 242,416.80 228,322.80 256,510.80 262,148.40 2,818,800.00

Credit sales 61,731.72 70,188.12 77,798.88 60,040.44 65,959.92 66,805.56 71,033.76 75,261.96 72,725.04 68,496.84 76,953.24 78,644.52 845,640.00

Cash sales (total sales - credit sales) 144,040.68 163,772.28 181,530.72 140,094.36 153,906.48 155,879.64 165,745.44 175,611.24 169,691.76 159,825.96 179,557.56 183,503.88 1,973,160.00

Receipts:

Cash sales 163,772.28 181,530.72 140,094.36 153,906.48 155,879.64 165,745.44 175,611.24 169,691.76 159,825.96 179,557.56 183,503.88 1,829,119.32

Collections on accounts

receivable (past month's credit

sales) 61,731.72 70,188.12 77,798.88 60,040.44 65,959.92 66,805.56 71,033.76 75,261.96 72,725.04 68,496.84 76,953.24 766,995.48Total 225,504.00 251,718.84 217,893.24 213,946.92 221,839.56 232,551.00 246,645.00 244,953.72 232,551.00 248,054.40 260,457.12 2,596,114.80

Budgeted 2011 Quarterly Cash Receipts

Item JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC TOTAL

Purchases 163,772.28 181,530.72 140,094.36 153,906.48 155,879.64 165,745.44 175,611.24 169,691.76 159,825.96 179,557.56 183,503.88 140,094.36 1,969,213.68

Disbursements 163,772.28 181,530.72 140,094.36 153,906.48 155,879.64 165,745.44 175,611.24 169,691.76 159,825.96 179,557.56 183,503.88 140,094.36 1,969,213.68

Budgeted 2011 Quarterly Cash Disbursements for Purchases

Monthly Cash Budget for 2011


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Item JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC

Owners Salary 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00

Marketing Assistant Salary 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00 4,000.00

Receptionist Salary 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00 2,500.00

Administrator Salary 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00 3,500.00

Sales Representative 1 Salary 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00

Sales Representative 2 Salary 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00

Utilities Expense 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00

Insurance Expense 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00 800.00

Supplies Expense 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00 1,000.00

Rent Expense 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00 2,000.00

Document Fee 250.00 - - - - - - - - - - -

Master Agrement document Fee 350.00 - - - - - - - - - - -

Loan Service Fee 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00

Late Payment Fee - - - - - - - - - - - -

Guarantee Fee - - - - - - - - - - - -

Deferred establishment fee - - - - - - - - - - - -

Other Expenses 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00 1,200.00

Sales returns and Allowances 4,115.45 4,679.21 5,186.59 4,002.70 4,397.33 4,453.70 4,735.58 5,017.46 4,848.34 4,566.46 5,130.22 5,242.97

Discounts 6,173.17 7,018.81 7,779.89 6,004.04 6,595.99 6,680.56 7,103.38 7,526.20 7,272.50 6,849.68 7,695.32 7,864.45

Marketing Expenses 6,173.17 7,018.81 7,779.89 6,004.04 6,595.99 6,680.56 7,103.38 7,526.20 7,272.50 6,849.68 7,695.32 7,864.45

Comision Expenses 6,173.17 7,018.81 7,779.89 6,004.04 6,595.99 6,680.56 7,103.38 7,526.20 7,272.50 6,849.68 7,695.32 7,864.45

Tax Expense 2,358.99 3,978.38 5,216.06 2,460.85 3,321.21 3,484.35 4,157.87 4,845.79 4,469.93 3,799.38 5,116.32 5,423.38

To ta l di sb ur se me nts for op era ti on s 5 1,61 8.9 6 55,739.03 59,767.31 50,500.68 53,531.51 54,004.73 56,228.59 58,466.85 57,160.77 54,939.88 59,357.51 60,284.71

Budgeted 2011 Quarterl y Cash Disbursements for Operations


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Purchases 163,772.28 181,530.72 140,094.36 153,906.48 155,879.64 165,745.44 175,611.24 169,691.76 159,825.96 179,557.56 183,503.88 140,094.36

Cash operating costs 51,618.96 55,739.03 59,767.31 50,500.68 53,531.51 54,004.73 56,228.59 58,466.85 57,160.77 54,939.88 59,357.51 60,284.71

Light fixtures - Capital investment - - - - - - - - - - - -

Total disbursements 215,391.24 237,269.75 199,861.67 204,407.16 209,411.15 219,750.17 231,839.83 228,158.61 216,986.73 234,497.44 242,861.39 200,379.07

Budgeted Total 2011 Quarterly Cash Disbursements


Total reciepts 144,040.68 225,504.00 251,718.84 217,893.24 213,946.92 221,839.56 232,551.00 246,645.00 244,953.72 232,551.00 248,054.40 260,457.12

Total disbursements 215,391.24 237,269.75 199,861.67 204,407.16 209,411.15 219,750.17 231,839.83 228,158.61 216,986.73 234,497.44 242,861.39 200,379.07

Net cash increase (decrease) (71,350.56) (11,765.75) 51,857.17 13,486.08 4,535.77 2,089.39 711.17 18,486.39 27,966.99 (1,946.44) 5,193.01 60,078.05

Budgeted Cash Receipts and Disbursements


Beginning cash balance (prior

month's ending cash balance) -

25,649.44

9,580.22

57,133.92

66,316.53

66,548.83

64,334.75

60,742.46

74,925.38

98,588.89

92,338.98

93,228.52

Net cash increase (decrease) (71,350.56) (11,765.75) 51,857.17 13,486.08 4,535.77 2,089.39 711.17 18,486.39 27,966.99 (1,946.44) 5,193.01 60,078.05

Cash position before borrowing (71,350.56) 13,883.70 61,437.39 70,620.00 70,852.30 68,638.22 65,045.93 79,228.85 102,892.36 96,642.45 97,531.99 153,306.57

Minimum cash balance required 25,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00 10,000.00

Cash excess (deficiency) (96,350.56) 3,883.70 51,437.39 60,620.00 60,852.30 58,638.22 55,045.93 69,228.85 92,892.36 86,642.45 87,531.99 143,306.57

Borrowing required (multiples of $1,000) 97,000.00 - - -

Interest payments - 493.08 473.71 454.25 434.68 415.01 395.25 375.38 355.41 335.34 315.17 294.90

Borrowing repaid - 3,810.39 3,829.76 3,849.23 3,868.79 3,888.46 3,908.22 3,928.09 3,948.06 3,968.13 3,988.30 4,008.57

Ending cash balance - 25,649.44 9,580.22 57,133.92 66,316.53 66,548.83 64,334.75 60,742.46 74,925.38 98,588.89 92,338.98 93,228.52 149,003.10

Financing Required


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Loan amount 97,000.00 Scheduled payment 4,303.47

Annual interest rate 6.1% Scheduled number of payments 24

Loan period in years 2 Actual number of payments 10

Number of payments per year 12 Total early payments -

Start date of loan 1/1/2011 Total interest 6,283.31

Optional extra payments -

Lender name:

Pmt

No.

Payment

Date

Beginning

Balance

Scheduled

Payment

Extra

Payment Total Payment Principal Interest Ending Balance

Cumulative

Interest

Loan Amortization Schedule

Enter values Loan summary

EV Wholesaler

1 2/1/2011 97,000.00 4,303.47 - 4,303.47 3,810.39 493.08 93,189.61 493.08

2 3/1/2011 93,189.61 4,303.47 - 4,303.47 3,829.76 473.71 89,359.85 966.80

3 4/1/2011 89,359.85 4,303.47 - 4,303.47 3,849.23 454.25 85,510.63 1,421.04

4 5/1/2011 85,510.63 4,303.47 - 4,303.47 3,868.79 434.68 81,641.84 1,855.725 6/1/2011 81,641.84 4,303.47 - 4,303.47 3,888.46 415.01 77,753.38 2,270.73

6 7/1/2011 77,753.38 4,303.47 - 4,303.47 3,908.22 395.25 73,845.15 2,665.98

7 8/1/2011 73,845.15 4,303.47 - 4,303.47 3,928.09 375.38 69,917.06 3,041.36

8 9/1/2011 69,917.06 4,303.47 - 4,303.47 3,948.06 355.41 65,969.00 3,396.77

9 10/1/2011 65,969.00 4,303.47 - 4,303.47 3,968.13 335.34 62,000.87 3,732.11

10 11/1/2011 62,000.87 4,303.47 - 4,303.47 3,988.30 315.17 58,012.57 4,047.29

11 12/1/2011 58,012.57 4,303.47 - 4,303.47 4,008.57 294.90 54,004.00 4,342.18

12 1/1/2012 54,004.00 4,303.47 - 4,303.47 4,028.95 274.52 49,975.05 4,616.70

13 2/1/2012 49,975.05 4,303.47 - 4,303.47 4,049.43 254.04 45,925.62 4,870.7414 3/1/2012 45,925.62 4,303.47 - 4,303.47 4,070.02 233.46 41,855.60 5,104.20

15 4/1/2012 41,855.60 4,303.47 - 4,303.47 4,090.71 212.77 37,764.89 5,316.96

16 5/1/2012 37,764.89 4,303.47 - 4,303.47 4,111.50 191.97 33,653.40 5,508.94

Loan Amortization Schedule


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Jan Bongastraat 5, 1067 HZ, Amsterdam, Netherland

Tel. +31 20 611 0011

Revenues

Sales Revenue 699,062.40 642,686.40 730,069.20 746,982.00

Less: Sales returns and Allowances 13,981.25 12,853.73 14,601.38 14,939.64

Sales Discounts 20,971.87 34,953.12 19,280.59 32,134.32 21,902.08 36,503.46 22,409.46 37,349.10

Net Sales 664,109.28 610,552.08 693,565.74 709,632.90

Cost of Goods Sold 489,343.68 449,880.48 511,048.44 522,887.40

Gross Profit 174,765.60 160,671.60 182,517.30 186,745.50

Operating Expenses

Owners Salary 18,000.00 18,000.00 18,000.00 18,000.00

Marketing Assistant Salary 12,000.00 12,000.00 12,000.00 12,000.00

Receptionist Salary 7,500.00 7,500.00 7,500.00 7,500.00

Administrator Salary 10,500.00 10,500.00 10,500.00 10,500.00

Sales Representative 1 Salary 6,000.00 6,000.00 6,000.00 6,000.00


Utilities Expense 3,000.00 3,000.00 3,000.00 3,000.00

Insurance Expense 2,400.00 2,400.00 2,400.00 2,400.00

Supplies Expense 3,000.00 3,000.00 3,000.00 3,000.00

Rent Expense 6,000.00 6,000.00 6,000.00 6,000.00

Document Fee 250.00 - - -

Master Agrement document Fee 350.00 - - -

Loan Service Fee 75.00 75.00 75.00 75.00

Late Payment Fee - - - -

Guarantee Fee - - - -

Deferred establishment fee - - - -

Furni ture and fi xt ure Depreci at ion Expens e 5 00 .0 0 500.00 500.00 500.00

Vehicles Depreciation Expense 2,250.00 2,250.00 2,250.00 2,250.00

Other Equipment De precia tion Expense 1,250.00 1,250.00 1,250.00 1,250.00

Property Depreciation Expense 2,575.83 2,575.83 2,575.83 2,575.83

Other Expenses 3,600.00 3,600.00 3,600.00 3,600.00Marketing Expenses 20,971.87 19,280.59 21,902.08 22,409.46

Comision Expenses 20,971.87 19,280.59 21,902.08 22,409.46

Bad Debt Expense 3,495.31 3,213.43 3,650.35 3,734.91

Total Operating expenses 130,689.89 126,425.45 132,105.33 133,204.66

Income from Operations 44,075.71 34,246.15 50,411.97 53,540.84

Other Income and Expense

Dividend Revenue - - - -

Interest Revenue - - - -

Service Revenue - - - -

Recovery of Bad Debt 2,198.66 2,198.66 3,396.65 3,396.65 3,551.69 3,551.69 3,636.25 3,636.25

Interest Expense 966.80 1,303.94 1,126.04 945.41

Total other Income and Expense 1,231.87 2,092.72 2,425.65 2,690.84

Net Income45,307.58 36,338.87 52,837.62 56,231.68

Income Tax 25.5% (11,553.43) (9,266.41) (13,473.59) (14,339.08)

Net Income after tax 33,754.15 27,072.46 39,364.03 41,892.60

EV WHOLESALER

Income Statement Income Statement Income Statement Income Statement

For QTY-1,2011 For QTY-2,2011 For QTY-3,2011 For QTY-4,2011

Income Statement Quarterly for 2011


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Electric Vehicles Business Plan

RevenuesSales Revenue 2,818,800.00 3,018,934.80 3,254,411.71 3,524,527.89

Less: Sales returns and Allowances 56,376.00 60,378.70 65,088.23 70,490.56

Sales Discounts 84,564.00 140,940.00 90,568.04 150,946.74 97,632.35 162,720.59 105,735.84 176,226.39

Net Sales 2,677,860.00 2,867,988.06 3,091,691.13 3,348,301.49

Cost of Goods Sold 1,973,160.00 2,113,254.36 2,278,088.20 2,467,169.52

Gross Profit 704,700.00 754,733.70 813,602.93 881,131.97

Operating Expenses

Owners Salary 72,000.00 72,000.00 72,000.00 72,000.00

Marketing Assistant Salary 48,000.00 48,000.00 48,000.00 48,000.00

Receptionist Salary 30,000.00 30,000.00 30,000.00 30,000.00

Administrator Salary 42,000.00 42,000.00 42,000.00 42,000.00



Utilities Expense 12,000.00 12,000.00 12,000.00 12,000.00Insurance Expense 9,600.00 9,600.00 9,600.00 9,600.00

Supplies Expense 12,000.00 12,000.00 12,000.00 12,000.00

Rent Expense 24,000.00 24,000.00 24,000.00 24,000.00

Document Fee 250.00 - - -

Master Agrement document Fee 350.00 - - -

Loan Service Fee 300.00 300.00 300.00 300.00

Late Payment Fee - - - -

Guarantee Fee - - - -

Deferred establishment fee - - - -

Fu rn it ur e and fi xt ur e Dep reci at io n Ex pens e 2 ,0 00 .0 0 2,000.00 2,000.00 2,000.00

Vehicles Depreciation Expense 9,000.00 9,000.00 9,000.00 9,000.00

Othe r Equipme nt De pre cia tion Expe ns e 5,000.00 5,000.00 5,000.00 5,000.00

Property Depreciation Expense 10,303.33 10,303.33 10,303.33 10,303.33

Other Expenses 14,400.00 14,400.00 14,400.00 14,400.00

Marketing Expenses 84,564.00

90,568.04

97,632.35

105,735.84

Comision Expenses 84,564.00 90,568.04 97,632.35 105,735.84

Bad Debt Expense 14,094.00 15,094.67 16,272.06 17,622.64

Total Operating expenses 522,425.33 534,834.10 550,140.09 567,697.65

Income from Operations 182,274.67 219,899.61 263,462.83 313,434.33

Other Income and Expense

Dividend Revenue - - - -

Interest Revenue - - - -

Service Revenue - - - -

Recovery of Bad Debt 12,783.26 12,783.26 - - - - - -

Interest Expense 4,342.18 1,919.36 21.77 -

Total other Income and Expense 8,441.07 (1,919.36) (21.77) -

Net Income 190,715.74 217,980.24 263,441.07 313,434.33

Income Tax 25.5% (48,632.51) (55,584.96) (67,177.47) (79,925.75)

Net Income after tax 142,083.23 162,395.28 196,263.60 233,508.57

EV WHOLESALER

Income Statement Income Statement Income Statement Income Statement

For year ended 2011 For year ended 2012 For year ended 2013 For year ended 2014

Income Statement Yearly for 2011-2014


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Land

Property

Vehicles

Accumulated Depreciation Vehicles

Total Assets

Bank Loan

Common Stock no par

Total Equity and Owners Liability

Equity and LiabilitiesCurrent Liabilities

Equity

Retained Earnings

Cash

Assets

Property, Plant, and Equipment

Accumulated Depreciation Property

Furniture a nd Fixtures

Accumulated Depreciation Furniture and Fixtures

Other Equipment

Accumulated Depreciation Other Equipment

Current Assets

Merchandise Inventory

Accounts Receivable

Less: Allowance for Doubtfull Accounts

EV WHOLESALER

12,133.32 12,133.32

400,000.00 400,000.00

858.61 399,141.39 10,303.33 389,696.67

54,180.00 54,180.00

750.00 53,430.00 9,000.00 45,180.00

14,646.00 14,646.00

166.67 14,479.33 2,000.00 12,646.00

25,000.00 25,000.00

416.67 24,583.33 503,767.38 5,000.00 20,000.00 479,655.99

163,772.28 140,094.36

61,731.72 78,644.52

1,028.86 60,702.86 1,310.74 77,333.78

25,649.44 250,124.58 149,003.10 366,431.24

753,891.96 846,087.23

97,000.00 54,004.00

650,000.00 650,000.00

6,891.96 656,891.96 142,083.23 792,083.23

753,891.96 846,087.23

Statement of Financial Position Statement of Financial Position

As of January 31, 2011 As of December 31, 2011

Statement of Financial Position for January and December 2011


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Current Ratio: Current Assets

Current Lia bilities

Current Ratio: 846.087,23 : 15,7

54.004,00

Receivables Turnover: Net Credit Sales

Average Net Receivables

Receivables Turnover: 845.640,00 : 12,0

70.188,12

Ratios

Current Ratio:

Electric Vehicle Wholesale liquidity and short-term debt paying ability

Receivables Turnover Ratio:

Electric Vehicles Wholesale ability to convert assets to cash


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Tel. +31 20 611 0011

Days In Inventory Turnover: 365,00 : 26

13,89

Asset Turnover: Net Sales

Average Asse ts

Asset Turnover: 2.677.860,00 : 3,6

748.043,61

Days on Inventory:

Asset Turnover Ratio:

Electric Vehicle Wholesale efficiency in use of assets to generate sales

Days In Inventory Turnover: Days in year

Inventory Turnover


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Debt to Total Assets Ratio: Total Debt

Total Assets

Debt to Total Assets Ratio: 54.004,00 : 6%

846.087,23

Times Interest Earned: Income before Income Taxes a nd Interest Expense

Interest Expense

Ti I E d 195 057 93 : 44 92

Debt to Total Assets Ratio:

Electric Vehicles Wholesale percentage of total assets that creditors provide

Times Interest Earned Ratio:

Electric Vehicles Wholesale ability to meet interest payments as they come due


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2011 2012

Sales 2,818,800.00 3,018,934.80

Less Variable Expenses

Inventory 1,973,160.00 2,113,254.36

Contribution Margin 845,640.00 905,680.44

Contribution Margin Ratio 30.00% 30.00%

Fixed Expenses

Owners Sala ry 72,000.00 72,000.00

Marketing Assistant Salary 48,000.00 48,000.00

Receptionist Salary 30,000.00

30,000.00

Administrator Sala ry 42,000.00 42,000.00

Sales Representative 1 Salary 24,000.00 24,000.00

Sales Representative 2 Salary 24,000.00 24,000.00

Utilities Expense 12,000.00 12,000.00

Insurance Expense 9,600.00 9,600.00

Supplies Expense 12,000.00 12,000.00

Rent Expense 24,000.00 24,000.00

Interest Expense 4,342.18 1,919.36

Document Fee 250.00 -

Master Agrement document Fee 350.00 -

Loan Service Fee 300.00 300.00

EV Wholesale Break-Even Analysis2011

Breakeven analysis


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Break-Even Analysis

Current BE Chart Current Pie Projected BE Chart Projected Pie

Sales $ 2,818,800$ Fixed % 24.19% Sales $ 3,018,935$ Fixed % 23.28%

Fixed $ 681,802$ Total Variable % 30.00% Fixed $ 702,795$ Total Variable % 30.00%

Total Variable $ $845,640 Profit % 45.81% Total Variable $ $905,680 Profit % 46.72%

Current Projected

Sales $ $2,818,800 $3,018,935

Fixed $ $681,802 $702,795

Total Variable $ $845,640 $905,680

Total Variable % 30% 30%

Operating Profit $ $1,291,358 $1,410,459

Break-Even % 35% 33%

BE Dollars $974,002 $1,003,993

BE Date May 05 Apr 30

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

020

40

60

80

100

Current Break-Even Chart Analysis

Fixed % To tal Variab le % Profit % Fixed % To tal Variab le % Profit %

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

020

40

60

80

100

Projected Break-Even Chart Analysis


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Income Taxes 48,632.51 Income Taxes 1.7% 2% EV Wholesale Breakeven Analysis simple breakdownFixedOverhead - FixedOverhead

Revenues Units Sold Price Unit Cost Cost of Sales Gross Profit Gross Prof it %

Enter Data: 2,818,800.00 25,800.00 18,060.00 338,256.00 2,480,544.00 88.00%

Breakeven Point: 1,145,151.72 44.39 25,800.00 18,060.00 801,606.20 343,545.52 30.00%

Value of Allocated Fixed Expenses 343,545.52

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

Income ChartSales Revenue 100.0%

Cost of Sales 12.0%

Gross Profit88.0%

Allocated Fixed Expenses12.2%

Income Before Tax75.8%

Income Taxes1.7%

Net Income (Loss)

74.1%

0.00

1,000,000.00

2,000,000.00

3,000,000.00

4,000,000.00

5,000,000.00

6,000,000.00

0 109 219RevenuesandExpe

nses

Breakeven

Cost-Volume-Profit Breakeven Graph

Sales Revenue Cost of Sales Fixed Expenses

Documents

Business Plan DRAFT.docx